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Bachelor of Public Relations
School of Communication, International Studies and Languages
Open Day 2009
September Career Information Sessions
Experience…
Education, Arts & Social Sciences
Tuesday 8 September 2009
Magill campus
Tours commence at 3 pm
Information sessions commence at 5 pm
Visit the campus where you’ll study.
Register your attendance:
www.unisa.edu.au/eas
Public Relations
Program Structure
• 3 year degree
• Only PR degree in South Australia
• PRIA (Public Relations Institute of Australia) accredited
program
• Local – National – International opportunities
• Internships and placements for all students
• Royce Scholarships: overseas travel and research $5000 $10,000
Entry Requirements
• Satac Code: 444251
• TER for 2009: 65.05
Alternative pathways:
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TAFE
STAT special entry
International Baccalaureate Diploma
University Foundation Studies program
Where might you work
•A public relations consultancy managing many different clients
•A government organisation managing heritage housing or
campaigns to save water
•A football, soccer or sporting club
•A private organisation managing sun products, housing and new
estates
•A non profit organisation increasing awareness about kids in
need, cancer care or animal welfare
•Public relations is DIVERSE
Program Structure
Structure of MBPB
Professional Majors (7 courses)
Public Relations Theory & Practice
Public Relations Writing
Strategic Creative Public Relations
Public Relations Issues & Crisis Management
Corporate & International Public Relations
Communication Management & Leadership
Internship or Placement
Professional Concentrations (3 courses)
Professional Public Relations Texts
Marketing Principles: Trading & Exchange
Buyer & Consumer Behaviour
Program Structure
Structure of MBPB
Public Relations Elective choice (1 course)
Journalism Ethics
Creative Industries & Ethics
Accounting, Decisions & Accountability
Business Information Systems
Statistical Analysis in Business
or
student choice with PD approval
Sub-Major (6 courses) suggestions:
Health Science
Multimedia
Psychology
Marketing
Foundation Courses (4 courses)
Focussing on the media from Australian
International perspectives
Indigenous Course (1 course)
Free choice elective (1 course)
Program Structure
Enrolment Options
Offered Full time or Part time –
Internal mode – lectures, tutorials, seminars, workshop;
some online content
Contact hours vary according to individual program
structure.
A normal full time study load could include four lectures
per week and eight tutorials plus time to research topics
and work in a time.
Public Relations
Effective
communication
with
Stakeholders,
media,
clients, other
organisations
Public relations
campaigns,
Events,
sponsorship
Activists, lobby
groups
Media
management
in multifaceted
environments
Crisis,
Issues
Management,
Reputation
management
Codes of ethics,
Professional
Accreditation,
Professional
memberships
International &
Intercultural
contexts,
Corporate culture,
global markets
& alliances
PR: What practitioners say?
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Public relations helps a practitioner understand
how society and communities work
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What makes people tick?
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What are their priorities?
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How you can package messages that people will
listen to and act on?
PR : A word from the Public Relations President
Tracy Jones
As national president of the Public Relations Institute of
Australia (PRIA), Tracy Jones believes public relations
professionals have the capacity to contribute to the
development of business, government, and the community.
‘Our role involves so much more than just writing media
releases these days,’ said the Darwin-based public relations
consultancy principal.
‘When we do our job well, we can change the way people
think, feel, and act.’
PR in contemporary society
Tracy Jones believes public relations professionals have the capacity to
contribute to the development of business, government, and the community.
‘I wanted to look past tomorrow’s headline,’ she says.
Her advice to new public relations graduates is to work with people they admire
and ‘learn, learn, learn’.
The best people in our profession understand the difference between promotion
and real public relations. The term public relations implies that a relationship is
formed—and that only happens in an environment of honesty and trust. That
says a lot about how we should go about our work.
From the PR world
Sheryl Fewster, senior public sector practitioner says that
you need:
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an enquiring mind
project management skills
the ability to multitask
build rapport and have empathy
the ability to distil ideas down to one sentence and
communicate clearly
confidence
knowing when to stop talking and listen
knowing when to ask for help
having good networks for finding information and to get
things done
not to be terrified by a blank sheet of paper, and being
able to get ideas down in writing quickly.
Contact details
Program Director:
Dr Joy Chia
08 8302 4322
joy.chia@unisa.edu.au
Program Support Officer:
Rosie Paradiso
08 8302 4561
rosie.paradiso@unisa.edu.au
or
ugcil@unisa.edu.au
September Career Information Sessions
Experience…
Education, Arts & Social Sciences
Tuesday 8 September 2009
Magill campus
Tours commence at 3 pm
Information sessions commence at 5 pm
Visit the campus where you’ll study.
Register your attendance:
www.unisa.edu.au/eas