Who want to buy this car ?
Who want to buy this car ?
Who want to buy this car ?
History of SWOT Analysis
Originated by Albert S Humphrey in
the 1960s, who was an American
business and management
consultant .
SWOT was practiced in the 1960s
and 1970s using data from Fortune
500 companies and it was going to
be very popular .
Scope of SWOT Analysis – Build your Strategy
Where it can be used:
•Internal analysis- Identify barriers that will limit goals/objectives
•Environmental analysis- Decide on direction that will be most effective
•Competitive analysis- Competitive Advantage
•Revise plans - Explore new solutions to problems
•New business/Action- Planning project or in a business venture
Pls note: A SWOT analysis can be carried out for a product, place, industry or person.
SWOT Analysis – Factors need to be considered
1. Fix the angle:
2. Zoom on Target:
•Zoom In
•Zoom Out
SWOT Analysis – Factors need to be considered
Product
People
5P:
Production/ Process
Price
Position/Place/Environment
SWOT Analysis – industrial opportunities in Bangladesh
Strength
Weakness
Low
labor
cost
Low
labor
Low laborcost
cost
Low
labor
cost
Low
labor
cost
Available
Low
Energy
labor
cost
source
Low
labor
cost
Low
labor
cost
Low
labor
Low laborcost
cost
High Consumer demand
Opportunities
Increases local and foreign investment
Reduce manufacturing cost
Increase of profitability
Threats
SWOT
Analysis
– industrialopportunities
opportunities ininBangladesh
SWOT
Analysis
– industrial
Bangladesh
Strength
Weakness
Low
labor
cost
Low
labor
Low laborcost
cost
Low
labor
cost
Low
labor
cost
Available
Low
Energy
labor
cost
source
Low
labor
cost
Low
labor
cost
Low
labor
Low laborcost
cost
High Consumer demand
Opportunities
Increases local and foreign investment
Reduce manufacturing cost
Increase of profitability
Threats
SWOT
Analysis
– industrialopportunities
opportunities ininBangladesh
SWOT
Analysis
– industrial
Bangladesh
Strength
Weakness
Low
Bureaucratic Complexity
Lowlabor
laborcost
cost
Low
labor
cost
Low
labor
cost
Insecure
Environment
Low
labor
cost
Low
labor
cost
Low
labor
cost
Low
labor
cost
Low labor
Transportation
cost
Delay
Opportunities Threats
Delay of Project & Shifting
Loose of interest and shut down
Increase of Cost
SWOT Analysis – industrial opportunities in Bangladesh
Common Mistakes
•Confusion between Strength and
Opportunities
•Confusion between Weakness and Threat
•Too much information/ Absent of key words/
Improper focus