BUET- Octavian
Deliberators :
Montasir Mamun Mithu
Sheikh Al Amin
Samiul Monir
Hasan Habibul Latif
Scenario 1
 A son from poor family comes to Dhaka from village




with his dying mother for medical treatment
Treatment goes day after day
Suddenly the condition of mother gets serious and
urgent operation is necessary
But where is the time to get money from village?
Son needs to go to village and collects the money after
2 days
EMERGENCY MONEY
Scenario 2
 My father does business
 He asks me to pick up
50,000 taka from a bank
 I take the stated amount
from a bank
 In my way to home I get
robbed
 My eyes are hurt because
the robber used a special
ointment to block my
vision
SECURITY
Scenario 3
 I am in a remote Island like
St. Martin
 I am not an intelligent
spender
 I realize that my cash is
finished
 Don’t know anyone to ask
for some cash
INSTANT MONEY
Problem
 INSECURITY
 EMERGENCY MONEY
 INSTANT MONEY
Besides
 Ineffective online payment system.
 Scarcity of small currencies.
 Large portion of people are unbanked.
Why mobile ?
1. Whole country coverage
2. 40% of the whole population under the facility of
mobile use
3. Cheap media of communication, so affordable
by grassroots.
4. Instant communication that can be used for
money transfer via mobile or SMS
SURVEY & HOUSE OF QUALITY
 A survey was done among
50 people
 On the basis of survey QFD(Quality Function
Deployment) is made
 QFD is a tool that transforms customer requirements into
technical requirements
QFD
Business Initialization
 Bank introduces MCash
 Short term plan: only 1 bank & only 1 mobile operator
 Long term plan: multiple bank & multiple mobile





operator under the surveillance of Bangladesh
Bank
Agreement between bank & mobile operator
Software generation by bank
Mobile operator’s content server
Special MCash SIM
Distributor authorization
Business Model:
Verification:
More than 1200
customer cares all
over the country
Business Model:
Request
Transaction
Processing
Balance
Transferred
Balance
Received
Business Model:
Software Development
Software Requirements:
 Effective and efficient software development team.
 Use of C#, PHP or JAVA SERVLET.
 Linux server.
Database:
 Powerful database system.
 Use of Oracle , Mysql, SQL-SERVER.
Data Transfer Model
 Step 1: Establish a secured connection


Provide end-to-end security between servers.
Two types of protocol are available. Both ensure point to
point data transfer.
 VPN (Virtual Private Network)
 IPSec (Internet Protocol Security)
Data Transfer Model

(Contd.)
Step 2: Data push-pull
•
•
Completed in two phases.
Phase 1: between SMS Server and Central Bank Server.
 SMS Server will relay the Mcash request to the Central Bank.
•
Phase 2: berween Central and Local Bank servers.
 Central Bank will parse the requests
 Verifiy required information.
 If all information are valid then Central Server will request the
specific bank to complete the transaction.
 Specific bank will update database
 Notify the Central bank server.
Software Functionality
 Two types of Server Software.
 Central Software - will run in the Central Bank Server.
 Local Software – will run in any specific Bank Server
providing Mcash Service.
 Central Software:
 Registration:
o
o
o
Receive request and gather all information from Mobile
operator.
Create user accounts.
Send notification to local Bank Server.
Software Functionality
(Contd.)
 Money Transaction:
o
o
o
Receive request and gather all information.
Check and update both of the user.
Send notification to the specific banks.
 Loan system:
o
o
o
o
Receive request and gather all information.
Check maximum limit and allow loan.
Update database of both deposit and loan account.
Send notification to specific bank.
Software Functionality
(Contd.)
 Local Software:
 Registration:
o
o
o
Receive request and gather all information from Central Bank
Server.
Create user accounts.
Send notification to Central Bank Server.
Software Functionality
(Contd.)
 Money Transaction:
o
o
o
Receive request and gather all information.
Check and update both of the account.
Send notification to the Central Bank.
 Loan system:
o
o
o
o
Receive request and gather all information.
Check maximum limit and allow loan.
Update database of both deposit and loan account.
Send notification to Central Bank.
Send
to: account no.
Sender’s
N0605034
5000
Receiver’s account no.
N0605058
Pin code
abcd1234
********
Retype Pin code
abcd1234
********
Amount
500
Message Sent
Software Demonstration
Business Analysis
SWOT Analysis
 Huge Potential Range of Customer
 Automatic Software
 Strict Rules to Acquire Mcash SIM
 Two Level of Protection.
- Password
- Pin Code
Weakness
 Security
 Mass People are illiterate
 Loan takers may not repay the loan.
Opportunities
 Bank can attract huge client
 Involvement of rural people will be increased
 Normal bank account can be transferred to Mcash
account
 The problems with bank note will be minimized
Threats
 Hacking may become a threat
 Illegal money transaction may be increased
Business Risk
Risk
Probability
Effect
Strategy
False Bank Account
High
Tolerable
1. Proper verification of national ID card no
will be done.
2. finger print will also be taken by scanner.
Agreement with
mobile company
Low
Disastrous
1. Convince mobile company that they will
get financial benefits from the project. \
2. They will also get other intangible benefits
like reputation and advertisement.
Financial risks
Low
Serious
1. Analyze the same categories of financial
projects.
2. Taking opinions from experts.
3. Appoint specialist people.
Mobile Terrorism
High
Serious
1. All transaction data with amount will be
recorded.
2. All transaction will be monitored by
Bangladesh Bank.
Illiterate People
Moderate
Moderate
1. Use of voice call.
2. English & Bangla both interface will be
used.
Technical Risk
Risk
Probability
Effect
Strategy
API
Low
Tolerable
1. Convincing mobile company to use API
with object code which can be used without
any recompilation.
Database
Moderate
Tolerable
1. During database choosing , it must be
calculated the amount of data need to stored
in the database and the database capability.
2. The database should be smart enough to
hold a large amount of data.
Computer Threat
Moderate
Serious
Inefficient People
Low
Tolerable
1. Agreement with employees that cannot
leave from running project.
2. While assigning pick the best employees or
at least well trained.
Time Estimation
Moderate
Serious
1. Appointing experienced people capable of
submit project in time.
Network Security
Moderate
Disastrous
1.Using antivirus.
2. Efficient Technical Person imply
1. SSL Encryption.
2. IPSec or VPN Connection.
Market Analysis
4 ‘P’s of Marketing
Product
 Our product is easy to operate
 Brings dynamism in overall financial system
 Grass root people will be facilitated
Price
 Low cost to operate
 Initial invest is low
 Distributors will get benefits on transaction
 No extra hidden cost in money transaction except SMS
charge
Promotion
 Lower operating cost than ATM banking
 Huge exchange place by distributors
 Mobility is excellent
 Easier & safer transaction
Place
 All over the Bangladesh will come under the network
easily
 Place to place money transaction will be easier
 Although staying at home, people can conduct
business
Cost Analysis
Cost Analysis for Bank
1
 Assuming million customers each having
Average.
Total Income ……………………..1010 m
Variable Cost………………….. 454 m
Contribution Margin…………. 556 m
Fixed Cost……………………….. 140 m
Net Operating Income……….. 416 m
5000 TK in
Break-even Analysis for Bank
1010Q = 454Q + 1000, 00,000
 Q = 1, 79,857
Cost Analysis for Mobile Operator
1
 Assuming million customers doing 400 million SMS
transaction per year.
Total Income …………………….. 1150 m
Variable Cost………………….. 534 m
Contribution Margin…………. 616 m
Fixed Cost……………………….. 80 m
Net Operating Income……….. 536 m
Why Invest on MCash System
 40% of whole population under mobile possession. So
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potential customer is huge.
Breakeven point is too low
Idle money will be lessened
Instant banking
Continuously software will be updated & monitored.
New features will be added so that ROI will be
accelerated
Question & Answer
Cost Analysis for Bank
Cost Analysis for Mobile Operator
mobile operator
Mcash Registration
user
Loan
repayment
Loan
user
Money
transaction
Registration, transaction and
loan system
bank
Mcash recharge
user
bank
Recharge through
distributor
Recharge through Bank
distributor
mobile operator
Update bank
account
Mcash Recharge Subsystem
Cash-out
user
bank
Cash-out through
distributor
Cash-out through bank
distributor
Mobile operator
Update bank
account
Cash-out Subsystem