Candice Markham
1
Agenda
 Define Career Training Programs verses a Kit or
Bundle
 Top 3 selling points for 360 CTPs vs.. the competition
 New Programs –
 Theory Based Learning – What does that mean?
 Patient Care Technician, Medical Assistant, Electronic
Health Records Specialist
 Guest Speaker: Candice Markham
2
What is a career training program?
Responses –








The presence of active instructors (vs. the ‘on paper’ instructors that many states require but which students never use)
Student support and career services (ensuring students are making progress in the course, assistance with job search)
Equips successful student for entry level employment in the field
From an instructional perspective is that a CTP is a curriculum designed to give people the knowledge to go get a
job. Most of our products are stand-alone pieces that give an experienced professional their CE.
Curriculum implies that there is not only certain content that needs to be included but also a clear instructional path
to spiral the content into a big picture that leads to a new career.
One challenge that this is more of a Business to Customer sale than a Business to Business. It’s high touch (both inside
and outside of the actual online curriculum) and presumes the need to provide support and guidance.
A student completes over a period of several months in order to take a certifying exam (in some cases), not just fulfill a
2-hour CE or PL credit requirement. Also, the course work that students do within the program is different than the
CE/PL credit courses. They must spend a certain number of hours offline doing reading, often submitting projects to
instructors for review, etc. They are a combination of online/offline with a specific number of hours assigned to each
component.
Enrolling in a Career Training Program is embarking on a new career path, not sustaining a current one. It seems to me
that all of the terminology associated with the two are different: enroll, career, training program, certification….vs..
continuing education, course, credit, fulfill a requirement, etc. Career Training Programs open a new door for a student
and CE courses keep the door open. So, I think categories that fall within the new career path domain could be
considered as long as the additional components (instructors, projects, offline work, etc.) are part of the offering.
3
CTP vs.. Bundle
 Live instruction
 Career Counselors
 Dedicated Student and Career Services
team
 All courses must be taken in sequence
 Certificate of Completion not issued
unless all courses within program are
complete
 Program typically leads to certification
or career
 Curriculum is designed to work in
conjunction with courses to align with
career or certification requirements
(sequential)
 Courses typically not sold individually
 Course hours include on and offline
study time.
 Instructor of record on file, but no live
instructions
 Courses typically include continuing
education courses to maintain career
license
 General support and service team
 Certification issued at the end of each
course
 Courses within bundle relate to current
career field learner works in
 Courses are interdependent of each
other (not sequential)
 Courses within bundle are sold
individually
 Course hours in bundle are “real time”
the amount of time the student spends
online within the course to earn the
credit for the course
4
Features and Benefits

Live instructor support for all programs





All instructors certified in programs of instruction
Live instructor support for all career training programs
24 hour business response time to all emails
Phone conferences available by requests
Professional Instructional Design Services



All career training programs have the latest instructional design
techniques applied to program content
Programs delivered through one learning management system
Career Services



Individualized training plans developed for each participating
student
Assistance with resume writing and job search skills
Ace Your Job Search
5
Theory Based
Learning
Theory based learning is applied to
courses developed to teach
learners the theory or intent of the
subject matter. It will give the
learner knowledge about the field
or career they would like to explore
without requiring the learner to
complete a practicum.
The new programs offered by
360training in our Allied Health
Higher Ed library are all “theory
based”. Learners are looking for
content knowledge that will give
them the edge over the
competition. Earning a certificate
of completion from 360training
will give the student that edge.
6
Patient Care Technician (CPCT)

The Certified Patient Care Technician


Typical Duties Include








Provide basic patient care including bathing, feeding, toileting and ambulating patients
Acquire and distribute patient care supplies
Change bed linens and process dirty linens properly
Perform safety checks to keep patient rooms clean and clutter – free
Maintain clear paths in hallways clear and return equipment that is no longer in use
Obtain EKG readings
Perform phlebotomy procedures
Certification Information


Assists doctors, nurses and other healthcare professionals in providing direct patient care in a variety of
healthcare environments. Nursing aides, orderlies, and attendants are frequently active, visiting
patients and residents and helping move, reposition, or lift them.
To work as a Patient Care Technician you are not required to be certified but most employers look for
candidates with some sort of documentation of education (like a certificate of completion and a
certification)
Average Salary earning

$24,010 per year
$11.54 per hour
7
Clinical Medical Assistant (CCMA)





The Certified Clinical Medical Assistant
Is an unlicensed, multi-skilled healthcare practitioner who is competent in both clinical and administrative
procedures. Medical assistants complete administrative and clinical tasks in the offices of physicians,
podiatrists, chiropractors, and other health practitioners. Their duties vary with the location, specialty, and
size of the practice. Through on-the-job training, a physician or another medical assistant in the office may
teach the new assistant medical terminology, the names of the instruments, how to do daily tasks, how to
interact with patients, and other tasks that help keep the office running smoothly. An assistant who takes our
billing program bundle also learns how to code both paper and electronic health records and how to record
patient information. It can take several months for an assistant to complete training, depending on the
facility.
Typical Duties Include
 Interview patients
 Measure and record vital signs
 Prepare exam rooms
 Clean and sterilize medical equipment
 Administer injections, as well as topical or oral medications
 Perform venipuncture and point-of-care testing
Certification Information
 To work as a Medical Assistant you are not required to be certified but most employers look for
candidates with some sort of documentation of education (like a certification of completion and a
certification)
Average Salary Earnings
 $28,860 per year
$13.87 per hour
8
Electronic Health Records Specialist
(CEHRS)
 Certified Electronic Health Record Specialist
 Is responsible for maintaining the integrity and protecting the privacy and security of patient
information. Medical records and health information technicians organize and manage health
information data by ensuring its quality, accuracy, accessibility, and security in both paper and
electronic systems. They use various classification systems to code and categorize patient
information for reimbursement purposes, for databases and registries, and to maintain
patients’ medical and treatment histories.
 Typical Duties Include:






Audit patient records for compliance with legal and regulatory requirements
Abstract clinical information for inclusion in reports such as quality improvement studies
Perform basic coding to submit claims for reimbursement from insurers
Process Release of Information (ROI) requests for medical records
Review patient records to ensure they are complete
Collect patient demographic and insurance information
 Certification Information

Most employers prefer to hire medical records and health information technicians who have professional
certification. A medical records and health information technician can get certification from several
organizations. Some organizations base certification on passing an exam.
 Average Salary Earnings


$32,350 per year
$15.55 per hour
9
But wait Candice, there are 6 PCT
programs?
 Assisted Living
 On average a healthcare facility reserved for individuals requiring care beyond
what can be provided interment ally or at home
 Residents are characteristically senior or elderly
 Not a nursing home
 Long Term Care
 Typically reserved for patients requiring care beyond what can be provided
within an hospital due to the length of time the patient will require medical
attention
 Residents can be any age
 Not an assisted living space
 General Practice
 Refers to any medical office or hospital without an area of specialty.
 Patients can be any age but are not monitored beyond an office visit or if in a
hospital 3 days
 Day surgery patients and requirements are a good an example of this type of
working environment
10
Certification
Information
The National Healthcareer
Association was established in 1989 to
implement national competency
standards in several fields within
allied healthcare. The NHA strives to
develop and administer high stakes
certifications that serve as a resource
for allied health professionals and the
healthcare industry.
The NHA Certification Board is the
autonomous governing board that
has the responsibility for overseeing
all allied health certification programs
with the exception of the Certified
Pharmacy Technician examination
program (ExCPT), which is governed
by a separate board. The NHA
Certification Board sets policy over
essential certification activities. The
Board has oversight responsibility for
all allied health certification and
recertification decisions, including
governance, eligibility standards,
disciplinary and appeals actions, and
the development, administration and
scoring of assessment instruments.
11
CANDIDATE ELIGIBILITY REQUIREMENTS
 To be eligible to earn an NHA certification, the
individual must meet both of the following
requirements:
 Possess a High School Diploma, or the equivalent.
 Have successfully completed a training program or one
year of work experience within the field.
 Candidates must be able to provide written proof of
training or experience and/or documentation of
education completion upon request.
12
Prices (SRP/Wholesale)
 Long Term Care Patient Care Technician with Billing (CPCT)
 $1395/$999
 General Practice Management Patient Care Technician with Billing (CPCT)
 $1395/$999
 Assisted Living Patient Care Technician with Billing (CPCT)
 $1395/$999
 Electronic Health Records Specialist with Billing (CEHRS)
 $1395/$999
 Clinical Medical Assistant with Billing (CCMA)
 $1395/$999
 Long Term Care Patient Care Technician (CPCT)
 $595/$449
 General Practice Management Patient Care Technician (CPCT)
 $595/$449
 Assisted Living Patient Care Technician (CPCT)
 $595/$449
 Electronic Health Records Specialist (CEHRS)
 $795/$549
13
Next Training – New Programs
The following new programs will be released in
February. For all NEW program releases that occur
outside of my dedicated training time I will schedule a
separate training.
 New Programs
 Project Management (CAPM)
 Retail Selling Fundamentals
 Project Management with MS Projects 2007
 Business Sales Management
14
Q and A
15