Improving School Governance using an Action Learning Approach 527856-LLP-1-2012-1-PT-COMENIUS-CMP Work Package 6: Exploitation Deliverable 9.2: Final Exploitation Plan and sustainability report Document information Due date of deliverable Actual submission date Organisation name of lead contractor for this deliverable Version 28/02/15 20/04/15 Contour Educational Services (M Kirsh) 1 Dissemination Level P Public □ PP Restricted to other programme participants (including the Commission Services □ RE Restricted to a group specified by the consortium (including the Commission Services) □ CO Confidential, only for members of the consortium (including the Commission Services) X□ This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Quality Control Check Y/N Reviewer recommendations/comments Generic Minimum Quality Standards Document Summary provided (with adequate synopsis of contents) Y IGUANA format standards complied with Y Language, grammar and spelling acceptable Y Objectives of Description of Work covered Y Work deliverable relates to adequately covered Y Quality of text is acceptable (organisation and structure; diagrams; readability) Y Comprehensiveness is acceptable (no missing sections; missing references; unexplained arguments) Y Usability is acceptable (deliverable provides clear information in a form that is useful to the reader) Y Deliverable specific quality criteria Deliverable meets the 'acceptance Criteria' set out in the Quality Register (see Table 5) Y For Supplementary Review Deliverables only Deliverable approved by external reviewers NA Checklist completed by Signature: Date: 27/04/15 DELIVERABLE REVIEW HISTORY Version Name Status * Date Summary of changes 1 F Verboon A 19/09/14 Exploitation results 2 M Kirsh A 10202/15 Exploitation actions 3 J Cullen A 14/03/15 Updated and expanded 3 F Verboon SIR 23/04/15 Clarifications to SWOT analysis and Road Map; Expand Summary 4 J Cullen A 24/04/15 Incorporation of from peer review 5 C Child PIR 27/04/15 Spelling corrections; add data to Table 1 recommendations *Status: Indicate if: Author (including author of revised deliverable) - A; PIR – Primary internal reviewer; SIR – Second internal reviewer; ER – External Reviewer CONTENTS 1. Purpose of this document ............................................................................................................... 7 2. Methodology used for developing the exploitation and sustainability Plan .................................. 8 3. Implementation of the Methodology ............................................................................................. 9 3.1 3.1.1 The project assets .......................................................................................................... 9 3.1.2 Validation of the assets ................................................................................................ 10 3.1.3 Intellectual property rights .......................................................................................... 10 3.2 Data collection and mapping ....................................................................................... 11 3.2.2 Awareness-raising and promotion ............................................................................... 11 3.2.3 Events ........................................................................................................................... 12 Analysis and integration of results........................................................................................ 20 3.3.1 Results from the IGUANA pilot evaluation................................................................... 20 3.3.2 Assessment of potential market and demand ............................................................. 22 3.4 5. Implementation actions ........................................................................................................ 11 3.2.1 3.3 4. Preparatory Actions ................................................................................................................ 9 SWOT Analysis....................................................................................................................... 22 Proposed IGUANA exploitation and sustainability methodology ................................................. 25 4.1 Service models ...................................................................................................................... 25 4.2 Implementing the Methodology ........................................................................................... 27 Exploitation Road Map.................................................................................................................. 28 Annex I: Provisional Service Offer ......................................................................................................... 29 SERVICE OFFER ...................................................................................................................................... 29 Scope of this service offer ................................................................................................................. 29 Specification of the service offered .................................................................................................. 29 Service costs ...................................................................................................................................... 31 Deliverable Summary This Deliverable presents the Final Exploitation report and Exploitation and Sustainability Plan for IGUANA. It revises and updates the Report and Plan presented in Deliverable 9.1. The Report firstly sets out the overall methodology through which the Exploitation and Sustainability Plan was developed. This is based on an ‘Action Learning’ approach that covers: preparatory actions; initial Plan; implementation actions; analysis and integration; final Plan. It sets out the IGUANA assets, how these can be used to provide services for potential users and the decision taken by the IGUANA consortium with regard to the utilisation of these assets, including agreed IPR. The key assets identified are: an Emotional Intelligence and Organisational Intelligence competence framework that maps out EI and OI competences, their attributes and their learning outcomes; an online tool that applied the competence framework to assess the levels of emotional intelligence on a personal level, based on 12 EI competences, and levels of organisational intelligence, based on 7 OI competences, from the perspective of organisations; an online course developed to help individuals and organisations to increase emotional and organisational intelligence with the collective aim to reduce resistance to change; an online community to collect and share knowledge about this topic; supporting tools to embed the tools, courses and community. The Deliverable reports on the exploitation actions that have been carried out by partners, together with their outcomes and implications for IGUANA going forward. A total of 50 exploitation actions have been carried out. These covered both ‘primary’ and ‘secondary’ IGUANA target groups including Ministries of Education and Health; educational social innovators and social entrepreneurs; training providers, teacher training institutions, educational content providers; school leaders and school governors, future school leaders, national school leaders associations, teachers; drugs and alcohol service providers; Young Offender Education Centres; hospitals; UK NHS Citizen members. The data analysis is then integrated into a SWOT analysis. The SWOT analysis concludes that the main strengths of IGUANA are the lack of a comparable existing programme; the availability of an established evidence base from the pilot evaluation to show that IGUANA works and in what ways; the evidence of strong potential demand; the existence of an established partnership; the high transferability to other sectors. The main weaknesses are little capital available for development and start up investment; the lack of training and consultancy partners currently engaged at the local level to deliver the programme. The main opportunities are: a favourable policy environment; the need in the education sector for systemic change and innovation; opportunities in the health, social innovation and youth inclusion fields. The main threat is an already established EI assessment industry could take advantage of IGUANA’s ‘open source’ environment to migrate the tools and colonise a market. On the basis of the exploitation results, a methodology for exploitation is proposed. This sets out four possible service models and associated business models: an ‘Open Access’ model; an ‘Intermediary’ model; an ‘Ecological’ model; a ‘Quadruple Helix’ model. The final section of the Report outlines a Road Map for implementing this approach which envisages a phased timetable starting with setting up the legal and business framework for exploitation; identifying and engaging with partners and training providers; developing the service models; revising the tools and content and carrying out targeted actions. Annex I provides a provisional Service Offer. 1. Purpose of this document The purpose of this document is to provide an outline for the exploitation activities and sustainability of IGUANA beyond the lifetime of the project. It provides a review and update of D9.1 – Exploitation Plan. According to the IGUANA proposal, the main objectives of work package 9 – Exploitation – are to: raise awareness of project and its outputs among potential users and new partners; engage these groups in collaboration to develop networks; develop a sustainability plan and business model for IGUANA products and services. This report includes exploitation scenarios and business models, key market segments and sectors, sources of revenue and funding for future development of IGUANA products and services; potential end users, partners and networks. The report furthermore includes activities undertaken by the project partners, their results and commitments from exploitation partners. Against this background, this document presents below: the methodology used to develop the sustainability and exploitation approach (Section 2) the results of the implementation of this methodology (Section 3) the final proposed approach and methodology for exploitation and sustainability (Section 4) an implementation plan and timeline for implementing the approach (Section 5) A draft Service Offer for delivering IGUANA services (Annex I). 2. Methodology used for developing the exploitation and sustainability Plan The overall approach to develop the proposed Plan for exploitation and sustainability was based on an ‘action learning cycle’. This is depicted in Figure 1. Figure 1: The Action Learning Cycle approach to exploitation and sustainability Preparatory Actions Final Exploitation and Sustainability Plan Analysis and Integration Initial Exploitation Plan Implementation Actions As Figure 1 shows, the exploitation action learning cycle consisted of five stages: • • • • • Stage 1: Preparatory Actions. This involved ‘scoping’ activities within the IGUANA consortium, aimed at identifying the project assets and products; their ownership and IPR; the likely consumers of these products; the evidence required to assess their usability and value. Stage 2: Production of the Deliverable 9.1: Exploitation Plan, using the results of the preparatory actions and specifying the procedures to take the exploitation effort forward. Stage 3: Implementation actions. These had two purposes. Firstly, collecting and analysing primary data – from partners and from stakeholders – to add more depth to the exploitation plan. Secondly, running exploitation events to publicise IGUANA products and engage potential users of these products in future collaboration. Stage 4: Analysis and integration. This stage entailed integrating and synthesising the results of the preceding actions to provide inputs to the final phase of the cycle. Stage 5: Final Exploitation and Sustainability Plan. This entails the production of Deliverable 9. 2 (this Report) - an updated version of the earlier deliverable with a ‘roadmap’ that takes IGUANA beyond the end of its funded life cycle. 3. Implementation of the Methodology 3.1 Preparatory Actions In this phase, the IGUANA partners set up an Exploitation Workgroup. This met on-line and face to face over the project duration. The group is a sub-group of the consortium. Its role was to oversee the exploitation and sustainability strategy. It included representatives of the following partners: Arcola, CEPCEP, ESHA and Contour. The main outcomes form the Working Group were: proof of the Iguana approach and translation of the approach into a value added approach for exploitation partners. 3.1.1 The project assets The project consortium partners have developed the following assets: - - - An Emotional Intelligence and Organisational Intelligence competence framework that maps out EI and OI competences, their attributes and their learning outcomes. An online tool that applied the competence framework to assess the levels of emotional intelligence on a personal level, based on 12 EI competences, and levels of organisational intelligence, based on 7 OI competences, from the perspective of organisations. This tool is available online and can be used free of charge by individual end-users. An online course. An online course has been developed to help individuals and organisations to increase emotional and organisational intelligence with the collective aim to reduce resistance to change. An online community. This community will be used by people that are using the tools and the courses to collect and share knowledge about this topic Supporting tools to embed the tools, courses and community into organisational practice In combination, these assets can be used to provide a collaborative learning environment within schools (or indeed any organisation) in which students, staff and management feel safe and secure to share their ideas, learn from each other and grow. The learning environment is delivered through the IGUANA online platform, supported by face to face support from the IGUANA team. It provides governors, head teachers and teachers with a self-directed programme aimed to help their schools to innovate and change. It does this through: giving explanations and an initial self-assessment exercise to help map the Emotional Intelligence (EI) and Organisational intelligence (OI) of the participants and their schools; providing access at three levels to related learning and development content to develop in each of the key EI and OI competencies (Discovery- simple explanations and resources to introduce each of the concepts; Practical –resources to apply the learning in practice and real life situations; Technical – articles and content to deepen understanding and apply to continued practice). emphasising practice through a set of activities: the Theory of Change/Innovation workshop engages participants in applying their learning in their own schools and provides practice and cases for the Action Learning Sets. a Peer Review programme which involves a number of schools working and learning together on specific themes in relation to the change work they are undertaking as part of the IGUANA programme. During the project, all assets have been made available to all, free of charge at the following address: http://www.iguana-project.eu/ 3.1.2 Validation of the assets The Iguana approach have been validated in practice in a number of phases. During the European School Heads Association’s General Assembly meeting in October 2013, over 50 representatives of national school heads associations reviewed the tools and reported several areas of improvement. The following tools and courses have been reviewed: the ‘emotional well-being’ course; leadership and authority course; governance management; and evaluation course The feedback of the representatives of national school heads associations can be read online at: http://iguanaportal.wikispaces.com/WP+6+Evaluation+of+4+and+5 The second step was the validation of the approach and the assets in pilot schools, within the context of a more intensive evaluation of the IGUANA programme as a whole, and the collection of evidencebased conclusions on whether and in what ways the programme works. 12 educational enterprises (11 schools and 1 adult ‘special needs’ centre) actively piloted the approach during the course of the project and have underlined its validity. The results of the piloting phase are published at http://iguanaportal.wikispaces.com/WP+6+Evaluation+of+4+and+5 The overall conclusion is that the Iguana tools and courses are a very effective means to reduce resistance to change in schools. The key findings of the piloting and its evaluation, with reference to the sustainability and exploitation of IGUANA, are presented in more detail in Section 3?? below. 3.1.3 Intellectual property rights The consortium partners have decided that the tools and courses and other assets – with the exception of consultancy services provided to users who need support in adapting the tools and courses and with developing their Innovation Plans - will be made available free of charge, without IP restrictions for non-commercial use. The purpose of this decision is to make the tools and courses available for a broad community of end users, to test its validity and collect feedback. For commercial entities, the IGUANA consortium has specified the intellectual property rights (IPR) attached to each product.. The IPR Agreement typically specifies: The Background , which refers to pre-existing IP rights that are required to implement the project. It concerns any information, techniques, know-how, software and materials (regardless of the form or medium in which they are disclosed or stored) that are provided by one party to another for the use in the project. The Foreground, which refers to the results know-how, inventions, software and other identified IP that are generated in the framework of the project. Access to and utilisation of the background and foreground, with respect to consortium members, potential future users and the wider public. The consortium partners decided that during the course of the project, the tools and courses will be made available free of charge, without IP restrictions. The purpose of this decision was to make the tools and courses available for a broad community of end users, to test its validity and collect feedback. The consortium partners have develop a Service Offer for commercial users. This sets out how consultancy service will be provided to both ‘end-users’ and ‘intermediaries’ (e.g. training providers). This is provided in Annex I to this Deliverable. 3.2 Implementation actions The Stage 3 exploitation activities – implementation actions – can be divided into three sets: Data collection and mapping Awareness-raising and promotion Events 3.2.1 Data collection and mapping This focused on a stakeholder analysis of potential partners/users, based on a template to standardise analysis. The Stakeholder Analysis has identified the ‘primary’ target: key groups with an interest in the project and its outputs. These target groups are: - - - - Educational innovation networks: groups of schools or companies that are focused on implementing innovations at schools. The Iguana assets will enable them to reduce one of the most important barriers to innovation: resistance to change Leading schools. In most countries, leading schools are the schools that are leading in their innovative approach. Most of them welcome visits from other schools. These leading schools could pave the road to other interested schools. Consulting and Training Companies. Consulting companies help schools implement innovative pedagogic practices. The Iguana tools will enable them to enrich and broaden their service offering. School Heads Associations. School Heads Associations often offer consultancy services with an innovative nature. These tools will enable school leaders to address resistance to change and emotional intelligence at their schools. In the latter phase of the project, the exploitation strategy was extended to explore the potential transferability of IGUANA to other sectors beyond the educational world. Three ‘secondary’ target groups were identified: Social innovation networks: individual and clusters of organisations involved in social innovation and social entrepreneurship, with a particular focus on ‘social technologies’. These actors are generally recently-established and have a particular interest both in improving their organisational effectiveness, and in engaging with ICT-based innovation The Health sector: ministries, hospitals and other health providers, with an interest both in the ‘emotional and mental well-being’ aspect of IGUANA and in organisational innovation The youth inclusion sector: Ministries, service providers and third sector organisations working in fields related to IGUANA, particularly youth offending, educational drop-outs and ‘NEETs’ (not in education, employment or training). A database of potential partners and users was set up in the IGUANA ‘wiki’. This exploitation contacts database consists of the following contacts: - Local consultancy firms focusing on schools. National teacher associations National school heads associations with a service practice. Working groups and communities focusing on school heads and teachers Pedagogical universities 3.2.2 Awareness-raising and promotion The expected benefits have been translated into a value proposition and written down in the exploitation leaflet that is published at http://iguanaportal.wikispaces.com/WP+9+Exploitation This leaflet is used for exploitation and broad communication purposes. In addition, the exploitation effort was linked to the broader dissemination strategy for IGUANA. A total of 12 dissemination events were implemented, involving over 700 participants, plus the final Conference in Dubrovnik, attended by 110 school heads. 3.2.3 Events The contacts database was used to provide the foundation for a programme of exploitation events the aim of which was to identify and engage with potential partners and users at a local and national level. The events were mainly targeted at policy-makers, governance associations, school leaders, consultancy firms and training providers. Table 1 summarises the exploitation events carried out by the consortium partners. As Table 1 shows, around 50 exploitation events were carried out in Croatia, Serbia, Lithuania, Portugal, UK, Ireland and Greece, as well as a range of on-line events. These covered both ‘primary’ and ‘secondary’ IGUANA target groups including: Ministries of Education and Health Educational social innovators and social entrepreneurs Training providers, Teacher Training Institutions, educational content providers School leaders and School Governors, future school leaders, National school leaders associations, teachers Drugs and alcohol service providers Young Offender Education Centres Hospitals UK NHS Citizen members Key outcomes of these events are: Analysis of feedback from the events with the primary target group from the schools sector confirmed there is overall strong interest in and demand for the IGUANA tools, learning programme and services. The ‘Open Discovery Space’, which includes a network of teachers who act as change agents in their schools, have been invited to use IGUANA as part of the training of these workshops, which are planned to be organised in all 20 countries by end of May 2015. The Entreprenasium innovation network in the Netherlands will use the Iguana tool set as a part of their standard implementation services. An on-line community of school leaders and future school leaders has been established in Ireland. In Portugal, Iguana will be introduced as a separate module in the 5th edition of the Innovative Leadership Programme, beginning April 2015, involving 50 school principals and 150 intermediate school leaders. In Portugal, CEPCEP, the Ministry of Education and a number of school principals, are underway to explore the financial and technical feasibility of running a sustainable Iguana assistance to a first batch of about 15-20 schools interested in Iguana implementation. Plans to run Iguana in schools of the Autonomous Region of Açores, included in a customised Innovative Leaders Programme, are also under way and are at an advanced pilot stage. The programme will be extended as a pilot to the Autonomous Region of Açores, nine atlantic islands, in the framework of a customised Innovative Leaders Programme and integrated in an early school drop-out package project. The events in Greece demonstrated the transferability of IGUANA to the drugs and alcohol rehabilitation sector. KETHEA – the largest service provider in this sector in Greece – has commissioned a roll-out of the programme nationally from May 2015. There is interest from 3 Lisbon hospitals to train the hospitals’ top management using IGUANA. In the UK, TIHR is exploring exploitation of IGUANA with NHS Citizen members from UK webstreaming business Public-i. Table 1: IGUANA Exploitation Actions Partner Date/Location Purpose EA September 24, 2014Belgrade Metropolitan University Exploitation of the IGUANA assessment tools and learning content by the Open Discovery Space school network http://portal.opendiscoveryspace.eu , that currently numbers more than 2100 schools from 24 European countries. The aim of the network is to promote school innovation therefore the IGUANA tools and approach would be very useful to the ODS schools. Contour Apr, Jul, Nov, Dec 2014. Contour Educational Services,Warwick Contour 25 schools and educational enterprises in SE England, from May 2013-Dec 2014 To present IGUANA to senior management of Contour’s HQ; to raise awareness of potential expansion of IGUANA within Contour’s service delivery Recruitment of schools to use IGUANA platform and tools Target group/ Participants Approximately 45 Open Discovery Space project partners, representing various bodies from 20 European countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, the Netherlands , Portugal, Romania, Serbia, Spain, UK) i.e. Ministries of Education and public bodies, University Departments, Teacher Training Institutions, educational content providers Senior Management of Contour Activity Outcome PresentationIntroduction to IGUANA The National Coordinators of Open Discovery Space, who are in charge of motivating and empowering their national school networks were encouraged to introduce the IGUANA tools and approach to teachers and schools. Open Discovery Space also includes a network of teachers who act as change agents in their schools and are periodically invited to take part in training workshops, which are intended to improve their change management skills. Suggestions were made to these National coordinators to use IGUANA as part of the training of these workshops, which are planned to be organised in all 20 countries by end of May 2015 Full presentation and workshops Contour waiting for results from IGUANA evaluation to assess exploitability potential School leaders and School Governors Presentations and workshops 1 school engaged in IGUANA piloting Partner Date/Location Purpose Target group/ Participants Consultants and board of the Entreprenasium consortium. Entreprenasium is an innovation network focussed on implementation of entrepreneurship education in The Netherlands Activity Outcome ESHA 3/9/2015, ESHA offices in Utrecht Adoption of the Iguana courses and tools Presentation of the Iguana tools to the Entreprenasium Innovation group. Entreprenasium will use the Iguana tool set as a part of their standard implementation services One of their schools (The Pieter Groen College in Katwijk, The Netherlands) is now working on resistance to change ESHA 26/10/2014 Dubrovnik In Adoption of the Iguana courses and tools by the national school heads associations 42 management members and presidents of national school leaders associations, board of the European School Heads Association Presentation of the Iguana tools and courses. Exploitation questionnaire Several national school leaders associations expressed their interest and are waiting for the follow up (offers etc) IMI, Vilnius University National teacher conference on IT projects for schools, June 6, 2014, Vilnius Raise awareness of IGUANA; engage Innovation Groups in using the platform and tools Workshop on use of IGUANA tools 25 attendees 27th September 2014. Google European HQ, Dublin, Ireland. Presentation of the IGUANA Learning Programme to Post-Graduate students on the Post-Graduate Certificate in 21st module. To provide attendees with a hands-on experience of the IGUANA selfassessment tools. Innovation groups Lithuanian Computer Society, The Training Group, modern Balsiai School, Education Development Centre Current and future school leaders undertaking Continuous Professional Development Trinity College, Dublin Presentation hands-on workshop Attendees have been included in the 'Iguana Ireland' Google+ database. / Partner Date/Location Purpose Target group/ Participants The contacts list for the IGUANA Ireland Google+ profile Activity Outcome Trinity College, Dublin Sep, 2014. Google on-line Development of a Google+ profile providing access to Google Docs tools: Iguana Ireland. To provide IGUANA users with a platform to assist with interpreting the results of the EI & OI self-assessments Google on-line environment On line community established Trinity College, Dublin 15th September 2014. Croke Park Conference Centre, Dublin Introducing the IGUANA Platform to school leaders and managers. School principals representatives management bodies and of Presentation hands-on workshop / Attendees have been included in the 'Iguana Ireland' Google+ database Arcola 8-10 Dec 2014, KETHEA offices, Thessaloniki Assess the transferability of the IGUANA platform and tools to health sector Presentation hands-on workshop / All participants rated IGUANA as potentially very useful in their professional practice Arcola 15 Dec 2014, Tabernacle Street, London Assess the transferability of the IGUANA platform and tools to social innovation sector 22 professional staff from KETHEA – the largest provider of rehabilitation services in drugs and alcohol 10 representatives of social innovation organisations Presentation hands-on workshop / All participants rated IGUANA as potentially very useful in their professional practice Arcola 15-17 Jan 2015, KETHEA offices, Athens Assess the transferability of the IGUANA platform and tools to health sector 25 professional staff from KETHEA – the largest provider of rehabilitation services in drugs and alcohol Presentation hands-on workshop; exploitation focus group / All participants rated IGUANA as potentially very useful in their professional practice Arcola 16-17 Feb 2015, KETHEA offices, Athens Demonstrate the transferability of the IGUANA platform and tools to health sector 26 members of the KETHEA senior management team from all Greek regions Presentation hands-on workshop; exploitation focus group / KETHEA management team requested roll-out of programme to all KETHEA staff across Greece. KETHEA Director and Board have commissioned Arcola to do the roll-out Partner Date/Location Purpose CEPCEP, Catholic University of Portugal Nov 2013 – March 2015. On-line; face to face presentations and meetings in both Lisbon and Angra do Heroísmo, Terceira Island (Açores Develop exploitation and sustainability of IGUANA in education sector; explore transferability of IGUANA platform and tools to health sector and youth offending sector. Extend the Iguana concept to special regions in Portugal (i.e. the 9 island Autonomous Region of Açores) Target group/ Participants i) 6 Education Centres – institutions working with circa 250 young offenders ii) 50 school principals, who had been involved in the Innovative Leadership Programme (an original initiative undertaken in a joint venture involving both the MoE and MSN) iii) a cluster of 3 leading hospitals in the Greater Lisbon Area (S. Francisco Xavier, Egas Moniz and Santa Cruz) iv) Autonomous Region of Açores Activity Outcome On-line; face to face presentations and meetings. Testing of IGUANA selfassessment tools i) growing interest from several school principals to undertake a more systematic Iguana approach, encompassing training/technical assistance and coaching processes ii) interest from 3 Lisbon hospitals to train the hospitals’ top management iii) Iguana will be introduced as a separate module in the 5th edition of the Innovative Leadership Programme, beginning April 2015, involving 50 school principals and 150 intermediate school leaders https://sway.com/TP5yPWc0o3UFCcyL). iv) Contacts between CEPCEP, the MoE and a number of school principals, are underway to explore the financial and technical feasibility of running a sustainable Iguana assistance to a first batch of about 15-20 schools interested in Iguana implementation. v) Plans to run Iguana in schools of the Autonomous Region of Açores, included in a customised Innovative Leaders Programme, are also under way and are at an advanced pilot stage vi) the programme will be extended as a pilot to the Autonomous Region of Açores, nine atlantic islands, in the framework of a customised Innovative Leaders Programme and integrated in an early school drop-out package project, including both prevention (early signalling and cognitive + soft skills training of key staff, family members and students) and remediation activities (namely covering NEETs) Partner Date/Location Purpose THIR February and March 2015.Tavistock Institute, London To identify whether IGUANA is an appropriate vehicle to support the culture change required in NHS England, what kinds of sites would be appropriate and how it would need to be adapted before it was used TIHR November 2012 March 2014 Practitioner Certificate in Consulting and Changing Programme (P3C) at Horsley Park, Surrey, United Kingdom Dr Joe Cullen spoke On poetry and organisational stuckness to ‘test’ the concept of stuckness as an organisational state and offer an arts based intervention that enables engagement and exploration of this among organisational development and change practitioners as a means to introduce the IGUANA programme. Target group/ Participants TIHR project team and NHS Citizen members from UK webstreaming business Public-i Two cohorts of the TIHR P3C programme International participants came from diverse organisational specialisms including HR, organisational culture and design, psychodynamic consultancy and evaluation research working across education, pharmaceuticals, engineering, chemical, commercial consultancy, health, faith based organisations in the public and private sectors. Activity Outcome Presentation and discussion of IGUANA as an offer in its present form and with potential adaptations. Also discussions about its relevance to the NHS and how and when we could present it to the current NHS Citizen client. Coming Unstuck is a participatory workshop with Joe Cullen Debby Klein and Clare Cullen. The aim of the workshop is to introduce the concept of ‘stuckness’ and hence IGUANA by getting potential clients to understand better how organisations can surface resistant behaviours and Potential for exploitation of the IGUANA programme in NHS England is high, if it created either with a specific UK NHS focus or if the assessments and materials are made more neutral. A possibility is that we source additional funding to support its development. Sources not yet identified but commitment is there to take it forward within the IGUANA team. Potential for exploitation of the IGUANA programme among this practitioner group who are grappling with questions of organisational culture change and subsequently we offered them the OI and EI assessments as part of their work on looking at organisational culture and designing appropriate interventions. Potential to exploit elements of the IGUANA programme as part of the P3C educational material in the future and internationally where it is running in Latin America. their underlying dynamics. TIHR July 2013, The Tavistock Institute Dr Joe Cullen spoke On poetry and organisational stuckness to ‘test’ the concept of stuckness as an organisational state and offer an arts based intervention that enables engagement and exploration of this among organisational development and change practitioners as a means to introduce the IGUANA programme. TIHR Lunchtime talk Food For Thought series open event The audience comprised TIHR staff, council and associates; evaluation, research and organisational consultancy practitioners. Presentation, workshop and discussion. Potential to run the Coming Unstuck workshop or variations of it to new clients/markets having taken into account feedback from participants on making it more culturally relevant and making it more participative. CEPCEP /Arcola 28 Jul 2014. Online skype meeting. Explore collaboration between IGUANA, Microsoft and ‘Deep Learning’ Programme - global programme involving Intel, Microsoft, Promethean, Collaborative Impact. Kerstin Panton, Microsoft and Greg Butler, Collaborative Impact Skype meeting Agreement to continue to explore potential collaboration between IGUANA and ‘Deep Learning’ Programme 3.3 Analysis and integration of results This sub-section presents additional analysis aimed at assessing the exploitation and sustainability potential of IGUANA based on: a review of the results of the IGUANA piloting activities and their evaluation; a brief assessment of the potential demand for IGUANA tools, learning programme and services. This additional data analysis is then integrated with the results from the IGUANA exploitation activities to provide a broad picture of exploitation and sustainability potential. A SWOT analysis is then applied to the analysis to provide a more quantified assessment of potential. 3.3.1 Results from the IGUANA pilot evaluation The IGUANA programme was piloted and evaluated in 12 educational institutions in six EU countries: the UK, Greece, Portugal, Ireland, Lithuania and the Netherlands. These reflect different types of organisation, stakeholder groups, environments and educational and governance models. They represent a range of ‘presenting problems’ that IGUANA was developed to address but share a common interest in working with resistance to change. The core user group that participated in the full piloting process consisted of 98 members of the 12 participating organisations. This group was made up mainly of principals and school leaders and teaching staff, but included a small number of school governors, students and other staff. The programme also involved a broader ‘secondary user group’ mainly consisting of members of the European School Heads Association, the Lithuanian Teachers Network and school principals from Portugal who were involved in validating the IGUANA tools. The key results from the piloting and evaluation, with regard to their relevance for exploitation, are as follows: The IGUANA approach and model proved very effective as a framework in which educational enterprises could identify the factors contributing to organisational ‘stuckness’ and the obstacles preventing innovation in their organisations. It provided a space to reflect on these factors and obstacles, develop strategies to address the issues and implement a plan to put the strategy into practice. In all pilot locations, the two elements of the IGUANA programme seen as most effective and most valuable were the EI/OI self-assessment tools and the Action Learning Sets. Their real value was as a catalyst to allow members of the organisation to surface and explore the tensions and processes below the surface that were conspiring to inhibit innovation. The Assignments were seen as moderately effective. The EI and OI Learning Modules (Content Repository) were rated between slightly and moderately effective. The Peer Review/Benchmarking system was the least well rated in terms of effectiveness comprehensiveness and usability. The mapping of EI competences carried out in the pilots, using the EI self-assessment tool, showed that, although EI competences appear to be moderately well-developed overall, the range and level of competences is uneven, with low levels of competence in key areas. EI competences are particularly weak in the areas of ‘Self-confidence’, ‘Stress management’ and ‘Anxiety Management’. The mapping of OI competences carried out in the pilots, using the OI self-assessment tool, showed OI competences are less well-developed than EI competences, and are also unevenly developed. OI competences are particularly weak in the areas of ‘Evaluation’ and in ‘Groupishness’ (working together to promote a shared vision of the organisation). Overall, taking part in the IGUANA learning programme had no major effect in terms of improving participants’ EI competences and in fact is associated with a decrease in EI competences overall. Similarly, taking part in the IGUANA learning programme had no major effect in terms of improving or decreasing the participant organisations’ OI competences. OI scores only improved over the pilot period in one area - with an increase in the ‘evaluation’ score. However, the pilot evaluation clearly showed that IGUANA had a significant effect on developing specific EI and OI competences that are seen as essential to reduce stuckness and support innovation in a particular school situation. What happened in the IGUANA pilot organisations was that the participating schools used the EI/OI assessment tools to identify particular weaknesses in their organization, worked with the Action Learning Sets to explore these weaknesses and come up with solutions, and then developed Innovation Plans to implement these solutions. This suggests that the original ‘intervention model’ used in the IGUANA pilots needs to be adapted to take a more ‘ecological’ approach to working with stuckness and change. This would entail a greater emphasis on the use of support services to assist the enterprise in adapting the IGUANA programme to the organisational life and practices of the enterprise, a more widespread involvement of a broader spectrum of the members of the enterprise in the programme and greater use of the collaborative learning features of the IGUANA programme. The pilot evaluation identified key success factors of interest for IGUANA’s exploitation, as well as the key inhibitors likely to affect successful exploitation. The success factors are: management buy-in and a ‘champion’ to take ownership of the initiative and embed the programme within the educational enterprise; the programme needs to be supported by credible external agencies; the whole enterprise needs to be involved – not just a core group of school leaders a clear road map of the implementation process needs to be set out at the onset this Road Map needs to be adapted to the context of the participating organisation a high level of face-to-face support to help participants work through the programme is needed. The main inhibitors to success are: time and resource constraints (insufficient time; problems fitting the programme into the organization timetable; ‘opportunity costs’ associated with participating in the programme); motivational problems (getting staff to see the value of the programme; getting staff to work on their own outside the group environment); language issues (providing high quality local language versions of the tools and learning content; making the technical language of the content intelligible to users); support issues (the level of ‘hand-holding and support available to participants). These suggest that the following specific changes and enhancements need to be made to the existing IGUANA offer in order to increase the chances of successful exploitation: Provide clear instructions at the initial ‘kick off’ presentation of IGUANA that set out what is expected of participating organisations, what activities need to be carried out at each stage, what the expected outputs and outcomes are and how these need to be used. Provide adequate face-to-face support to help participants work through the programme, including more practice-based examples of EI and OI competences in teaching and learning. Ensure high quality translation of the EI/OI tools and the learning content is provided. Provide visual indications of which EI and OI competence tests have been completed. Phrase all EI/OI rating scales positively and in the same polar direction. Put more investment and resources into making sure the OLS works 3.3.2 Assessment of potential market and demand The potential market and level of demand for IGUANA is difficult to ascertain, not least because it is clear from the exploitation analysis that the platform, tools, learning programme and support services show a high degree of transferability to other sectors. As a broad illustration, indicators of the parameters of potential demand for IGUANA in the ‘primary’ target sector – schools – and in two ‘secondary’ target sectors assessed in the exploitation strategy (health and youth offending) are: Around 216,000 primary, lower secondary and upper secondary schools in the EU-28 (source: Eurostat, 2012) Around 15,000 hospitals in the EU-28 (source: European Hospital and Healthcare Federation, 2014) 205 Youth Offending Institutions in the EU-28 (source: Eurostat, 2012). This suggests, overall, a potentially large demand base for IGUANA. This is a long term projection. In the short term, the potential market demand can be assessed from analysis of the exploitation actions already carried out, as reported in Section 3.2.3 above. This potential demand is as follows: Analysis of the IGUANA stakeholders database suggests there are currently 63 individual potential partners/users who have expressed an interest in using IGUANA (15 from consultancy organisations; 23 from innovation networks; 1 media; 12 pedagogic universities; 3 policy makers; 5 practitioners; 4 researchers). Analysis of the IGUANA exploitation activities suggests there are: 45 potential partners from the ‘Discovery Space’ network (Ministries of Education and public bodies, University Departments, Teacher Training Institutions, educational content providers) 140 ESHA representatives (management members and presidents of national school leaders associations, board of the European School Heads Association) 500 staff from the KETHEA rehabilitation service network in Greece 150 school leaders and 50 school principals in Portugal 20 school pilots in Portugal 3 hospitals in Lisbon A pilot Innovative Leaders Programme and integrated in an early school drop-out package project in the Azores. This initial user base could provide a platform for further developing a more precisely targeted exploitation and sustainability strategy for IGUANA, enabling a more precise definition of markets and revenue streams and would, more importantly, establish a strong EI and OI database to subsequently develop baseline and benchmark indicators for IGUANA. 3.4 SWOT Analysis Table 2 shows an exploitation and sustainability SWOT analysis for IGUANA. Table 2: IGUANA Exploitation and Sustainability SWOT analysis STRENGTHS WEAKNESSES Innovative model and service offer that has not been provided before – particularly OI Evaluation results from pilot provide evidence that IGUANA works Validation and exploitation actions show evidence of strong potential demand Financial constraints – little capital available for development and start up Modifications needed to improve technical functionalities Issues with local language adaptations – significant resources required to localise Established partnership provides foundation for sustainability and growth Model and service offer highly transferable to other sectors and settings To work to full potential, requires significant collaborative work between users and their institutions to develop on-line community to provide new and updated content Existing partnership lacks commitment and is slow to act Lack of involvement of local training and consultancy partners OPPORTUNITIES THREATS EI now highlighted as important in EU and member states education policy Perception that education is ‘in crisis’ and needs systemic change and innovation Exploitation actions have identified major opportunities in health, social innovation and youth inclusion fields Recent policy initiatives – e.g. Social Investment Package; ‘Jobs for Growth’ creating spaces where IGUANA resonates Validation actions have identified specific agencies, networks and organisations that have expressed a concrete demand for IGUANA services EI assessment already well-established in HR sector – potential competition from commercial EI providers IGUANA is ‘Open source’ and can be easily colonised and monopolised by strong players Technological innovation could make the IGUANA platform and tools obsolete in a short time frame As Table 2 shows, the main exploitation and sustainability strengths for IGUANA focus on: its innovative approach and delivery model – as far as it is possible to establish, the IGUANA programme or something like it does not exist at the moment, particularly the OI component; the availability of an established evidence base from the pilot evaluation to show that IGUANA works and in what ways; the evidence of strong potential demand; the existence of an established partnership that provides a foundation for sustainability and growth and the evidence from exploitation activities that IGUANA has high transferability to other sectors. The main exploitation and sustainability weaknesses currently focus on financial constraints – there is little or no capital available at the moment for development and start up investment, and this is particularly acute because of the modifications that are required to develop both sectoral and language modifications to the platform, tools and learning programme and the modifications needed to improve technical functionalities to make the offer both generic and customisable. However, probably the biggest challenge in the short term is the lack of training and consultancy partners currently engaged at the local level to deliver the programme – particularly the self-assessment tools. This is an immediate short term obstacle to exploitation that requires attention by the consortium. As noted above, there are significant opportunities for IGUANA services both in the short and longer term. EI is increasingly highlighted as an important element in EU and member states education policy in developing the skills required for Europe’s youth and in supporting innovation in the education systems that will play the most significant role in delivering those skills. Recent policy initiatives – for example the Social Investment Package and ‘Jobs for Growth’ are creating opportunity spaces where IGUANA can resonate. There is a common perception – both from the perspective of policy-makers and from education leaders – that education is ‘in crisis’ and needs systemic change and innovation. Outside the education sector, the exploitation actions have identified major opportunities in the health, social innovation and youth inclusion fields. Validation actions have identified specific agencies, networks and organisations that have expressed a concrete demand for IGUANA services. At the moment, the main threats to IGUANA, in terms of developing and delivering an offer, are limited. As far as can be seen, there are no equivalent services available at the moment that provide the combination of EI and OI competence development that IGUANA has. The main threat comes therefore from an already established EI assessment industry which is already well-established mainly in the HR field where products like the Mayer-Salovey-Caruso Emotional Intelligence test, TEIQue-SF and the ESCI test are routinely used in things like personnel selection and job assessment. These are ‘generic’ instruments that have not been adapted to the particular context of the educational environment and they do not have an OI component. However, it is possible that established players in this field could take advantage of IGUANA’s ‘open source’ environment to migrate the tools and colonise a market. 4. Proposed IGUANA exploitation and sustainability methodology 4.1 Service models The results of the exploitation and sustainability analysis – including the SWOT analysis – presented above in Section 3 suggest that there are four possible service delivery models that could be deployed to deliver an IGUANA service offer. Each of these implies an associated business model. These are: The Open access model The Intermediary model The Ecological model The ‘Quadruple Helix’ model. These are summarised in Table 3. Table 3: The IGUANA service models Service Model Description Business model Open access IGUANA provides support directly to user Consultancy organisations to help them access the programme from a public website, embed the programme in their organisation and develop and monitor innovation plans. Intermediary IGUANA provides training to intermediary Franchise/Consultancy organisations (for example training providers) to market and deliver the IGUANA programme to clients identified by the intermediaries themselves. Ecological IGUANA works in ‘co-production’ mode Consultancy with organisation to customise the programme for an organisation Quadruple Helix IGUANA is part of a broader community- Experimental – based on R&D based social innovation initiative aimed at funding to establish proof of developing the social capital of a concept community The Open Access model represents the ‘basic’ IGUANA service offer. The assumption is that the bulk of user demand for the IGUANA programme will be drawn from a wide constituency of schools and other educational establishments who become aware of IGUANA through IGUANA dissemination activities, word of mouth, the web site, EC databases. Some of these will access and use the programme on their own. A proportion will seek additional support from the IGUANA consortium to help them adapt the programme to their particular needs; provide consultancy to run and review the self-assessment tools using the ‘Action Learning Set’ method; help them develop Innovation Plans; monitor the plans. The business model for this service model is based on a Consultancy Service offer, set out in Annex I of this Deliverable. The Intermediary model assumes that the IGUANA consortium acts as a bridge between end users and intermediaries – typically training providers. The intermediaries develop their own targeting and marketing strategies. The IGUANA consortium provides training and support to intermediary organisations to familiarise them with the programme, understand how it works and how it can be delivered. The business model for this service model could combine a ‘franchise’ model with a ‘consultancy’ approach (see Annex I). The Ecological model provides a more intensive and hands-on service for end users. It assumes that a particular group of clients will have a need for a comprehensive Change Programme in which the selfassessment tools play the role of a catalyst to support innovation within the organisation, rather than a central function in themselves (Figure 2). •EI/OI Assessment tools •ALS •Assignments •Peer Review •ILP •OLS Adapted IGUANA Value Embedded Action System •Adapted package of IGUANA elements IGUANA Platform & tools Evolving practices •IGUANA embedded in organisational life Established practices Innovated Organisation Figure 2: The Ecological Service Model The IGUANA offer in this case focuses on guiding the client organisation through a process of iterative adaptation of the programme, beginning with providing a space for changing organisational practices to evolve. Once this is established, IGUANA supports the client organisation in establish these evolving practices within organisational life, leading to longer term innovation within the enterprise. This service model places more emphasis on the ‘action learning’ element of the IGUANA programme, greater use of support services to assist the enterprise in adapting the programme to the organisational life and practices of the enterprise, and a more active role for the IGUANA team as ‘coproducers’ of innovation within the organisation. It thus implies a more customised consultancybased business model. The Quadruple Helix model reflects a longer-term exploitation scenario. It is based on a variation of the ‘triple helix’ approach advocated by the European Commission 1 which argues that towns and cities are important motors of the European economy, ideal centres for personal and community development and bodies with significant potential for developing solutions to societal challenges. The model focuses on developing systems that promote cooperation between public authorities, business, knowledge institutions and civil society organisations to deliver these solutions. Since schools and other educational enterprises are pivotal institutions in developing and delivering knowledge, it follows that initiatives like IGUANA could potentially play an important role as a catalyst in these collaborative actions. This is an experimental scenario which requires proof of concept. The associated business model for IGUANA thus envisages submission of a proposal for funding through the EC HORIZON 2020 programme to explore the approach. 1 COR-2013-06902-00-00-AC-TRA (EN) 6/14 4.2 Implementing the Methodology To develop the above service models requires a number of actions to be taken by the IGUANA consortium. These cover: review and agreement of the methodology including the service offer(s) setting up of appropriate legal/business entity for implementing the service offer(s) making the necessary adjustments to the existing platform, tools and learning content preparing the implementation actions targeted exploitation actions to kick-start the exploitation plan. It is proposed that specific partners are designated co-ordination roles for the targeted exploitation actions. This role focuses on firstly developing a clear specification for the service models outlined in Section 4.1 and, secondly, identifying and engaging with named potential partners and users for the specific scenarios in which the first IGUANA exploitation phase will work. Table 4 defines these service model co-ordination and sector development roles. Table 4: Proposed partner roles for targeted exploitation actions Partner Service model co-ordination Sector development ESHA Intermediary Schools CEPCEP Open Access Schools; inclusion Contour Ecological Non-mainstream education (e.g. Pupil Referral Units) Tavistock Ecological Health Arcola Triple Helix Rehabilitation services; Youth inclusion Health; Youth A more detailed programme and Road Map for implementing the methodology is set out in Section 5 below. 5. Exploitation Road Map Table 5 lists the actions required in the first exploitation implementation phase, together with partners responsible and timescales. Table 5: Phase 1 Exploitation actions, responsibles and timescales Action Partners responsible When Review exploitation plan – including service All offers - and finalise End April 2015 Carry out changes to IGUANA platform and Arcola tools 1st week May 2015 Design legal/business entity Tavistock 2nd week May 2015 Design offer promotional material ESHA 2nd week May 2015 Develop detailed service offers Service Model ordinators co- End May 2015 Produce shortlist of potential users/partners Sector development co- End May 2015 in each sector ordinators Engage potential partners Sector development co- June – Sep 2015 ordinators Implement targeted exploitation actions Sector development co- Oct 2015 -? ordinators First round of service delivery Sector development co- Oct 2015 -? ordinators Annex I: Provisional Service Offer SERVICE OFFER Scope of this service offer This document sets out the terms and conditions for providing the IGUANA service to schools and other organisations that wish to use the IGUANA platform, tools and services to support their innovation plans. The IGUANA service consists of the following: • Two sets of self assessment tools to help organisations assess their Emotional Intelligence (EI) and Organisational Intelligence (OI) capacities and competences • A Learning Programme that provides learning and training content to help an organisation develop its EI and OI capacities • A Consultancy service to i) provide an initial presentation on how to implement the platform and tools in their organisation ii) support organisations in analysing the results of their use of the self-assessment tools and applying them to developing an innovation plan iii) additional support to monitor progress in implementing the innovation plan. The service will be provided by the IGUANA Consortium, in collaboration with a third party consulting company or service provider. Each individual company/provider will be assigned an individual IGUANA team member who will be responsible for delivering the service in that organisation. Specification of the service offered The detailed service offer for the IGUANA Open Access Consultancy service is set out in the Table below. Specification for IGUANA Open Access service Service Item IGUANA tools Description Self-Assessment On-line access to the EI and OI self-assessment tools via the IGUANA web portal. This service is free to participating organisations who sign up to and register with the service. IGUANA Programme Learning On-line access to the IGUANA Learning Programme which provides i) the IGUANA ‘Discovery’ programme. This is aimed at schools and their members with little or no experience or competences in EI and OI. The learning modules in the Repository are supported by Assignments, to help schools apply the learning gained from Repository to their own local practice ii) the IGUANA Open Learning Space – this provides more advanced ‘Practical’ and ‘Technical’ learning content, and a space for schools and their members to share their own learning content with other schools, together with a Forum for IGUANA members to share ideas, experiences and comments and see how other schools are doing. The detailed service offer for the IGUANA Intermediary Service is set out in the Table below Specification for IGUANA Intermediary Service Service Item Description Initial scoping A conference call with the proposed consulting company/service provider to discuss their needs and targets (1 hour, skype/phone) Feedback Follow up conference call with the proposed consulting company/service to agree service implementation approach and implementation of service in participating school/organisation Initial presentation to Half-day workshop to present the IGUANA platform, tools and consulting company/service service to the consulting company/service provider by member of provider IGUANA service team. The presentation will be delivered in-house at the consulting company/service provider’s premises. Service Installation and initial Initial one-day workshop to present the IGUANA platform, tools capacity review and service to the participating organisation by member of IGUANA service team. The presentation will be delivered in-house at the organisation’s premises. The presentation is followed by a handson interactive training session to help members of the organisation familiarise themselves with the platform and tools. This interactive session will also involve an initial self-assessment, using the EI and OI tools, of the organisation’s EI and OI capacity. This will be carried out by the IGUANA team member, in collaboration with members of the organisation, using an ‘Action Learning Set’ method. Follow up Progress Review Second one-day workshop field visit to the participating organisation carried out jointly by the IGUANA team and the consulting company/service provider. This will i) review with the participating school/organisation the results of subsequent EI and OI assessments ii) on the basis of these results, work with the participating school/organisation to develop an Innovation Plan using a ‘Theory of Change’ approach. Follow up Report and hand- IGUANA team member reports on outcomes of Progress Review to over consulting company/service provider via skype/phone conference. Agreement on subsequent service strategy. Hand over contact to consulting company/service provider. Service support Skype/telephone support by IGUANA team member to consulting company/service provider to address any problems/issues Service costs The costs of the service are set out in the Table below. Item Cost IGUANA Self-Assessment tools Free to participating organisations IGUANA Learning Programme Free to participating organisations Initial scoping 70 eur Feedback 250 eur Initial presentation company/service provider to consulting 250 eur Service Installation and initial capacity review 500 eur Follow up Progress Review 500 eur Follow up Report and hand-over 250 eur Service support 500 eur