Lessons 3-6: Campaigning for
Energy Efficiency
Supporters of the
Big Energy Efficiency Project
The Challenge
• Students will create a campaign to persuade
people to be more energy efficient.
• The best school campaign team, if you so
choose, are entered into The Challenge.
The best Year 7 or S1 national campaign and
the best Year 8/9 or S2/3 campaign wins:
• £1000 of science equipment vouchers for their
school.
• £50 personal vouchers to be given to members
of the winning team*
*Please refer to terms and conditions, which can be downloaded from the Pod
(www.jointhepod.org/beep)
Lesson 3 Overview
Activity 1
• What is a Kilowatt hour? (worksheet and activity)
Activity 2
• Students work in their teams to progress their campaigns
1.
2.
3.
Recap Step 1 - Developing Your Campaign Ideas
(A3 worksheet from previous lesson)
Step 2 – Organise Your Campaign Worksheet
Step 3 – Use Results Sheet for collecting campaign results
Closing Activity / Homework
• Electricity Consumption Exercise (worksheet)
LESSON 3
Campaign recap
•
•
1.
2.
3.
4.
5.
6.
Review the ideas you gathered in Step 1 (last lesson’s worksheet)
Each Campaign must include:
Campaign Name
Description of the problem you wish to change – explain how energy is
currently being wasted at home
Campaign Aim - what changes will your campaign aim to deliver and how
will this help people (environmental and cost saving benefits)
Target Audience – who will your campaign be aimed at.
Campaign Plan – including the activities you will deliver
Results – to measure the reach and impact of the campaign
- How many people you reached.
- Who you reached.
- Evidence they have to show changes have been made
LESSON 3 - ACTIVITY 2
Step 2: Organise your campaign
1.
2.
3.
4.
Using the worksheet, work in groups to plan your activities.
Think about:
Your target audience – what activities will help reach the
most amount of people in the best way (e.g.: poster
campaign, social media, exhibition).
The messages you wish to communicate
(what energy saving behaviour to you wish to achieve).
The time and resources you have available.
Measuring success - How will you collect information as
evidence.
LESSON 3
Some ideas for campaign activities:
Outreach Survey
Pester Power!
To raise awareness and
persuade people to
change.
A 20 min session to
present and persuade
others to change.
The Challenge
Video/Pod Cast
Explain the issue, why it is
important and how easy it
is to make changes.
Poster Campaign/ Exhibition
Encourage people to consider
how they can be more energy
efficient and why.
Photo Diary
Energy Performers
Using before and after
pictures and words show
how your family or
community have made
positive changes.
Devise a theatrical piece
on the theme and perform
it to an audience of visitors
to the school.
Digital Campaign
Use social media and your
school website to persuade
visitors to make changes.
Press/Radio Campaign
Share your campaign
messages to persuade
others to change.
LESSON 3
Step 3: Collecting results
• As you begin to run activity use the Results Sheet to collect and record
information.
• Each campaign must collect and record the following data:
Profile
How many did you reach?
University Students
Families
Retired People
Other (please specify)
Total
What evidence could you collect that would help you evaluate
your campaign’s success?
OVERVIEW
Lesson 4
Activity 1
• The Biggest Loser Quiz (interactive quiz)
Activity 2
• Students work in their teams to progress campaigns
– Focus on collecting results and evidence
• Watt Can You Power? (worksheet and activity)
Closing / Homework Activity
• Continue to work on campaign
LESSON 4
Collecting Results
1. What evidence have you gathered so far?
2. What else could you collect to help you evaluate your
campaign’s success? (statistics; photographic evidence;
positive feedback; interviews)
•
Remember to use the Results Sheet to collect and record
your results
OVERVIEW
Lesson 5
Activity 1
• Carbon Cruncher Quiz (interactive activity)
Activity 2
• Recap on judging criteria for the best school campaign, and for
The Challenge if you are entering.
• Students work in their teams to progress campaigns and
prepare their presentations.
Closing / Homework Activity
• Prepare presentations for lesson 6
LESSON 5
The Big Energy Efficiency Project
Identification and
understanding of the issue
Explaining the benefits of
change (science
understanding)
Judging Criteria
The Campaign
Results: extent of community
outreach (number of people
and who they were) and
evidence of positive change
LESSON 5
Presenting your campaigns
The following headings are a guide (1 slide for each)
1. Campaign Name
2. The problem/s you identified (how energy was being wasted at
home)
3. Campaign Aim (what changes your campaign aimed to deliver and
the environmental and cost saving benefits)
4. Target Audience (who was your campaign aimed at?)
5. Campaign Activities (what did you do?)
6. Results
-
How many people you reached.
Who you reached.
Evidence you have that changes have been made.
LESSON 6 – Activity 1
The Judging!
•
Mark each team’s campaign by scoring each column out of 5
Team Name
(list each team
you are
marking
below)
Team 1
Team 2
Team 3
Identifying and
understanding
the Issue
Explaining the
benefits of
making
positive
changes
The Campaign
Results: extent of
community
outreach
(number of
people and who
they are) and
evidence of
positive change
Total
(max 20
points)
LESSON 6
Now you have completed your campaign please:
1. Complete the second student survey
https://www.surveymonkey.com/r/BEEP2016_After
2. If you are entering The Challenge, the best school campaign team
and teacher must prepare an entry by completing the two entry
forms. Teachers submit theirs online and students together with all
other material via email
If you are entering The Challenge, you could win £1000 of science
equipment for the school, and £50 vouchers to be given to the
members of the winning team!*
GOOD LUCK!
*Please refer to terms and conditions, which can be downloaded from the Pod (www.jointhepod.org/beep)