UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
1. Awarding Institution / Body
University of Central Lancashire
2. Teaching Institution and Location
of Delivery
University of Central Lancashire
3. University Department/Centre
School of Art, Design and Fashion
4. External Accreditation
n/a
5. Title of Final Award
BA (Hons) Fashion Brand Management
6. Modes of Attendance offered
Full time
7. UCAS Code
8. Relevant Subject Benchmarking
Group(s)
Art and Design
9. Other external influences
n/a
10. Date of production/revision of this
form
April 2009
11. Aims of the Programme
To provide you with a degree in the career path of Fashion Brand Management this will
enable you to achieve learning outcomes at a level appropriate for the award of a BA
Honours from the University.
To provide you with the opportunity to develop an understanding of Fashion Brand
Management and Digital applications, from both a theoretical and practical perspective.
To provide you with a learning experience which will enable you to improve your career
potential with particular relevance to the Fashion Brand industries.
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1: To plan and develop a personal academic strategy within which it is possible to develop the
necessary creative and intellectual skills for progressing within a career related to and including the
promotion of various elements within the creative fashion brand management industries.
A2. To demonstrate creative and innovative thought processes throughout a variety of project
solutions.
A3. To encourage technical and academic skills relevant to professional working practice within the
fashion and brand management industries
A4 To develop an awareness and knowledge of brand market characteristics and customer profile
analysis
A5. To develop an awareness of the role and importance of trend and forecasting information in
relation to fashion brands and their development.
A6. To allow and encourage investigation into a wide range of research methodologies in order to
inform project and personal development.
Teaching and Learning Methods
Lectures, plenary and small group discussion; case study analysis; background reading and research;
guest speakers, group research tasks, seminar sessions and individual tutorials
Assessment methods
Practical submissions, individual/group research tasks, presentations, portfolios, dissertation proposal
and written submissions.
B. Subject-specific skills
B1:
To collect and analyze information in order to understand market procedures within the
fashion and brand field.
B2:
To understand and be able apply appropriate techniques and skills to allow investigations to
take place around the subject area
B3:
To evaluate and implement creative solutions in a fashion brand business management
context
B4.
To fully integrate the use of digital media which demonstrates a level of expertise across a
wide range of creative applications.
B5.
To integrate the appropriate IT solutions at a specified level, in the production of promotional
material.
B6.
Demonstrate a working knowledge of key computer packages and be able to apply them in
project and professional solutions.
B7.
Demonstrate a professional approach in relation to the presentation of both written and visual
work.
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background
reading; seminars and tutorials.
Assessment methods
Practical submissions, reports, individual and group case study analyses; individual and group
research tasks; group presentations, dissertation proposal and dissertation, final brand project.
C. Thinking Skills
C1:
Engage in undergraduate level academic and applied research methods within the field of
fashion brand business and management.
C2:
Review and evaluate project work in the light of contemporary knowledge and understanding
of fashion and brand management
C3:
Demonstrate the application of imagination, innovation and creative thinking to a range of
abstract problems
C4:
Apply creative thinking to a range of complex problems across a broad spectrum of
promotional activity
C5.
Demonstrate the ability to thoroughly analyse research and select appropriate media in
project solutions
C6.
Analyse research information, which will help form further investigative strategies.
C7.
Apply diagnostic and creative skills and exercise judgment in the analysis of research in
providing solutions to practical projects.
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background
reading; seminars and tutorials.
Assessment methods
Individual and group reports, individual and group presentations; critical review of a range of
publications; portfoli0; final project dissertation research proposal and dissertation
D. Other skills relevant to employability and personal development
D1:
Apply key personal, social, technical and other transferable skills relevant to employment
along with communication, team-working, leadership and critical and creative thinking.
D2:
Learn through reflection on practice and experience, in order to facilitate personal
development.
D3.
Manage time and generate output to a standard required in professional practice.
D4.
Apply numerical skills in relation to layout, computer work and budgetary considerations.
D5.
Apply communication skills outside peer group, to include professional agencies.
D6.
Apply a level of written expertise across a wide spectrum of academic and professional
situations/solutions.
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background
reading; seminars and tutorials.
Assessment methods
Essays, learning logs, individual and group reports and oral presentations, case study analyses,
project plans, dissertation proposal, dissertation, portfolio and final brand project.
13. Programme Structures*
14. Awards and Credits*
Level
Level 3
Level 2
Level 1
Module
Code
FM3021
Module Title
FM3022
Final Presentation
20
FM3124
Digital Practice Review
40
FM3025
FM2021
Final Report
Promoting Fashion Related
Products
40
20
FM2022
Developing skills relevant to
Promotional Campaigns
20
FM2023
Product Development
20
FM2024
Promotion Related Report
20
FM2025
Fashion Entrepreneurship
20
FM2026
Online Promotional Practice
20
FM1021
Intro into Fashion and Brand
Promotion
20
FM1022
Introduction into Promotional
Campaigns
20
FM1023
Introduction into Colour in
Lifestyle Promotion
20
FM1024
Introduction io Fashion Markets
20
FM1025
Introduction to Digital Imaging
for Fashion
20
Personal Penultimate
Presentation
Introduction into Trend within
FM1026 the creative industries
15. Personal Development Planning
Credit
rating
20
Bachelor Honours Degree
Requires 360 credits including a
minimum of 240 at Level 2 or
above and 120at Level 3
HE Diploma
Requires 240 credits including a
minimum of 120 at Level 2 or
above
HE Certificate
Requires 120 credits at Level 1 or
above
20
The development of a student’s individual profile and aspiration is embedded in the delivery of
Fashion Brand ManagementProgramme to enable student’s future career aspirations within the
Fashion Industry.
In Level 1 students are guided through tutorial PDP sessions to establish a personal audit of
transferable skills against potential employability in the fields of Fashion Brand Management.
In Level 2 students are encouraged through tutorial to set their own PDP targets focusing on targeted
employability in Fashion Brand Management
In Level 3 students are expected to promote their own individuality and personal career direction in a
professional manner for employment within the Fashion Industry.
PDP is designed to; enable you to work towards the point you would like to be at on graduation; to
help you acquire the skills needed for your chosen career; evaluate your strengths and plan to deploy
them in a range of situations at UCLAN and after graduation.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications,
together with appropriate experience and skills required for entry to study. These criteria may be
expressed as a range rather than a specific grade. Amendments to entry requirements may have
been made after these documents were published and you should consult the University’s website for
the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
UK Applicants:
Except in exceptional circumstances, UK applicants must attend an interview with portfolio.
Once your application has been processed you will be sent a letter stating the date you that
you are required to attend, and what will be required of you
If it is not possible for you to attend on the date proposed, please contact us to rearrange a
date or agree alternative arrangements.
All successful candidates must have achieved the following:
 Achieve a minimum of 240 UCAS tariff points at A2 or equivalent
 Grade C in GCSE Maths and English or an equivalent; UK equivalents include key
skills level 3 or functional skills level 2
European Applicants:
European applicants may not be able to attend an interview in the UK. Once your application
has been processed, you should submit an e-portfolio, CD or DVD of your recent work; this
will be followed by a telephone interview.
International Applicants :
International applicants may not be able to attend an interview in the UK. Once your
application has been processed, you should submit an e-portfolio, CD or DVD of your recent
work; this will be followed by a telephone interview.
Additionally International students for whom English is not your first language, will be
required to evidence an IELTS score of 6.0 or equivalent. Equivalences include:
 TOEFL Written examination score of 550 plus a test of written English (at 4)
 TOEFL Computer Equivalent score of 213 and TWE at 4
Proficiency in English (Cambridge) at Grade C or above
17. Key sources of information about the programme

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Prospectus
University web site
Departmental publicity literature
Ucas fairs
Course fact sheet
Ucas web site
18. Curriculum Skills Map
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
Thinking Skills
A
A
A
A
A
B
B
B
B
B
B
B
C
C
C
C
C
C
C
D
D
D
D
D
D
1
2
3
4
5
6
1
2
3
4
5
6
7
1
2
3
4
5
6
7
1
2
3
4
5
6
x
x
x
x
x
x
X
x
x
x
x
x
x
x
x
x
x
x
x
x
x
FM3021
FM3022
FM3124
FM3025
Personal Penultimate Pres
Final Presentation
Digital Practice Review
Final Report
Comp
Comp
Comp
Comp
x
x
FM2021
FM2022
FM2023
FM2024
FM2025
FM2026
Promoting Fash Related Prod
Dev Skills Relevant
Product Development
Promotion Related Report
Fashion Enterprise
Online Develop & Practice
Comp
Comp
Comp
Comp
Comp
Comp
x
FM1021
FM1022
FM1023
FM1024
FM1025
FM1026
Intro to Fash & Brand Promo
Intro to Promo Campaigns
Intro to Colour & Life Promo
Fashion Brand Markets
Digital Image for Fashion
Intro to Trend
Comp
Comp
Comp
Comp
Comp
Comp
Level 1
Subject-specific Skills
Other skills relevant to
employability and
personal development
A
Level 3
Module Title
Knowledge and
understanding
Level 2
Module
Level Code
Core (C),
Compulsory
(COMP) or
Option (O)
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