The Nation Publishing Co. Limited
The Nation Publishing Co.
Limited.
More Reach, Better Results
Greater Value!!
The Nation Publishing Co. Limited
Main Advertising
Products
Key Advertising Options
• Newspapers
– Editions printed 7 days a week
– Classifieds
– Special sections, which include:
• Forever I Do Wedding Competition
• Bajan Lifestyles
• Cute Kids
• Cariblist - real estate listing
– Pre printed inserts
Key Advertising Options
Cont’d
• Specialty Publications
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Friends Magazine
Better Health Magazine
Business Authority Newspaper
Crop Over Magazine
Workbook Study Guide
Cricket Test Match Specials
• Website
– Nationnews.com
• Community event sponsorships
– Advertisers can get involved in The Nation’s
community events
Nation Newspapers
• Newspapers are printed on a daily basis
– Daily Nation
• Printed on Monday, Tuesday & Thursday
– Midweek Nation
• Printed on Wednesday
• Includes sports pull-out
– Weekend Nation
• Printed on Friday
• Includes Groove Magazine - Entertainment guide
– Saturday Sun
– Sunday Sun
• Includes lifestyle guide - Easy Magazine
• Each edition offers an extensive package of local,
regional and international news and advertising
information
• Very reliable media for delivering sales messages
Other Newspaper Ad Options
• Special sections
– The Nation publishes a wide range of advertising &
editorial sections that focus on companies & special
areas of interest
• Innovative vehicle for showcasing company promotions,
product launches, milestones, etc.
• Allows advertisers to target specific market segments
• Pre-printed Inserts
– Extensive distribution network for your flyers,
newsletters, magazines and other products
– Zone distribution available by parish
Nation Classifieds
• The Nation offers the most extensive &
successful classified sections in
Barbados
• Classifieds appear in each daily
newspaper edition
– Largest listings include:
• Family Notices, Auto Guide, Real Estate,
Commercial Services, Vacancies, Items for Sale
Business Authority
• Business newspaper
published weekly on
Mondays
• Premier guide to
Barbadian, Caribbean
and international
business news and other
relevant intelligence
• Features a business
calendar and profiles
Caribbean business
leaders
• Read by all key decision
makers in the Barbados
business community
Friends Magazine
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•
Free magazine targeting visitors to
Barbados
Printed on a fortnightly basis
260 000 copies distributed annually
Provides visitors to the island with
information on:
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local culture, tourist attractions,
restaurants, rental agencies, etc
Most widely read visitor publication on
the island
Has an extensive distribution network
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Available at all the major hotels, guest
houses, other tourist accommodations,
restaurants, gas stations, and other tourist
attractions,
Distributed at BWIA West Indies Airways
ticketing offices outside of Barbados
Available at the overseas offices of the
Barbados Tourism Authority (responsible
for the world wide promotion of Barbados
as a vacation spot)
Better Health Magazine
• Monthly publication
• Focused on helping Caribbean
readers to better think, feel, look
and live healthy
• Offers credible and reliable
health information
– It has won several awards for its
editorial content
• Pan American Health
Organisation Caribbean award Best health coverage by a media
house 1998 - 2000
• United Nations Population Fund
Caribbean office award Outstanding Coverage by a
Newspaper of Adolescent health
and Development Issue
Better Health Magazine
• Relaunched in February 2006 to increase
market appeal and provide more value to
advertisers and readers
• Provides advertisers with ready access to the
growing niche health, lifestyle & beauty
market
• Has a wide and varied readership
• Average monthly circulation is 7500 and
estimated readership is approximately 30 000
Crop Over Magazine
• Full glossy magazine,
published annually at the end
of Crop Over - Barbados’s
cultural festival & carnival
season held from June August
– Showcases major events
during the season, in a
colourful, photo journalistic
style
• Circulation is in excess of
10 000
• Island-wide distribution
• Distributed internationally
through the offices of the
Barbados Tourism Authority
Cricket Test Match Special
• Specialty magazine
published during
international cricket
matches played in
Barbados
• Content includes:
– Profiles on local and
touring players
– Match statistics
• Circulation is in excess
of 5000
– varies based on teams
involved
Workbook
• A study guide to help
students (ages 9 -11)
prepare for the Common
Entrance Examination (A
secondary school entrance
examination)
• Sold with the newspaper at a
reduced rate at primary
schools islandwide.
• Circulation is approximately
6000
– Distributed at all primary
schools in Barbados
• Great vehicle for promoting
products targeted at children
Website - Nationnews.com
•
#1 website in Barbados in terms of hits and unique visits
– Most visitors are from the USA, Barbados & Other Caribbean
Nations, Canada & the UK
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Provides online readers with access to key news stories and
columns that appear in the printed edition. The site also
features:
– Discussion Boards about topics that affect Barbados and the
wider Caribbean
– Searchable archive for news stories
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Perfect extension to all your print
advertising
Advertising options include:
– Sponsored text Links
– Standard banners (horizontal or
vertical)
– Multimedia banners
Nationnews.com Site Traffic
Month
Feb-06
Jan-06
Dec-05
Nov-05
Oct-05
Sep-05
Aug-05
Jul-05
Jun-05
May-05
Apr-05
Totals
Daily Avg
Hits
Pages
533,892
73,589
520,492
68,588
458,388
56,415
500,425
69,172
453,163
63,708
469,224
61,421
487,830
62,118
509,397
60,537
509,616
61,728
370,199
51,872
475
62
Visits
13,941
12,995
10,605
11,889
11,002
10,926
10,651
11,246
11,368
7,575
6
Visits
390355
402863
328783
356688
341092
327808
330183
348644
341061
234827
193
3513931
Monthly Totals
Pages
Hits
2,060,500
14,948,991
2,126,251
16,135,252
1,748,886
14,210,040
2,075,173
15,012,774
1,974,970
14,048,055
1,842,634
14,076,730
1,925,687
15,122,757
1,876,671
15,791,333
1,851,860
15,288,495
1,608,047
11,476,182
1,815
13,784
19616072
149921414
Why Advertise with The
Nation?
• Expand your reach in the local and regional market
– You expect results, we deliver everytime
• Online or in print, our Advertising Products and
Services as well as our Community Outreach
Initiatives offer you the perfect promotion vehicles to
reach target audiences
• We are a reliable partner
• We truly know our audience
• We offer you more extensive brand exposure than any
other medium in the market
• We have products geared for your business.
• We have the most competitive & cost effective
newspaper advertising rates in the market!
Key Advertising Contacts
Wilfred Field
Advertising Manager/ Director
Tel: 246-430-5510
Email: wilfredfield@nationnews.com
Paulette Jones
Assistant Advertising Manager
Tel: 246-430-5412
Email: paulettejones@nationnews.com
Key Advertising Contacts
Trevor Marshall
Advertising Administration Manager
Tel: 246-430-5512
Email: trevormarshall@nationnews.com
Valerie Hope
Marketing Executive
Tel: 246-430-5589
Email: valeriehope@nationnews.com
Contact Us
The Nation Publishing Co. Limited
P.O. Box 1203
Fontabelle
St. Michael
Barbados, BB11000
West Indies
Website: www.nationnews.com
Tel: (246) 430-5400
Fax: (246) 430-9214