Management of Technology and
Innovation
Week One: Introduction to the Course
AM 371- Fall 2009
Instructor: Haitao Yin
Technology is Powerful
Technology is Powerful
Technology is Powerful
Technology is Powerful
Technology is Changing Faster
Technology is Changing Faster
The Impact is Greater
The Impact is Greater
• Change the way to do business
• Example: Outsourcing
Goals of This Course
• To develop an awareness of the range, scope, and complexity of the
issues and problems related to the strategic management of technology
and innovation, this course is designed:
– To develop an understanding of the “state of the art” of the strategic
management of technology and innovation.
– To develop understanding about the process of bringing “newness”
into an organization—through internal innovation and/or through
external strategic alliances.
– To develop a conceptual framework for assessing and auditing the
technology capabilities of a business organization.
– To develop insight concerning the skills necessary to be effective as
a general manager in the innovation process and/or alliance building
process.
Two Aspects
• Internal Innovation
• Obtaining technology through external
means
One Analytical Framework
Recommended Textbooks
• Margaret A. White and Garry D. Bruton, The
Management of Technology and Innovation: A
Strategic Approach, Publishing House of
Electronics Industry, 2007.
• Gary Libecap and Marie Thursby, Technological
Innovation: Generating Economic Results,
Elsevier Science Publishing Company, 2008.
Evaluations
• 10%
• 40%
• 50%
Attendance and Participation
Final Exam
Group Project
– Groups should be formed before Sept. 28th, 2009.
– Topic of projects should be turned in on Oct. 19th,
2009.
– Project presentations are scheduled on Dec. 28th,
2009 and January 4th, 2010. Ten teams will be
selected through a lottery system.
– Project report is due on January 4th, 2010.
Office Hours and Contacts
• Office Hours: F 10:30am-12:00 pm
• htyin@sjtu.edu.cn
• Use of University Course Center at
cc.sjtu.edu.cn
The Impact is Greater
The Impact is Greater