WHAT’S BEHIND SHOPPING?
Part I
TASTE -- Who Pays for the Goods?
•
BACK TO THE
ORIGIN
TOP 3 carried away bags:
Functional Needs
-- Amsterdam
Unlike the luxury goods
which are most popular in
Brazil for the NEW WEALTH
class. Simple but
technological staffs are most
selected in Dutch market -- a
developed country ( after
generations’ developing).
waterproof
cotton
•
a shoulder
bag or
backpack
a laptop slot,
a glasses
pouch
TOP 3 sold items:
Comfortable - Style - Quality
Avril
Gauankle
boots
Acne Ruth
mohair
sweater
Vanessa
Bruno Athe
trousers
MIXED CHANGE
-- Harbin
Residents from A REGION
pays for it.
A REGION
= Spending coming from
variety groups of people who
have different financial
conditions
“It’s not easy, we have to change everybody’s minds.
It’ll take three generations.” -- Alan Wong
• conspicuous consumption – Luxury Goods X New
Wealth
“GDP here is not as high as in Shanghai or Beijing
but people here really take care of their appearances
and image – just like in western Europe. Harbin people
care about luxury brands,” says He Guangchuan, general
manager of Grand.
Leading the pack is Japanese-owned Grand
Shopping Centre located on Guogeli Street, one of
Harbin’s main shopping drags. On any given day, more
than 100,000, mostly female, customers come through
its doors to visit Grand’s Japanese-style patisserie, nail
salon, hotpot-restaurants and to go all out on the local
and international brands on offer – Lacoste, Omega and
Chinese label Zuczug top sales.
• Normal consumption - Everyday Goods X Large
Population
He Guangchuan gets most excited about Grand’s
basement-level supermarket; he triumphantly stuffs a
steaming dumpling from a tester-tray in his mouth
(northeasterndumplings are famous all over China for
being the tastiest) and points to the produce stacked on
the shelves – fine wines (a 1982 Château Lafite
Rothschild is going for €16,000), piles of freshly made
meaty Harbin sausages, Harbin Beer and bento boxstyle pre-prepared meals.
MIXED CHANGE
-- Harbin
Residents from A REGION
pays for it.
A REGION
= Spending coming from
variety groups of people who
have different backgrounds
（ jobs, ages, races, cultures）
“Harbin wants to catch up. People are looking for something
new that also has a connection to the past through culture.
There is a cultural boom taking place.” -- Ma Yansong
• Local Influence – Tradition Factor’s keeping in food and
Tourism market
Harbin has 2 tiger parks which offers the tiger feeding
program to tourists.
Ice Festival attract tourists from all over China and further
afield with its elaborate ice-sculptures.
Harbiners have a distinctly “northern” fashion-style (fur is
the most prized garment in the ensemble), which they are
immensely proud of, and they love their shopping malls.
In Grand’s basement-level supermarket，Northeastern
dumplings，fine wines (a 1982 Château Lafite Rothschild is
going for €16,000), piles of freshly made meaty Harbin
sausages, Harbin Beer and bento box-style pre-prepared meals
are offered together.
• Out-side Influence – Seeking for Change in Recreational
and Architectural Market
“A red, angular-shaped building in the middle of Qunli
houses a history museum with staff at the ready – though not a
single visitor is in sight. Further along, jutting out of scaffolding,
is the Wood Sculpture Museum, a metal-plated, whale-shaped
building due for completion this year. It’s designed by Beijingbased architecture practice MAD, which is also working on a
government-funded €117m futuristic-looking opera house and
cultural centre located on the Songhua River, expected to be
done by the end of 2013.”
Part II
Regional Economy -- Who Pays for the Goods.
Mix – The strategy of increase flow rate
•
MIXED CHANGE
-- Harbin
Residents from A REGION pays
for it.
Enhancing The Spending
= Enhancing Regional Outcome
= Enhance Regional Power
A REGION
= Spending highly related to
regional outcomes / developing
= Not just from the city of
Harbin
Regional intelligence Pool
Harbin’s Institute of Technology (HIT), located in the central
Nangang District, is the university from which most of the region’s
clever people graduate. HIT has been instrumental in developing
Harbin’s strong aerospace sector – which until recently specialised
in small aircraft and helicopters – and attracting foreign companies
such as Airbus, Embraer and General Electric to set up shop in the
city.
•
Regional Economy / Industrial
Harbin wants to attract big business and is doing a pretty good
job of it. Every summer, some 300,000 people roll into town for the
government-sponsored Harbin Trade Fair, one of China’s most
important events for heavy industries as well as the pharmaceutical
and agricultural sectors (Harbin has a benevolent power-hold on
other parts of the country thanks to Heilongjiang’s fertile soil,
known as black earth). Since the trade fair first got off the ground in
1990, in honour of trade between Heilongjiang Province and the
former Soviet Bloc, contracts worth over €74bn have been signed
between the city, Russia and European countries including Germany
and Slovakia.
•
Connection
Taiping International Airport will go through an expansion –
runways, air traffic control and terminal number two will experience
a €405m upgrade to accommodate the 15 million annual
passengers expected by 2020. Three new five-star hotels, including
a second Shangri-La property, are being built in anticipation of
growing visitor numbers. As well as the subway system under
construction, a future high-speed rail line will ease access to the city
(if China can get its safety record sorted) by halving travel time from
Beijing to four hours while also connecting to the coastal city of
Dalian.