EUCIP
Technical Development
Julian Seymour
Business Operations Manager, ECDL Foundation
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The goals of EUCIP
• To define an industry-driven standard for Informatics
Professionals.
• To meet the demands of the increasing requirement for IT
professionals across Europe.
• To contribute to closing the IT skills gap in Europe.
• To offer a vehicle for life-long learning and competency
enhancement for the IT profession.
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EUCIP Products
• EUCIP covers a broad range of IT knowledge central to all IT
practitioners.
• EUCIP offers a solid grounding in the key areas of IT and
acts as an ideal qualification for a range of IT jobs across all
sectors.
• EUCIP provides a framework for demonstrating academic
achievement and professional experience related to job
profile.
• The EUCIP certifications are divided into three main areas:
• EUCIP Core,
• EUCIP Professional,
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• EUCIP IT Administrator
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EUCIP – Progression Options
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EUCIP – Implementation Structure
Programme Development Function
• Coordination of Development of EUCIP Core Syllabus
• Management of associated QTB’s / Courseware
• Hosts EUCIP Working Group
• Hosts EUCIP Strategy Group
Business Operations Function
• Internal Promotion to all Licensees
• External Promotion to relevant Stakeholders
• Hosting of Licensee Workshops
• Development and distribution of marketing materials
Legal & Finance Function
• Coordination of all Licencing arrangements
• Reporting & Invoicing of Sales
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EUCIP - Programme Development Activity to Date
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1 - EUCIP Core
EUCIP Core Syllabus 2.6 - MQTB
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Language Enhancement Revision of EUCIP V2.6 MQTB and Sample MQTB
EUCIP Core Syllabus 2.6 - Courseware
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Revision of the translated Courseware “The All Round IT Professional”
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Agreement to allow for courseware to become available in all active EUCIP
countries.
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1- EUCIP Core
EUCIP Core Syllabus 3.0
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Development of EUCIP Syllabus Version 3.0 which was formally approved in
October 2008
•
New EUCIP Core Syllabus unveiled at ECDL Foundation Forum in October
and promoted at the ECDL Foundation Product stand.
•
CTT currently being revised
•
MQTB Development is scheduled for completion in Q1 2009
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2 - EUCIP Professional
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Completion of the 21 EUCIP Professional Profiles (AICA)
•
Complete set of 21 EUCIP Professional Profiles published on EUCIP.org and
CEPIS.org sites
•
32 key third-party certifications mapped across all 21 profiles
•
ECCO Tool – Ongoing discussions with AICA to host the “gadget” version of
the ECCO tool on EUCIP and CEPIS websites
•
Ongoing development of business plan for implementation of EUCIP model,
including Professional
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3 - EUCIP IT Administrator
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Language Enhancement Revision of EUCIP IT Administrator MQTB and
Sample MQTB
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Developed relationship with CISCO Networking Academy
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“CISCO IT Essentials I” mapped to EUCIP IT Administrator Syllabus 2.0:
“This course also aligns to the objectives in the first three modules of the
European Certification of Informatics Professionals (EUCIP) IT
Administrator certification (http://www.eucip.org): Module 1 PC Hardware,
Module 2 Operating Systems, and Module 3 Local Area Networks and
Network Services.” (CISCO)
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EUCIP - Business Development Activity to Date
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Agenda
EUCIP Promotion in Europe
- Overview of Business Development Activity
- Overview of Marketing Activity
- EUCIP in the context of CEPIS and CEPIS EU projects
EUCIP Business Plan Analysis
- Licensee Barriers to Entry
- Market Barriers to Entry
- EUCIP in the context of CEPIS EU projects
- Lessons in European Adoption
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EUCIP Programme – General Diffusion Activity
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Development /Distribution of the EUCIP Implementation Guide
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2 EUCIP Workshops:
1
• March 2007 (EUCIP)
• Nov 2007 (EUCIP Professional & EUCIP IT Administrator)
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3 New EUCIP Operators: Croatia, Romania, Poland
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Presentation of EUCIP at WCC
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Presentation of EUCIP as part of Harmonise at Thessaloniki
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Presentation / Distribution of EUCIP Materials to all ECDL Foundation visitors
and on market visits
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2
EUCIP – General Marketing Activity
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EUCIP Website – www.eucip.org
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EUCIP Marketing Materials
• Logo, Product Info Sheet, Record Of Achievement, Certificates, Banners
•
EUCIP promoted at ECDL Forum at the ECDL Foundation product stand
•
EUCIP Profiles posted on various related Internet Forums/Chat Room for
review
•
Coverage in ECDL Newsletters
•
EUCIP was posted on Wikipedia but has since been removed
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EUCIP Business Development Activity
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All Licensees approached
• No Market Fit
• Economically unviable
• Competition to strong
• No Market Demand
• Society does not have scale/resource/expertise
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Meetings / Mapping to CISCO IT Essentials
Promoted it to
• UNESCO
• UNESCO UNEVOC
• ICDL Advisory Council Iran
• Other Appropriate Ad Hoc activities
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CEPIS - European Level Activities
4
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ECDL Foundation Brussels – Communicating the ECDL Foundation / CEPIS
commitment to development of ICT Professional skills through EUCIP.
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CEPIS Upgrade – EUCIP Monograph – Circulated electronically via the
Upgrade website and in Print Version at the WCC 2008, Milan.
•
“eSkillsPolicy - Benchmarking study on policies on multi-stakeholder
partnerships for e-skills in Europe” – EUCIP included
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EU Affairs Manager successfully introduced Professionalism in IT Agenda to
DG Enterprise and Industry and provide scope for further opportunity in
promoting EUCIP at central European level.
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EUCIP Professional Profiles published on the CEPIS website
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Details on Profiles were posted on the CEPIS Website discussion
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questions seeking validation and discussion of profiles but with no response
EUCIP – CEPIS Projects
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Rescued Harmonise Project on IT professional skills certification market.
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Harmonise Project results widely dissemination electronically and via
presentations at project valorisation meetings in Brussels, ECDL annual
Forum, and CEPIS Autumn Council meeting
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Professional Executive summary will be written which will be distributed in a
press release in Q4Research conducted demonstrated that EUCIP could act
as an appropriate vehicle/ basis for harmonisation.
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Commissions Evaluation of Harmonise stated that:
The proposed model of harmonisation of e-skills validation and certification
ought to be valorised at the continental level and ought to be an exemplum
for other professional sectors
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EUCIP – Business Case Analysis
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1. Harmonise Project Conclusions
2. Italy / Norway Business Case Analysis
3. Market feedback from current ECDL Licencees
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1. Harmonise Report – Key Outcomes
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Positives
• Industry has expressed concern at the quality of ICT graduates
• 62 Certification Providers – 617 Certifications
• Certification is part of a broader issue encompassing Professionalism
• C. 2 Million Certificates issued a year in the IT Professional Space
Negatives
• Labour market recognised as a key determinant of demand
• Labour market surveyed / Interviewed expressed low interest in certifications
• Only Interest is in Vendor specific certifications
• Vendor Certifications dominate the market – 80% (Independent – 4%)
• Achieving Harmonisation is virtually impossible – it is an aspirations
• Too many national standards take priority
• No vendors willing to share information or engage in Harmonisation
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2. Business Case Study
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Objectives
• Understand Route to Market
• Understand Value Proposition to Individuals / Businesses
• Determine factors of a sustainable EUCIP business
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Key Outcomes
• Well regarded for its academic rigour
• Unclear value to potential candidate
• No compelling reason for candidates to enroll / no point of differentiation
relevant to current job market
• Significant Financial Investment
• Target Market does not yield ROI
• No Compelling reason for currently employed Professionals to invest in
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restating their skills with vendor neutral certification
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• The services model is being tested in Italy