ITU – ASEAN Forum on Social Media
Session 4: Role of social media within
the regulatory environment
HISTORY OF SOCIAL MEDIA
LinkedIn
2003
LiveJournal
1999
199
5
200
1
199
9
Twitter
2006
200
4
200
3
Google+
2011
Youtube
2005
MySpace
2003
Match.com
1995
199
7
Orkut
2004
4chan
2004
200
6
200
5
201
1
200
9
Wikipedia
2001
SixDegrees
1997
Second Life
2003
Rujukan:Social Media Investigation for Law Enforcement (Joshua Brunty, Katherine Helenek)
Tagged
2004
World of
Facebook
Warcraft
2004
2005
foursquare
2009
2
TYPES OF SOCIAL MEDIA
Social
Networking
Sites
LinkedIn
Facebook
Collaborative
Dating Sites
Projects
Wikipedia
Match.com
Second
Life
Virtual Social
World
SOCIAL
MEDIA
Blogs and
Microblogs
Twitter
(Microblogs)
World of
Warcraft
Virtual Game
World
4chan
YouTube
LocationBased
foursquare
Content
Communities
Rujukan: Social Media Investigation for Law Enforcement (Joshua Brunty, Katherine Helenek)
3
Active social media penetration in ASEAN
countries 2014
70%
62%
61%
60%
50%
40%
30%
20%
10%
48%
40%
34%
25%
22%
11%
8%
4%
0%
www.wearesocial.sg
4
TOP 3 SITES SURFED BY ASEAN
INTERNET USERS IN 2014
Malaysia
Indonesia
1
google.com.my
1
google.com
2
facebook.com
2
youtube.com
3
google.com
3
facebook.com
Singapore
Thailand
1
google.com.sg
1
google.com.th
2
google.com
2
facebook.com
3
facebook.com
3
youtube.com
http://www.alexa.com/topsites/countries/MY
5
TOP 3 SITES SURFED BY ASEAN
INTERNET USER IN 2014
Cambodia
Philippines
1
facebook.com
1
facebook.com
2
google.com
2
google.com.ph
3
google.com.kh
3
youtube.com
Vietnam
1
coccoc.com
2
google.com.vn
3
facebook.com
http://www.alexa.com/topsites/countries/MY
6
Role of social media within the
regulatory environment
7
•
•
•
•
•
•
Costly
Slow - Next day to publish
Forgotten after 24 hours
Overloaded with
information
Not interactive
Email replies
Website
Emails
Microsites
Print
media
INFO
Radio
OUT
Television
Public
Relations
•
•
•
•
•
Limited airtime
Limited audience
Costly
Depend on invitation
on free talk shows
Email
8
Overview - Purpose
Created to inform the public on:
I. Various initiatives
II. Convey advisories and warnings
III. Publish press releases and statements for the media
IV. Educate the public on various topics
V. Platform to promote products and programmes.
VI. A medium for the public to voice out their concerns
on communications and multimedia issues (gauge
public opinion on certain issues)
VII. Functions as an extension of the website.
 MCMC’s Facebook currently has more than 44,163 likes
 To cater for different target groups based on preference
of platform
9
MALAYSIA’S APPROACH
Preventive
Administrative
Responsive
• Media Literacy
• Industry Self-Regulation
• Notices
• Advisories
• Abuse Reporting
• Effective enforcement
• Policy Review / Review of
related legislations
10
PREVENTIVE
11
MEDIA LITERACY
Media Literacy as a Regulatory Function
• Changing media environment requires promotion of
media literacy amongst citizens who need skills to
access, analyse, evaluate, create and interact with
media information.
• Activities include:
•
•
•
•
Publications
• Consumer Awareness Programmes
Web Presence
• New Media Research Collaboration
Communicate policies and regulatory initiatives
Addressing Digital Divide through USP Programme
12
SOCIAL MEDIA
(OFFICIAL ACCOUNTS)
Interaction
with users
/
FAQ
Warning
Alert on
walls /
offender’s
walls
Advisory
Notes
Media /
Press
Releases
MCMC
Complaints
Campaign
/
Awareness
Photos /
Videos
13
PRIME MINISTER OF MALAYSIA –
OFFICIAL ACCOUNTS
https://twitter.com/NajibRazak
https://www.facebook.com/najibrazak
http://instagram.com/najib_razak
14
PDRM – OFFICIAL ACCOUNTS
https://www.facebook.com/PolisDirajaMalaysia
http://www.rmp.gov.my/
https://twitter.com/PDRMsia
15
MCMC – OFFICIAL ACCOUNTS
https://www.facebook.com/SuruhanjayaKomunikasiMultimed
iaMalaysia
https://twitter.com/SKMM_MCMC
https://www.youtube.com/user/broadbandmy
http://instagram.com/skmm_mcmc
16
“KLIK DENGAN BIJAK”
http://www.klikdenganbijak.my/Index.aspx
https://www.facebook.com/klikdenganbijak
http://instagram.com/klikdenganbijak
17
INDUSTRY SELF REGULATION
Promotion of self-regulation through the Communications &
Multimedia Content Forum of Malaysia (“CMCF”)
• Mobilise and encourage industry to regulate ‘at source’
• Involvement of civil society in regulation of content
• Complaints channel
Develop and
Implement
Content
Code
1. Members of CMCF
2. Those who signed
an agreement to
comply
3. Those directed by
MCMC to do so
http://www.cmcf.my
1. Written
reprimand
2. Fine not
exceeding
RM50,000
3. Removal /
cessation
“STICKS WITH YOU”
http://www.stickswithyou.com/
19
Universal Service Provision
 Initiative by the MCMC to
achieve the following
objectives:
I. Provide access to
communications in
underserved areas
Encourage use of ICT to
build a knowledge
society
II. Contribute towards the
socio-economic
development of local
communities
III. Bridge the digital divide
 Website provides relevant
information on projects,
annual reports, newsletters,
success stories and brochures
http://usp.skmm.gov.my/Home.aspx
20
Get Malaysian Business Online (GMBO)
 Announced during Budget 2013. Grants
totalling RM50 million will be disbursed to
incentivise small, local businessnes to
have a web presence.
 A qualified applicant will be granted
RM1,000 from the grant.
 To qualify for the grant, you must meet all
the following requirements:
 Malaysian citizen between 18-65
years old
 A registered business or company
 A registered domain name and
active website.
 A local bank account registered
under your business or company
name
 Less than 10 full-time employees
and less than RM200,000 annual
revenue.
 Application can be made online
http://www.getmybusinessonline.com.my/
21
u-Pustaka
 The u-Pustaka Portal provides uPustaka Members with efficient,
integrated, seamless, “anytime,
anywhere" access to content and
services in two languages viz
Bahasa Melayu and English.
 The portal fosters an engaging
lifelong learning experience for
all u-Pustaka members and Online Members through the
provision of web publishing,
collaboration,
content
management and inter-lending
services components.
http://www.u-library.gov.my/portal/web/guest/home
https://www.facebook.com/u.pustaka
22
YOUTH COMMUNICATIONS PACKAGE
 A rebate of RM 200.00 for the
purchase of smartphones
 Launched on 1 Jan 2013
 RM300 mil allocated
 Targeted for:
• 1.5 mil youths
• 21 to 30 year olds
• Those with salary of
RM3000.00 and below
http://nbi.skmm.gov.my/InitiatifJalurLebar.htm
23
SKMM Network Security Centre
 SKMM Network Security
Center (SNSC) serves as the
national Internet network
thermometer to provide
overall understanding of
macro cyber threat level
with the involvement and
cooperation of both public
and private sectors in
Malaysia
http://snsc.skmm.gov.my/
 The
website
provide
detailed information on its
initiatives
i.e.
Phising
Tracking System, MADUNET
(malware and network
attack detection) and its
international collaborations
24
Humanitarian Aid Purposes
 Social Media is also use
as a platform to engage
Public’s in humanitarian
aid
25
ADMINISTRATIVE
26
ADVISORY NOTICES
Advisory Notice on MH370 Incident via MCMC Facebook
Online Scam Alert
27
 MCMC highlights the
ways that a user can
report on a fake profile
to the platform provider
28
29
30
31
RESPONSIVENESS
32
REDIRECTION OF SITES UPON REQUEST BY LEAs
WHERE FEASIBLE/POSSIBLE
LANDING PAGE FOR BLOCKING/REDIRECTION
33
34
EFFECTIVE ENFORCEMENT
Offensive Content
False News
35
POLICY REVIEW / REVIEW OF
RELATED LEGISLATIONS
Issues and challenges raised by
social media
FOCUS COUNTRY: MALAYSIA
37
1)
2)
3)
4)
5)
6)
7)
Nature of New Media
Cross Border and Jurisdictional Issues
Multiple Enforcement Agencies
Enforcement of Laws and Constitutional Rights
Technology Capabilities
Different Sensitivity Levels
Awareness Amongst Netizens is Low
38
1) Nature of New Media
i) What has been posted/ uploaded online,
stays online- FOREVER!
Video: Arm robbery
39
ii) Anonymity
a) Unidentifiable.
b) Not traceable suspect.
c) May be coward in real life
but courageous in cyber
space.
d) May be well-mannered
offline but nasty when
online.
‘John in real world can be Julia in
virtual world'
40
Source: Dr. Hanif Suhairi Abu Bakar, UiTM
2) Cross Border and Jurisdictional Issues
How effective?
- Extradition Act 1992.
- Mutual Assistance in Criminal
Matters Act 2002.
Access to content = BORDERLESS
Jurisdiction and law = DEFINED BORDER
41
3) Multiple Enforcement Agencies
Communications and Multimedia Act 1998
Digital Signature Act 1997
Strategic Trade Act 2012
Copyright Act 1987
Direct Sales Act 1993
Consumer Protection (Electronic
Trade Transactions) Regulations 2012
Penal Code
Sedition Act 1948
Computer Crimes Act 1997
Financial Services Act 2013
Capital Market and Services
Act 2007
Companies Act 1965
Sale Of Drugs Act 1952
(Control Of Drugs And
Cosmetics Regulations 1984)
Cyber Café By laws
Cyberspace does not exist in a legal vacuum
What is illegal offline is also illegal online
Local
Authorities
42
4) Enforcement of Laws and Constitutional Rights
Perception vs. Reality
Sorry. Its illegal!
43
5) Technology Capabilities
• Forensic – Digital Evidence
• The content can be changed easily,
deleted or transferred
• Fast Changing
Data preservation requests must
be through the courts of the
host country
44
6) Different Sensitivity Levels
•
•
s211 and s233 of the CMA
Interpretation of what constitutes
indecent, false, menacing, offensive
may differ from one to another.
No, I
don’t
think so.
Don’t you
think this
video is pretty
offensive?
45
7) Awareness Amongst Netizens is Low
Lack of Concern on Privacy Issues
Source : KDB Advertisement
46
Where Do We Go From Here?
I sincerely believe in the power
or strength of the new media,
it’s a wonderful thing. But like
anything,
there’s always those who will abuse
it and those who will misuse it.
What we’ve been trying to promote
for some time now is positive
use of the online media.
SAFE
CAUTIOUS
RESPONSIBLE
Dato’ Mohamed Sharil Mohamed Tarmizi
Chairman, MCMC
47
THANK YOU