The solution for Marketing
safe brand designing & flexible marketing
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MarketingOne
Why MarketingOne?
Challenge to save
images and marketing
expressions centrally
 Image- &
Mediabank
Challenge to provide
professional support for
your local branches,
dealers, establishments
etc. with the local flavor
 Local
Marketing
Challenge to structure
means and tools for
optimal “on brand”
communication
 Brand
Management
Challenge to plan, optimize
and control campaigns and
budgets… to increase the
Return-of-Investment of your
marketing organization with
available resources
 Marketing
Resource
Management
Challenge to reduce printing
costs while producing
printings within guidelines
and for branches using a
variety of suppliers
 Web-2-Print &
Print-on-Demand
Challenge to save,
manage, edit, distribute
and control your product
information and
marketing expressions
 Digital Asset
Management
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MarketingOne
What is MarketingOne?
A modular platform for coordination of several marketing processes between employees, clients, subsidiaries,
agenvies and suppliers.
• only an internet access is required to
run MarketingOne
• user friendly
• very flexible and individual
customizable
• low operation costs
• „out-of-the-box
• no tailor made development
necessary, only configuration
• unlimited users
• no costs for single actions i.e.
printing
• proven system, robust and stable
• Partner and system integration
possible (a lot of known interfaces)
•
•
•
•
•
you can use MarketingOne
internally or externally for
client specific processes
(managed services)
modern architecture, 64bit
asp.NET/AJAX
multilingual
expendable authorization
options
simple license model
Modular Composition:
• Digital Asset Management (DAM)
• Guidelines
• Advertising & Media
• Document Editor
• Template Designer
• Shop & Stock control
• Budgeting
• Planning
• Direct Marketing(DM)
• Email Marketing
• Workflow & Approval
• Reporting & Dashboards
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MarketingOne – Modules
a central database for your brand and marketing collateral,
rights and version management 24/7
custom Reports & Dashboards. Choose the
KPI that you wish to target
your Marketing following standardized
procedures. Quick, efficient and convenient
Dashboard &
Reports
Digital
Asset
Managemet
Brand
Guidelines
Workflow &
Approval
your activities can be planned and controlled
at various levels: organization,
establishments, departments and individual
users, you will have real time insight
Planning &
Budgeting
Advertising
& Media
MarketingOne
Direct
Marketing
this fully supports the set up and execution
of DM campaigns, from a simple DM letter
to a personalized brochure
centrally develop, manage and share all your
marketing, brand and house style guidelines
enable your organization to create your own
advertisements, easily, quickly and without
additional expenses for an advertising agency
Document
Editor
Stock &
Shop
Control
enable your employees, departments or establishments to order
products 24 hours a day, it works just like an online shop
Template
Editor
help users to create new marketing and communication
tools online or adjust existing expressions, the result is a
new version or a ready-to-print PDF
allows you to create templates that can be shared with the
Document Editor module and Advertising module, create
your own templates for brochures, flyers, posters, business
cards, Point of Sales material, newsletters etc.
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MarketingOne – Best Practices
For implementation there is no need for time-consuming developments. We assembled all our
experiences of different verticals in Best Practices. These Best Practices processes are already
depicted in MarketingOne.
MarketingOne
industry solutions for:
Banks
Retail
Energy
Insurances
Media agencies
Franchisees
Automotive
Benefits of clients when using Best Practices
•
fast execution
•
(few weeks)
•
low risk
•
immediately cost safing
•
starting work is immediately possible
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MarketingOne – Best Practices
For implementation there is no need for time-consuming developments. We assembled all our
experiences of different verticals in Best Practices. These Best Practices processes are already
depicted in MarketingOne.
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MarketingOne – who can use it?
HQ
dealer / subsidiaries /
branches / agencies /
franchisees etc.
clients
Frankfurt
München
Köln
Hamburg
external partners
external partners
(ie. print or media agencies etc.)
(ie. print or media agencies etc.)
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Practice overview – clients
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Practice overview – costs
One time costs
Running costs
• licenses
• Implementation
• training
• licenses
• maintenance & support
• (managed) hosting
• SaaS / ASP
• on demand
• optional costs
• additional modules
• interfaces
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Media Management / Digital Asset Management
Clear and structured overview of all your assets.
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Media Management / Digital Asset Management
Clear and structured overview of all your assets.
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Brand Management / CI Portal
Manage and share your guidelines and house style carriers
with employees, agencies and supplier.
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Dokumenten und Template Generator
All materiales 100% „on brand“
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Workflow Modul
Process automation – clear, easy and understandable process definition.
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Project and Event Management
Inkl. Budget and Planning Management.
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Print Solutions
Web-2-Print and Print-on-Demand
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Mobile Solutions
Serve different mobile operating systems/devices with only one application.
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Dashboard and Reporting System
Create individual or standard reportings with real-time data.
(i.e. material-, project- or process controll etc.)
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Planning
Planning and controlling on each level.
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MarketingOne – Online-Demo
Please ask for an online demo or for further
information we could provide you.
www.MarketingOne.eu/de
christian_schmalisch@anantsol.com
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Testimonial GM/OPEL Netherlands
Results
LMP-line provides a central location for General Motors where all communications and marketing resources can be saved and
used by dealers. The marketing database is the basis of LMP-line, where brochures, price lists, advertisements, etc. can be
viewed, downloaded and ordered. In advertisements, predefined fields can be edited. For example customizing text, adding
images and changing blocks in dealer advertising. When ads are adjusted and approved by the dealer, they can immediately be
sent to the media publisher. Also, the ads are ready for print in the media. LMP-line indicates which publication dates are
available for a selected title.
Costs for Media publications and for example ordered brochures can be deducted automatically from the budget of the Opel
dealer. LMPonline gives a dealer an actual overview of his budget in the particular budget period. LMPonline is also used for
managing and monitoring marketing communication costs at at an aggregate level regarding local marketing spent. With LMPonline GM can make use of a wide variety of online reports to closely monitor behaviour, spent and usage. As a result, it can
be said that the top five selling dealers are among the top 10 users of LMP-line.
A flying start
Leo den Haan, Internet and CRM and project coordinator for LMP-online: "The system is paid by GM and the Opel dealerships
in the Netherlands. It primarily refers to all marketing resources of the Opel brand. The input of dealerships in the
development of the system was of great importance. A test panel provided us during the process of valuable input and
feedback. Before the launch we had a road show for all dealerships. In order to allow them to talk about the latest marketing
strategy, but also to experience behind a laptop how to take advantage of LMP and online opportunities. That has given us a
flying start. After launch, it instantly became a hit and was adopted on a large scale. Since January 2009 also the G2-dealers,
the GM label for used cars, are connected."
Fine Tuning
The addition of a DM module, which easily allows dealers to make DM-mailings which are generated on the fly is valued. There
is also now an opportunity for online advertising creating banners which can be fine tunes and then downloaded in LMPonline. 'These are all demands, which also emerged from the dealerships. The system is constructed so that additional
elements are relatively simple to add." according to Leo den Haan.
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Testimonial Achema Group
The Challenge
The client was looking for a media bank. User-friendliness was key. Images shoud be
found easily and fast, and they wanted to preview files without having to download the
image first. They also wished to keep track of what images have been used in what
communications, to prevent repeat use of images. Finally, they wanted to manage thier
own content, and in the future they wanted to expand the image bank to include
material for new labels. This means that the system should be not only easy to use, but
also easy to manage.
The Solution
Through our partner Paragon was created an image bank. That image bank can be used
to store and archive all manner of files. The client employees can view and download
files and use them in marketing and communication material. Moreover, the modular
solution for the image bank means that the client is ready for the future: additional
functions can easily be added.
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Testimonial Intertrust
The Challenge
The clients was looking for an online solution with which their offices around the world
can compose, create and order their product sheets, brochures and folders. The
guidelines for thier corporate identity had to be observed. The local suppliers needed
to be able to have their printed matter produced by local printing houses using this
solution. They also wanted the system to give better control of the process of creating
resources.
The Solution
Our partner Paragon created an international marketing portal. Now the client has one
platform that offers worldwide support. Marketing and sales material is distributed to
twenty countries from the central communications department. Users can adapt that
marketing and communication material within the framework and guidelines of the
client's corporate identity.
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Further testimonials on request
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Thank You for your attention!
AP Deutschland:
Christian Schmalisch, Head of Business Development Europe
Tel
+49 761 387 37 10
Tel
+41 31 53 606 35
Mobil (D)
+49 162 435 20 81
Mobil (CH) +41 77 433 49 09
Mobil (IND) +91 99 403 68 303
Asia Pacific
Anantara Solutions Private Limited
Level 31, 6 Battery Road
Singapore - 049909
Tel:(+65)-63208584
Fax:(+65)-63208585
Corporate Office
Anantara Solutions Private Limited
Module #1205,12th Floor, D Block,
Tidel Park, 4, Rajiv Gandhi Salai,
Taramani, Chennai. India-600113
Tel:(+91)-44-43594570
Fax:(+91)-44-43594571
United States of America
Anantara Solutions Private Limited
475 Wall Street
Princeton, NJ 08540
United States of America
Tel:(+1)-630-8814146
Germany
Anantara Solutions Private Limited
Grindelberg 13-17
Hamburg – 20144
Germany
Tel: (+49)-40-42236080 10
Fax: (+49)-40-42236080 90
Mumbai Operations
Anantara Solutions Private Limited
Level 8, Raheja Towers, Block G,
Plot C62, Bandra Kurla Complex,
Bandra(e), Mumbai. India - 400051
Tel:(+91)-22-40907239
Fax:(+91)-22-40907240
United Kingdom
Anantara Solutions Private Limited
Winton House, Winton Square
Basingstoke, RG21 8EN
United Kingdom
Tel:(+44)-7879898341
Switzerland
Anantara Solutions Private Limited
Dorfstrasse 9
Bern/Rüfenacht - 3075
Switzerland
Tel:(+41)-31-53606 35
Mobil:(+41)-77-4334909
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