E-Commerce &
Online Offering
Group Eniac #3
John Michael Quintero
Michael Hernandez
Jonathan Miron
Marcus Suzuki
Bruce Baciu
Iris Avalos
E- Commerce and Online Offering
 E-Commerce
 “activities that relate to the buying and selling of goods and
services via the Internet”
 1970’s
 It was consider to conduct business transaction electronically
 Electronic Data Interchange (EDI)
 Electronic Fund Transfer (EFT).”
 Began to emerge in the 1990’s
 Activities in range
 Online shopping
 Internet banking
 Online payments
 Auctions
 Three types of E-Commerce
 Business to Business
 Business to Consumer
 Consumer to Consumer
Iris Avalos
Janina Pawlowski
 Chris Larsen and Janina Pawlowski
became partners in 1997 and founded ELoan.
 The original purpose of the company was
to provide home mortgages online.
 In 1998, Pawlowski and Larsen sold a 23
percent stake in the company to Sequoia
Capital, Softbank and Yahoo for $25.4
million.
 E Loan is currently a subsidiary of Banco
Popular North America. Banco Popular
North America is chartered in New York
State and is a subsidiary of Popular, Inc.
Popular has operations in the U.S.,
Puerto Rico, Latin America and in the
Caribbean.
Jonathan Miron
Marissa Mayer
 Born 1975 Wausau, Wisconsin
 Earn B.S. in Symbolic Systems and later
graduates with M.S. in Computer Science
from Stanford 1999.
 Receives 12 job offers while in school but
accepts Google’s in May 1999.
 First female engineer with Google.
Employee number 20.
 At age 36, She is Youngest person listed
as Most Powerful Women in Fortune’s
Magazine.
 In 2010 Marissa was honored by the New
York Women in Communications, Inc.
with a Matrix Award.
Michael Hernandez
Andrea Jung
 Born 1959 in Toronto Canada.
 Moves to Wellesley Massachusetts.
 Graduates from Princeton University 1979
 Begins Professional Career with Bloomingdales,
1979
 In 1993 begins consultation work with Avon
 1994, Becomes President of Marketing for Avon.
 Becomes first CEO of Avon, 1999. Promoted to
chair in 2001.
 Launches eRepresentative idea.
 Avon becomes re-invented and brings new Life
into the 100 year old company.
 2008, Joins Apple’s Board of Directors.
 2009, Forbes named her the 25th most powerful
woman.
Michael Hernandez
Katie Burke
 Previous Degrees and experience:
 MBA from Harvard
 Worked for Spider Technologies; raised 2 million dollars
 Four11,Rocketmail
 Desktop.com-meant to replace your desktop on a webbased server.
 People don't have to be by their desktops to access
information
 Allows storage of data files, has a shopping engine.
 Focus is on the large user base to make money from other
companies.
 Allows companies to post advertisements on their site
 Search engine allows users to compare online products
 Company gets % of Revenue from e-commerce trade
Marcus Suzuki
Veronica Allente Serra
 Received her M.B.A. from Harvard Business School,
where she had a full Scholarship from OEA and
Fundação Estudar
 Serra serves on the Board of ISmart, Decidir.com,
Latinarte.com, and Movilogic, and is a Member of
Advisory Board of Endeavor Brazil and Subway Link
 In the year 2007, she earned $24,750. In the year 2008
she earned $82337 and in the year 2009, she earned
$101,757 just on the company Mercadolibre alone
John Michael Quintero
Meg Whitman
 CEO of eBay from March 1998 until
November 2007
 eBay had 30 employees in 1998
 In 2007 eBay had almost 15000 employees
 Brainstormed the current eBay format with
categories and subcategories.
 Made the auction style webpage more user
friendly.
Bruce Baciu
Conclusion
 E-commerce: One of the most important business asset.
 1970's Electronic Data Interchange (EDI) and Electronic Fund Transfer (EFT)
paved the way.

1990's Implementation of Internet to the masses.
 Important women in E-Commerce:
 Janina Pawlowski
 Marissa Mayer
 Andrea Jung
 Katie Burke
 Veronica Allente Serra
 Meg Whitman
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