Group member include:
1. Cheung sai lung M00541582
2. Hung Ka Po M00541584
3. Chow Tak Shing M00541488
4. Fong Ka Ho M00541591
CMT 3331
Coursework 3
Social Media
Agenda
 Assignment
 Research
 Social
Aims and Objectives
and Analysis
Media Recommendation & Planning
 Media
preparation Process
 Results
Evaluation and Reflections
 Lesson
Learnt
Aims & Objectives
Aims
 Create the lesson, guitar product and hold
the band show interactive with student or
musician by the social network.
Objectives
 Promote a fictitious company & products
online
 Create Social Media plan
 Use Social Media for marketing
 Produce a promotional advert video
Research & Analysis
Web site / Social
media page
Gibson
fender
www.gibson.com
intl.fender.com/en-GB/
facebook/blodg/twitter/newsl
Social Media Status / etter/video lesson/products
element
list/ latest news/ featured
story/artist intview/
History and background of
Profile
Gibson
Web site link
youtube/ gibson app
Branding
more history of the brand/
more than 40 year music
style /speical pickup p-90/
Guitar101
https://www.faceb
ook.com/pages/G
uitar-101-forHongKong/122915498
039610?fref=ts&r
ef=br_tf
facebook/blodg/twitter/newsletter/vide facebook/
o lesson/products list/ latest news/
blodg/video /
featured story/artist intview/
lesson/ story
History and background of Fender
history and
background
youtube
youtube/ sofware
many design innovations based on
feedback /special desing guitar Iconic
robot guitar /hand
Fender® instruments such as the
make guitar
Telecaster®, Stratocaster®, Precision
Bass® and Jazz Bass
Research & Analysis
Content
Gibson
Simple content. Photos with
description. Video. Blodg. News.
FAQ Community
Forums
Facebook
Gibson App
Events Calendar
Twitter
YouTube
RSS Feeds lesson
Friends/ Fans
Forums, twitter, youtube
discussion (community)
Content strategy
Types of content
Mainly photos / price list / notice
Target audience /
community
Not clear
Content update
frequency
site last updated 12 November
2014
Community
Forums, twitter, youtube
fender
Guitar101
Simple content. Photos
with description. Video.
Blodg. News. FAQ
Community
Forums
schudule
Facebook
performance
Fender software
Events Calendar
Twitter
YouTube/ instagram
forums, University, lesson facebook,
video,
lesson video,
Fans video
Mainly photos / price list / upload;
notice
Video ;
message box
Her friends
People need to prepare
Beginner
gifts.
Medium price
Unknown, but seems
Weekly update
quite updated.
web contact.
forums, University, lesson facebook
video,
youtbe
Social Media Recommendations
Tools
 Facebook fans page
 Wordpress
 Mobile apps
 Bus advertisement
 Building big banner
 Youtube
(embedded
Facebook)
QR
code
of
Social Media Planning
 Introduction
 Objective
 Social
networking blog
 Target audience
 Market value
 Strategy
Social Media Planning
 Facebook
Social Media Planning
 Wordpress
Social Media Planning
 QR
code
Social Media Planning
 Mobile
apps
Social Media Planning
 Advertisement
The Results
Measurements
Facebook Fan Page – Number of “Like”
Facebook Fan Page – Number of
“comments
Facebook Fan Page – Number of Fans
Facebook Fan Page – Number of use on the
QR code coupon
Facebook Fan Page – Number of
Questionnaire received
YouTube – Number of View
Discuss Forum – Banner Hit rate
Hong Kong Golden Forum – Banner hit rate
Target (By end of
2015)
500
300
N/A
100
N/A
500
200
1000
Evaluation & Reflections

We Have met our defined objectives, we had more
musician join our family

Top 3 things that you did well?

Mobile apps

Banner of building

Youtube video

Top 3 things that you need to improve?

Limit the market only in Hong Kong

Create the apps and video is need more recourse

The mobile app is difficult to promote
Lesson Learnt

We had learn form current social media force. It is more
powerful for promotion.

Understand the market trend and develop the mobile
apps to connect with people via internet or social media.

Learnt how to design the banner and video to promote
our products and brand image.

Our improvement plan

We can buy the advertisement of Facebook.

sponsor with Facebook provide our links.
Thank You!