[ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE [ TOOLS AND METHODOLOGIES] [ ] AGENDA Technology changes Latest testing methodologies Testing techniques Sharing experience 2 [ TOOLS AND METHODOLOGIES] Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ TOOLS AND METHODOLOGIES] Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ TOOLS AND METHODOLOGIES] Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ TOOLS AND METHODOLOGIES] Global Wearable Devices Traffic Impact: Mobile Data Traffic and Offload Traffic, 2018 51 Percent of Total Mobile Data Traffic Will Be 4G by 2018 MESSAGE: DATA TRAFFIC EXPLOSION Global Mobile Data Traffic Forecast by Region Data Hungry Application Distribution Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 ANSWER: UNDERSTAND THE IMPACT OF THE NEED TO FOCUS ON CUSTOMERS Subscribers focus on their perceived experience with offered service (e.g. voice, mobile video, gaming), and operators need to cost efficiently manage and control complex 4G networks while coping with high traffic growth The wireless operators’ problem at its core: 4G ecosystem deployments allow very high data rate apps efficiently delivered to a broad range of devices. This raises subscriber expectations for fixed-linelike service experience (where mobility is not an excuse). This is fundamentally driving the capacity (QoS) crunch inside the network. Therefore: operators face a continuous struggle to maintain high QoE with continual capacity constraints due to spectrum and cost limits. Solution: Customer experience centric network testing and monitoring, and network optimization process automation Customer expectations and demands Capacity management (capacity optimization/load balancing) Coverage/Interference control MESSAGE: User satisfaction vs. operators challenges Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 RCS*/ Mobile Cloud IMS** Multi core Multi RAT *IP Multimedia Subsystem **Rich Communication Suite [ TOOLS AND METHODOLOGIES] Advance offerings and complicated networks Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 Keep the testing methodology simple [ TOOLS AND METHODOLOGIES] Reproducing the same environment requires to test like a customer using same application on the same device in the geographical location of the customer. Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ TOOLS AND METHODOLOGIES] Where the T&M is heading Metrics CAPEX and OPEX Licenses QoE KPIs IEs Moving closer to the QoE Faisal Ghazaleh Common component Automated testing and monitoring Moving to the cost efficiency ITU-T QSDG, Dubai, November 2014 Moving to the could [ TOOLS AND METHODOLOGIES] REGULATOR CHALLENGES • • • • • KQIs/KPIs consistency across the different operators. Time to publish the results and make available online. Accuracy of the results. Frequency of the test and cost of the benchmarking/auditing. Varity of the offered services like VoLTE, OTT, VoHSPA, and video-audio services RCS-e. Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ ] SHARING EXPERIENCE: UNFIED SOLUTION AND KPIS/QKIS [ TOOLS AND METHODOLOGIES] GLOBAL PRACTICIES BY TELECOM REGULATORS AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY ENTERPRISE FIELD DATA COLLECTION BY TEMS™ AUTOMATIC AND INVESTIGATION Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 Logfile PSTN Command Test [ TOOLS AND METHODOLOGIES] GLOBAL PRACTICIES BY TELECOM REGULATORS AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY ENTERPRISE Command Test Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 Logfile PSTN FIELD DATA COLLECTION BY TEMS™ AUTOMATIC AND INVESTIGATION ANSWER: TEST THE NETWORKS LIKE A REAL CUSTOMER IS USING IT: A CUSTOMER CENTRIC TESTING SOLUTION (ODM) MESSAGE: testing philosophy: to be highly Innovative by designing measurement metrics suited to the 4G/5G world: ODM solution Enables testing of end user terminal QoS settings and IP stack characteristics Provides framework for future services to be added easily and controlled by a single client (e.g. Blixt implementation) Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 Service M IP Logging Repeatable “control scripts” supported across multiple devices (repeatable testing) Service B Call Control First to test VoLTE-ViLTE as a user via on-device VoLTE client , test everything ON Device Server resides inside the terminal, managing the supported services (VoLTE, IP Logging, Call Control etc) Service A VoLTE Laptop-based drive test solution maintains control and coordination through an On-Device Server QoS setting per service TCP/IP (SIP, RTP, etc) On-Device Server BENCHMARK LIKE A USER Use collected device data to benchmark your network performance against competitors. Benchmark network coverage against competitors to ensure customers receive top-quality service indoor and outdoor. Quickly see subscriber experience issues using handset score that aggregates dropped and blocked calls, handover failure, downlink/uplink throughput analyses. Aggregate handset data analytics. Clearly display the best and worst performing handsets using six key metrics. Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 [ ] SHARING EXPERIENCE: CUSTOMER AGENTS [ TOOLS AND METHODOLOGIES] REGULATOR CHALLENGES • Monitor a targeted group of end users based on the complains like a users in a certain location/with a certain mobile phone. • Regulators do not have access to the OSS data of the operators. • Interact with the end user right after the event. • Reaching the customer wherever they are across the country. Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 GLOBAL PRACTICIES BY TELECOM REGULATORS Engineering targeting – visualized through heat-maps Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 19 Indoor / Outdoor Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 20 LIGHT drive testing Single / Multi probe analysis Test drill down and replay Cell info on map Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 21 Handset functionality Wide range of service testing in both interactive mode as well as a remote controlled probe Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014 22 [ ] SHARING EXPERIENCE: INNOVATIE NEW KQIS BLIXT™ ABM COMPARED TO FTP (DL EXAMPLE) Throughput values for DL ABM correlate extremely well to FTP For ABM, DL and UL throughput and delay are obtained simultaneously FTP intrusiveness= 100% ABM intrusiveness* = 5% 95% less resources LEGEND Blixt actual PHY (low) FTP actual PHY (high) Blixt app layer throughput FTP app layer throughput Blixt by Ascom © ASCOM 2014 24 ABM Accuracy AND LEVEL OF INTRUSIVENESS Effective zone of ABM The accuracy displayed in the table on this slide is a comparison of the Blixt™ result as compared to the actual available bendwidth in the network under test. It is not a comparison with FTP! Less suitable FTP as a test method is likely to be significantly less accurate than Blixt™ under non-ideal conditions. Measurements done in a perfect radio environment Blixt by Ascom © ASCOM 2014 25 Common Questions Answered • “Is it not better to use FTP since it is a standard application and better represents the user experience?” Answer: FTP is clearly not an application commonly used by smartphone users. The objective of testing available bandwidth is to determine this characteristic of the network, and not how well FTP performs in the network on a specific device. This is essentially what the FTP legacy method measures. • “How do we know the results are accurate?” Answer: Other customers have tested the technology and found it to be accurate, In reality, FTP is less likely to give an accurate result as it is more susceptible to be negatively affected by conditions of the test session not related to the available bandwidth. • “We are happy with our current test methodology, why would we change?” Answer: With legacy technologies such as 3G, FTP and similar legacy methods may be perfectly adequate since the available bandwidth is modest. With LTE bandwidth approaching or exceeding 100 Mbps, these legacy methods become at best highly impractical and at worst impossible to use, for a variety of reasons. Please see “Speedtest vs Blixt™” comparison. Blixt by Ascom © ASCOM 2014 26 CONCLUSIONS PLEASE VISIT OUR WEBSITE: http://www.ascom.com/nt/en/index-nt/about-us-network-testing/nt-about-usresources.htm/ White papers: VoLTE, Video Streaming, HetNets, Carrieir Aggregation and...watch the space: eMBMS testing to come soon Informa Webinar: Advanced testing with Ascom in LTE networks Webinars: VoLTE Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014 [ ] QUESTIONS ? [ ] THANK YOU Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014 CONCLUSIONS A FULL 24/7 QoE/QOS CYCLE SOLUTION FOR MOBILE NETWORK AND SERVICES DESIGNED TO MEET CUSTOMERS’ SATISFACTION My Customer Experience Data Automated data correlation and presentation My competitors’ customers (Benchmark) Providing network and customer experience centric diagnoses for voice (VoLTE, OTT, VoHSPA), and video-audio services (OTT, RCS-e/Joyn) My customers, real field agents Automated “what,” “why” and engineertrusted “how” scenarios Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014 Built-in best practices scripted data analytics provide automated root cause analysis