Canadian Trucking
Human Resources Council
(CTHRC)
Josh Rose
Manager of Projects
Sector Council Breakfast Series
Who is the CTHRC?
• Incorporated in 1994
• Canadian Trucking Human Resources Council
(CTHRC) is mandated to address national
occupational standards, provide ongoing labour
market information, promote career awareness
and maintain a positive image of the trucking
industry
Mission:
“to assist the Canadian trucking industry to recruit,
train and retain the human resources needed to meet
current and long-term requirements”
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The Founding Members
 Canadian Trucking Alliance (previously the Canadian
Trucking Association)
 CAW Canada
 Com-Car Owner-Operators’ Association
 Private Motor Truck Council of Canada
 Teamsters Canada
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Today’s Board of Directors
Constituent members
(10)
For-hire CTA (4)
Private PMTC (4)
Labour Teamsters (1)
Owner-Operator (1)
Individual members (2)
Personnel Agency (1)
Driver (1)
Industry Support members (8)
Training providers (3)
Insurance (1)
Sector Councils (3)
HR Specialists (1)
Government (3) (non-voting)
HRSDC (2)
Transport Canada (1)
Executive Committee (4): CTA, PMTC, Teamsters and other member
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Summary of CTHRC
In existence for 12 years
Staff – 5 employees
Accredited Schools – 11
Board of Directors – 22
Company Partners – 150 +
Budget - $1 to $2 million/yr
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Trucking in Canada
Trucking Industry
$61 Billion

Couriers
$6.0 Billion
For Hire Trucking
$28.0 Billion
Transport Canada Annual Report 2005- Trucking Industry Structure
Private Trucking
$27.0 Billion
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Trucking in Canada
 Generates $61 billion in annual revenues
 Contributes 1.4% of GDP
 Trucks move 90% of all consumer products &
foodstuffs
 Accounts for >60 per cent of trade with the United
States
 Employing >400,000 directly (100,000 indirectly)
 265,000 Canadians earn their living as truck drivers
 10,000 for-hire companies
 36,000 owner-operators in Canada
 NEED 37,000 drivers per year to keep up with
economic growth and attrition
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Ontario Facts and Figures
• As the old adage goes – if you got it, a truck brought it!
• 90% of all consumer products and foodstuffs used and
consumed in Ontario are shipped by truck
• Statistics Canada lists "truck driver" as the most common
occupation for men in Canada
• Trucking is involved in about 70% of all land freight moved
in Ontario
• Almost 40 % of the population of North America is within
one day's drive of Southern Ontario
• Trucks haul approximately 75% of Ontario exports to the
U.S. and 83% of imports into Ontario from the United
States.
• Since 1991, trans-border truck movements have been
growing at 9% per year
• Approximately 200,000 people are employed trucking
Represents approximately 5% of the provincial labor force.
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Human Resource Issues
 Qualified driver shortage
 Worker retention and turnover
 Lack of a learning culture
 Early stage of adoption of national
standards
 Aging workforce
 Perceived image and attractiveness
 Low level of literacy
 Employability standards higher than
existing licensing standards
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CTHRC Business Lines
Occupational Analyses ( Professional Driver,
Dispatcher, Professional Driver Trainer, Transportation Safety
Professional )
Essential Skills (TOWES)
Trucking Research
Professional Development (Skills
Upgrading
Youth Employment Strategy (YES)
Career Awareness Strategy
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Career Awareness – Promoting
Career Initiatives in Trucking
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Youth Employment Strategy (YES)
What is the catch?
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Youth Employment Strategy (YES)
There is NO catch!!
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Youth Employment Strategy (YES)
Who is eligible for YES?
Individuals ages of 19 and 30 (inclusive)
A college or university diploma/certificate
and/or Earning Your Wheels (EYW)
graduate certificate or any certification
program from CTHRC
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Youth Employment Strategy (YES)
What types of positions are eligible?
 Accounting and finance
 Sales and marketing
 Information technology (computers)
 Human resources Professional
 Driver
 Driver trainer
 Transportation safety professional
 Dispatchers
 Mechanics
 Allied Trade Occupations
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Human Resource Issues
 Qualified driver shortage
 Worker retention and turnover
 Lack of a learning culture
 Early stage of adoption of national
standards
 Aging workforce
 Perceived image and attractiveness
 Low level of literacy
 Employability standards higher than
existing licensing standards
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How do we Address the Challenge?
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Ideal Situation to Address the
Challenge
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Reality of the Situation
• People think trucking is just about trucks
BUT THERE IS MORE TO IT!!
• Trucking is not just about driving. It
includes a variety of professions
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Key to Career Awareness Strategy
• Dispel the myths associated with trucking:
• Drivers have to work day and night to earn a
decent income
• Truck drivers are unskilled tradespeople
• Trucking is low tech
• Offers very little job security
• Trucking is unsafe and unhealthy
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Career Awareness Deliverables
• Careers in Trucking Website
– Section dedicated to Allied Trades
– Profile of 5 or 10 key trades
• Occupational Profiles
– Highlight some of the key Allied Trades
• Career Pathing
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How will CTHRC accomplish this?
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Addressing the Challenge
Tools
Occupational Standards and
Essential Skills Profiles





Professional Driver,
Dispatcher,
Professional Driver Trainer,
Transportation Safety Professional
Transportation Manager (under
consideration)
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Addressing the Challenge – Training
Programs
 Earning-Your-Wheels Program for Entry-Level
Drivers
 Professional Driver Recognition Program
 Skills Upgrading Programs for Experienced
Drivers
 E-Learning Programs for Dispatchers and
Owner-Operators **
 Essential Skills Upgrading Curricula
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Other CTHRC Products and Services
 Essential Skills Needs Assessment
 Implementation National Essential Skills Strategy
 Trucking Research
 Career Awareness Strategy Tools Youth
Employment Strategy (YES)
 Essential Skills Assessment Tools (Trucking TOWES – 3
tests)
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Thank You
Joshua Rose
Manager of Projects
Canadian Trucking Human Resources Council
203 – 720 Belfast Road
Ottawa, ON K1G 0Z5
 613.244.4800
 jrose@cthrc.com
 www.cthrc.com
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