Partners for Rural America Meeting
Evanston, Wyoming
August 2014
WRDC One of Four Regional Centers
Regional Rural Development Centers
RRDC Initiatives
Regional Rural Development Centers
work regionally to build national capacity
Initiatives
• Workforce Development
• Economic Development
• Rural Safety and Health
RRDC Joint Projects
NARDeP
National Agricultural & Rural Development Policy Center
OVERVIEW
• Provides policy makers and others with timely, evidencebased information on the major issues facing rural areas
in the U.S.
NARDeP News,
Information, and Policy
Briefs available at
nardep.info
RRDC Joint Projects
SET
Stronger Economies Together
Regional Set Impact Indicators
Total
30
States
Reporting
28
Number of organizations engaged in regional planning teams
1,543
28
Number of regional economic development plans developed
16
11
$ 6,816,722.00
10
Number of newly formed regional planning teams
Dollar value of grants and resources leveraged/generated by communities
Phase IV
RRDC Joint Projects
CAPE
Community Assessment and Education
to Promote Behavioral Health Planning
and Evaluation
About CAPE
• Partnership with USDA and Department of
Health and Human Services
• Objective is to map and improve community
information sources about community
behavioral health
• 10 pilot sites in partnership with land-grant
universities around the nation; urban-rural
diversity; range of minority representation
CAPE Pilot Communities
CAPE News, Information,
and Webinars available at
Healthench.info
RRDC Joint Projects
ReadyCommunity
Is a planning process developed in
conjunction with FEMA to assist rural
areas in preparing for disasters.
About ReadyCommunity
• Currently being applied in communities in
eight states
• Helps communities from the formation of a
collaborative planning team through to
community-wide implementation
ReadyCommunity
information available at
srdc.msstate.edu/readyco
mmunity
WRDC Activities
Topical Workshops and Targeted Trainings
•
Extension Sustainability Summit 2015
•
•
•
Wildfires in the West Workshop 2015
•
•
•
Regional committee has developed surveys to gauge needs and interest
Plans will proceed after analyzing the survey results
Community Development Extension Institute 2016
•
•
•
The WRDC will develop and coordinate the event in collaboration with Roslynn Brain,
Utah State University Extension Sustainability Specialist
Location, dates, and planning committee to be determined
Based on 2014 participant feedback this training will be held every other year
Details to be determined
Rural Health Workshop 2016
•
Regional committee has been assembled and is developing an outline for the
event
RuralConnections
Drought and Wildfire in the West
With an article by
Governors Herbert and Hickenlooper
Immigration
Articles contributed by
Western region Extension scholars
Extension’s Role in Sustainability
Articles contributed by
Western region Extension scholars
Read and download issues at wrdc.usu.edu
Book Publication
Rethinking Rural summarizes
characteristics of the isolation,
mass society, and global society
eras. It offers guidance to
community leaders, policy
makers, and scholars seeking
ways to address poverty,
increasing inequality, and shifting
demographics, as well as
resource management and
conservation issues.
Order from Amazon or Washington State University Press
http://wsupress.wsu.edu/order-info.html
BOOK Rethinking Rural
Rural Communities Entering a New Era
• Small Town in Isolation
• Small Town in Mass Society
• Small Town in Global Society
BOOK Rethinking Rural
Rural Community Development in a Global Era
• Appropriate and sustainable natural resource
development
• Enhance human capacity through people-based
rural development
• Create vibrant rural economies through placebased rural development
WRDC ASAP
Area Sector Analysis Process – ASAP
•
Awarded USDA Agriculture and Food Research Initiative grant
•
•
WRDC Support
•
•
•
The project team’s AFRI grant project will focus on developing and piloting its
ASAP curriculum with Cooperative Extension
The Center has provided financial and in-kind support for this project since its
inception when it was called the Community Business Matching Model
WRDC staff continues to support the project and it is now known and promoted
as the Western Rural Development Center ASAP
ASAP Team
•
•
•
•
•
•
•
Don Albrecht, Western Rural Development Center
Barbara Andreozzi, Montana State University (Retired)
Buddy Borden, University of Nevada Cooperative Extension
Linda Cox, University of Hawaii Cooperative Extension
Tom Harris, University of Nevada Cooperative Extension
Malieka Landis, University of Nevada Cooperative Extension
Phil Watson, University of Idaho Extension
WRDC ASAP
What is ASAP?
• ASAP assists communities in targeted sustainable economic
development by identifying:
•
NAICS based on industries
•
Community goals and priorities for economic development
•
Community assets that will help achieve goals and priorities
•
Industry needs and factors that are important for locating
operations in a community
•
Industries that are consistent with community goals and assets
WRDC ASAP
The ASAP Framework
WRDC ASAP
ASAP Program Structure
• ASAP Team’s primary role is to guide, educate, and motivate
• The ASAP Team includes:
•
ASAP Facilitator/Coach
•
County/Region Coordinator(s)
•
County/Region Steering Committee
WRDC ASAP
ASAP Program Structure
• 8 Modules
• Each module requires two to three hours to deliver
• Each module has an opening topic presentation and/or results
• Each module has an interactive activity at the conclusion
• Timeline is determined by the Team’s coordinator(s) and steering
committee
WRDC ASAP
ASAP Modules
•
Economic Development Model
•
•
•
Sustainable Development
•
•
•
Community resources – things with value
Asset assessment survey
Best Matched Industries
•
•
•
Community outreach sessions
Pair wise comparison survey
Asset Mapping and Assessments
•
•
•
Three structural elements in an economy (basic industries, service firms, households)
Know your region (review local data)
Industry clusters
Identify Goals and Priorities for Economic Development
•
•
•
Social, environmental, and economic systems
What is the current sustainability position and how may it change?
Economic System
•
•
•
•
Three components
What activities have taken place over the last 10 years?
Desirability Index
Compatibility Index
Strategic Planning and Action
•
Become familiar with targeted industries
WRDC ASAP
ASAP Examples for Community XYZ
• Identify geographical region
• Identify ASAP coordinator(s)
• Identify steering committee, and size, that represents
a cross section of the community
• Establish program timeline to complete all modules
• Start program modules
WRDC ASAP
Key Deliverables for Community XYZ
• Throughout the program the following deliverables
will be produced:
• Goals and Priorities for Economic Development
• Asset Inventory
• Best matched industries with index scores
• Detailed desirability and compatibility analysis
• Relocation/expansion factors by NAICS
• Various other data relevant to the study area
WRDC ASAP
Community XYZ DEVELOPMENT GOALS
WRDC ASAP
Community XYZ DEVELOPMENT PRIORITIES
WRDC ASAP
Community XYZ ASSET INVENTORY - ABBREVIATED
• Present and projected:
• Availability of land and building space
• Land (developed & underdeveloped)
• Availability of infrastructure and services
• Access to all types of transportation
• Hi-tech
• Water/sewer, etc…
• Business and social indicators
• Workforce (education, prevailing wage, etc…)
WRDC ASAP
Community XYZ BEST MATCH INDUSTRIES
Desirability and Compatibility by NAICS
WRDC ASAP
Community XYZ BEST MATCH INDUSTRIES
Desirability > .6 and Compatibility > .6 by NAICS
WRDC ASAP
Community XYZ BEST MATCH INDUSTRIES - INDEX
Desirability > .6 and Compatibility > .6 by NAICS
NAICS4
1112
2212
2213
3112
3113
3251
3252
3312
3315
3322
3327
3328
3331
3336
3341
3343
3353
3359
3361
3363
3364
3365
3391
4431
5179
5239
Description
Vegetable and Melon Farming
Natural Gas Distribution
Water, Sewage and Other Systems
Grain and Oilseed Milling
Sugar and Confectionery Product Manufacturing
Basic Chemical Manufacturing
Resin, Synthetic Rubber, and Artificial Synthetic Fibers and Filaments Manufacturing
Steel Product Manufacturing from Purchased Steel
Foundries
Cutlery and Handtool Manufacturing
Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing
Coating, Engraving, Heat Treating, and Allied Activities
Agriculture, Construction, and Mining Machinery Manufacturing
Engine, Turbine, and Power Transmission Equipment Manufacturing
Computer and Peripheral Equipment Manufacturing
Audio and Video Equipment Manufacturing
Electrical Equipment Manufacturing
Other Electrical Equipment and Component Manufacturing
Motor Vehicle Manufacturing
Motor Vehicle Parts Manufacturing
Aerospace Product and Parts Manufacturing
Railroad Rolling Stock Manufacturing
Medical Equipment and Supplies Manufacturing
Electronics and Appliance Stores
Other Telecommunications
Other Financial Investment Activities
Existing
X
X
DI
CI
0.7039
0.6922
0.6249
0.6136
0.6155
0.6443
0.7298
0.6839
0.6768
0.6334
0.6388
0.6261
0.6682
0.6259
0.6312
0.6145
0.6930
0.6146
0.6786
0.6239
0.6247
0.6063
0.6154
0.6320
0.7121
0.8277
0.8378
0.6064
0.9101
0.7631
0.7309
0.7445
0.6342
0.8555
0.611
0.6906
0.7513
0.7054
0.6408
0.7409
0.6855
0.6747
0.6779
0.7888
0.636
0.6616
0.7922
0.7037
0.8612
0.8514
0.9394
0.8757
WRDC ASAP
Community XYZ DESIRABILITY ANALYSIS BY NAICS
4-digit NAICS Code
Desirability Index
Compatibility Index
Desirability Indicator
G1.I1 - Every new job generates additional jobs in the community
G1.I2 - New businesses return profits to the community
G1.I3 - New businesses hire locally
G1.I4 - New businesses buy locally
G1.I5 - New businesses increase the average local wage
G2.I1 - New businesses do not pollute the water
G2.I2 - New businesses do not release toxic chemicals in the air
G2.I3 - New businesses are in compliance with hazardous waste management
G2.I4 - New businesses do not emit greenhouse gas
G2.I5 - New businesses do not develop undeveloped land
G3.I1 - New businesses increase the local tax base
G3.I2 - New jobs are full-time
G3.I3 - New jobs offer benefits (health and/or retirement)
G3.I4 - New jobs provide training programs
G3.I5 - New businesses support community activities
1
1
1
2
3
2
5
2
3
2
5
4
Top 10 DI
3 3 3 4
2 3 3 8
5 4 4 5
6 2 4 9
5
1
5
2
5
1
7
9
5
2
3
9
3
3
4
3
3
3
5
9
Bottom 10 DI
3 3 3 3 6 3
3 3 3 3 2 1
6 6 6 9 4 1
3 4 5 1 1 2
3
1
1
3
3
3
1
4
WRDC ASAP
Community XYZ COMPATIBILITY ANALYSIS BY NAICS – PT1
4-digit NAICS Code
Desirability Index
Compatibility Index
Space requirement
Land
Manufacturing space
Warehouse space
Office space
Retail space
Asset requirement
Availability of job training programs
Availability of financing
Low crime rate
Affordable housing
Clean air & water
Quality of natural ecosystem*
Outdoor recreational opportunities*
Social/cultural opportunities*
Shopping opportunities*
Quality of K-12 schooling*
Access to university/college
Quality of health care*
Quality of public safety services*
2
1
3
1
2
2
1
3
2
3
8
1
TOP 10 CI
5 5 5 3
1 1 4 1
7 7 1 2
1 9 1 1
4
4
4
1
5
6
1
9
3
1
5
9
3
2
5
6
3
3
1
3
BOTTOM 10 CI
3 4 4 4 4 4
3 2 5 8 8 9
7 4 4 5 8 3
1 4 1 9 5 1
5
1
5
2
7
2
2
3
WRDC ASAP
Community XYZ COMPATIBILITY ANALYSIS BY NAICS – PT2
4-digit NAICS Code
Desirability Index
Compatibility Index
Asset requirement
Access to interstate
Access to package freight
Access to railhead/rail spur
Access to rail freight
Access to passenger air
Access to port/harbor
Access to international port
Access to natural gas pipeline
Access to suppliers
Access to customers
Access to 3-phase electric power
Access to fiber optic lines
High-volume water supply
High-volume wastewater disposal
Solid waste disposal
Availability of public transportation
Possibility of expansion at site
High-speed internet
Availability of managerial workforce
Availability of skilled workforce
Availability of unskilled workforce
Favorable labor cost
Favorable workers compensation tax
Favorable business tax rate
2
1
3
1
2
2
1
3
2
3
8
1
TOP 10 CI
5 5 5 3
1 1 4 1
7 7 1 2
1 9 1 1
4
4
4
1
5
6
1
9
3
1
5
9
3
2
5
6
3
3
1
3
BOTTOM 10 CI
3 4 4 4 4 4
3 2 5 8 8 9
7 4 4 5 8 3
1 4 1 9 5 1
5
1
5
2
7
2
2
3
WRDC ASAP
RELOCATION FACTORS FOR NAICS 5416
Very Important
Important
Access to Customers (one day)
43.6%
23.1%
Availability of High Speed Internet
78.1%
12.2%
Availability of Skilled Labor
29.3%
41.5%
Favorable Local Labor Costs
17.5%
42.5%
Favorable Local Tax Rate
21.9%
48.8%
Quality of Education System
53.7%
26.8%
Availability of Quality Health Care
39.0%
48.8%
Low Crime Rate
39.0%
46.3%
Internet (Sources used to find location info)
75.0%
12.5%
N=41
WRDC ASAP
Where ASAP has been delivered
• Montana Counties
–
–
–
–
–
–
Silver Bow*
Deer Lodge*
Beaverhead
Madison
Granite
Powell
• Colorado River Region
–
–
–
–
–
Laughlin, NV
Bullhead City, AZ
Needles, CA
Golden Valley
Mohave Valley
• U.S. Communities
–
–
–
–
–
Kingman, AZ
Lander County, NV
Spicer, MN
White Pine County, NV (started)
Monterey County, CA
WRDC ASAP
How has ASAP helped with Economic Development?
• Increased strategic approaches to economic development efforts
• Increased community engagement with economic development
efforts
• Better understanding of asset base and how to improve to better
meet industry needs
• Formalized economic development organizations including subworking committees (ED, Workforce Development, Quality of
Life, etc.)
• Development of Master Plans and Economic Development
Strategic Plans (industrial and commercial)
• Development of Comprehensive Development Strategies
• Industry cluster development
WRDC ASAP
ASAP FAQs
• Time Commitment
•
Depends on how fast the region moves through the process (6-12
months is average)
• Deliverables
•
All output tables presented plus additional descriptive data that
will be used in final plan
• Support
•
Facilitator is the main contact person who will also work with ASAP
program team to produce meaningful deliverables
•
Facilitator and ASP program team will assist with final
interpretation of results and preparing final strategic action plan
• Cost
•
Depends on the geographical size of the study area
WRDC ASAP
ASAP Team Contact Information
Buddy Borden
University of Nevada, Reno
Nevada Cooperative Extension
bordenb@unce.unr.edu
775-257-5505
Tom Harris
University of Nevada, Reno
Nevada Cooperative Extension
University Center for Economic Development
harris@unr.edu
775-784-1681
Don Albrecht
Western Regional Development Center
Utah State University
don.albretcht@usu.edu
435-797-2798
Malieka Landis
University of Nevada, Reno
Nevada Cooperative Extension
University Center for Economic Development
maliekal@unr.edu
775-784-1913
The Western Rural Development Center is a
catalyst for capacity building in the West.
Contact
Connect
Web
wrdc.usu.edu
Twitter
@westernrural
Facebook
Western Rural Development Center
facebook.com/westernrural
Don E. Albrecht
Director
Western Rural Development
Center
Utah State University
T: 435.797.2798
E: don.albrecht@usu.edu