HCNNY Website, Copy Draft #3
Final Copy 4/07/15
HOME
(HEADLINE)
Health Centers: A simpler way to take full advantage of eCW
(INTRO)
Electronic Health Records. Zillions of clicks. Mountains of data. Countless compliance requirements.
It’s all part of life today for health centers. Which is why we’re here. The Health Center Network of
New York (HCNNY) is a member-driven organization that can help your eClinicalWorks (eCW)
system work harder for you—so you can concentrate on providing quality care to the community
you serve. From EHR hosting to staff training to workflow design, we’re here to help your health
center be stronger. And smarter. Because in today’s healthcare environment, you can’t afford to be
distracted from your work.
Your problem-solving, time-saving partner.
At HCNNY, we stay ahead of the technology that affects health centers—so you don’t have to worry
about surprises and complications as technology evolves. Our services are built specifically for the
challenges of health centers running eCW including IT management, reporting and compliance
mandates, and clinical quality improvement (CQI).
Include navigation on home page menu and subsequent pages?
 About Us
o Meet our staff
o Board of Directors
o Members
 Services
o Coaching and Technical Assistance
o Training
o Patient Centered Medical Home (PCMH)
o Application Hosting (Data Center)
 Membership Information
 Members only
 Contact Us
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
Get answers to your toughest questions, fast. And when there’s not an immediate solution,
rely on a strong voice to work with you to find one.
o

Call on knowledgeable resources to help you extract the right data. Make sense of it. Put it
to good use.
o
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FLIP QUOTE: “Their knowledge means I don’t have to know everything. I can lean
on them.”
Assess and optimize the way you use eCW to meet your health center’s demands.
o

FLIP QUOTE: “eCW is the one tool we use every minute of every day. Has to be
maximized or we’re doing a disservice to ourselves and especially our patients.”
Access training experts who can keep your staff competent in the latest technology
updates.
o

FLIP QUOTE: “If they weren’t there, it would take me so much more time … I get
hands on solutions that I can apply now.”
Work with specialists who understand your EHR and practice requirements.
o

FLIP QUOTE: “HCNNY is our [advocate] with eCW. If something’s not working, they
[work with] eCW until it does. So they represent us with the vendor. A huge help!”
FLIP QUOTE: “It’s a straightforward ROI. You get it back in the form of enhanced
revenues or reduced expenses.”
Collaborate with colleagues throughout our health center membership—and learn from
their successes and challenges.
o
FLIP QUOTE: “We learn from one another, exchange ideas, collaborate, pull
together resources to seek funding. It’s a huge value for me and my organization.”
Focus more on your mission. Spend less time on the technical stuff.
HCNNY is a resource for stretched-thin health centers grappling with all of the healthcare
challenges of today. We understand how critical your service is to your surrounding community.
We can help you concentrate on your mission to serve the public—so you can maximize the quality
of your care.
Contact us today to start your complimentary trial membership.
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ABOUT US
Founded in 2007 by six health centers and the Community Health Care Association of New York
State (CHCANYS), HCNNY today has grown to serve 18 health centers across the eastern U.S. Our
data reporting and benchmarking solutions contain demographic and clinical information on nearly
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260,000 patients served network-wide.
Our mission is to help members leverage eClinicalWorks (eCW) so they can provide quality, lowcost healthcare to the communities they serve. We offer support, training, reporting services, and
ongoing collaboration opportunities focused on maximizing the use of health centers’ eCW systems.
A board of directors made up of executives from member centers provides us with oversight and
accountability, while our operations are led by clinical, finance, and IT committees that meet
regularly to prioritize and share best practices.
Meet our staff
Sandy Cafarchio, Executive Director
Sandy leads the effort to help HCNNY members and customer health centers leverage their
investments in health information technology (HIT). She has a passion for the mission of health
centers, because of the patients they serve. Sandy joined the organization in 2008 as Project
Director to manage the newly formed network at the Community Health Care Association of New
York State (CHCANYS). When HCNNY was incorporated in 2010, she was promoted to the position
of Executive Director.
Sandy oversees all HCNNY activities, recruits and develops staff, and supports the Board of
Directors in its plans. She consistently fosters member trust and encourages an active and
participatory Board to maintain compliance and fiscal integrity. She previously served as the Chief
Information Officer and Finance Director for an FQHC, where she successfully implemented and
managed early technology solutions for practice management and communication systems, and
oversaw finances and grants.
Outside the office, Sandy spends her time with her children and grandchildren, and enjoys
international travel.
(QUOTE)
“I really enjoy seeing HCNNY’s services directly benefit health centers, and ultimately their patients.
I always feel like I’m working within a close-knit team of people all striving to deliver the best
healthcare possible to everyone in their communities.”
Stephanie Rose, CIO and Project Director
Stephanie has more than 20 years of experience in healthcare IT. Since joining HCNNY, she has
successfully designed, implemented, and managed HIT infrastructure and support solutions in
alignment with HCNNY’s strategic plan. Her duties include project management, Meaningful Use
support, Patient Centered Medical Homes (PCMH) coaching, on-site eCW training, and data
center/disaster recovery support for our members and external clients.
Under her direction, HCNNY has evolved into a provider of a highly available EHR and reporting
hosting solutions and has expanded training and technical assistance programs to meet the
evolving demands of our members and fee-for-service customers. She also supports HCNNY’s
member committees and helps those committees devise and execute their respective plans, as well
as identify best practices to share with each other.
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Before joining the HCNNY, Stephanie was Senior Director of Information Systems and Billing for the
Washington University Academic Medical Practice in St. Louis, where she supported more than
1,100 physicians with their practice management and EHR systems.
In her spare time, Stephanie enjoys hiking, biking, snowboarding, traveling, and spending time with
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family and friends.
(QUOTE)
“I enjoy working with people to help them simplify processes and achieve their goals.”
Desiree Railine, HIT Implementation Specialist/Trainer
Desiree joined HCNNY in 2010. In her position, she works with health centers by performing
business and clinical workflow analyses. She makes recommendations that can help those health
centers implement the most effective product features within their eCW EHR. Desiree also
develops, coordinates, and leads the effort in member training, from new modules and upgrades to
new implementations. She also engages with health center staff to help them meet requirements for
programs such as Meaningful Use and PCMH.
Desiree is proud that her work makes a difference in the lives of others. She grew up around
relatives in healthcare—from nurses to midwives to administrators. So, healthcare was a natural
career choice for her.
When she’s not working at HCNNY, Desiree enjoys reading, painting, and spending time with her
granddaughter.
(QUOTE)
“I choose to stay in the public sector because I need to know that what I do makes a difference in
the lives of those less fortunate than myself. I have been very blessed in my lifetime; and I want to
be able to be a blessing to others.”
Lisa Szymaszek, Administrative Assistant
Lisa joined HCNNY in 2010. She keeps the office humming, from scheduling meetings to taking
minutes and planning events. She also manages HCNNY’s payroll. Lisa previously worked for a nonprofit in Delmar that advocated for people with developmental disabilities. She enjoys contributing
to improving the health of the underserved.
When she’s not working at HCNNY, Lisa enjoys photography and travel, and is active with veterans
as an auxiliary member of both the VFW and American Legion.
(QUOTE)
"I know that all my support aids in the impact on many communities and in doing so, I feel that I'm
giving back."
Michelle Tropper, Clinical Quality Improvement Coordinator
Michelle joined HCNNY in 2015. She leads the organization’s efforts in key quality improvement
(QI) activities and coordinates projects with health centers and other partners. Before she joined
HCNNY, Michelle worked at Perlmutter Cancer Center, part of NYU Langone Medical Center, where
she led the expansion of community-based outreach, research, and educational initiatives for
patients and their families. Previously, she worked at the American Cancer Society, Eastern
Division. Among her accomplishments, Michelle created continuing medical education initiatives to
increase cancer screenings in underserved populations for both the New Jersey Academy of Family
Physicians and the New York State Academy of Family Physicians.
Outside the office, Michelle enjoys nurturing the musical pursuits of her two daughters. She’s also
an avid public speaker and a volunteer for Girl Scouts and the American Cancer Society.
She holds a Master’s degree in Public Health from Rutgers School of Public Health.
(QUOTE)
“I’ve always been an advocate for using clinical quality improvement data to drive high quality, cost
effective, patient-focused primary care, and this is why I’m excited to be working at HCNNY. I’m
passionate about public health and am delighted to now be at HCNNY in a position that enables me
to combine all my skills and put them to use for helping people live healthier lives.”
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Board of Directors
Chairperson
Lindsay Farrell
Chief Executive Officer, Open Door Health Centers
Treasurer
David Shippee
Chief Executive Officer, Whitney Young Health
Secretary
Joseph Gambino
Chief Executive Officer, Hometown Health Center
Anne Nolan
Chief Executive officer, HRHCare
Janice Harbin
Chief Executive Officer, Jordan Health
Jim Cummings
Chief Executive Officer, Oak Orchard Health
Michael Leary
Chief Executive Officer, Regional Primary Care Network (RPCN)
Anne Richey
Chief Executive Officer, Community Health Center of the North Country (CHCNC)
Mary Zelazny
Chief Executive Officer, Finger Lakes Community Health
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Members
Jordan Health
Rochester, NY
Community Health Center of the North Country (CHCNC)
Canton, NY
Finger Lakes Community Health
Penn Yan, NY
Hometown Health Center
Schenectady, NY
HRHCare
Peekskill, NY
Oak Orchard Health
Rochester, NY
Open Door Family Health Centers
Ossining, NY
Regional Primary Care Network (RPCN)
Rochester, NY
Whitney Young Health
Albany, NY
Community Health Care Association of New York State (CHCANYS)
New York, NY
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SERVICES
The support you need to work better—and meet crucial requirements.
As a health center, you’re under continuous pressure to keep your facility running as smoothly as
possible for patients, while constantly facing new requirements and opportunities. The health of
your community is at stake. So is the health of your organization.
Information Technology touches so many aspects of your work. At HCNNY, we understand and
we’re here to help you with some of your most challenging tasks.
(HEADER)
Coaching and Technical Assistance
(LEAD DESCRIPTION)
Looking for ways to take full advantage of payment reform initiatives? From project
management to workflow design to Meaningful Use (MU) coaching, our expert staff offer the
technical know-how to help you meet the qualifications for EHR Incentive Program
payments.
(CONTINUED DESCRIPTION)
Our coaching and technical assistance get results for members. Of the 193 eligible providers across
HCNNY’s full-member health centers, 97% have attested for AIU to date. Plus, 62% have achieved
Stage 1 Meaningful Use compliance. We assist numerous other organizations with Meaningful Use
through our work as Regional Extension Center agents and through other network services.
(CALLOUT)
How are you doing?
Want to see your progress on Meaningful Use incentives? Among our many reporting
services, HCNNY can provide you with a user-friendly dashboard so you can see how well
each of your providers is doing. The dashboard shows each provider’s progress in meeting
requirements. Plus, it identifies your configuration and workflow needs. We know which
questions to ask so we can understand how you’ll use the information—and build the
reports that fit your organization.
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(HEADER)
Training
(LEAD DESCRIPTION)
Since 2008, we’ve offered super-user and end-user training to health centers who use eCW,
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helping staff at the organizations we serve master the skills they need to get more work
done, faster—and focus more on patient care. If you’re new to eCW, we can help you train
your staff on the system right from implementation. And if you’ve been using eCW for a
while, we can work with you on a one-time or an ongoing basis. We design customized
training services to meet the needs of our customers and members as they arise, and deliver
standardized training on an ongoing basis to members as new hires and new upgrades
require fresh training.
(CONTINUED DESCRIPTION)
Keeping your staff up to speed on technology can be challenging, but it’s crucial to your success.
Integrating EHR into your clinical process can be even more challenging. That’s why HCNNY will
customize its training to fit your health center’s unique needs. We start by sitting down with you to
develop a process that works best for you, your staff, and your goals.
Every health center has different needs. We’re here to work with you in the way that’s just right for
your organization. Sometimes, that means training on site at the start, with online training later. We
often recommend that our staff “shadow” your providers in their work so they can fully understand
how eCW is used in the context of working with patients.
The HCNNY team are experts in configuring and optimizing use of the eCW and the integrated
OpenDental system, as well as BridgeIT for eCW reporting. Standard and customized training
curricula for onsite or virtual delivery are available for super-users and end-users. HCNNY can be
your resource for all your EHR-related training needs, or used as a supplement to your in-house
training department.
(HEADER)
Patient Centered Medical Home (PCMH)
(LEAD DESCRIPTION)
The NCQA requirements for PCMH can be complex and confusing. HCNNY understands how
important accreditation is to your health center. Our coaching service can bring clarity and
understanding to the process of meeting the PCMH requirements.
(CONTINUED DESCRIPTION)
We can help you create measurement reports that look at the gap between your existing processes
and the PCMH requirements. Recommend best practices to you. And help you with documentation
requirements prior to submission. Our educational support helps you understand NCQA
requirements to achieve PCMH recognition. Plus, we can help you identify overlap between PCMH
and Meaningful Use requirements.
Here’s how the process works.
1) First, we’ll perform a gap assessment that takes you through each requirement, identifies
what your current process is today, and what processes you would need to modify.
2) Next, we’ll use the gap assessment to discover if you have any existing reports that you
could use to track the requirements—and how you could create reports to monitor the
various requirements.
3) We’ll coach you on screen shots and other supporting documentation required.
4) Once you have all of your necessary documentation, we’ll advise you on how to upload the
material to the NCQA website and provide the additional explanations.
5) Finally, we’ll review the submission package with you before you submit it.
(HEADER)
Application Hosting (Data Center)
(LEAD DESCRIPTION)
One of the most expensive and challenging aspects of IT is maintaining a physical
infrastructure that’s secure, efficient, expandable, and able to recover quickly if disaster
strikes. Our central server solution is available to health centers who are looking for a
worry-free infrastructure solution to keep patient and other corporate data safe and sound.
(COPY)
Our state-of-the-art data center hosts critical applications such as eCW, OpenDental, eBO, and
BridgeIT, along with other high-priority business applications. It provides Level 3 protections, from
backup power supply to redundant data communications connections to environmental controls
(e.g., air conditioning, fire suppression) and data security. This hosting solution can drastically
reduce members’ IT support costs while it delivers highly available access to electronic patient
records and other applications—without business disruption.
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And, if you’re already confidently hosting your own applications, but you’re concerned about your
disaster recovery capabilities, we can help. HCNNY will customize a disaster recovery/business
continuity plan just for you.
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MEMBERSHIP INFORMATION
(HEADLINE/INTRO)
An HCNNY membership can make your health center stronger.
Becoming an HCNNY member can open new doors for your health center. Doors to easier
governance. To better trained staff. To faster improvement. To maximum revenue. And to
camaraderie with experienced peers who can help you make your facility perform beautifully. Plus,
our considerable connections in the field—to vendors, insurers, technicians—means you have
leverage and advocacy beyond your doors.
We’re an extension of your team.
Imagine having familiar experts available to consult whenever the need arises —for quick solutions
on administrative questions like billing and compliance. Answers to technical questions about eCW.
Best practice solutions for improving efficiency and meeting requirements.
A proven, standardized training system.
Membership means a shorter learning curve for your staff. And more problem-solving power for
you.
(MEMBERSHIP OPTIONS)
Considering joining HCNNY? You have a few options. Here are our membership levels at a
glance.
Full Member
Peer collaboration, performance improvement benchmarking, dedicated training and technical
assistance, training and educational events at no cost or low cost, opportunities for funded project
participation. Full membership also includes:

A seat on our board of directors, providing governance and strategic direction

A preset number of support hours

Dedicated training and assistance
(CALLOUT)
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On call. For you.
Our members receive an allowance of service days each year—included in their
membership package. Plus, members can receive additional service time at a deeply
discounted rate from that offered to non-members. HCNNY staff provide on-demand
support as needed to address questions, initiate targeted peer group conversations, escalate Page | 14
vendor support and development requests, and assist with BridgeIT report development.
Participating Member
As a Participating Member, you get access to superior training for eCW on a discounted hourly fee
basis. In addition, your health center becomes part of the peer collaboration groups and
performance improvement benchmarking.
Project Member
Special categories identified for health centers participating in a distinct, long-term performance
improvement effort with dedicated funding from federal, state, or local funders.
Trial Membership
Not ready to commit? You can join—no strings attached—for a three-month trial term. A trial
membership can help you understand member benefits first-hand before making a longer term
commitment. It’s also a chance to get to know some of the members throughout our network, and
see why joining can help your health center be more successful. For more information email [link
to email address] or call us at 518.487.4866.
(CALLOUT/SUBPAGE)
Why join?

Focused on you: Our annual priorities are established by our members, so your health
center will have access to timely services and education.

Peer collaboration: HCNNY organizes forums where members can exchange information,
benchmark performance, and access training resources. These monthly forums address a
range of relevant topics.
o
Clinical/QI Committee: Focused on the promotion, adoption, and measurement of
evidence-based interventions for chronic and preventive care.
o
Operations Committee: Aimed at improving health center operations, regulatory
compliance, reimbursement, and financial performance.
o
IT Committee: Focused on information-sharing and education on technical
requirements, best practices, and challenges associated with ongoing management
of EHR/EDR/PM and reporting systems.

Dedicated training and support: Network staff have expertise in configuration and
optimal use of the eCW and Open Dental systems, as well as the BridgeIT for eCW reporting
system. Standard and customized training, both on-site and virtual, are available for superusers and end-users. Staff have expertise in health center management and compliance, so
support isn’t limited to eCW keystrokes. We can help in many ways!

Educational events: Virtual and in-person events are coordinated by HCNNY to address
contemporary topics in alignment with the network’s annual priorities. Examples include
training sessions for eCW version and feature upgrades, BridgeIT toolbox upgrades, UDS
preparation, and ICD-10 planning and implementation.

Opportunities for funded project participation: HCNNY has a strong history of attracting
funding to support collaborative improvement projects. Funding agencies respect our
achievements and our stewardship in managing grants. And health centers appreciate our
willingness to do as much of the heavy-lifting as possible. We understand their challenges,
and we’re well positioned to secure appropriate funding sources.

Governance: Full network members appoint an executive leader to HCNNY’s Board of
Directors to actively engage in the establishment and monitoring of strategic direction,
policy, and performance of the organization.
If you’d like to talk more about the benefits of membership, please call 123.456.7890 [Fill in
phone number] or email us at [address with link].
(CALLOUT)
The power of peer collaboration
How do you find the time to break out of your routine and improve the quality of your health
center—fast? One of the most efficient ways is to learn from your colleagues at other health centers
about the best practices they’ve found effective. As a member, you’ll find that the opportunities to
learn from and collaborate with your peers is indispensable. HCCNY helps to make those
connections convenient and effective for you. Committees and workgroups are made up of key staff
from each center who meet virtually each month to talk about opportunities and challenges. We
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also organize full-day, face-to-face retreats twice a year in which the peer groups gather to tackle
current issues. Each group is supported by an HCNNY staff member with appropriate industry and
HIT expertise. These peer connections are invaluable to our members because of the ongoing
discussion, education, and mutual support they offer.
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CONTACT US
If you would like to contact us please fill out the form below and we will respond within two
business days. You can always connect by email [link to email address] or call Lisa at 518.487.4866.

Name

Company name

Email