Dr. and Master Sha
Brand Content
Contents:
1. Positioning Statement
2. Bios for Master Sha (short and long)
3. Links to Videos About Master Sha
4. How to Write a Bio for Event Marketing
1. Positioning Statement
POSITIONING STATEMENT – MASTER SHA
Dr. and Master Sha, a medical doctor trained in Western medicine, traditional Chinese medicine and
acupuncture, is the creator of Soul Mind Body Medicine®. His life’s mission is to share this secret to
transformation: Everything has a soul, including everything in your body. Heal the soul first; then healing
of the mind and body will follow.®
POSITIONING STATEMENT – MASTER SHA’S HEALING SERVICES
Say Hello to Healing
Your soul, the essence of who you are, can heal your mind and body. Every cell, every organ, every
system in your body has a unique essence. You have the power to send a new message to your mind and
body to activate healing.
Dr. and Master Sha teaches the Four Power Techniques® and Say Hello Healing® to create Soul Mind
Body Medicine®, a complete Tao healing system for optimum health and well-being.
2. Bios for Master Sha (short and long)
SHORT BIO – GENERAL FOCUS
Dr. and Master Zhi Gang Sha is a Tao master healer, spiritual teacher and a nine-time New York Times
bestselling author of 21 books, including Soul Mind Body Science System. As a medical doctor trained in
Western medicine, traditional Chinese medicine and acupuncture, he is a grandmaster of ancient arts,
including tai chi, qigong, kung fu, I Ching and feng shui.
SHORT BIO – HEALER FOCUS
Dr. and Master Zhi Gang Sha is a world-renowned spiritual healer, a grandmaster of Tao and ancient
Chinese arts, and a bestselling author of 21 books on alternative medicine. As a medical doctor trained
in Western medicine, traditional Chinese medicine and acupuncture, he is the creator of Soul Mind Body
Medicine®. Master Sha has traveled the world healing thousands of individuals, and empowering them
to transform their lives.
SHORT BIO – TAO GRANDMASTER
Dr. and Master Zhi Gang Sha is a medical doctor trained in Western medicine, traditional Chinese
medicine and acupuncture. As a Tao Grandmaster and a New York Times bestselling author of Tao I and
Tao II, he is a leading authority on Tao healing practices. Thousands of students have participated in
Master Sha’s 10-year Tao Retreat program for healing, rejuvenation and longevity. As the creator of Tao
Calligraphy, Master Sha is the sole lineage holder of Yi Bi Zi calligraphy, a one-stroke calligraphy practice
used for healing mental, emotional and physical pain.
SHORT BIO – HUMANITARIAN FOCUS
Dr. and Master Zhi Gang Sha is a medical doctor trained in Western medicine, traditional Chinese
medicine and acupuncture. As the founder of the Institute of Soul Healing and Enlightenment™ and the
Love Peace Harmony Movement™, Master Sha was honored in 2006 with the prestigious Martin Luther
King, Jr. Commemorative Commission Award for his humanitarian efforts. In 2014, Master Sha was
recognized by the cities of Maui and Honolulu in Hawaii for his compassionate service to promote love,
peace and harmony worldwide. Master Sha was invited in 2015 to be one of the Founding Signatories of
the Fuji Declaration, whose mission is to create lasting peace on Earth.
SHORT BIO – MEDIA COVERAGE FOCUS
Dr. and Master Zhi Gang Sha is a nine-time New York Times bestselling author of 21 books on alternative
health and wellness. As a medical doctor trained in Western medicine, traditional Chinese medicine and
acupuncture, Master Sha has been featured on news programs on ABC, CBS and NBC as well as in the
series Soul Healing Miracles and the special Power Healing with Master Sha on PBS.
LONG BIO
Dr. and Master Zhi Gang Sha is a Tao master healer, spiritual teacher and nine-time New York Times
bestselling author of 21 books. As a medical doctor trained in Western medicine, traditional Chinese
medicine and acupuncture, he answered the call of the Divine by creating Soul Mind Body Medicine®.
His life’s mission is to share this secret to transformation: Everything has a soul, including everything in
your body. Heal the soul first; then healing of the mind and body will follow.® Through this miraculous
self-healing system, Master Sha has not only healed thousands of individuals, he’s also empowered
them to transform their lives.
As the founder of the Institute of Soul Healing and Enlightenment™ and the Love Peace Harmony
Movement™, Master Sha was honored in 2006 with the prestigious Martin Luther King, Jr.
Commemorative Commission Award for his humanitarian efforts. In 2014, Master Sha was recognized
by the cities of Maui and Honolulu in Hawaii for his compassionate service to promote love, peace and
harmony worldwide. Master Sha was invited in 2015 to be one of the Founding Signatories of the Fuji
Declaration, whose mission is to create lasting peace on Earth.
As a grandmaster of many ancient disciplines, including qigong, tai chi, kung fu, feng shui and the I
Ching, Master Sha was named Qigong Master of the Year at the Fifth World Congress on Qigong. He has
been honored with the title of Master out of respect for his many years as a high-level practitioner of
these ancient arts.
Master Sha is featured in the documentary film, Soul Masters, as well as in the series Soul Healing
Miracles and the special Power Healing with Master Sha on PBS. His New York Times bestselling Soul
Power Series books reveal soul secrets, wisdom, knowledge and practical techniques to transform every
aspect of life. His Soul Healing Miracles™ Series releases sacred wisdom, practical techniques and
extraordinary blessings from the Source to empower people to create their own soul healing miracles.
Master Sha studied at Xi’an Jiaotong University, completing his medical degree in Western medicine in
1983. He was also certified as an acupuncturist and herbalist in 1986 by the World Health Organization’s
Institute of International Acupuncture and Moxibustion in Beijing, where he taught acupuncture, tai chi
and qigong to foreign physicians. He is a doctor of traditional Chinese medicine and a registered
acupuncturist in Canada. Master Sha also completed a Master’s degree in Hospital Administration at the
University of the Philippines in 1988.
3. Links to Videos About Master Sha
https://youtu.be/p3WcZqb3YKc
4. How to Write a Bio for Event Marketing (for Worldwide Representatives)
For event marketing materials, a short and compelling bio helps to establish trust with potential
participants. Here’s a sample bio that uses the WWR’s professional and educational experience to
establish credibility. She then uses her role as a WWR to describe how soul healing services will benefit
potential participants.
Master Debra Manning, a registered nurse for more than 30 years, holds a master’s degree in Oriental
Medicine with a specialization in acupuncture and herbology. She is the founder of Rejuvenate Center, a
holistic health center in Phoenix, Arizona. As a Divine Channel and Worldwide Representative of Dr. and
Master Sha, she empowers other to create abundance, fulfilling work, vibrant health and a deeper
spiritual connection in their lives.
When writing your bio, ask yourself the following questions:
1. How can I best present my professional work experience and credentials, and educational
background? (Establish your credibility to gain the trust of potential clients by adding professional
experience and credentials, including educational degrees, certifications and job titles.)
2. Do I have any special accomplishments (such as publishing a book or receiving coverage by the media)
that will help in creating trust with potential participants?
3. How do soul healing services benefit my clients? (Think about the main issues clients ask for help on,
and turn them into benefits in your bio. For example, if the majority of clients seek help with health
issues, then one of the benefits of your healing services is helping them to create vitality, good health
and well-being.)
Now take your answers and write you bio. Remember the following tips:
1. Start with your name first, and write your bio in the third person.
2. List your professional experience and qualifications. Add any relevant special accomplishments.
3. Keep the focus on you and your services. Include the benefits that you provide to others through your
services as a Worldwide Representative.
4. Keep it short for event marketing materials.
Here’s another sample bio to help get you started:
Master Marilyn Smith, a Divine Channel and Worldwide Representative of Dr. and Master Sha since
2001, is the author of Gratitude: A Key to Happiness. As an ambassador of the Love Peace Harmony
Movement™, she travels worldwide giving healing blessings. Drawing from her background as a highly
successful teacher and administrator in elementary education, Master Marilyn leads workshops,
teleclasses and retreats that empower you to improve every aspect of your life, from finances and
relationships to learning key wisdom and practical techniques to heal yourself and others.
What if you don’t have a medical or healing background? Focus on the strengths of your professional
and/or educational background to show how your diverse skill set makes your services unique. For
example:
Master Mabel Lee, a Divine Channel and Worldwide Representative of Dr. and Master Sha, is a powerful
soul healer and teacher, Divine Direct Soul Communicator and Akashic Records reader. Drawing from
her background as a successful information technology professional, Master Mabel provides a
nourishing blend of practical intelligence and inspired wisdom transmitted from Master Sha, helping
people to become happier and healthier in every aspect of life.