Name Of The Company
Hair N THEre SAlons
 MANISH DAYAL
9313032942
 VAIBHAV MISHRA
8800563422
 RUPAM MONDAL
8447893265
 PRATIGYA SHARMA
9654687874
 SIDDHANT JAIN
9654499054
 5TH MARCH 2014
NAME OF THE FINANCERS
 TEAM MEMBERS IN AN EQUAL
PROPORTION.
 PUNJAB NATIONAL BANK
Hair N There
EXECUTIVE SUMMARY
Hair N There is a hair salon that allows the entire family to have
their hair needs satisfied in one convenient visit.
There are many "quick salons" like Jawed habib etc., however,
many of these salons, such as Cost Cutters, only provide the
minimum services, whereas the upscale salons can be
inconvenient due to scheduling requirements and cost. The owner
of Hair N There an unfulfilled customer need for a low-cost salon
that provides maximum flexibility and strong customer attention.
Using this strategy, Hair N There will gain significant market share
and create critical long-term relationships with its clients.
MISSION
Hair N there’s mission is to provide reasonably priced, convenient hair styling. We exist
to attract and maintain customers. When we adhere to this maxim, everything else will
fall into place. Our services will exceed the expectations of our customers.
REVENUE MODEL
Hair N There does not aim at too high profits. What it aims it at is the luxurious
services at a price the consumers can afford along with a reasonable amount of
profits.
Revenues are expected to be positive in 1st few months of the setting of the
business.
TARGET MARKET
As Hair N There is a hair salon which provides all the aligned services which
customers want from a hair salon , it has its Target market those Individuals who
have an appeal to look best in the Crowd . People of all age groups whether it be
teenagers , old age peoples etc. are the target customers.
BACKGROUND AND PURPOSE:
The timing is right for starting this new venture. Patiently
searching for six months for the perfect location, one was finally
found. The demand for the appealing looks, as well as the
ambitions of the owners to one day start there own salon, and the
procurement of highly professional and qualified beauticians to
support the salon, has made this business one of great potential.
pratigya, and her talented team of beauticians, has what it takes
to make this venture an extremely successful one. We expect our
growing reputation to lead to new clients and beauticians to
support our anticipated growth.
OBJECTIVES :
The objectives for the first three years of operation
include:
1. To create a service-based company whose goal is to
exceed customer's expectations.
2. To increase the number of clients served by at least 20%
per year through superior performance and word-of-mouth
referrals.
3. To develop a sustainable start-up business, contributing to
increased employment of community residents.
Services offered by Hair N Care
Hair N There is considered an upscale full-service beauty salon. We will
offer a wide range of services that include:



Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling,
reconstructing, weaving, waving.
Nails: manicures, pedicures, polish, sculptured nails.
Skin Care: European facials, body waxing, massage.
MARKET ANALYSIS
TARGET MARKET AND MARKET SEGMENTS
Hair N There’s typical client will be:
• Between the ages of 18 and 55
• Income levels of Rs.25,000 to Rs.40,000
• Female
• Typically employed part or full-time
• Looking for a salon close to the work place, for lunch hour
services or
immediately after work
• Looking for reasonably priced services with a high level of
luxury
• They like to be able to have all beauty care services and
products in one location
due to a busy lifestyle
MARKET SEGMENTS
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC
BEHAVIORAL
Northern
Professionals,
Upper-lower,
Regular
India
Students,
working
Homemakers.
upper-middle
special
class.
occasions.
Urban,SubUrban
Age-10-60
class, occasions,
Quality,
service
FEW LARGEST CUSTOMERS
1) TEENAGERS
2) MODELS.
3) COLLEGE STUDENTS
4) HOUSEWIVES
PORTER’S FIVE FORCES MODEL:
1. Threat to new Entrants/Potential competitors

Entry barriers are relatively low for the salon industry,there is no consumer
switching cost and zero capital requirement. There is an increasing amount
of new brands appearing in the market with similar prices than Hair N
There .

Hair N There is seen not only as a Hair salon but also as a brand. It will
held a very significant market share for a long time and loyal customers.
2. Threats to competitors:
There are many Up-scale beauty salon in the market. Hair N there really have an
entirely unique service. Customers opts for Hair N There ‘s services blindly.
3. The Bargaining Power of Buyers:

The individual Cutomer no pressure on Hair N there.

Large Hair salons, like LAkme, Jawed habibs , have bargaining power
because of the large customers loyalty and their Brands , but the bargaining
power is lessened because of the end consumer brand loyalty.
4.The Bargaining Power of Suppliers:

The main need for Hair N There includes the supply of facial creams etc.
The suppliers are not concentrated or differentiated.
5.Rivarly among existing firms:

Currently
there are many Hair Salon units across the country
Offering similarly as Hair N there .
COMPETITORS ANALYSIS
Hair N There’s Hair Salon wants to set itself apart from other beauty salons
that may offer only
one or two types of service. Having come from such a salon, Hair N There
realized from talking
to clients, that they desire all of the services that we are proposing, but they
remain
frustrated because they must get their hair done at one place, and nails at
another.
Although the focus of Hair N There’s Hair Salon is hair services, we do plan
to offer our clients
the convenience of all these services in one location.
There are a number of salons like ours such as Jawed Habibs, Lakme Beauty
salons, but they are mainly in the very high income parts
of Brandon and surrounding areas. We do not intend to compete with these
so called
“day spas”. We wish to offer a middle ground for those clients who can’t
quite afford
those high-end luxury salons.
STRATEGIC MARKETING
Brand Strategy is not about delivering a compelling marketing message, but
rather it’s about delivering unparalleled value.
 Brand strategy
Here are a few of the methods our brand strategy services define your
brand:BRAND MAPPING
Brand mapping identifies new and relevant opportunities by unearthing
the reasons why consumers choose your brand, or a competitor's.
Here in case of Hair N There we saw the customers pain that they have to
pay extra for Beauty solutions as they want to look different ,so we grab
this opportunity and analyze that we can provide same level of services to
the customers at a relatively affordable price which would also help them
toh have a track on their budgets.
Our Brand Mapping services illustrate the reasons why consumer will like to
come to us, as we will be analyzing the following aspects of customers. We
will be able to deliver the service related with the following aspects:
Consumer Behavior (beliefs, motivations and prejudices)

Brand Value (active and inactive)

Competitive Landscape (misalignments and opportunities)

Key Insights (opportunities and threats)
PRICING STRATEGY
 The pricing strategy used by Hair n there will be Marketing Penetration
technique because as the Salon's charges much more higher prices for the
Services so that the Hair N there will provide the Beauty to Client's at
lowest price so that these salon's do not rise up their service price and thus
will increase the selling potential of the salon. This will also attract our
target customer i.e., youth who want more in less price.
PROMOTION STRATEGY
ADVERTISING – A MASS MEDIA APPROACH TO PROMOTION

Outdoor

Business directories

Magazines / newspapers

TV / cinema

Radio

Newsagent windows
IF PROVIDED FREE BY THE
GOVERNMENT
SALES PROMOTION - PRICE / MONEY RELATED COMMUNICATIONS

Coupons

Discounts

Competitions

Loyalty incentives
PUBLIC RELATIONS - USING THE PRESS TO YOUR ADVANTAGE

Press launches

PR events

Press releases
IF PROVIDED FREE BY
THE GOVERNMENT
FINANCIAL ANALYSIS
FINANCIAl SUMMARY
Money Needed
Money
Needed
for
Source
Where
Estimated the
Amount
or actual Money
will
Come
from
Rs 620000 E
Personal
E or A
Start up
costs
Working Rs 140000 E
capital
Amount
Rs 205000
cash
Line of
Rs 150000
credit –
loan
from
Rs 360000
PNB
Others-
total
Rs 760000
Rs 45000
parents
total
Rs 760000
ORGANIZATION MANAGEMENT
Organization management is divided into following parts
 ORGANIZATIONAL STRUCTURE – Hair N there consist of a flat
organization structure with all partners investing equally and holding an
equal share in the business
Hair N There
Operational
Financial
Human
resource
Markteing
Pratigya
sharma
Vaibhav
mishra
Rupam
mondal
manish dayal
siddhant jain
manish dayal
siddhant jain
vaibhav
mishra
PLANING , MEASUREMENT AND EVALUATION SCHEMES –
REWARDS – the persons working in Hair n There are rewarded with bonus
and gifts.

SELECTION CRITERIA – there are some set of rules on the basis of
which selection is done.
 TRAINING – In Hair N there the proper training is given to the beauty
experts. A special training is given that how to give there best to the
customers.
ORGANIZATION DESIGN
There all the departments are controlled by all the partners and are keeping
check on it.
In this the delegation of work and responsibilities is also decided,
allocation of resources is also made so that best thing can be get at lesser
price. As Edi cups product is totally new so it also invite ideas and adopt
the required changes.
OWNERSHIP

The word OWNERSHIP is defined as the state or fact of being an owner and
legal right to the possession of a thing ownership. The owner is the person
who starts the business. He / She has the full responsibility for the
operations.

FORMS OF BUSINESS

PROPRIETORSHIP- There is a single person who is the whole sole owner,
manager of the business. He is the only person who handles the business
and bears the profits & losses of the Firm himself.

CORPORATION - The ownership is reflected by ownership of share of
stock. It is the separate legal entity run by stakeholders having limited
liability.

PARTNERSHIP- Two or more individuals having unlimited liability who
have pooled resources to own a business. There may be some general
partnership owners and some limited partnership owners.

Edi cups consists of five Members in the form of PRIVATE PARTNERSHIP
involved in the running of the Those include :-

Vaibhav mishra

Manish dayal

Rupam mondal

Deep Majumdar

Siddhant jain

pratigya sharma

FUTURE PLANS: The Plan is to serve the customers with more and more
enhanced services and in the best affordable prices . The main aim is to
provide them with luxury that is within there reach.
BUSINESS RISK
As New Business is always accompanied by some risks which have critical issues
that decides the success or failures of the business. The Exhibit shows the risk that
is involved with Hair N There.
RISK
LIKELIHOOD
(High,
IMPACT
(high, medium ,
medium, low) low)
Existing big players in
the market
H
H
PLAN(high,
medium,
low)
M
RESPONSE
PLAN
As we are new to
the Hair salon
industry and
competitors are
established players
so there is tough
competition to be
faced.
ADATABILITY
M
M
M
Indian customers
would take time to
change their
preference from a
coffee cup to
edible coffee cup
CONCLUSION
Though we do not expect a too high range of profits but we proudly say that we
contribute towards “making people appealing”
As we all know we want to look attractive and beautiful at any cost but when you
are getting the same at a cheaper price then it will be a gift to your for yourself,
therefore , Hair N There salons is a move towards providing value to the
customers along with a beautiful look.
Hence we conclude by saying:-
Your beauty is now our duty….