EUROPLANE PROJECT
Bremen
November 15th 2007
COMPONENT 2:
ANALYSIS OF REGIONAL AIRPORTS’ CONSTRAINTS AND
CHALLENGES
SWOT ANALYSIS
INDEX
This report introduces workshop participants to the main elements and the
results of SWOT analysis carried out within Europlane Project Component 2
The presentation is organised into the following sections
METHOD
METHOD
MAIN RESULTS
MAIN RESULTS
SWOT ANALYSIS IN THE EUROPLANE PROJECT
REGIONAL CHARACTERISTICS
 CURRENT REGIONAL PROFILE (E.G. CULTURAL,
GEOGRAPHICAL, HISTORICAL CHARACTERISTICS)
 TOURIST FLOWS
 ECONOMIC DEVELOPMENT
 REGIONAL DEVELOPMENT PROJECTS

AIRPORT CHARACTERISTICS
 TECHNICAL DATA
 DEVELOPMENT PROJECTS
 TECNO-ECONOMICAL DATA
METHOD
METHOD
BRAINSTORMING WITH
AIRPORT AND REGIONAL
REPRESENTATIVES
MAIN RESULTS
DISCUSSION WITH AIRPORT
AND REGIONAL
REPRESENTATIVES
SWOT ANALYSIS
IDENTIFICATION OF STRENGTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS TOWARDS AIRPORT DEVELOPMENT
ELABORATION OF POSSIBLE
DEVELOPMENT CONCEPTS
IDENTIFICATION OF DEVELOPMENT STRATEGIES AND/OR AIRPORT
MARKET NICHES
IMPACT’S EVALUATION SYSTEM
The SWOT analysis is a tool for assessing the feasibility of a specific strategic
choice/competitive strategy and it allows the auditing of an organization
and of its environment. It analyses main internal and external factors that
define company positioning in the market.
It is based on a matrix composed by 4 boxes.

COMPETITORS’
ANALYSIS
METHOD
METHOD
INTERNAL FACTORS
MAIN RESULTS
(UNDER CONTROL)
a)
b)
STRENGTHS:
…
…
(+)
EXTERNAL FACTORS
(OUT OF CONTROL)
OPPORTUNITIES:
a)
b)
…
…
a)
b)
WEAKNESSES:
…
…
(+)
(-)
a)
b)
…
…
THREATS:
(-)
IMPACT’S EVALUATION SYSTEM
All the factors individuated during the analysis are matched in a “crossed”
way, as shown in the table below.
IMPACT
OPPORTUNITY
It allows to fully take the
opportunity
It allows to partially take the
opportunity
It doesn’t allow to take the
opportunity
It prevents from taking the
opportunity
It contrasts with the
threats
It doesn’t safeguard us
from the threat
It makes it suffer the
threats completely
-
It makes it difficult to take the
opportunity
It makes it suffer the
threats partly
0
It doesn’t impact
It doesn’t impact
++
STRENGTH

+
0
METHOD
METHOD
-WEAKNESS
MAIN RESULTS
THREAT
It nullifies the threats
The SWOT analysis doesn’t include some exogenous aspects that could
influence, directly or indirectly, the whole air transport sector
acts of terrorism, wars and similar items, causing an immediate
contraction of demand due to the perception of a lack of safety in air
transport and a subsequent contraction, with a shift to other transport
modalities, due to a loss of competitiveness by air transport as a
consequence of the lengthening of embarking operations (due to new
security rules)
high increase of fuel prices, with such a rise of tariffs causing a loss of
competitiveness by air transport
ANCONA AIRPORT: IMPACT MATRIX
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
IMPACT MATRIX
It is then possible to quantify the total impact in a synthetic way by
adding each individual impact.
OPPORTUNITIES
TOTAL
MAIN RESULTS
STRENGHTS
METHOD
METHOD
TOTAL
WEAKNESSES

THREATS
TOTAL
TOTAL
TOTAL
TOTAL
DEVELOPMENT CONCEPTS
The development strategy has been translated into actions with different
impacts on the airport (airport company), its territory (the Region) and
Europlane partners.

METHOD
METHOD
AIRPORT
MAIN RESULTS
TERRITORY
EUROPLANE
PARTNERS
ANALYZED AIRPORTS
Italian partners were involved in this part of the project: the SWOT analyses
were focused on Genova and Albenga Airports in Liguria Region and on
Ancona Airport in Marche Region (*).

METHOD
METHOD
LIGURIA
REGION
ALBENGA
ANCONA
GENOVA
MAIN RESULTS
(*) THE SWOT ANALYSIS FOR THE AIRPOT « CORRADO GEX » OF AOSTA VALLEY HAS BEEN ALREADY CARRIED OUT.
MARCHE
REGION
MARCHE CHARACTERISTICS: GEOGRAPHICAL
Marche Region is situated in central Italy, overlooking the Adriatic Sea. Its
territory is divided in four Provinces
Ancona, the regional capital
Pesaro and Urbino
Macerata
METHOD
Ascoli Piceno
PESARO
URBINO

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga

ANCONA
MACERATA
ASCOLI
PICENO
MARCHE CHARACTERISTICS: INFRASTRUCTURES
Marche Region has quite a good and well balanced infrastructural
situation, mostly thanks to road and rail infrastructures that guarantee
good connections with northern and central Italy.
Road infrastructures
150
100
METHOD
Bank and other services
Rail infrastructures
50

0
MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Telecommunication
networks
Port infrasstructures
Energy infrastructures
INFRASTRUCUTRAL INDEX
Source: Guglielmo Tagliacarne Istitute
Marche
Central Italy
Italy
MARCHE CHARACTERISTICS: TOURIST FLOWS
Tourists from Germany represent about 18% of total foreign tourists (2006
data), followed by French and English tourists (about 7% each).
METHOD
With regard to Italian
flows,

Ancona
Genova
Albenga
from
Lombardia, Lazio and
7%
MAIN
RESULTS
MAIN
RESULTS
tourists
UNITED STATES
5%
18%
4%
6%
7%
6%
5%
Emilia-Romagna
represent 48% of total
national arrivals (2005
data).
FOREIGN TOURIST ARRIVALS - 2006 - SHARE ON TOTAL MARCHE FOREIGN TOURIST ARRIVALS
Source: elaboration on Istat data
ANCONA AIRPORT: CHARACTERISTICS
METHOD

Ancona-Falconara “Raffaello Sanzio” airport is located about 20 km from
Ancona city centre. The airport is well connected to the surrounding territory
by road (motorway and highway), by bus (regular line connecting Ancona
city centre to the airport) and by train (just in front of the airport there is a
railway station connected to Ancona and other local towns). The airport is
situated in the middle of the Adriatic Coast and its position between a large
port and a road rail distribution hub (Jesi), makes it a good area for an
intermodal transport centre.
MAIN
RESULTS
MAIN
RESULTS
E14
Ancona
Genova
Albenga
SS76
Source: elaboration on www.viamichelin.it plan
ANCONA AIRPORT: COMPETITORS
Ancona-Falconara airport has to face the competition of other regional
airports: Forlì, Rimini, Pescara and Perugia, situated in a 2-hour radius from
Ancona.
METHOD
FORLÌ
RIMINI
ANCONA
PERUGIA

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
PESCARA
ANCONA AIRPORT: STRENGTHS
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Good point to point connections
Recent and technologically developed airport infrastructures
without restrictions on aircrafts movements
24/7 operativeness and good meteorological conditions
throughout the year, no slot constraints and infrastructures
adequate for even higher traffic flows
High tourist interest of the Region: relevant incoming national and
international tourist flows in the region and high regional
attractiveness (beaches, gourmet itineraries, historic towns, religious
shrines, etc.) and favorable geographical position (gateway to
central Italy)
Good intermodal accessibility to the airport
High regional average pro capita income and well-established and
dynamic manufacturing district generating relevant import/export
flows
35-year long and complete concession allowing the management
company to formulate long-term development plans
Management company structure (Aerdorica S.p.A.), involving
regional Public Bodies and leading industrial companies of the
area
ANCONA AIRPORT: WEAKNESSES
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Availability of few regular connections to hubs (lack of flights
to Frankfurt, London and Paris) and high tariffs (due to lack of
competition between airlines)
Critical economic and financial situation of the
management company
Average low quality of regional hotel facilities and Marche
population weak aptitude for hospitality
Marche population low willingness to travel (negative effects
on outgoing flows) and lack of confidence in the airport by
tourist users (tourists, travel agents, tour operators)
Almost monopolistic position of national flagship airline in the
airport (offering high tariffs and low quality services)
High competitiveness within the airport catchment area (Forlì,
Perugia, Pescara and Rimini within a 2 hour radius from
Ancona) and low population density and dispersion of the
population in the regional territory
ANCONA AIRPORT: OPPORTUNITIES
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Completion of air terminal in order to fully exploit its
potential and to optimize use of the old terminal
Airport
management
company
reorganization,
enhancing competences available within the
company, and rationalization of companies controlled
by Aerdorica
Rail connections to the city centre with a dedicated
station (currently there is a regular bus service linking
the airport to the city centre)
Chances to exploit synergies deriving from proximity to
Ancona port and to Jesi centre for integrated logistics
and intermodality
Availability of areas for the development of nonaviation activities (parking, retailing, advertising, etc.)
ANCONA AIRPORT: THREATS
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Competitor strengthening
Reduction in the number of airlines operating in
the airport (creating then a dependence on
even fewer carriers than nowadays)
Changes in the structure of the airport
management company due to current critical
economic and financial situation
Bilateral agreements between States restricting
operations mainly to Rome and Milan airports
New motorway link to Rome (that way Rome
might enlarge its catchment area to include
Ancona)
ANCONA AIRPORT: IMPACT MATRIX
Airport management company
reorganization and
rationalisation of controlled
companies
Rail connection sto the city
center
Development of intermodality
and sinergies with port and
freight village
Development of non aviation
activities
TOTAL
Competitors strengthening
Reduction in the number of
airlines
Changes in the management
company strucutre (stronger
presence of public bodies)
Bilateral agreement between
states
New motorway link to Rome
TOTAL
Good point-to-point connections
+
+
+
0
+
+4
+
+
0
0
+
+3
+7
Good infrastructures and no restrictions on aircraft
movements
0
+
0
+
+
+3
+
+
0
0
0
+2
+5
No congestion/ 24/7 operativeness/ infrastuctures
adeguate for traffic development
0
+
0
+
+
+3
+
+
0
0
0
+2
+5
High tourist attraction of the region/favorable
geographical position
+
+
+
0
+
+4
+
+
0
+
+
+4
+8
Good intermodal accesssibility
+
0
++
+
+
+5
+
0
0
0
0
+1
+6
High pro capita income/industrial development
0
0
0
+
+
+2
+
0
0
+
0
+2
+4
Complete concession: flexibility in services offering
+
+
0
0
+
+3
+
0
0
0
0
+1
+4
Management company structure: bilance between
private and public bodies
+
0
+
+
0
+3
0
0
0
0
0
0
+3
Ancona
Genova
Albenga
+5
+5
+5
+5
+7
+ 27
+7
+4
0
+2
+2
+ 15
+ 42
0
0
0
-
-
-2
-
-
0
-
-
-4
-6
Critical economic and financial situation of
Aerdorica
-
-
0
0
-
-3
-
--
-
0
0
-4
-7
Weak tourist facilities/ weak aptitude for hospitality
0
0
0
0
-
-1
-
0
0
-
0
-2
-3
Low willingness to travel/lack of confidence
0
0
0
0
-
-1
0
-
0
0
0
-1
-2
Monopolistic position of national flagship airline
0
0
0
-
0
-1
0
-
-
0
0
-2
-3
High competitiveness within the catchment area +
high dispersion of population
TOTAL
TOTAL
TOTAL
Improvable hub connections
TOTAL
WEAKNESSES

STRENGHTS
METHOD
MAIN
RESULTS
MAIN
RESULTS
THREATS
Terminal upgrading
OPPORTUNITIES
0
0
-
0
-
-2
-
-
0
-
-
-4
-6
-1
-1
-1
-2
-5
- 10
-4
-6
-2
-3
-2
- 17
- 27
+4
+4
+4
+3
+2
+ 17
+3
-2
-2
-1
0
-2
+ 15
ANCONA AIRPORT DEVELOPMENT CONCEPTS
On the basis of the analysis carried out it appears that main opportunities
for Ancona-Falconara airport development consist in the strengthening of
scheduled connections (in particular, increase of low-cost links and
upgrading of those to hubs) and, subordinately, in the increase of charter
segment, which is strictly linked to the development of an integrated
territorial marketing policy in collaboration with local stakeholders.
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
A precondition for traffic development is represented by the internal
reorganization of the management company (which is currently ongoing),
by the rationalization of controlled companies and by a cost-reduction
policy.
On the other hand, it is then fundamental to create the technical and
structural conditions (e.g. using of the old terminal after renovation) for the
development of non aviation activities, also exploiting the chances
deriving from the presence of the rich and well developed regional
industrial and commercial segment.
IMPACT ON THE REGION AND ON EUROPLANE PARTNERS
Planned actions
short-term: group and company reorganization, cost reduction policy
+ strengthening of scheduled connections (low cost and hubs)
medium-long term: development of incoming flows (charter), linked
to an integrated territorial marketing policy + development of nonaviation activities
METHOD

ANCONA
AIRPORT
ACHIEVEMENT
OF THE TARGET
CONFIGURATION FOR
TRAFFIC VOLUMES AND
COMMERCIAL APPROACH
BETTER
MANAGEMENT
EFFECTIVENESS
AND FINANCIAL
SITUATION
MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
POSITIVE IMPACT
ON EMPLOYMENT
OF COMMERCIAL
ACTIVITIES ON SITE
TERRITORY
DEVELOPMENT
OF ACTIVITIES
LINKED TO TOURISM
AND POSITIVE
IMPACT ON
EMPLOYMENT
BENCHMARKING
AND/OR
TRANSFER OF
TERRITORIAL MKT
KNOW-HOW
TRANSFER OF
ORGANIZATIONAL
AND MANAGERIAL
KNOW-HOW
DEVELOPMENT
OF
OPERATIONAL
SYNERGIES
TRANSFER OF
NON AVIATION
ACTIVITIES
KNOW-HOW
EUROPLANE
PARTNERS
LIGURIA CHARACTERISTICS: GEOGRAPHICAL
Liguria Region is situated in northern Italy, overlooking the Ligurian Sea. Its
territory is divided in four Provinces
Genova, the regional capital
Imperia
Savona
La Spezia
METHOD


MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga

LIGURIA CHARACTERISTICS: INFRASTRUCTURES
Liguria region has a very good infrastructural situation, mostly thanks to the
high score in port infrastructures (Genova, Savona and La Spezia ports).
Road infrastructures
700
600
500
METHOD
400
Bank and other services
300
Rail infrastructures
200
100
0

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Telecommunication
networks
Port infrastructures
Energy infrastructures
INFRASTRUCUTRAL INDEX
Source: Guglielmo Tagliacarne Institute
Liguria
North-West Italy
Italy
LIGURIA CHARACTERISTICS: TOURIST FLOWS
Tourists from Germany represent about 20% of total foreign tourists (2005
data), followed by French (13%), American and Swiss tourists (10% each).
With regard to Italian
flows, tourists from
Lombardia
and
Piemonte represent
about 57% of total
national
arrivals
(2005 data).
METHOD
6%
5%

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
UNITED STATES
10%
13%
10%
20%
3%
3%
FOREIGN TOURIST ARRIVALS - 2005 - SHARE ON TOTAL LIGURIA FOREIGN TOURIST ARRIVALS
Source: elaboration on Istat data
GENOVA AIRPORT: CHARACTERISTICS
Genova “Cristoforo Colombo” airport, built on an artificial peninsula about 6
km from the town centre, has a very good position for accessibility to the
main transport infrastructures: the motorway and the main roads are directly
connected to the airport.
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
GENOVA AIRPORT: COMPETITORS
The catchment area of Genova airport is at the same time interesting and
highly competitive: it is less than 200 km from many international airports
(Torino Caselle, Milano Malpensa, Milano Linate, Pisa e Nizza) and has a
main catchment area of about 1.5 million people.
METHOD
Caselle
Nizza

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Malpensa
Linate
GENOVA
Pisa
GENOVA AIRPORT: DEVELOPMENT PROGRAMS
The airport development could be strongly influenced by the so called
“Fresco”, which is a Renzo Piano project based on an industrial and
commercial reorganization of the waterfront.
In particular the “Fresco” envisages to move the runway to an artificial
island, just in front of the present position, connected to the land with
tunnels and with a people mover system.
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
THE AIRPORT TODAY
Fonte: Waterfront and Territory Agency
THE PROJECT
GENOVA AIRPORT: STRENGTHS
Good connections to hubs (Milano, Rome, Munich) and new
flights to be started shortly
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
No restrictions to aircraft movements, thanks to favorable
meteorological conditions throughout the year and technical
characteristics of the airport (adequate to host airline bases)
The airport is not congested: there are no slot constraints, great
growth in traffic can be achieved and managed without
infrastructural investments (availability of apron for aircraft
parking and areas for cargo activities) and check-in and
embarking operations can be carried out very quickly
Favorable position as regards the town of Genova (city airport)
and the port
Aeroporto di Genova S.p.A. has the complete concession for
the airport management: that guarantees a great flexibility in
the offering of services
GENOVA AIRPORT: WEAKNESSES
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Lack of regular point-to-point connections (low cost carriers), charter and
cargo
High tariffs (for airlines and consequently for passengers)
Obsolete machinery and structures (fingers, boarding walkway,etc.)
Difficulties in connections with the city center: hourly frequency of the
Volabus service, critical highways viability with high risk of traffic jams due
to Genova junction, lack of dedicated rail connections even if the
railway is situated close to the airport
Lack of connections with the catchment area (negative impact on
outgoing traffic)
Highly competitive catchment area (6 airports situated within a 200 km
ray from Genova) with consequences both on incoming and outgoing
flows
The morphological characteristics of the region are not favorable for
incoming flows (extended form, difficulties in land connections, scattered
tourist attractions, small hotel facilities)
Stagnant local economic situation and population with a high
percentage of elderly people (with low willingness to travel and low using
of internet for the purchase of low cost tickets) and foreigners (low
willingness to spend)
Unbalanced management company structure (Aeroporto di Genova
S.p.A.)
GENOVA AIRPORT: OPPORTUNITIES
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Building of one of Europe’s biggest marinas close to the airport area; this could help
the development of general aviation traffic
Rail connection to the Sestri Ponente station (possible impact on outgoing traffic)
Development of non aviation activities generating opportunities not only for
passengers but also for residents. This goal might be achieved through the
concentration of some services in the airport (e.g. consolidation of coaches in the
airport)
Development of incoming flows exploiting chances deriving from Genova and
Savona cruise traffic (high traffic potential with Eastern Europe): fly & cruise
“Open skies” process and overcoming bilateral agreement constraints for the
opening of extra UE international routes (agreement mainly focused on Rome and
Milan): opportunities for new connections might be generated (e.g. Morocco, TiranaAlbania, Miami-USA)
Development of cargo segment through the exploitation of part of the yards situated
in the Cornigliano area (ca. 30.000 m2) and the enlargement of the cargo terminal for
more efficient embarking and disembarking operations
Development of the Erzelli hi-tech village close to the airport (incoming flows due to
the organization of international congresses, foreign scientists moving to the hi-tech
center, etc.)
The realization of the new link between A26 and A7 - the so called “Gronda di
Ponente” -, and of the “Gronda di Levante”, deviating traffic from the city junction will
decongest it and improve the airport accessibility
The Genova-Ventimiglia railway line doubling could help the widening of the airport
catchment area, opposing the competition of Nice airport
The realization of the high capacity railway line Genova-Milano: it could allow the
widening of the catchment area towards Milano area (through Tortona and Novi
Ligure)
GENOVA AIRPORT: THREATS
State of the roads worsening due to a lack of
interventions on mobility
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
New constraints for the airport development (e.g. close
areas dedicated to activities not linked to the airport
mission)
Higher competition due to the implementation of
specific actions by the direct competitors (e.g. new
routes opening, free bus service from the Genova
area in order to attract passenger to the different
airports, etc.) and/or to the rising of new
competitor/development of the existing ones
GENOVA AIRPORT: IMPACT MATRIX
Among opportunities, some medium-long term interventions have been
included too, as the Erzelli high-tech village creation, the GenovaVentimiglia railway line doubling, the new highway line, and the high
capacity line for Milano. In order to focus the analysis on a short term
period the impact of these opportunities should not be considered.
Development of non aviation
& concentration of services in
the airport area
Incoming: cruise traffic
New connections thanks to
“open skies” opportunities
Development of cargo
activities through the
exploitation of existing yards
Realization of a new highway
junction - “gronda di Ponente
e Levante”
Incoming/outgoing:
Ge-XXmiglia railway line
doubling
Implementation of high
capacity railway line GenovaMIlano
State of the roads worsening
due to a lack of interventions
on mobility
New constraints to airport
development
Increase of competition
(competitors strengthening)
TOTAL
Good hub links (Mi, Rm, Munich) & new links
(e.g. Madrid)
0
+
++
+
++
+
+
+
+
0
+ 10
0
0
+
+1
+ 11
No restrictions to operativity / aircrafts
dimensions
+
0
+
+
++
+
+
+
+
+
+ 10
0
0
+
+1
+ 11
No congestion/quick check-in/traffic increase can
be managed without investments
STRENGTHS
Ancona
Genova
Albenga
+
+
+
+
++
+
+
+
+
0
+ 10
0
0
0
0
+ 10
Favorable position (city airport)
+
++
++
+
0
+
0
+
+
+
+ 10
+
0
+
+2
+ 12
Complete concession: max flexibility in the
supply of services
0
0
+
0
+
0
0
0
0
+
+3
0
0
+
+1
+4
+ 48
TOTAL
+3
+4
+7
+4
+7
+4
+3
+4
+4
+3
+ 43
+1
0
+4
+5
Lack of point-to point connections, charter flights
and cargo
0
-
-
-
0
-
-
-
-
0
-7
0
0
-
-1
-8
High tariffs
-
-
-
-
-
-
-
-
-
-
- 10
0
0
--
-2
- 12
Obsolete machinery and structures
-
0
-
-
-
0
0
0
0
--
-6
0
-
-
-2
-8
Outgoing/incoming: criticalieties in links to the
city centre (volabus/highways status/rail)
0
0
-
-
0
0
0
0
0
0
-2
-
0
-
-2
-4
Outgoing: lack of connections with the
catchment area
0
0
-
0
-
0
0
0
0
-
-3
-
0
-
-2
-5
Outgoing/incoming: high competition within the
catchment area
0
0
0
-
-
0
-
0
0
0
-3
--
-
-
-4
-7
Incoming: morphological characteristics of the
territory/lack of tourist services
0
0
-
-
-
0
0
0
0
0
-3
-
0
-
-2
-5
Outgoing: stagnant economic situation and low
average income
-
0
-
0
0
0
0
0
0
-
-3
0
0
-
-1
-4
TOTAL
DEBOLEZZE

Development of Erzelli high
tech village
Outgoing/incoming: rail link
to the train station of Sestri
Ponente
TOTAL
METHOD
MAIN
RESULTS
MAIN
RESULTS
THREATS
Realization of a marina close
to the airport (general
aviation)
OPPORTUNITIES
Unbalanced company structure
TOTAL
TOTAL
0
0
-
-
-
0
0
0
0
0
-3
0
0
-
-1
-4
-3
-2
-8
-7
-6
-2
-3
-2
-2
-5
- 40
-5
-2
- 10
- 17
- 57
0
+2
-1
-3
+1
-2
0
+2
+2
-2
+3
-4
-2
-6
- 12
-9
GENOVA AIRPORT DEVELOPMENT CONCEPTS
On the basis of the analysis carried out it appears that the main
opportunities for Genova airport development consist in the focusing on
incoming flows (mainly linked to tourist and congresses), which is strictly
linked to the development of an integrated territorial marketing policy in
collaboration with local stakeholders.
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
In particular
increase of low cost point to point connections
improvement of hub links
development of the charter segment on long distance routes
On the other hand, it is then fundamental to create the technical and
structural conditions for the development of non aviation activities
devoted not only to passengers but also to Genova population, thanks to
the airport’s favorable position from the city centre.
IMPACT ON THE REGION AND ON EUROPLANE PARTNERS
Planned actions
short-term: priority to incoming-flow development (low cost, charter
and point to point), linked to an integrated territorial marketing policy
medium-long term: development of non-aviation activities
METHOD

GENOVA
AIRPORT
MORE EFFICIENT
USE OF AIRPORT
INFRASTRUCTURES
MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
EUROPLANE
PARTNERS
BALANCE BETWEEN
AVIATION AND NONAVIATION REVENUES
RATIO
BENCHMARKING
AND/OR
TRANSFER OF
TERRITORIAL MKT
KNOW-HOW
POSITIVE IMPACT ON
EMPLOYMENT IN
TURISM/HOTEL SECTOR
TERRITORY
POSITIVE IMPACT
ON EMPLOYMENT
OF COMMERCIAL
ACTIVITIES ON SITE
TRANSFER OF
NON AVIATION
ACTIVITIES
KNOW-HOW
ALBENGA AIRPORT: CHARACTERISTICS
The airport “Clemente Panero” of Villanova d’Albenga is about 8 km from
the centre of Albenga and 36 km from Imperia. The airport has a very good
position in term of road accessibility (less than 4 km from the motorway and
7 km from Alassio, reachable with a highway in 10 minutes).
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
VILLANOVA
D’ALBENGA
Source: elaboration on www.viamichelin.it plan
ALBENGA AIRPORT: BUSINESS AREAS
The development strategy of the airport, mainly focused on business
aviation, is organized into four business areas
METHOD
BUSINESS
AVIATION

CHARTER
TRAFFIC
SCHEDULED
TRAFFIC
CARGO
MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
DEVELOPMENT
OPPORTUNITIES:
COLLABORATION WITH
NEIGHBOURING AIRPORTS
SATURATED OR SPECIALIZED
IN OTHER SEGMENTS, SKY
OVERCROWDING,
VERY LIGHT JET
INTRODUCTION,
BARYCENTRIC POSITION
EXPLOITMENT
DEVELOPMENT
OPPPORTUNITIES:
INCOMING TRAFFIC BY
EXPLOITING TERRITORY
TOURISM POTENTIAL AND
DESEASONALIZING TOURISM
FLOWS
DEVELOPMENT
OPPORTUNITIES:
IMPLEMENTATION OF
CONNECTIONS WITH
NATIONAL HUBS
DEVELOPMENT
OPPORTUNITIES:
IMPLEMENTATION OF
TRAFFIC LINKED TO LOCAL
PERISHABLE GOODS FOR
DISTANT DESTINATIONS
ALBENGA AIRPORT: STRENGTHS
Authorization for night flights and favorable meteorological
conditions all over the year
METHOD
New air terminal with high traffic potential (up to 200
passengers - arrivals and departures - at the same time,
with a theoretical maximum of 2 millions pax per year,
considering an average of about 60 pax per movement)
Good road accessibility

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
High tourist interest of close areas (incoming traffic): West
Riviera and Côte d’Azur, Sanremo Casino and Savona
cruise terminal
Within the airport area there is a customs office (head
office of Imperia customs) with possibility of 24/7 operations
ALBENGA AIRPORT: WEAKNESSES
Scheduled traffic: few and not very usable links
Restrictions on aircrafts movements (depending on aircraft
dimensions) due to runway technical characteristics
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
Outgoing traffic: limited catchment area (even if with
widening opportunities)
Outgoing and incoming traffic: high competition within the
catchment area (closeness to Genova, Milano Malpensa
and Linate, Cannes, Nice, Torino)
Incoming
traffic:
lack
accommodation system
of
a
structured
tourist
Management company structure (AVA S.p.A.) with a high
concentration of local public bodies (absence of a private
shareholder active in the air industry) and critical financial
situation with negative consequences on investment
chances
ALBENGA AIRPORT: OPPORTUNITIES
Development of business aviation and very light jet segments: favorable
position within the Mediterranean basin (chances to reach several
destinations in a 2.000 mile radius)
Development of business aviation: collaboration with neighbouring airports
(e.g. Cannes and Nice, saturated airports or focused on scheduled traffic)
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
High development of business aviation in Europe with a “skies
overcrowding” process and then the necessity for a decentralization of
traffic in smaller airports
Development of charter traffic (after the removal of technical restrictions
to aircrafts movements): direct commitment of local stakeholders for the
definition of integrated tourist packages
Development
imbalance)
of
cargo
traffic
(possible
criticalities
due
to
traffic
Development of non aviation activities: availability of areas close to the
airport
Shifting of the Albenga railway station and Genova-Ventimiglia railway line
doubling, with improvement of airport accessibility (shuttle link with the
station)
ALBENGA AIRPORT: THREATS
Medium-term
market
volatility:
several
regional
airports have already been privatized and if the
METHOD
privatization procedures are not quickly carried out
some chances might be missed
The stop of the second rotation of the Rome flight due

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
to a lack of volumes would further reduce the
availability of the service with particular regard to
incoming flows from Rome
ALBENGA AIRPORT
Among opportunities, some medium-long term interventions have been
included too, as the shift of the Albenga railway station and the GenovaVentimiglia railway line doubling. In order to focus the analysis on a short
term period the impact of these opportunities should not be considered.
OPPORTUNITIES
Development of non aviation
activities using available close
areas
Shift of Albenga train station
+ GE-XXmiglia railway line
doubling
Stop of the second rotation of
the Rome flight
Development of cargo
segment - local productions
Medium term market volatility
Incoming: charter traffic with
the involvement of local
stakeholders + cruise sector
+6
New traffic due to “skies
overcrowding” (shit of traffic
vs smaller airports)
0
Collaboratoon with close
overfilled airports
0
Business aviation
development + introduction
of very light jet
0
No restriction on operation within the day and
throughout the year
+
+
+
+
+
+
0
+6
No traffic congestion /wide potential of the air
terminal
+
+
+
+
+
+
0
+6
0
0
0
+6
Good road accessibility
+
+
+
+
+
+
+
+7
0
0
0
+7
Incoming: high tourist interest of the area
+
+
+
++
0
+
+
+7
+
0
+1
+8
Custom in the airport area
0
0
0
+
+
0
0
+2
0
0
0
+2
+4
+4
+4
+6
+4
+4
+2
+ 28
+1
0
+1
+ 29
Scheduled traffic: few connections
0
-
0
-
0
-
-
-4
-
-
-2
-6
Restriction to aircraft movements
0
-
-
-
0
-
0
-4
0
0
0
-4
Outgoing: limited catchment area
0
0
-
0
-
-
-
-4
-
--
-3
-7
Outgoing/incoming: high competition within the
catchment area
-
-
-
-
0
-
0
-5
-
-
-2
-7
Incoming: lack of territorial marketing
-
0
-
--
0
-
0
-5
--
-
-3
-8
Unbalanced shareholders mix
-
-
-
-
-
-
0
-6
--
--
-4
- 10
-4
-5
-6
-2
-6
-2
- 28
-7
-7
- 14
- 42
+1
0
-1
0
+2
-2
0
0
-6
-7
- 13
TOTAL
WEAKNESSES
Ancona
Genova
Albenga
STRENGTS
MAIN
RESULTS
MAIN
RESULTS
TOTAL
TOTAL
METHOD

THREATS
-3
TOTALE
TOTAL
TOTAL
ALBENGA AIRPORT DEVELOPMENT CONCEPTS
On the basis of the analysis carried out it appears that the main
opportunities for Albenga airport development consist in the focusing on
business aviation traffic and, subordinately, on charter traffic.
METHOD

MAIN
RESULTS
MAIN
RESULTS
Ancona
Genova
Albenga
This segment would then allow the airport to fully exploit its strengths
(position, infrastructures, high tourist potential of area), guaranteeing a
niche positioning.
In particular
for business aviation it is fundamental to implement
marketing actions with regard to main potential clients
creation of a network with other regional airports in
cooperate
for the charter it is essential to promote an integrated
marketing policy
specific
and the
order to
territorial
An essential point in order to facilitate the achievement of these goals
could be the involvement of a private shareholder active in the air
industry, able to introduce financial resources and know-how for airport
development.
IMPACT ON THE REGION AND ON EUROPLANE PARTNERS
Planned actions
short-term: involvement of a private shareholder in the airport
company
medium-long term: development of incoming flows (business aviation
and charter), linked to an integrated territorial marketing policy
METHOD

ALBENGA
AIRPORT
OPTIMIZATION/
SATURATION OF AIRPORT
PRODUCTIVE CAPACITY
STARTING UP OF
COOPERATION WITH AVAILABILITY
OF FINANCIAL
NEIGHBOURING
RESOURCES FOR
AIRPORTS
INVESTMENTS AND
MAIN
RESULTS
MAIN
RESULTS
OF KNOW-HOW
FOR DEVELOPMENT
Ancona
Genova
Albenga
TERRITORY
POSITIVE IMPACT
ON EMPLOYMENT
ON TOURISM/
HOTEL SECTOR
DESEASONALIZATION
OF TOURISM FLOWS
BENCHMARKING
AND/OR
TRANSFER OF
KNOW-HOW IN
BUSINESS
AVIATION
TRANSFER OF
KNOW-HOW
DEVELOPMENT
OF SYNERGIES
IN BUSINESS
AVIATION
EUROPLANE
PARTNERS
S.p.A.
Sede:
METHOD
Piazza della Vittoria 11 A/8
16121 Genova
Tel. +39.010.57.69.111
Fax +39.010.55.31.185
Uffici:
MAIN RESULTS
Via Camperio, 14
20123 Milano
Tel. +39.02.89.09.68.58
Via delle Coppelle, 35
00186 Roma
Tel. +39.06.97.61.03.90
Fax +39.06.68.93.718
Via Sonnino, 77
09100 Cagliari
Tel. +39.070.65.85.04
www.tbridge.it
info@tbridge.it