GOING LIVE WITH SAP
ON 100% VIRTUAL
INFRASTRUCTURE
EMC PROPEL CASE STUDY
Tony Pagliarulo
SVP, COO, EMC IT
William Reid
Sr. Director, Platform Strategy &
Engineering, EMC IT
© Copyright 2013 EMC Corporation. All rights reserved.
1
Roadmap Information Disclaimer
 EMC makes no representation and undertakes no obligations with
regard to product planning information, anticipated product
characteristics, performance specifications, or anticipated release
dates (collectively, “Roadmap Information”).
 Roadmap Information is provided by EMC as an accommodation to the
recipient solely for purposes of discussion and without intending to be
bound thereby.
 Roadmap information is EMC Restricted Confidential and is provided
under the terms, conditions and restrictions defined in the EMC NonDisclosure Agreement in place with your organization.
© Copyright 2013 EMC Corporation. All rights reserved.
2
Agenda
 EMC’s IT Transformation
 The PROPEL Project
 PROPEL Virtual Infrastructure
 Big Data Analytics
 Application Integration Cloud
 Takeaways
© Copyright 2013 EMC Corporation. All rights reserved.
3
EMC IT At A Glance
2004
2013
INTERNAL USERS
24,000
60,000
IT ENVIRONMENT
5 DATA CENTERS,
960 TB STORAGE
4 DATA CENTERS,
~13 PB STORAGE
BUSINESS APPLICATIONS
~400
~500
VIRTUALIZATION
2,000 Physical Servers
~10,000 OS IMAGES
92% VIRTUALIZED
Finalist
© Copyright 2013 EMC Corporation. All rights reserved.
4
Our Hybrid Cloud Strategy
Virtual Clients
Traditional Apps
SaaS
“Next-Gen” Cloud Apps
Integration & Federation
Private
Cloud
© Copyright 2013 EMC Corporation. All rights reserved.
Virtual
Private Cloud
Public
Cloud
5
Our Cloud Transformation Journey
Infrastructure Focus
Applications Focus
% VIRTUALIZED
75%
50%
15%
2004-08
© Copyright 2013 EMC Corporation. All rights reserved.
CAPEX SAVINGS
92%
$157M
$66M O P E X S A V I N G S
92%
95%
35%
IT-Owned Applications
Business Focus
Virtualize Mission
Critical Applications
2009-11
O S I M A G E S
VIRTUALIZED
MISSION CRITICAL
A P P L I C AT I O N S
VIRTUALIZED
INFRASTRUCTURE
75%
UTILIZATION
IT-As-A-Service
2012-13
6
IT As A Service Framework
User Experience
As A Service
Software
As A Service
Platform
As A Service
Infrastructure
As A Service
© Copyright 2013 EMC Corporation. All rights reserved.
VIRTUALIZED
DESKTOPS
MISSION
CRITICAL
A P P L I C AT I O N S
BIaaS/
BIG DATA
CHOICE
COMPUTING
Pervasive Mobility
P U B L I C
Line Of Business
Applications
C LO U D
OFFERINGS
APPLICATION
INTEGRATION
C L O U D
MOBILE
APP PLATFORM
Enterprise AppStore
PRIVATE
CLOUD
S c a l a b l e , E x t e n s i b l e , Tr u s t e d
7
Agenda
 EMC’s IT Transformation
 The PROPEL Project
 PROPEL Virtual Infrastructure
 Big Data Analytics
 Application Integration Cloud
 Takeaways
© Copyright 2013 EMC Corporation. All rights reserved.
8
The Case For Change | Business Drivers
EMC PAST
• Single-Product Hardware Business
• Direct-Sales Model For Enterprise Customers
• Small Manufacturing Supply Base
• Focused On Keeping Up With Growth
Dramatic Business Model Change • Continuous Acquisition Strategy • Increased Need For Agility
EMC TODAY
DIVERSE
BUSINESSES
• Hardware,
Software, &
Service
Businesses
• Over 24 Product
Families
DIRECT & INDIRECT
SALES CHANNELS
ACROSS MARKET
SEGMENTS
• Expanding Customer
Segments
• SMB / Mid-Market
Focus
© Copyright 2013 EMC Corporation. All rights reserved.
GLOBAL
MANUFACTURING
SUPPLY BASE
• Over 50 Suppliers
Across The World
• Contract
Manufacturing
BUSINESS
SIMPLIFICATION
MOVING DOWN
MARKET
• Improved M&A
Integration
COSTCONSCIOUS
COMPANY
STRATEGY
• Leaner Operating
Structure
• Do More With
Less
• Decreasing Order
Size
• High Volume /
Low Touch Model
• Flexible &
Common
9
The Case For Change | Technology Drivers
ERP Interface Utilization percent of Capacity
150%
Risk
Zone
100
© Copyright 2013 EMC Corporation. All rights reserved.
Release for shipping
Order entry
Shipment processing
20
13
20
12
20
11
20
10
20
09
20
08
0
20
07
 Increased Platform Agility
Required By Business Evolution
And Acquisition Integration
Risk
Zone*
2012+
Order processing
Receivables
Invoicing
Revenue recognition
Genealogy
Shipment processing
50
20
06
 Highly Customized, Complex, &
Costly Legacy Infrastructure
2011
S&OP (BRM bookings/
shipments)
General ledger close
Release for Shipping
Order entry
10
PROPEL Overview
ALIGN
EXECUTE
Transform EMC’s
Core Business
Functions
470
VIRTUAL
−125 Business
Processes
Redesigned
PREPARE
HOSTS
1,200
DELIVER
BUSINESS
103
TRAINING
CLASSES
© Copyright 2013 EMC Corporation. All rights reserved.
SIMULATION
18
AT
GLOBAL
SITES
316
GLOBAL
SITES
SUPER USERS
BUSINESS
INTEGRATED
65 APPLICATIONS
20
MODULES
40,000+
END USERS
DAY
4
FLASH
CUTOVER
11
PROPEL Project Approach
PEOPLE
PROCESS
DATA
TECHNOLOGY
Global Team Of “A” players
No Core Software
Modifications
Purged, Archived, Cleansed,
& Converted > 100M Records
First SAP Virtualized
Application Of Its Size
<60 Unique Enhancements
Data Governance & MDM
Tools
Developed Application
Integration Cloud (AIC)
Big Data Analytics
Analytics Enabled By
BAaaS & Greenplum
Business Led Program
Strong Governance
Focus On Change
Management &
Communications
© Copyright 2013 EMC Corporation. All rights reserved.
Follow The Sun
Delivery Model
On Time, On Budget,
Global Big Bang
Self Service Reporting
12
SAP Modules Landscape
FINANCIAL SUPPLY CHAIN MGMT
(FSCM)
ERP CENTRAL COMPONENT (ECC)
Sales and
Distribution
Financial Accounting
GL
AP
Asset Account.
AR
Bank Account.
Financial Control
Overhead
Costs
Product
Costing
Logistics
Transport.
General
Warehouse
Product Lifecycle Mgmt (PLM)
Integrated Prod
Development
Product
Compliance
REPORTING
BO
Deployed
HANA
Materials
Management
Commissionaire
Quality
Management
Nota Fiscal
Organization Mgmt.
Profit
Analysis
BW
Project Systems
Credit Management
Production
Planning (PP)
Product Safety
Available to
Promise
SPRC
eKanban Planning
MDM HUB
THIRD-PARTY APP.
Product Hub
Vertex
Consolidation
SUPPLIER RELATIONSHIP
MANAGEMENT (SRM)
High Tech
General
Cash Management &
Liquidity Planning
BUSINESS PLANNING &
CONSOLIDATIONS (BPC)
Business Planning
Environmental
Health & Safety
Potential Agile/Future Release
© Copyright 2013 EMC Corporation. All rights reserved.
Localization
MDM Catalogs
Self-Service
Procurement
Self Service
Registration
Sourcing
(RFx/Auction)
SUPPLY CHAIN MANAGEMENT (SCM)
Advanced Planning & Optimizer (APO)
Demand Planning
Supplier Network
Collaboration
Supply Network
Planning
Global Available to
Promise
Incremental Capability
13
PROPEL Results
5X
PERFORM
Q3’12 RECORD VOLUMES
>150%
20X
INTEGRATION
THROUGHPUT
INCREASE
GLOBAL
I N S T A N C E
BUSINESS
INSIGHT
125
DATA
QUALITY
65
RETIRED
AIC INTERFACES
© Copyright 2013 EMC Corporation. All rights reserved.
SINGLE
450
POINT-TO-POINT
INTERFACES
REDUCED TO
LEGACY APPS
CROSS
DIVISONAL
PLATFORM
SCALABILITY
PERFORMANCE
SIMPLIFY
STANDARDIZE
14
Agenda
 EMC’s IT Transformation
 The PROPEL Project
 PROPEL Virtual Infrastructure
 Big Data Analytics
 Application Integration Cloud
 Takeaways
© Copyright 2013 EMC Corporation. All rights reserved.
15
PROPEL: Mission Critical LOB Application
Fully Virtualized On Vblock
SAP Applications
Database
© Copyright 2013 EMC Corporation. All rights reserved.
MONITORING
MANAGEMENT
Application Integration
Cloud (AIC)
TRANSFORMATION
ADAPTERS
RELIABLE MESSSAGING
WEB SERVICES
INTEGRATION
BATCH
DATA FABRIC
SOA
GOVERNANCE
>60 LEGACY SYSTEMS
Legacy Applications
ERP CENTRAL
COMPONENT
BUSINESS PLANNING
& CONSOLIDATION
SUPPLY CHAIN
MANAGEMENT
SUPPLIER
RELATIONSHIP
MANAGEMENT
BUSINESS
WAREHOUSE
FINANCIAL SUPPLY
CHAIN MANAGEMENT
ORACLE NON-RAC
SQL SERVER
16
EMC Technology
Stack For SAP
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
MANAGEMENT & AUTOMATION
SECURITY
CONTENT MANAGEMENT & ARCHIVING
© Copyright 2013 EMC Corporation. All rights reserved.
17
DESCRIPTION
BENEFIT
• Vblock: Integrated Best-In-Class
Compute, Storage, Network,
Virtualization Technologies From
Cisco, EMC, VMware
• Policies To Meet Business SLAs
• Pre-integrated, Tested, &
Validated
• Unified Management Tools To
Enable Quick SAP Provisioning
• Holistic Systems Management
• Over 470 Virtual Hosts On 9 SAP
Landscapes
• Single Call Support
• Templates For Repeatability
And Compliance
• >1 Million SAPS Capacity
Available On Vblock For Future
Growth
• Improved Database CAPEX /
OPEX & Licensing On vSphere
BUSINESS
IMPACT
• Lower TCO Than “Build Your
Own” Infrastructure & Cost
Avoidance Of More Than $11M
• Production Sized Cutover
Environment Build In Record
Time
• Reacted To EOQ Demand By
Adding Capacity In Less Than 30
Minutes
TECHNOLOGY
• VCE VBLOCK Series 700
• VMware vSphere
• ESXi
• EMC VMAX
• EMC VNX
• Cisco UCS (B230 M2 Blades)
• Cisco Nexus 5K / 7K
• Significant Improvement In
Resource Utilization
• EOQ Simulated To 2.5x Peak
Expected Go-Live Values
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
© Copyright 2013 EMC Corporation. All rights reserved.
18
vBlock for Virtual Applications
Technology Highlights
 Vblock Components
– Cisco UCS Blades – Powered By Intel Nehalem
– Cisco Nexus 5000 / 7000 Switches
– EMC VMAX, VNX Or Celerra Storage
– VMware vSphere 5.x
 Application / Database Benefits
– All 10 GB Backbone
– Nehalem Processors
– Virtual And / Or Physical Configurations
– Dedicated SAN & Network Infrastructure
– High Consolidation Ratios
 Operational Benefits
Architecture
App
App
App
App
App
App
App
Oracle
App
App
App
MS
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
– CPU, Storage And Virtual Layer
▪ Pre-Configured; Pre-Tested
– Repurpose Physical To Virtual As You Move To Cloud
© Copyright 2013 EMC Corporation. All rights reserved.
19
Databases On VMware vSphere Benefits
 Improved CAPEX / OPEX
– License & Support – Database, Operating
System & Hardware
– Administration – Standards Drive Efficiency
 Single Instance
–
–
–
–
–
–
Built-in High Availability
VMware GuestAppMonitor
Improved Efficiency / Utilization
Distributed Resource Scheduler (VMware Only)
Site Recovery Manager (VMware Only)
Rapid Provisioning
 Oracle RAC to Single Instance Use
Case
App
App
App
App
App
App
App
Oracle
App
App
App
MS
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
– Reduced License Costs
– Simplified Database & OS Management
© Copyright 2013 EMC Corporation. All rights reserved.
20
DESCRIPTION
• Policy-Based System That
Automatically Promotes
(Or Demotes) Thin Device
Data Across Tiers To Achieve
Performance Service Levels &
Cost Targets
BENEFIT
• To Pre-Allocate Capacity But
Dynamically Meet SAP Peak
Performance Needs With
Flash Drives
• Automatically Place
Infrequently Used Data On
SATA Drives For Better
Utilization
• Self-Optimizing Management
BUSINESS
IMPACT
• Lower 50% Improvement in
BW Performance To Close
The Books
• 30 Million Transaction / Day
– 28K IOPS / Sec
TECHNOLOGY
• EMC VMAX
• EMC Fully Automated
Storage Tiering (FAST)
• Virtual Pools / Thin
Provisioning
• EMC VNX
• Automatic Storage Migration
For Less Frequently Utilized
Data Lower TCO
• Ability To Increase
Application Performance
During Peak Periods – Leads
To Better TCE
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
© Copyright 2013 EMC Corporation. All rights reserved.
21
Adaptive SAP Performance
FAST VP – Gets The Right Data, To
The Right Place, At The Right Time
 Maximum SAP Performance &
Scalability
– Optimize SAP Workloads On Enterprise Flash
Drives For 80-140% More Throughput
 Automated Tiering
– Self-Optimizing Management
– Dynamically Meet SAP Peak Performance
Needs With Flash Drives
– Automatically Place Infrequently Used Data On
SATA Drives
© Copyright 2013 EMC Corporation. All rights reserved.
Tiered SAP IT
FLASH
FC
SATA
22
Virtual SAP Provisioning
Resources On Demand; SAP Growth Without Downtime
 Automates Processes To Easily Grow & Reclaim
Capacity
ERP
10 TB
BI
10 TB
3 TB
4 TB
DEV
10 TB
3 TB
Physical
allocation
Common
Storage Pool
© Copyright 2013 EMC Corporation. All rights reserved.
– Allocate Future SAP Requirement Initially
– Add Capacity As Thin Pool Thresholds Are Triggered
– No SAP Downtime Or Disruption
 Present SAP Applications More Useable Capacity
Than Is Physically Allocated
 SAP Systems Can Either Be Managed In Separate
Pools Or A Single Pool
– Separate Pools Based On Your SAP Landscape
23
Mobility Changes Everything
• Active-Passive  Active-Active
Data Center
Data Center
Data Center
© Copyright 2013 EMC Corporation. All rights reserved.
• Disaster Recovery  Disaster
Avoidance
• Failover  Load Balancing
• Application Networks  Data
Networks
24
DESCRIPTION
BENEFIT
BUSINESS
IMPACT
Mechanisms To Restore Data
And Continuity Of Business
Operations For SAP Ecosystem
In Event Of Failure, With SLAs
Around Time To Restore &
Point To Which Data Can Be
Restored
• Integrated End-To-End
Restore of SAP & Ecosystem
• Integrated Upgrades &
Migrations
• Faster Return To Service For
SAP Application
• Backup / Recovery
• Better Landscape Monitoring
& Root Cause Analysis
• End-To-End DR Testing In 2
Hours
• Automated Processes
• Recover Reliably With
Continuous Recovery
Verification, Fault Detection,
Healing For End-To-End Data
Integrity
• Disaster Recovery
• Return To Service
• Seamless SAP System
Refresh
• RPO – Zero Data Loss
• RTO - < 4 Hours
TECHNOLOGY
• Data Domain Deduplication
Storage Systems
• EMC NetWorker
• VMware Site Recovery
Manager
• EMC SRDF
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
© Copyright 2013 EMC Corporation. All rights reserved.
25
Enterprise Business Continuity Strategy
Multi-Site Remote Replication
Primary
Hopkinton, MA
Bunker Site
Franklin, MA
SRDF/S
R22
SRDF/A
R11
SRDF/A
600 Miles
R21
Bunker Site
Research Triangle Park, NC
© Copyright 2013 EMC Corporation. All rights reserved.
R21
10 Miles
WAN
SRDF/S
10 Miles
SRDF/A
R11
600 Miles
R22
Primary
Durham, NC
Tier 1 Hopkinton Primary
Tier 1 Durham Primary
26
Business Continuity / DR
Integration
App
App
App
App
App
App
App
Oracle
App
App
App
MS
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
HOPKINTON
© Copyright 2013 EMC Corporation. All rights reserved.
Integration
ERP
SRM For App VMs
VMware SRM
And
EMC SRDF
For
Disaster Recovery
SRDF For Storage
ERP
App
App
App
App
App
App
App
Oracle
App
App
App
MS
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
App
DURHAM
27
Roadmap: Zero Downtime SAP Maintenance
High Availability & Much More…
Cluster Across Sites
 Eliminate Single Points Of Failure
VPLEX Metro
 Load Balancing With
Active / Active Data Centers
Distributed Virtual Volume
 Fully Automatic Handling
VPLEX
Witness
40K
Production Site A
40K
Disaster Recovery
Site C
© Copyright 2013 EMC Corporation. All rights reserved.
Production Site B
28
DESCRIPTION
BENEFIT
• Leapfrog The Current
Heavyweight Integration
Approaches
• Drive Towards “One Skill
Set, Any Cloud”
Integration Solution
• Provide A Development
& Deployment
Framework For Creating
Next Generation
Integration Projects By
Leveraging Current &
Emerging Cloud
Development Standards
• Minimize Data
Marshalling /
Un-Marshalling &
Movement
• Simplify Inter-Process
Communication
• Minimize Cloud To Cloud
Messaging
BUSINESS
IMPACT
TECHNOLOGY
• Pivotal vFabric
• Consolidated 459 PointTo-Point Integrations To
125 Integrations
• TC Server
• 20x Performance
Increase QTO
• SpringSource
(Batch / WS / Security /
Integration)
• Lower TCO
• Common Data Model
Increases Agility
• GemFire
• VMware – Hyperic
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
© Copyright 2013 EMC Corporation. All rights reserved.
29
Application Integration Cloud
Integrate Across All EMC Applications
SaaS
Platforms
Common
Data Model
Monitoring &
Management
Partners
Social
App Server
APPLICATION
vFabric
INTEGRATION
CLOUD
Data Fabric
Mobile
EMC
PRIVATE
CLOUD
Enterprise Applications
ERP
© Copyright 2013 EMC Corporation. All rights reserved.
Integration,
Batch, Web Services
CRM
Data
Warehouse
Legacy
Apps
New
Apps
30
DESCRIPTION
• Leverage Big Data Platform
To Serve Both Traditional
Reports (Hindsight) & Insight
(Predictive Analytics)
BENEFIT
• Real-Time Fast Operational
Reporting
• Consolidate Into Repository
• Consolidated Business
Application Monitoring To
Enable Holistic SLAs
• Liberate Data to the Business
For Deeper Analytics With
Business Analytics As A
Service
• Use IT Big Data To Optimize
Systems To Avoid Failures,
Predict Performance /
Capacity Issues
• Close The Loop With
Actionable Process
Integration
• Leverage Business Data
Analytics To Analyze &
Optimize Business Processes
BUSINESS
IMPACT
• Accelerated Pace Of Business
Visibility Drastically From
Months To Days
• Business Empowerment
Resulting In Significant
Reduction In Shadow IT
TECHNOLOGY
• Greenplum
• SAP HANA
• SQLFire
• GemFire
• Over $110 Million Realized In
Business Benefit In Sales
Operations
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
INTEGRATION
BIG DATA ANALYTICS
© Copyright 2013 EMC Corporation. All rights reserved.
31
Big Data Analytics
Tools &
Consulting
DATA
SCIENTIST
COLLABORATION
TRAINING DEVELOPMENT
PREDICTIVE
Analytics
DATA
Data Governance
QUALITY
TRANSACTIONAL
D A T A
© Copyright 2013 EMC Corporation. All rights reserved.
MACHINE
D ATA
VISUALIZATION
REPORTING DASHBOARDS
TEXT
PLANNING /
WHAT-IF
ANALYTICS
STRUCTURED
Big Data Platform
Data Sources
SOLUTION DESIGN/
UNSTRUCTURED
MASTER DATA
MANAGEMENT
SOCIAL
EXTERNAL
DATA
INTEGRATION
OTHERS
32
Big Data Reference Architecture
Solution
Manager
HANA
BOBJ
OBIEE
SQL Fire
MSFT
Reports
SAP
GP DB/HD
GP DB/HD
eBus
SFDC
Tableau
Reporting Tool
SAP
BW
Master Data
Global
DW
Analytic
Workspace
SAS Visual
Analytics Tool
Analytic
GP
DB/HD
Workspace
SAS
Analytics
Analytic
GP
DB/HD
Workspace
Local Data
© Copyright 2013 EMC Corporation. All rights reserved.
Visual
Explorer
BAaaS
R + Madlib
+
HINDSIGHT TO INSIGHT
Unified Analytical Platform
 Business Analytics As A
Service
 Multi-Platform Data Integration
 Seamless Visibility From
Aggregated To Transactional
Detail
Optimized For Consumption
 Collaborative Analytic Tools
 Advanced Data Scientist
Services
 Mobile Access Deployed
Globally
33
Agenda
 EMC’s IT Transformation
 The PROPEL Project
 PROPEL Virtual Infrastructure
 Big Data Analytics
 Application Integration Cloud
 Takeaways
© Copyright 2013 EMC Corporation. All rights reserved.
34
PROPEL Technology: Driving Value
PLATFORM
OS
5X
FASTER
DEPLOYMENT
4X
LESS STAFF
RESOURCE TIME
INTEGRATION
ERP
BETTER
SCALABILITY
5X
LOWER
COST
3X
DELIVERED AT $11M SAVINGS
© Copyright 2013 EMC Corporation. All rights reserved.
35
Sustaining The Results
Simplify To Scale
FLEXIBILITY
SYSTEM
FUTURE RELEASES
• Implementing First SAP
Upgrade In May
• Highly Scalable, Flexible
Solution–Designed For Growth
• Currently Enabling PS And
RSA On The Platform
• Simplified Acquisition
Integration
• Avg Response Time <3 Secs
For Critical Transactions
• Go To Market Enablement
Program Begins In Q2
© Copyright 2013 EMC Corporation. All rights reserved.
36
Lessons Learned
OPERATIONAL
Establish
Your
BASELINE
ORGANIZATION USER EXPERIENCE INFRASTRUCTURE
CHALLENGE
Status Quo
Maintain
FOCUS
TRANSFORM
Your Org
BUILD
Your Cloud
PROCESS
OPTIMIZATION
MEASURE
Results
Takeaways
© Copyright 2013 EMC Corporation. All rights reserved.
37
EMC IT Proven
www.EMC.com/emcitproven
© Copyright 2013 EMC Corporation. All rights reserved.
38