Dublin Business School (DBS) and
DBS School of Arts
Course Catalogue
2012/2013
o
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School of Business & Law
Fall Semester Options
Level One
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Communications & Personal
Development
Business Organization
Business Maths & Research
Techniques
Economics
Introduction to Marketing
Information & Communications
Technology
Introduction to Chinese
Language & Culture
Business Spanish
Marketing Communications
Tourism Marketing
Sales & Selling
Business Accounting
Management
Multinational Business: Theory
& Practice
Event Operations
Economic & Social Aspects of
Irish Society
Level Two
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Organisational Behaviour
Management
Business Information Systems
Business Economics
Business Finance
Business Law
Selling & Sales Management
Sociology of Leisure &
Recreation
Event Planning
Leisure & Recreation Law
Financial Accounting
Cost Accounting
Finance 1
Business & Company Law
Fund Accounting & Lending
Financial Institutions &
Regulatory Environment
Marketing Research
Marketing Communications
Special Events Environment
Web & Media Design
Criminal Law for Business
Cloud Computing for Business
Fundamentals of Digital
Marketing
Digital Planning & Management
Principles of Programming
Psychology
Social Psychology
Level Three
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Business Strategy
Global Business Environment
Human Resource Management
Personality & Individual
Differences
Psychology of Organizations
Corporate & Commercial Law
Information Management
Management Accounting
Services Marketing
Employee Relations & the Law
Training & Development
Leisure & Recreation Operations
Management
Issues in Leisure & Recreation
Auditing
Financial Reporting
Taxation Systems
Finance II
Investor Research & Analysis
Treasury & Risk Management
Derivative Theory & Practice
International Marketing
Consumer Analysis
Events Operations
Services Event Marketing
Event Risk Management
Network & Communications
Management
Database & Web Application
Development
Advanced Programming for
Business
Company Law
Commercial Law
Criminal Law
School of Arts
Fall Semester Options
Level One
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Culture and Violence**
Media, Culture & Society 1
Introduction to Economics
Introduction to European
Cinema
Drama in Contexts
Creative Writing
Introduction to Fiction
Introduction to Psychology
Introduction to
Psychoanalysis and the
Unconscious
Social Policy-Historical &
Cultural Perspectives I
Creative Writing
Developmental Psychology
Social Psychology
War & Peace in the 20th
Century
Cinema History
American Cinema and
Society
Critical Approaches to Film
Understanding the Image
Basic News Reporting
Introduction to Broadcasting
Crime & Society
Research Methods in Social
Science
Data Analysis & Computing 1
Introduction to Social
Science
Research Methods in the
Social Sciences
Psychology for Social
Science
Crime & Society
Level Two
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**subject to student numbers
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Cognitive Psychology I
Exploring Economic Issues
Documentary & Non-Fiction
Film & Television
New Waves in European and
World Cinema
Understanding Film
Film Style, Stardom and
performance
Scriptwriting, Production and
Development
Media and the Modern World
From Enlightenment to
Revolution
Culture and Colonialism
The Making of Modern
Ireland 1798-1922
The Rise of the Novel
Visual & Dramatic Writing
Workshop
News Story Analysis
Individuals, Society & the State
Social Care: Theory & Practice
Literary Theory
Microeconomic Analysis**
Exploring the Body
Political Systems **
Exploring Social Thought
Issues in Contemporary Life
and Culture
Data Analysis: Technology &
Social Research
Carrying out Research in
Psychology
Biopsychology
Counselling Theory and Group
Facilitation Skills
Drama from Shakespeare to
Chekhov
Level Three
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Contemporary Drama
Film & Gender
Cinema & Nation
Film in the Digital Age
Film Theory and Criticism
Culture, Gender and Sexuality
Twentieth Century Irish Literature
Contemporary American Cinema
The Age of Extremes
Economic & Political Change in
Ireland **
Contemporary Global Challenges
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Northern Ireland 1900 – 2000
Social Policy – Contemporary
Implementation
News, Journalism & Conflict
Social Theory 1
The Psychology of Organisations &
Work
Conceptualising Work & Family
Globalisation & Identity
Critical Concepts in Social Science
Behavioural Science
Psychology of Physical and Mental
Health
Personality Theory, Intelligence
and Individual Differences
School of Arts
Spring Semester Options
Level One
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Introduction to Politics
Introduction to World Cinema
Material Culture and
Consumption**
Information Technology for
Journalism
Practical Criticism
World Dramas
Race and Ethnicity in Film
Introduction to
Psychoanalysis
History and Schools of
Psychology
Social Policy-Historical and
Cultural Perspectives II
Level Two
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Cognitive Psychology II
Exploring Political Issues
Experimental & Avant Garde
Film & Video
The Making of Modern
Ireland 1922-2000
Poetry: Romanticism
To Modernism
Media, Law & Ethics
Macroeconomic Analysis**
Sub-editing I
Level Three
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Critical & Cultural Theory
Film & Literature
Current Trends in Film Theory
Contemporary Fiction & Poetry
Contemporary World Cinema
Historical Perspectives on
Globalisation
Social Policy – Poverty & Social
Inclusion
Journalism Expertise
Social Theory 2
Advanced Topics in Psychology
Minorities in Ireland**
Studying Contemporary Religions**
State Media**
Theories of Human Sexuality**
Sociolinguistics**
Culture, Power & Politics**
Health Psychology**
Contemporary American Cinema**
**these courses are subject to
student numbers and demand
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School of Business & Law
Spring Semester Options
Level One
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Business Maths & Research Techniques
Economics
Introduction to Marketing
Communications & Personal Development
Information & Communications Technology
Business Organisation
Introduction to Chinese Language & Culture
Business Spanish
Marketing Communications
Tourism Marketing
Sales & Selling
Business Accounting
Management
Multinational Business: Theory & Practice
Event Operations
Economic & Social Aspects of Irish Society
Level Three
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Services Marketing
Consumer Analysis
Business Strategy
International Marketing
Corporate & Commercial Law
Human Resource Management
Global Business Environment
Information Management
Derivative Theory & Practice
Treasury & Risk Management
Investor Research Analysis
Postgraduate**
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Strategic Marketing Analysis
Services Marketing
Contemporary Issues in Marketing
Research Methods for Planning
Managing Organisational Learning & Change
Strategic Implications of HRM
Performance Management
International Business & Trade
Strategic Management
Project Management Planning & Control
International Financial Institutions & Markets
Integrated Marketing Communications
Innovation & IT Management
Strategic Information Management
Network Resource Management
Records Management & Information
Information Architecture
Management & Strategy
Innovation Management
Risk Management
Financial Statement Analysis
Theory & Practice of Options
International Management
Information Systems & Project Management
Human Capital Management & Development
Developing Content for the Cloud
**Additional Admissions Criteria Apply
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SSC388 Minorities in Ireland
Spring Only
3 Credits – Level 3
This module examines the history of diversity in Irish culture and explores the question of what a minority
is, comparatively. It further explores the causes of minority status, disadvantage and even oppression,
and the socio-political implications of minority status. It illustrates to students the trajectory of these issues
in western societies, Europe and Ireland in particular.
SSC386 Studying Contemporary Religions
Spring Only
3 Credits – Level 3
This module examines the roles and meanings of religion in human society. It analyzes the ideological
foundations of religion, and explores a diverse range of topics and religious practices. It further
investigates the social, cultural, political and historical construction of religious values, as well as
exploring religion and religious practices in Irish society.
MED384 State Media
Spring Only
3 Credits – Level 3
This module examines how specific historical, economic and political forces shape media institutions and
how these factors determine the relationship between social institutions, government bodies and the
media. It analyzes the role of the state in the media and cultural industries and equips students with
methods of comparative international analysis.
MED1812 Culture and Violence
Fall Only
3 Credits – Level 1
This module highlights inter-disciplinary theoretical perspectives on violence and social relations. It
identifies differential experiences and expressions of violence and considers the social construction of
violence within a range of different social contexts, both public and private spaces, including families,
sexual-emotional relationships, schools, streets, sports and media. The relationship between violence
and popular media investigated by discussing both the media coverage of violence and the effects of
violence presented in the media. The social and political context of violence is analysed, as well as
interventions to deal with different types of violence.
CUL384 Sociolinguistics
Spring Only
3 Credits – Level 3
This module outlines the key concepts in linguistics, and helps the students appreciate language as a
social medium of communication.
PSH382 Theories of Human Sexuality
Spring Only
3 Credits – Level 3
This module explores in detail how unconscious forces structure sexual desire thus making human
sexuality, psychosexuality, as distinct from biological sexual instinct. How Freud and early Lacan outline
the manner in which the sexual drive comes to be organized in the course of the individual’s
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psychosexual development is explored. It traces how early sexual development comes to be inscribed in
adult sexual life in the psychical structures, particularly those of the neuroses and perversion. It further
examines some of the central ideas in, and the key contributors to the fifteen-year debate on what it is
that divides the sexes.
MED1810 Media, Culture & Society 1
Fall Only
3 Credits – Level 1
This module serves as a general introduction to the concepts, ideas and debates that constitute the
academic fields of Media and Cultural Studies. It considers the various ways in which a variety of cultural
forms (e.g. fiction, music, consumerism, leisure) develop in contemporary society and reflects upon the
relationships between power, representation, identity and cultural production as they appear in Ireland, as
well as in a global context.
MED1813 Material Culture and Consumption
Spring Only
3 Credits – Level 1
This module introduces basic terms, concepts and methods required in the study of material culture and
consumption. Learners are also introduced to the role of objects and design in underpinning culture, and
familiarized with some of the ways in which objects and design may be seen to articulate relations of
power, gender, cultural difference and belief.
CUL 383 Culture, Power & Politics
Spring Only
3 Credits – Level 3
The aims and objectives of this module are to examine political ideologies cross-culturally as well as
exploring the ways in which culture mediates, moulds and tempers political policy. This module will
also consider other areas of interest, including, for example, the State, nationalism, political borders (visà-vis cultural and geographic borders) as well as the ways in which multiculturalism via immigration
transforms political agendas. The module will also address issues of politics and power in Ireland from a
cultural studies perspective. This module will provide the student with an understanding of underlying
factors which contribute to government, the governing of the state, nationalism and identity within a
nationalist framework.
FLS380 Contemporary American Cinema
Spring Only
3 Credits – Level 3
This module will introduce learners to American cinema of the post-classical era, drawing connections
between social and industrial shifts and the changing aesthetics of American film in this period. Beginning
with the director-led cinema of the late 1960s and 1970s, this module will then continue by addressing the
rise of the blockbuster and the return of independent filmmaking in the 1990s. Films studied on this
module will be considered from a wide range of perspectives, including a critical engagement with
questions of genre and authorship. This module will also consider both the connections and
discontinuities which can be traced between contemporary and classical Hollywood, including the
transformation of classical genres.
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HST3812L The Age of Extremes
Fall Only
3 Credits – Level 3
This module examines the ideological, geopolitical and economic factors which shaped the interwar
period. Particular emphasis is on historiography and the competing arguments and approaches of
historians. This module explores the interactions between fascism, communism and democracy in the
period. Having completed the module, learners will be able to critically analyse the key texts associated
with the course, comment on and assess primary documents relating to the period 1919-45, evaluate
complex historiographical debates about the nature of the international history from 1919-45, compare
and contrast the ideological and political structures of communism, fascism and democracy.
PLT3810 Economic and Political Change in Ireland
Fall Only
3 Credits – Level 3
This module provides an overview of economic and political changes that have taken place in Ireland
since 1690. It analyses the development of Ireland in economic and political terms. The module also
addresses Ireland's membership in the European Union and its impacts on the nation.
ECN3810L
Contemporary Global Challenges
Fall Only
3 Credits – Level 3
This module explores some of the most important contemporary global challenges, such as sustainable
economic development, the environment and globalization. It focuses on the international nature of
contemporary economic phenomena. The module critically examines the role of the various institutions,
such as the International Monetary Fund, the World Bank, United Nations, and their impact on economic
theories, and vice versa. Learners will also explore the inter-connection between political and economic
factors in contemporary environments and apply economic theories to problems and issues.
MED3812 Social Theory I
Fall Only
3 Credits – Level 3
This module will examine and discuss a range of developments in social theory since the late nineteenth
century. It will examine Marxism, sociological readings of capitalism and the work of the Frankfurt School.
It will also explore critical analyses of the tensions arising in modernity.
PSY383 Health Psychology
Spring Only
3 Credits – Level 3
This module examines the rapidly developing field of health studies. It improves students understanding
of the role that behaviour plays in determining health and illness. It highlights the importance of a
biopsychosocial approach to understanding health and illness, and enables students to critically evaluate
health research.
MED3813 Social Theory II
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Spring Only
3 Credits – Level 3
This module will explore and discuss the notion of postmodernism, studying and examining critiques of
modernity and post-modernity. It will assess how theorists from the Frankfurt School analysed 20th
Century culture and society. This module will also critically evaluate relevant theories regarding the
relation between individuals and society, the world of ideas, the world of work. It will also consider the
impact of modernization and urbanization in relation to these ideas.
ECN1810 Introduction to Economics
Fall Only
3 Credits – Level 1
This module provides an introduction to the basic principles, theories and institutions in microeconomics
and macroeconomics. It examines; the role of economics and the central concepts used in the field, the
decisions of individual consumers and firms, and the economy as a whole.
PLT1810 Introduction to Politics
Spring Only
3 Credits – Level 1
This module equips learners with an understanding of the central ideas and frameworks necessary to
engage in the study of politics. It examines the concepts which underpin politics such as rights, property,
liberty, sovereignty and democracy.
ECN2810 Microeconomic Analysis
Fall Only
3 Credits – Level 2
This module provides learners with an understanding of microeconomic ideas, concepts and theories. It
will explore how microeconomic theories are linked to changes in economic conditions and to changes in
the role of government in the economy. It will demonstrate how different economic actors interact in the
market and develop skills in applying the basic tools used in microeconomic analysis. It will also
encourage evaluation of microeconomic theories and their suitability to different situations as well as their
strengths and weaknesses.
ECN2811 Macroeconomic Analysis
Spring Only
3 Credits – Level 2
This module provides an overview of macroeconomics in both a national and international context.
It will explore how economic theories are linked to changes in economic conditions and to changes in the
role of the government in the economy. It will also enable learners to apply the basic tools used in
macroeconomic analysis and encourage evaluation of macroeconomic theories and their suitability to
different situations as well as their strengths and weaknesses.
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MED2812L Exploring the Body
Fall Only
3 Credits – Level 2
During this module students will explore a range of historical and theoretical debates in relation to the
human body. Students will aim to survey a variety of approaches to body studies using a range of
perspectives drawn from anthropology, cultural studies, literary criticism, philosophy, gender studies,
social history, sociology, psychology, medicine, science/technology studies, and science fiction.
This module will provide students with the range of attitudes, representations, guiding practices and social
perceptions cross-culturally that relate to the human body.
PLT2810L
Political Systems
Fall Only
3 Credits – Level 2
During this module students will study the political systems in Ireland, in the European Union and in a
broader international context and examine how contemporary politics work and how states are governed.
Students will look at political institutions, processes and actors (including political parties, interest groups
and the media) and their inter-relationships.
SSC2811L
Exploring Social Thought
Fall Only
3 Credits – Level 2
This module leads learners to explore issues, debates and discussions from the field of social thought, in
context, and explore its contribution to the multidisciplinary field of social science. The module investigate
some of the main thinkers who have shaped social theory. Learners will explore the conditions that lead,
and have led, to the production of social thought and the ways in which learning about social thought can
aid in understanding contemporary thinking about a variety of topics. This module will lead learners in
outlining, discussing and beginning to analyse certain issues, debates and discussions from the field of
social thought through classroom activities and the production of written academic tasks.
ART2810L
Issues in Contemporary Life and Culture
Fall Only
3 Credits – Level 2
This module explores the modern evolution of the arts and social sciences within new interdisciplinary
paradigms and learners will explore a series of topics from a range of disciplinary and interdisciplinary
perspectives. This module enables and encourages students to synthesise and integrate learning across
subject areas or discipline boundaries. This module also introduces interdisciplinary research.
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SSC2813L
Data Analysis: Technology & Social Research
Fall Only
3 Credits – Level 2
As part of this module learners will examine the role of technology in social research, specifically in terms
of data analysis and develop their knowledge of the ways in which software to analyse qualitative and
quantitative data. Learners will develop their proficiency in utilising appropriate software to analyse
qualitative and quantitative data and their ability to prepare reports that appropriately present social
research analysis. This module will lead learners in analysing social science research data through
classroom activities and the production of written academic tasks.
PSY2814L
Carrying out Research in Psychology
Fall Only
3 Credits – Level 2
This module teaches students the essential research methodology in order to carry out research within
psychology. It equips the student with the theoretical and practical knowledge of how to evaluated a
piece of psychological research. Students will be able to confidently appraise and construct hypotheses
using the scientific/deductive method. On completion of the module students will be familiar with the
principles of psychometric testing. This module will prepare students for conducting and presenting their
own research project and it will allow them to demonstrate the appropriate data management and
statistical analysis to be employed for carrying out research in psychology.
PSY791
Biopsychology
Fall Only
3 Credits – Level 2
This module allows learners to develop an insight into the various topic areas within physiological
psychology including stress, addictive behaviour, gender and sexual orientation and some aspects of
abnormal behaviour e.g. eating disorders. It also gives learners an insight into the various topic areas
within neuropsychology including movement, sleep and dreaming, learning, and thinking. It looks at
exploring the relationship between biological processes and behavior.
Learners will evaluate
contemporary research into the physiological basis of behaviour.
SSC2816L
Counselling Theory and Group Facilitation Skills
Fall Only
3 Credits – Level 2
This module examines the discipline of counselling and to identify the core concepts and ideas
associated with it. It also provides learners with an understanding of current theories of counselling and
group facilitation. It also enables learners to understand and appreciate the professional and ethical
issues inherent in the practice of counselling and group facilitation. The module lead learners in
discussing and analysing certain issues, debates and discussions relating to counselling theory and
group facilitation skills through classroom activities and the production of written academic tasks.
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HST2811 The Making of Modern Ireland 1798-1922
Fall Only
3 Credits – Level 2
This module provides learners with a broad understanding of the key themes, personalities and
developments in Irish history from the 1798 Rebellion to the end of the Civil War in 1922. It engages with
the development of nationalism and unionism throughout this period. Cultural and social developments
including the Gaelic League, the GAA and the establishment of the Abbey Theatre are examined.
HST2812 The Making of Modern Ireland 1922-2000
Spring Only
3 Credits – Level 2
This module surveys the history of independent Ireland from the Treaty to the year 2000, examining
politics, economics, culture and society in the state. It examines problems faced by successive
governments (including economic development, emigration, North-South and British-Irish relations and
threats to the state) and how administrations responded, or failed to respond, to them. It further
examines the influence of ideologies, individuals and interest groups over the decades will be examined.
HST3810 Northern Ireland 1900-2000
Fall Only
3 Credits – Level 3
In this module, learners will be provided with an understanding of the economic, social and political
developments in Northern Ireland from its formation until the end of the twentieth century. It will assess
the difficulties encountered in the foundation of the devolved Parliament and engage with the defining
social and cultural elements of unionist and nationalist identities in Northern Ireland. The causes of
conflict and the process towards peace will be assessed and learners will engage with defining social,
political and cultural elements of unionist and nationalist identities during the ‘Troubles’.
HST3811 Historical Perspectives on Globalisation
Spring Only
3 Credits – Level 3
This module explores and examines the concept of globalisation from a historical perspective. It will trace
the emergence of globalisation over the past seven or eight centuries and consider the argument that
current globalisation is part of a long running transformation not a new global age. It will critically evaluate
globalisation in the context of imperial expansion, emergence of a world economy, migration and in
western and non-western geographic spheres. It will also lead learners in outlining, discussing and
critically analysing the debate and controversies surrounding the concept, definition and origins of
globalisation through classroom activities and the production of written academic tasks.
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FLS1812 Introduction to European Cinema
Fall Only
3 Credits – Level 1
This module introduces learners to the range of films which exist outside of the realm of popular
Hollywood cinema, particularly films produced in Europe before World War 2, including cinema from
France, Germany and Britain. The idea of film as an art form is considered and the relationship between
this notion and the understanding of cinema as an industry is examined. It introduces learners to the
concept of national cinema.
FLS1813 Introduction to World Cinema
Spring Only
3 Credits – Level 1
This module introduces the learner to a variety of national cinemas and filmmaking practices from around
the world, including Japan, India, China, Latin America and Africa. Through the use of various case
studies learners will consider such issues as industrial development, historical, economic and political
context. Learners will also be introduced to the various other factors that contribute to the formation and
reception of national cinemas outside of Europe and North America.
MED2813 Documentary and Non-Fiction Film & Television
Fall Only
3 Credits – Level 2
This module explores the history and development of various forms of documentary and other non-fiction
film-making and the critical and theoretical responses to them. Other issues relevant to this area of film
are considered, including technological innovations, ethics and aesthetics, censorship and propaganda,
cultural memory, reportage, realism, reflexivity and representation. The contributions made by key
individuals and movements to the evolution of this form of filmmaking are explored.
FLD2817L
New Waves in European and World Cinema
Fall Only
3 Credits – Level 2
This module will further explore the diversity of film practices which have emerged outside Europe and
America since World War II. Learners will be asked to critically engage with the formal and narrative
strategies employed within the films screened, and to consider how these strategies function to create
meaning. Although there will inevitably be a focus on the key auteurs within these countries, the module
will also address the meaning of popular and genre cinema in different parts of the world. Learners will
also be asked to consider issues of representation which arise in world cinema, particularly around issues
of gender, national identity and race.
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FLS2811L
Understanding Film
Fall Only
3 Credits – Level 2
This module begins by introducing learners to questions of identity and representation in cinema and
examine how issues of gender, sexuality and race are explicitly and implicitly addressed in mainstream
cinema as well as in more oppositional forms. Learners will consider the relationship between ideology
and film form, grounding the reading of film texts firmly in social context. Learners will also engage with
the theoretical debates which have arisen around issues of representation in film, in particular the critical
approaches to film which have been offered by feminist and gay and lesbian film theory. Learners will
also address the issue of race from a variety of perspectives, including postcolonial theory, third cinema
debates, and writings on black American cinema. Learners will consider the significant relationship
between film sound and image from a variety of perspectives. Beginning with the historical and
technological and then widening this investigation to consider the critical, cultural and theoretical, this
module will examine the ways in which sound and music have combined and continue to combine to
significant effect with the moving image.
FLS2810L
Film Style, Stardom and Performance
Fall Only
3 Credits – Level 2
To consider the history of mise-en-scène criticsm as a distinct approach to writing about films. Beginning
with a historical account of the rise of this film-centred approach, learners will examine the writings of
notable proponents of this methodology as well as films chosen as exemplars. This module addresses
the ideological issues and critical suspicions that have always accompanied mise-en-scène criticism as
an approach to the study of film. Learners will also examine different acting styles, including Method
acting, as well as questions of gender which are related to performance and address themes such as the
construction of the star persona, issues of ethnicity and the changing meaning of stardom in the digital
age.
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FLS2812L
Scriptwriting, Production & Development
Fall Only
3 Credits – Level 2
This module introduces learners to the process of scriptwriting for the screen. It explores the
fundamentals of storytelling and help learners develop the practical skills necessary to construct the final
version of a short film script. Learners will be introduced to the variety of strategies involved in visualising
drama and constructing dialogue. Learners will also be given a regular opportunity to develop a creative
response to the process through regular workshops, read-throughs and feedback sessions. Learners will
be provided with a detailed overview of the production process from script to screen with a view to them
producing a short film or related project. On completion of the module learners will have an insight into
professional standards and procedures and introduce them to the specific stages of film production,
including principal photography, post-production, marketing, distribution and exhibition. Learners will also
be introduced to the specific responsibilities of individual crew members, including producer, director,
production designer, cinematographer, production manager, assistant director, camera assistant, sound
recordist, editor and sound mixer.
MED2810L
Media and the Modern World
Fall Only
3 Credits – Level 2
This module looks at exploring some of the various ways in which our understanding and perception of
the media have been informed by developments in contemporary society. It exposes learners to a wide
variety of relevant debates, theories and histories, and allowing them to explore these within the context
of the module, this module will challenge the learners’ existing perceptions about the many ways in which
they receive, view and transmit information. Learners are allowed to explore some of the methodological
problems involved in analysing issues of reception and transmission.
HST2810L
From Enlightenment to Revolution
Fall Only
3 Credits – Level 2
This modules aims at exploring the events, figures and ideas that enabled the transformation from ancien
régime to modern era via the Enlightenment. It provide students with a clear narrative and nuanced
understanding of the ancien régime, Enlightenment, American and French Revolutions, and the political
and social upheavals of late eighteenth-century Ireland. The module explores these events in a
transatlantic context, with a particular focus on assessing the Irish experience as part of an international
movement and chain of events. Students will be encouraged to consider how the events covered by the
course relate to each other, and how they influence each other ideologically and politically.
Students are encouraged to use a wide variety of historical source material through direct exploration of
primary sources including newspapers, novels, cartoons, songs, political tracts etc. and to examine the
concepts of cultural history through their study of the Enlightenment and of transatlantic political culture
during the ‘Age of Revolution'.
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MED2811L
Culture and Colonialism
Fall Only
3 Credits – Level 2
This module surveys the history of colonialism through a variety of media, artefacts, texts and histories to
uncover the cultural dimensions of exploration, conquest and settlement. It explores the relations
between the colonial world and ‘home’. One of the aims of this module is to conduct a similar survey of
the history of the post-colonial movement through a variety of media,artefacts, texts and histories to
explore the cultural dimensions of resistance and post-independence politics, expressions and identities.
This module also explores Irish history from both a colonial and a post-colonial perspective.
MED2814 Experimental and Avant-Garde Film and Video
Spring Only
3 Credits – Level 2
This module explores the various movements and themes associated with experimental and avant-garde
film and video. It considers the aesthetic dimensions of this form of filmmaking, the critical perspectives
associated with it and the dialectical relationship with the conventions and institutions of mainstream
forms of filmmaking. It positions this history within a broader cultural context and examines the various
practices in relation to their production and reception.
FLS3810 Contemporary American Cinema
Fall Only
3 Credits – Level 3
This module aims to introduce learners to American cinema of the post-classical era, drawing connections
between social and industrial shifts and the changing aesthetics of American film in this period. It will
begin with the director-led cinema of the 1970’s, before addressing the rise of the blockbuster and the
return of independent filmmaking in the 1990’s. Films of the period will be addressed from a variety of
perspectives, including a critical engagement with questions of genre and authorship. It will consider both
the connections and the discontinuities which can be traced between contemporary and classical
Hollywood, including the transformation of classical genres.
PSY1810 Introduction to Psychology
Fall Only
3 Credits – Level 1
This module enables learners to understand some of the basic principles and themes within Psychology.
Learners engage in the literature concerned with Psychology and evaluate some of the issues this
literature raises. The basic themes involved in Psychology, including the various disciplines and theorists
are identified and discussed. It discusses the research methods used in this discipline and indicates the
awareness of the importance of ethics.
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PSY1811L
Introduction to Psychoanalysis and the Unconscious
Fall Only
3 Credits – Level 1
This module will outline the historical context within which psychoanalysis emerged with particular
reference to his work on hysteria. It also introduces some basic notions relating to repression, the
unconscious and psychosexual development as outlined in Freud’s text. The learners will begin to outline
the function and objectives of psychoanalytic practice and technique. Students will learn how to introduce
how Jacques Lacan applied the science of linguistics to Freudian psychoanalysis and the unconscious.
As part of this module students will study the Freudian approach to dream interpretation.
SSC1815 Social Policy – Historical and Cultural Perspectives I
Fall Only
3 Credits – Level 1
This module introduces learners to the academic discipline of Social Policy. It explores it’s historical and
cultural evolution and reviews the administration and funding of the main tools of Social Policy. It
investigates social stratification in Ireland and the impact of this stratification on society. It leads learners
in outlining and describing certain issues, debates and discussions relating to the discipline of Social
Policy through classroom activities and the production of written academic tasks.
FLS3811 Contemporary World Cinema
Spring Only
3 Credits – Level 3
This module will examine ongoing developments and current film practices in world cinema. It will address
filmmaking practice, aesthetics and representational issues within a variety of different national cinemas
including Iran, Korea, Japan, Mexico and Brazil. Learners will be asked to consider the extent to which
the films studied differ significantly from the dominant cinematic forms of Hollywood. Learners will
examine the concept of transnational cinema and question its usefulness as a means of understanding
the global film landscape. The module will also address the economics of world cinema, including the
tendency of Hollywood to remake popular films abroad.
PSY1816L Developmental Psychology
Fall Only
3 Credits – Level 1
This an introduction to the area through exploring the various theoretical perspectives in understanding
human growth and development, including cognitive, psychosocial, humanistic, social-cognitive, learning
and ecological approaches. There will be a review of the most important empirical work relevant to these
domains to examine the key biological, social, emotional and cognitive developmental changes that
occurs across the lifespan. Through this students will be familiar with the principal research techniques
used within developmental psychology and be able to assess how developmental psychology can be
applied to real world issues, such as bullying and divorce.
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PSY1812L Social Psychology
Fall Only
3 Credits – Level 1
The students will understand and examine the basic principles and themes within Social Psychology as
well as recent research, trends and findings in order to explore the contributions made by Social
Psychology to the understanding of the individual, the interpersonal processes and group processes.
This will involve an engagement with the literature concerned with Social Psychology and examination of
the issues.
HIST1810L War & Peace in the 20th Century
Fall Only
3 Credits – Level 1
The international history of the twentieth century, from the outbreak of World War I in 1914 to the collapse
of the Soviet Union in 1991 is explored in depth including the three great wars of the 20th century: World
War I, World War II and the Cold War. This culminates in an exploration of the relationship between war
and peace and the changing nature of power, ideology and international relations during the twentieth
century.
FLD1810L
Cinema History
Fall Only
3 Credits – Level 1
The history of cinema from its inception in the late nineteenth century to the late twentieth century,
including the beginnings of cinema in the late nineteenth century, the development of film techniques in
the silent era, and the changes in film narrative brought about by the introduction of synchronous sound in
the late 1920s will be investigated and analysed. This will inform students about the development of film
techniques, including screenwriting, cinematography, lighting, acting, and editing. A deeper knowledge
and understanding will be created of the rise of classic Hollywood cinema, German Expressionism,
French Impressionism, the Soviet Montage, the early talkies, the post-war Italian Neorealism, the French
New Wave, the British New Cinema, the Polish School, and the New Hollywood.
FLS181
American Cinema & Society
Fall Only
3 Credits – Level 1
This module introduces learners to American cinema between 1895 and 1960, tracing the development of
film form and genre during this period, addressing the rise of the studio system and the evolution of the
classical Hollywood narrative. It looks at the analysis of American film form and genre, drawing
connections between film text and social and industrial context. Students will be introduced to the
concepts of stardom and performance as well as the importance of genre to Hollywood cinema.
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FLD1813L Critical Approaches to Film
Fall Only
3 Credits – Level 1
By providing an introduction to the various ways in which the study of Film has developed from a critical
and theoretical perspective by the use of particular case studies, the module will offer a chronological
exploration of the key moments when critical and theoretical concerns have intersected with major
movements and/or individual contributions to the development of the medium. Students will develop an
understanding of the ways in which the history of the medium and the history of film theory are related.
MED1815L
Understanding the Image
Fall Only
3 Credits – Level 1
This module provides students with an introduction to the history and importance of photography as a
medium, beginning with a history of the medium and a consideration of some of the key debates
associated with it. Students will be provided with practical instruction in the basics of digital photography
and provide opportunities for the learner to develop an ability in this area. Students will have the
opportunity to further develop skills relevant to the principles and practices of digital photography with
special regard to post-production. Learners will be provided with a grounding in the technical and
creative aspects of image capture, editing and manipulation.
JRN1811L Basic News Reporting
Fall Only
3 Credits – Level 1
Students will be introduced to the basic structures and composition of news stories and, through practical
class work, show the differences between tabloid and broadsheet, print and broadcast. Students will gain
an understanding of how to use quotes and how to interview subjects for news stories and explore what
makes for newsworthiness and how to come up with and develop news story ideas Research skills, fact
checking, using the Internet and to gaining an understanding of the more ethical and professional
elements of news reporting e.g. dealing with sensitive stories, remaining unbiased and balanced are
covered. There will be a focus on specific areas of news reporting e.g. political journalism, court reporting.
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JRN1813L Introduction to Broadcasting
Fall Only
3 Credits – Level 1
The establishment of the fundamentals of broadcasting will provide an introduction to the area of radio
broadcasting, and establish fundamental production competencies. The editorial processes in place for
broadcast news and develop an understanding of the roles and functions of the radio broadcasting
landscape will be explored and analysed in order to develop creativity and competencies in radio
production and presentation skills and interviewing techniques. A key feature is to teach students how to
work as a production team and work together under dead-line conditions to produce informative and
entertaining magazine programmes for the medium of radio.
SSC1814L Crime & Society
Fall Only
3 Credits – Level 1
This module uses interactive lectures and discussion groups. These lectures will introduce the main
issues of concern within the Crime & Society module. Key subject areas include history of crime, theories
and types of crime, concepts of crime and deviance, the effect of crime on society, social policy in relation
to crime and punishment and the criminal justice system and the relationship between class and crime.
The main teaching strategy will be in the form of lecture but group work, case studies, reports and
projects will also be used.
SSC1818L Research Methods in Social Science
Fall Only
3 Credits – Level 1
In this module students will be introduced to the scientific method, specifically as a means of producing
knowledge in the social sciences. Students will discover the importance of ethical modes of working with
people in the social science research context and explore relevant societal and individual questions that
would be appropriate for social science research using quantitative and qualitative approaches to
conducting social science research. Students will outline, debate and discuss certain issues, debates and
discussions relating to research methods through classroom activities and the production of written
academic tasks.
PSY1815L Data Analysis & Computing 1
Fall Only
3 Credits – Level 1
Students will describe data using the appropriate techniques and terminology using the statistical tools
required in the understanding and conducting of descriptive research.and develop the student’s
knowledge of the application of SPSS to data analysis and the interpretation of statistical/graphical
output.
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SSC181
Introduction to Social Science
Fall Only
3 Credits – Level 1
This module introduces students to social science and explores the different fields that make up the
interdisciplinary social sciences. It will develop learners’ understanding of contemporary applications of
the social sciences. The module will aim to make explicit the interrelated nature of the modules in the
social science programme. Learners will be led in outlining and describing certain issues, debates and
discussions in social science through classroom and library activities and the production of written
academic tasks.
SSC1819L
Psychology for Social Science
Fall Only
3 Credits – Level 1
This module introduces learners to the academic study of psychology and the ways in which it contributes
to the multidisciplinary field of social science. It enables learners to understand the principles and themes
within the streams of psychology most relevant for the field of social science. This module also allows
student to explore the applications of the principles of psychology in the environment. This module leads
learners in outlining and describing certain issues, debates and discussions from key streams in
psychology through classroom activities and the production of written academic tasks.
SSC1814L
Crime & Society
Fall Only
3 Credits – Level 1
This module introduces learners to certain issues, debates and discussions relating to crime, violence
and society. It also introduce aspects of contemporary criminalization and examines the role of
criminology and the contribution of social science to this field of study. It highlights to learners the various
frameworks for understanding interpersonal conflict and violence and the relationships between them.
Learners will be able to identify the different expressions of violence and the interpretive nature of
violence in terms of cultural and ideological symbolism. This module leads learners in outlining and
describing certain issues, debates and discussions relating to crime, violence and society through
classroom activities and the production of written academic tasks.
JRN1810 Information Technology for Journalism
Spring Only
3 Credits – Level 1
This module introduces learners to the fundamentals of information technology, enabling learners to
describe the nature and role of the hardware and software components of computers. It provides learners
with good file management techniques and the ability to use the features and functions of a modern
operating system environment. It develops in learners the ability to create, edit, store and print documents
using word processing and desktop publishing software, and provides learners with an appreciation of the
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social, legal, moral and security/privacy concerns emanating from the growth of Information and
Communications Technologies.
JRN2812 News Story Analysis
Fall Only
3 Credits – Level 2
This module examines the reasons why newspapers, television, radio, internet and magazine media
choose certain stories and how they cover them. It address’ how news outlets frame certain stories and
are influenced by social, economic, cultural and financial agendas, and the techniques employed to
maintain these in their products. It covers how the pursuit of profit, personal ideologies, and power by
owners, editors and journalists can bias news coverage. This process can be characterised by
sensationalist and cynical coverage in the drive for profits and bigger audiences. It further considers how
the deliberate selection and framing of news reports in the five main media can negatively and positively
impact public debate, resultant collective action, and Government decisions. The level of power and
responsibility media players have and how this can be used positively and negatively in constructing a
give worldview is discussed.
JRN2814 Individuals, Society and the State
Fall Only
3 Credits – Level 2
This module outlines several strands of political philosophy such as liberalism, conservatism, socialism,
paying particular attention to the relationship of the individual to society and the state. Some of the
seminal works of ancient, mediaeval, modern and contemporary political philosophers are explored.
Emphasis is placed on the pervasive influence of Plato and Aristotle, and their enduring legacy. It
explores key works that established political science such as Plato’s Republic and Aristotle’s Politics and
Nicomachean Ethics, to name but a few foundational texts. The philosophical anthropological accounts of
the human person will be studied and the relevance of social and political philosophy to contemporary
cultural, social and political concerns will be shown. It will facilitate the personal, societal, historical,
political and philosophical enquiry emanating from this module.
JRN2813 Sub Editing I
Spring Only
3 Credits – Level 2
This module explores how an effective sub-editor shapes reporters’ stories into newspaper text on a
page. The module has two main threads: sub-editing and an introduction to layout principles and design
software. It examines the various aspects of print production that influence the job of the subeditor –
house style, readership, ownership, ethics and aesthetics. It outlines copy editing basics – grammar,
punctuation, spelling, caps use, titles, common errors and to consider the rules of writing effective
headlines and standfirsts. It analyzes how information is organized: handling panels, pull quotes, tables
and charts and statistics. Professional page design and layout in a newspaper or magazine with
reference to the expectations of differing publications and readerships are practiced. Learners study
principles of good design in the context of websites and e-publications, and how layout differs between
print and the web. Layout packages such as InDesign are studied and learners practice using design
software.
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JRN2815 Media, Law & Ethics
Spring Only
3 Credits – Level 2
This module provides learners with a broad overview of the regulatory and legal environment for media in
Ireland. It familiarizes learners with pertinent legal issues including defamation and contempt of court. It
gives learners the skills to identify potential legal problems in print and broadcast media. Learners are
familiarized with the sources of law in Ireland and are encouraged to apply the concepts covered in this
module to relevant case examples.
JRN3813 News, Journalism & Conflict
Fall Only
3 Credits – Level 3
This module examines the role of the media in communicating and constituting contemporary global
crises. It contextualises the study of global conflict reporting in relation to journalism practiced in the
global age and current debates about the possible emergence of a ‘global public sphere’. The module will
examine how different ‘crises’ are constructed and contested within the media and with what possible
impacts including, for example; the ‘war on terror’ post 9/11; humanitarian interventions and aid; ecology
and climate change; human rights abuses; and devastating ‘natural’ disasters. The latest research
evidence debating the so-called ‘CNN effect’ and its opposite of media induced ‘compassion fatigue’ will
be considered.
JRN3814 Journalism Expertise
Spring Only
3 Credits – Level 3
This module will examine, explain and discuss the key academic and popular debates associated with
how we think about women’s magazines and sports journalism. It will also examine the area of financial
journalism and the interpretative and written skills needed for a career in the business press corps.
FLD1812 Drama in Contexts
Fall Only
3 Credits – Level 1
This module introduces the study of drama at degree level through a selection of plays. It introduces the
methods and terminology used in the analysis of dramatic texts, as well as a range of dramatic traditions,
models and conditions out of which individual plays emerge. It fosters the development of the knowledge
and understanding necessary to the description and close study of plays in relation to their technical,
historical, cultural and philosophical contexts. It broadly traces the development of dramatic forms and
conventions from the classical to the modern world, and traces the development of theatre spaces and
stages from the classical to the modern world.
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FLD1815 Creative Writing
Fall Only
3 Credits – Level 1
This module introduces student writers to the workshop method of learning and production. It provides the
learners with an opportunity to produce written work in the genres of poetry, playwriting, short and long
prose fiction, and review/criticism, for review by their peers. It introduces student writers to an audience of
serious readers and provides the opportunity for learners to improve their creative and critical writing
skills, including their editorial skills.
FLD1817 Introduction to Fiction
Fall Only
3 Credits – Level 1
This module introduces the study of fiction at third level with a selection of short texts. It explores some of
the possibilities of the short story and the novella. It compares realistic and fantastic narratives in terms of
techniques, effects and implications. The treatment of character and setting in particular pieces of fiction
is studied. Works of fiction in terms of narrative techniques and structure are analyzed, and it considers
the treatment of personal, intimate and local subjects as well as broad philosophical questions in fiction.
FLD1811 Practical Criticism
Spring Only
3 Credits – Level 1
This module introduces the study of poetry at third level. It introduce the methods and the specialized
vocabulary employed in literary critical analysis of poetry, and fosters the development of the knowledge
and understanding necessary to the description and close study of poems in relation to their technical,
historical, social, cultural and philosophical contexts.
FLD1816 World Dramas
Spring Only
3 Credits – Level 1
This module provides the learner with an introduction to a number of selected non-Western and
alternative theatre traditions and conditions. It further provides the learner with a knowledge and
understanding of the culturally specific aspects of dramatic conventions and procedures. Learners’
knowledge and awareness of the political, social and philosophical implications of dramatic conventions
and practices is fostered.
FLD1818 Race and Ethnicity in Film
Spring Only
3 Credits – Level 1
This module foregrounds the construction of racial and ethnic identities on screen. It provides learners
with an overview of debates in postcolonial theory and theories of identity. These are examined in relation
to investigation of both cinematic and cultural texts. These theoretical perspectives are illustrated as they
relate to the study of film via screenings of films that encapsulate varying societal conceptions of race and
ethnicity. Mainstream filmic texts are compared and contrasted with non-mainstream film and the
ideological issues they may raise in relation to the construction of race and ethnicity on screen are
considered.
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FLD2811
The Rise of the Novel
Fall Only
3 Credits – Level 2
This module study’s the development of the novel form from the eighteenth century to the late nineteenth
or early twentieth century. It investigates the relationship between the rise of the novel and history, and
explores the meaning of terms such as ‘realism‘ and ‘modernism‘. It considers the effects of particular
narrative techniques and examines various critical approaches to the novel.
SSC2812L
Social Care: Theory and Practice
Fall Only
3 Credits – Level 2
This module provides an understanding for learners of the diverse aspects of social care. It highlights the
importance of a multidisciplinary approach to understanding social care. Learners will develop
understanding of the interaction between social policy and law and the provision of social care. Learners
will examine core aspects of Irish law and the legal system, related specifically to themes and issues of
relevance to social care policy and provision in both in the national and community arenas. This module
will lead learners in discussing and analysing certain issues, debates and discussions from the field of
social care through classroom activities and the production of written academic tasks.
FLD2813 Literary Theory
Fall Only
3 Credits – Level 2
This module introduces learners to a broad range of texts and debates on literary theory since the early
twentieth century. It considers the relevance of psychoanalysis and linguistics to the study of literature. It
explores some of the arguments on the relationships between literature and class, gender as well as
imperialism and postcolonial identity. It further encourages learners to reflect on their own critical practice
and to become aware of the variety of alternative approaches possible.
FLD2815 Visual and Dramatic Writing Workshop
Fall Only
3 Credits – Level 2
This module explores the fundamentals of visual and dramatic writing to enable each learner‘s acquisition
of the skills necessary to write for the screen. It guides each learner‘s work from idea to script via
workshop sessions that will see learners read and respond constructively to each other‘s work.
It foregrounds the specifics of all practical aspects of the development phase of writing for the screen,
including issues and concepts such as story synopsis, loglines, treatments, reader‘s reports, script
formatting, writer‘s notes, copyright of material. It further encourages learners to respond creatively to
feedback during each phase of the process from script to screen.
FLD2810L
Drama from Shakespeare to Chekhov
Fall Only
3 Credits – Level 2
This module provides students with a history of the development of European drama between the
Renaissance and the beginning of the modern tradition, with a more specialised knowledge and
understanding of selected periods and individual writers. It also provides an overview of the conditions
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and conventions, the social and economic pressures, the artistic ideas and the technical innovations that
pertain to a number of key moments in the history of European Drama and that form the context for a
number of important writers. Students are provided with an introduction to the range of Shakespeare’s
achievement as a dramatist and are also provided with a clear picture of the range of possibilities open to
theatrical innovators by the beginning of the twentieth century.
FLD2812 Poetry: Romanticism to Modernism
Spring Only
3 Credits – Level 2
This module provides a history of the development of poetry between the early romantic period and the
twentieth century through a close focus on a range of representative texts. It further provides a knowledge
and understanding of the crucial paradigm shifts in the role and forms of poetry that began with
Romanticism and continued into the twentieth century. The work of a range of important poets is
explored, as are a range of poetic forms.
FLD3810 Contemporary Drama
Fall Only
3 Credits – Level 3
This module addresses a broad range of twentieth century developments in drama, with a more
specialised knowledge and understanding of selected contemporary dramatic traditions and movements.
It will provide knowledge and understanding of international influences affecting contemporary playwrights
as well as an informed understanding of what ‘modern drama’ and ‘contemporary drama’ are variously
supposed to mean. Learners will develop knowledge and awareness of the political, social and
philosophical implications of dramatic conventions and practices. The module will also provide knowledge
and understanding of the performance dimensions of plays and the effects of production and cultural
contexts on plays.
FLS3812L
Cinema and Nation
Fall Only
3 Credits – Level 3
This module provides learners with the social, cultural and industrial background of the national cinema
being examined, and discuss the extent to which nationally specific social and cultural concerns are
expressed in the films studied. It also considers the usefulness of concepts such as genre, authorship
and the star system in addressing national cinemas. Learners will also be given the opportunity to
become well acquainted with the body of film to emerge from a particular country and be provided with an
awareness of the kind of cultural and aesthetic debates which can emerge around different cinemas.
The module will further develop learners’ understandings of national cinemas through the close study of
further examples. Alternatively, the module may continue by providing learners with the opportunity to
analyse the inequities that perpetuate networks of power by unlearning racial stereotypes and by
acknowledging film and visual media as an important agency in socialisation against marginalised groups.
The exact nature of the module’s content will be decided by drawing upon existing and relevant lecturing
expertise and research interests.
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FLS3813L
Film in the Digital Age
Fall Only
3 Credits – Level 3
This module begins by examining in detail the history and process of film reviewing. It also consider the
history and significance of film festivals as a forum for cultural coverage and examines significant
examples of film reviewing across the history of cinema and consider the relationship between film
reviews and the history and practices of film festivals. Learners will then develop their own reviewing
skills through a series of classroom exercises, seminar discussions and other activities designed to allow
learners to respond appropriately to mainstream, independent and foreign language films within a variety
of relevant reviewing formats. Learners will also be given the opportunity to develop a personal writing
style and create an individual portfolio of reviews and/or contribute to the creation of a festival
programme, a film journal, an online forum or other areas where film reviewing is a relevant form of
activity.
FLS3814L
Film Theory and Criticism
Fall Only
Part one of this module applies the concept of auteurism in cinema, as developed after World War II, to a
close study of a chosen post-war film director or directors. This module places close discussion of a
director’s output in the context of the contemporary critical and theoretical debates on auteur cinema.
Students will become familiar with critical literature (reviews, interviews, commentaries, critical studies in
journals and books) pertaining to the studied films of a director or directors. This module enables
learners to apply the critical and theoretical vocabulary of auteur cinema in the writing of critical essays
about a chosen director or directors.
Part two of this module extends learners’ conceptual and discursive understanding of the key
developments in film theory since the 1970s. It begins with a critique of the key modalities which
underscore recent theorising about film culture and spectatorship. This module also addresses and
critique recent trends in the study of film which has encouraged more historiographical approaches to
assume a prominent position within the canon.
MED3810L Culture, Gender and Sexuality
Fall Only
3 Credits – Level 3
This modules provides learners with a comprehensive introduction to inter-disciplinary gender
and sexuality studies for students by offering a critical overview of contemporary issues,
concepts, key debates and theorists relevant to the field / subfields. Particular attention is given
to the cultural construction of gender and sexuality in (post)modern society by highlighting the
role of language and other symbolic systems and institutions in the enactment of gender and
sexuality including the (multi)media, education and religion. Learners are introduced to the
diversity of men’s and masculinities studies, including Critical Studies of Men and Masculinities,
Mythopoetic and Men’s Rights perspectives, enable them to distinguish between different
strands of thought, and to evaluate their relative contribution to contemporary gender and
sexuality studies. Learners are also given the opportunity to critically reflect on gender and
sexuality in their own lives and the broader social and cultural environment and to integrate their
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knowledge and learning using classroom discussions and through practical and academic
assignments.
FLD3816 Twentieth Century Irish Literature
Fall Only
3 Credits – Level 3
This module will explore some of the classic works of Irish literature in the twentieth century. It will
investigate the relationship between nationalistic politics and culture and explore the literary and linguistic
experimentation of Irish modernism. It will examine the treatment of identity, gender and sexuality in Irish
writing. Learners will develop a critical understanding of Irish culture in the twentieth century and the
legacy of twentieth century Irish literature will be considered.
FLD3812 Film & Gender
Fall Only
3 Credits – Level 3
This module will provide an evaluation of the key theories involving representation and the construction of
gender within cinema. It will examine the cinematic formation of (gendered) identities and to critically
assess their reinforcement in culture. The changing representation of sexual identity on screen and how
this effects current approaches to film criticism will be explored.
FLD3813 Film and Literature
Spring Only
3 Credits – Level 3
This module facilitates discussion about the relationships between the narrative conventions used in film
and literature. It equips learners with the critical vocabulary required for analysis and close reading of
different types of narrative used in film and literature, and to make connections between the disciplines of
film studies and literary/dramatic studies. It examines the different way in which both media, literature and
film, are experienced and consumed in the modern world and the roles they play in contemporary culture.
It will examine and compare cinematic and literary texts in terms of their narrative and stylistic
conventions.
FLD3811 Critical & Cultural Theory
Spring Only
3 Credits – Level 3
In this module, learners will study major strands of twentieth century cultural theory. Learners will engage
with the critical theory of the Frankfurt School and acquire and understanding of the linguistic foundation
of structuralism and post-structuralism. Learners will study and appreciate the political significance of the
shift to post-structuralism. Learners will investigate how and why the term ‘postmodern’ has been used
and examine the ‘postmodern condition’. Finally, learners will develop an informed critical approach to
contemporary culture.
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FLD3817 Contemporary Fiction & Poetry
Spring Only
3 Credits – Level 3
Learners will study the formal and stylistic evolution of poetry and fiction in the late twentieth century and
ask how that evolution relates to changing literary, cultural and socio-political conditions. Learners will
analyse the individual texts alongside parallel developments in social, cultural and literary theory.
FLD3815 Current Trends in Film Theory
Spring Only
3 Credits – Level 3
This module seeks to extend learners conceptual and discursive understanding of the key developments
in film theory since the 1970’s. It will provide a critique of the key modalities which underscore recent
theorising about film culture and spectatorship. The module will address and critique recent trends in the
study of film which has allowed more historiographical approaches to assume a prominent position within
the canon. It will also provide a critical reflection on the role film theory plays in the critical analysis of
cinema culture.
PSY1814 History and Schools of Psychology
Spring Only
3 Credits – Level 1
This module provides an insight into the various domains within the history and schools of psychology
including its early growth from the philosophical and science disciplines and the development of the core
perspectives in psychology. It explores the contributions of each of the major perspectives within the
discipline of Psychology – Psychoanalysis; Behaviorism; Humanistic; Cognitive; Biological and
Evolutionary.
PSH1810 Introduction to Psychoanalysis
Spring
3 Credits – Level 1
This module outlines the historical context within which psychoanalysis emerged with particular reference
to his work on hysteria. Basic notions relating to repression, the unconscious and psychosexual
developments as outlined in Freud’s texts are introduced. It outlines the function and objectives of
psychoanalytic practice and technique and introduces how Jacques Lacan applied the science of
linguistics to Freudian psychoanalysis and the unconscious. The specific manifestations of the return of
the repressed as outlined by Freud are explored. It further studies the Freudian approach to dream
interpretation.
PSY2810 Cognitive Psychology I
Fall Only
3 Credits – Level 2
This module provides learners with an insight into a number of areas within cognitive psychology,
including perception, attention, memory and problem solving. It explores and examines the key theoretical
and empirical work in these areas. It builds an awareness of the historical development of the discipline
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and familiarizes learners with the principal research techniques used within cognitive psychology. It
enables learners to engage in the literature concerned with cognitive psychology and to evaluate the key
issues involved. It explores the applications of cognitive psychology in the real world.
PSY2811 Cognitive Psychology II
Spring Only
3 Credits – Level 2
This module builds on Cognitive Psychology I by introducing learners to additional areas within cognitive
psychology, including reasoning, language, concept formation, mental imagery and consciousness. It
explores and examines the key theoretical and empirical work in these domains. It further enables
learners to engage in the literature concerned with cognitive psychology and to evaluate the key issues
involved. It explores the discipline of cognitive science and its associated research methodologies and
computational modelling techniques. It also examines the applications of cognitive psychology in the real
world and some of the most central topics in the domain of cognitive psychology.
PSY3813 The Psychology of Organisations and Work
Fall Only
3 Credits – Level 3
This module critically evaluates the underlying and underpinning issues and assumptions of the theories
and principles of work and organizational psychology. It develops a critical appreciation of the research
practices employed in work and organizational psychology, as well as developing a clear understanding
of the role of psychology in organisational settings.
SSC3810L
Conceptualising Work & Family
Fall Only
3 Credits – Level 3
This module provides learners with a comprehensive examination of the intersection between work and
family, and to equip learners with the theoretical tools to analyse this intersection by drawing on a range
of academic disciplines. One of the aims of the module is to take account for work as a temporal and
relational concept, and to explore the contextual and shifting meaning of work-based, career and
occupational identities in people’s lives. Learners will analyse the various facets of family work and to
evaluate the regulation of work and family in advanced Capitalist societies. This module leads the
learners in critically analysing certain issues, debates and discussions relating to concepts of work and
family through classroom activities and the production of written academic tasks.
SSC3811L
Globalisation & Identity
Fall Only
3 Credits – Level 3
This module leads learners in exploring certain issues, debates and discussions relating to globalisation
and identity. It assists learners in developing critical understanding of concepts relating to globalisation
and identity. Students will examine issues relating to identity, ethnicity and the politics of diversity, within
the context of globalization. This module leads the learners in critically analysing certain issues, debates
and discussions relating to concepts of globalisation through classroom activities and the production of
written academic tasks.
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SSC3812L
Critical Concepts in Social Science
Fall Only
3 Credits – Level 3
This module explores, in depth, critical concepts in social science and will lead learners in their
development of critical analytic skills. Learners will examine issues and case studies relating to several
critical concepts in social science. This module leads learners in critically analysing certain issues,
debates and discussions relating to critical concepts in social science through classroom activities and
the production of written academic tasks.
PSY3811L
Behavioural Science
Fall Only
3 Credits – Level 3
This module develops learners with an understanding of the theoretical underpinnings of the principles of
behavioural analysis. It demonstrates how behaviour change principles have been applied to a variety of
behaviours in diverse settings. This module highlights the importance of clinical research related to the
works of important behavioural psychologists and the implications these have for behavioural models of
clinical disorders and treatment.
PSY3812L
Psychology of Physical and Mental Health
Fall Only
3 Credits – Level 3
This module introduces students to the rapid developing field of both physical and mental health. It
improves students understanding of the role that behaviour plays in determining physical health and
illness. This module highlights the importance of a biopsychosocial approach to understanding physical
and mental health and enables students to critically evaluate physical and mental health research. Part
of this module enables students to appraise and evaluate of the diagnostic criterion and behaviours with
maladaptive behaviours. The module also encourages students to critically evaluate the distinction
between normal and abnormal behaviour by shifting the focus onto the underlying psychical structures.
One of the aims of the module is to enable students to evaluate the psychoanalytic understanding of
psychopathology and its implications for treatment. The module also allows students to critically evaluate
aetiological theories, treatment options and current trends/limitations in the research in regards physical
and mental health.
PSY3810L
Personality Theory, Intelligence and Individual Differences
Fall Only
3 Credits – Level 3
This module allows students to appraise and critically evaluate key theories explaining how personality
develops and to encourage students to critically evaluate the different theoretical perspectives. It enables
students to evaluate some of the instruments used to assess individual differences in personality and
intelligence and it provides students with a deeper understanding of the factors underpinning individual
differences in personality, temperament and intelligence. Students will be able to evaluate research
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concerning the dimensions of personality that are stable and those that change across the lifespan. This
module also familiarises students with the structure and dynamics of the two psychoanalytic topographies
of the mind.
PSY3814 Advanced Topics in Psychology
Spring Only
3 Credits – Level 3
This module aims to develop an insight into the various topic areas within Psychology. It will highlight the
importance of clinical research related to the works of important behavioural psychologists and the
implications these have for behavioural models of clinical disorders and treatment. The module will also
demonstrate how work in cognitive psychology has contributed to our understanding of surprise and
interestingness. It presents an ordered and critical approach to understanding the main theories and
approaches in criminal and forensic psychology. It will apply theory, research and practice together in
applied forensic settings. It will present an in-depth approach to developing health belief-based
intervention and apply theoretical framework models in order to change behaviour.
SSC1816 Social Policy – Historical and Cultural Perspectives II
Spring Only
3 Credits – Level 1
This module explores the ideology of the main political parties in Ireland and the subsequent impact on
policy making and implementation. It examines specific social issues that hold significant relevance and
importance in Irish society, and considers the history of Ireland’s entry into the European Union and its
role within Europe today.
SSC2814 Exploring Economic Issues
Fall Only
3 Credits – Level 2
This module defines economy and explores the role of economy in society, and the ways in which
economy and society interpenetrate one another. It examine some contemporary examples where
economic development, or crises, have impacted on a society(ies). It leads learners in outlining,
discussing and beginning to analyze certain issues, debates and discussions regarding the role of
economy in society through classroom activities and the production of written academic tasks.
SSC2815 Exploring Political Issues
Spring Only
3 Credits – Level 2
This module explores the theoretical approaches and empirical foundations of the Irish contemporary
state society relations. It examines how political power is distributed between state and society, how it is
institutionalised and how it is exercised. Competing definitions of power are analysed. Power in society is
examined through, for example, theories of citizenship, participative democracy, social capital and social
movements. It leads learners in outlining, discussing and beginning to analyse certain issues, debates
and discussions regarding the role of politics in society through classroom activities and the production of
written academic tasks.
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SSC3813 Social Policy – Contemporary Implementation
Fall Only
4 Credits – Level 3
In this module learners will explore the theories of social policy and relate the implementation of social
policy to contemporary issues of concern. The effectiveness of social policy practice will be considered
and learners will examine how the EU, institutions in the Single European Market influence Irish social
policy implementation. Learners will assess the value of Social Partnership as well as critically analysing
certain issues, debates and discussions relating to concepts of social policy through classroom activities
and the production of written academic tasks.
SSC3814 Social Policy – Poverty and Social Inclusion
Spring Only
3 Credits – Level 3
In this module a familiarity with approaches used to measure and alternative explanations for poverty,
deprivation and social exclusion will be demonstrated. Learners will develop an insight into the social and
special distribution of poverty, deprivation and social exclusion both globally and in Ireland. Learners will
seek to comprehend the impact of poverty and deprivation on economic status, economic inequality and
lifestyle. The module will establish an awareness of the multi-faceted relationships between social
exclusion and such themes as education, employment, crime, housing and health. Learners will discuss
routes out of poverty and understand contemporary measures to combat poverty globally, within the EU
and in Ireland and evaluate the implementation of these policies. The module will lead learners in critically
analysing certain issues, debates and discussions relating to issues of poverty and social inclusion
through classroom activities and the production of written academic tasks.
BM196 Communications & Personal Development
Fall and Spring
3 Credits – Level 1
An appreciation of the importance of effective communication and business skills and their significance
within a commercial environment through the identification of personal learning strengths and preferred
learning styles will form an underpinning to this module. Organisational communication approaches will
be founded and evidenced through key communication documents that support operations, training, sales
and the recruitment process from both an organisational and personal perspective.
BM194 Business Organisation
Fall and Spring
3 Credits – Level 1
An examination of the role and basic application of financial accounting, management accounting and
financial management principles, methodologies and techniques in business entities will be provided to
contextualise different organisational structures and cultures. A focus on efficiency and effectiveness.
Across the functional areas of business is a key concept to be investigated. Enterprise and
entrepreneurship will be a forward-looking emphasis.
QT191 Business Maths & Research Techniques
Fall and Spring
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3 Credits – Level 1
This skills-based module will provide students with data analysis tools and skills relevant business
situations. This will involve the concepts involved and the mathematical problem solving skills required in
the research process. Also, the application of key mathematical techniques to support business decisions
is a core objective in preparing learners for the work-place.
EC191 Economics
Fall and Spring
3 Credits – Level 1
The policies that the government pursues in attempt to address the changing economic conditions will be
examined through identification with key macro and micro economic terms used in an examination of the
economy. An understanding of the economic factors that govern the financial decisions firms business
make through historical and comparative analysis will provide a firm grounding for the appreciation of the
traditional role that economics has played in studies of business and related areas.
MK194 Introduction to Marketing
Fall and Spring
3 Credits – Level 1
An investigation into how the basic principles of marketing are applied in a variety of diverse cultural,
political, legal, and economic environments is conducted which will lead to an appreciation of how
marketing is related to other organisational activities and the influence of marketing on the consumer.
Real life scenarios will bring alive the the marketing function and marketing implementation so that the the
laws and regulatory agencies that impact decision-making in the areas of product, pricing, promotion, and
channels of distribution are fully accounted for. Further this course seeks to accommodate an
understanding of the nature and role of marketing and the practical application of legal rules and
regulations governing and restricting marketing practitioners. This evidenced through examination and
production of a marketing plan.
1S191 Information & Communications Technology
Fall and Spring
3 Credits – Level 1
By demonstrating an appreciation of the use and role of business information systems in the modern
business environment students will understand the different steps and activities involved in the
development of a business information system and critically evaluate the issues, which arise in this
context. This will involve an evaluation of alternative approaches to a system development project and
identify the most appropriate approach for different situations resulting in the design and building of a
database / spreadsheet / for business purposes and utilizing project management and modeling tools to
plan, schedule, model and control such activity.
BM292 Organisational Behaviour
Fall Only
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3 Credits – Level 2
On completion of this module students will be able to:





Demonstrate understanding of the major factors influencing behavior at work.
Understand the theory underpinning many management practices so they can use, adapt, and
discard practices as appropriate to the situation or case.
Apply OB theory to real life organisational settings, by using their knowledge of same to diagnose
problems, and redesign systems accordingly.
Display understanding of how individual behavior affects the bottom line metrics in an
organization, e.g. turnover, productivity.
Use OB theory to be effective, designing incentive and other management systems.
BM291 Management
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:






Display detailed knowledge of current management concepts, challenges and opportunities
Display advanced managerial skills, initiative and creativity in appropriate business contexts
Demonstrate analytical and problem-solving skills, as well as other transferable skills
Exercise appropriate judgment in the selection of suitable management approaches to a variety
of business situations
Express a holistic comprehension of the multi-disciplinary nature of management
Work effectively in teams while developing their interpersonal skills.
IS296 Business Information Systems
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:




Demonstrate appreciation of the use and role of business information systems in the modern
business environment.
Display understanding of the different steps and activities involved in the development of a
business information system and critically evaluate the issues, which arise in this context.
Evaluate alternative approaches to a system development project and identify the most
appropriate approach for different situations.
Design and build database / spreadsheet / for business purposes and utilize project management
and modeling tools to plan, schedule, model and control such activity.
EC291 Business Economics
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:


Ability to critically analyze and interpret economic and financial data and reports.
Awareness of the interrelationship between International economic variables.
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

An understanding of the mechanisms and operation of the key economic variables in the
economy.
To identify and understand the economic variables which affect both the national economy and
international business.
AC296 Business Finance
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:




Accumulate and allocate costs to units in costing systems, for the purpose of stock valuation and
profit measurement.
Develop the use of budgets for planning and compute basic variances for control purposes.
Identify the relevant costs and cash flows in basic decision-making scenarios incorporating
working capital management and investment appraisal techniques.
Understand and assess the sources, suitability, and cost, of various types of finance.
LW291 Business Law
Fall Only
3 Credits – Level 2
On completion of this module, students should be able to:

Apply the rules and principles of Contract law to business dealings and appreciate the
fundamental role to be played by Labor, Commercial and Tort in the business environment.
MK290 Selling & Sales Management
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:






Display knowledge and understanding of best practice in selling and sales management.
Recommend and apply best practice activities and measures in organizations.
Conduct a needs analysis, match needs with benefits, tailor suitable offerings and present that
offering in a persuasive influential manner, and effectively close a sale.
Carry out sales follow-up practices and engage in relationship management activities.
Design sales performance management systems to effectively manage the sales activities of self
and others.
Display practical selling skills appropriate to different sales situations.
BM294 Sociology of Leisure & Recreation
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:
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




Demonstrate insight into the unique and interrelated contributions of leisure and recreation to
individual development
Display detailed knowledge of current leisure and recreation concepts, challenges and
opportunities and their role in contemporary society
Demonstrate a clear understanding of the personal leisure perspectives; motivation, values, age
group and ethnic factors that influence leisure & recreation.
Display skills of initiative and creativity in appropriate leisure & recreation contexts
Work effectively in teams while developing their interpersonal skills.
MK298 Event Planning
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:





Identify the key sources of information for planning
Design a comprehensive programme using various planning techniques
Have the ability to establish and manage an effective strategic plan
Evaluate the various organisational structures which are most appropriate to the event
environment
Understand the concept of strategic event planning and apply various components in a real life
context
LW294 Leisure & Recreation Law
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:






Demonstrate an understanding of contract law – and in particular formation, formality and
termination of contracts – especially with regard to membership of leisure and recreation centers.
Appreciate the significance of employment law – and the regulation imposed upon the employeremployee relationship.
Be aware of the legal restraints imposed upon the marketing and advertising of leisure and
recreation services.
Identify the licensing, data protection and intellectual property obligations that arise in the context
of the management of leisure and recreation activities.
Articulate the legal responsibilities imposed upon managers in relation to the operation of indoor
and outdoor leisure and recreation activities, particularly with regard to planning, health and
safety, occupier liability, littering and pollution, and fire safety.
Comprehend the duty and standard of care imposed upon leisure and recreation professionals,
employers and employees and the resulting consequences when a breach occurs.
AC291 Financial Accounting
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:
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


Prepare financial statements in a form appropriate for use by various interested parties including
partnerships and non-group limited companies.
Appraise the theoretical and regulatory accounting framework, including current accounting
standards.
Analyze, present and interpret financial and related information for the benefit of stakeholders.
AC292 Cost Accounting
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:






Understand the importance of cost and management accounting in the modern business
environment.
Apply the principles of cost allocation and apportionment in both absorption and marginal costing
environments.
Accumulate and allocate costs to units of production in job, batch and process costing systems,
for the purpose of stock valuation and profit measurement.
Compare traditional costing techniques and contrast with more modern techniques.
Identify the relevant costs in basic decision-making.
Develop the use of budgets for planning and compute basic variances for control purposes.
AC293 Finance I
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:




Show a clear understanding of how financial management and analysis affect the operations and
decisions of a business entity.
Demonstrate competency in applying financial management techniques to a variety of situations
and interpret the results of such techniques.
Appraise and assess commercial opportunities that may arise for an entity within a business
environment.
Understand the source and application of alternative forms of finance available to business
entities.
LW292 Business & Company Law
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:



Demonstrate a firm understanding and appreciation of the role of law in business, with specific
emphasis on the areas of accounting and finance.
Apply legal principles to practical problems in the work place.
Advise on business and company law issues arising in everyday work practice
AC298 Fund Accounting & Lending
Fall Only
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3 Credits – Level 2
On completion of this module students will be able to:
 Understand and evaluate the key principles in lending.
 Display a detailed understanding of the different types of loans offered to both personal and
corporate borrowers.
 Demonstrate the skills required to critically analyze a company’s credit position.
 Display understanding of the structure and core concepts of fund accounting.
 Apply fund valuation techniques.
AC297 Financial Institutions & Regulatory Environment
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:





Analyze the role and function of the Financial Regulator.
Demonstrate a concrete understanding of the role of regulation in the financial services sector,
and the distinction between credit unions, banks and building societies.
Appreciate the main principles of insurance, and the classifications of insurance contracts
Show a strong understanding of financial services theory.
Analyze the role of central banks in financial markets and assess the effects of institutional
intervention in an every changing financial market.
MK292 Marketing Communications
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:




Prepare a fully integrated communications plan for a specified product offering.
Develop a brief for an effective communications campaign including the identification of specific
target markets.
Appraise the suitability of elements of the marketing communications mix for specified objectives.
Draw on academic studies to inform practical decisions.
MK299 Special Events Environment
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:

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



Explain the characteristics of the Special Events Industry and Environment
Identify and categorize events into specific typologies
Analyze the economic and social impacts of events on the host organization, host community,
sponsors, media, participants and spectators using predictive models
Communicate effectively and systematically with stakeholders effected by the event
Identify the role of Government, state bodies and key associations in the Event Industry in Ireland
and abroad
Describe the modern Event Management process in preparation for the module in Event Planning
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IS297 Web Design and Media
Fall and Spring
3 Credits – Level 2
On completion of this module students will be able to:




Explain how network and internet related technologies and protocols underpin the Internet and
World Wide Web, and their applications
Plan and design a client-side multi-media website to include content, navigation, graphics, sound
and animation and appropriate documentation of the process involved
Demonstrate a confident knowledge of current mark-up and client-side script languages as well
as web and multimedia authoring tools
Appreciate the aesthetics of web design, interface design, user friendly features, and navigation
strategies
IS298 Principles of Programming
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:



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


Explain basic programming terminology and concepts.
Demonstrate an ability to construct algorithms for simple programming problems.
Draw Object-based diagrams (such as Class diagrams), using current notation and conventions.
Use a modern programming environment to create basic programs.
Explain the differences between the various approaches to programming.
Demonstrate a basic understanding of good interface design.
Describe the evolution of programming languages.
MK293 Marketing Research
Fall Only
3 Credits – Level 2
On completion of this module students will be able to:

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
Clearly understand the role of marketing research in business.
Explain the different theories and concepts behind the key forms of research.
Differentiate between qualitative and quantitative marketing research methods.
Undertake both primary and secondary research activities.
Recommend the optimal research design strategy to address a marketing research problem.
Undertake basic levels of data analysis.
Display an understanding of the importance of basic sample management processes.
Demonstrate basic presentation skills required in appropriate marketing research contexts.
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LW293 Criminal Law
Fall Only
3 Credits – Level 2
On completion of this module students should be able to:

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
Demonstrate understanding of the nature of criminal law, and the ingredients required to
prosecute a person for the commissions of a crime.
Identify the key defenses that may be claimed when a person is charged with committing a crime.
Appreciate the operation and function of the criminal courts in Ireland, and the procedure for the
prosecution of a criminal offence.
Be aware of the particular types of crime that affect the functioning of commercial concerns,
including the possible liability of company officers, agents, servants and well as the issue of
corporate liability.
Articulate the basic principles of criminal law and analyze practical situations to identify the
offences which may have been committed.
Appreciate the scholarly study of criminal law and its application to the business environment.
PY291 Psychology
Fall Only
3 Credits – Level 2
The objectives of this module are:
 To develop an insight into the various areas within psychology including biological, cognitive,
developmental, social and personality and to understand how these diverse areas can be integrated.
 To explore and examine recent research trends and findings, research methodologies employed
presently and historically and the contribution these make to our understanding of human behaviour.
 To build an awareness of the historical development of the discipline.
 To explore the influence of prevailing historical and intellectual climates on the development of the
many schools of thought that represent modern psychology.
 To introduce students to the role of psychology within an organisational context.
BM391 Business Strategy
Spring & Fall
3 Credits – Level 3
On completion of this module students will be able to:





Demonstrate comprehensive knowledge of the nature of strategy and its importance in an
organisational context.
Express a holistic comprehension of the core principles of strategic management.
Display analytical and problem-solving techniques in appropriate business contexts, with the
capacity to present conclusions professionally.
Demonstrate initiative and creativity in the selection of suitable competitive strategies for
organisational success.
Display firm understanding of the importance of the strategic intent, purpose and culture in
determining organisational effectiveness.
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BM398 Global Business Environment
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:





Critically evaluate the motives for, and barriers to, internationalisation.
Demonstrate mastery of understanding of current levels and trends of global trade and business.
Critically evaluate modes of entry available to business in the international process.
Comprehend the role of key supranational organizations.
Display a critical appreciation of organisational functions in an international context.
BM392 Human Resource Management
Spring & Fall
3 Credits – Level 3
On completion of this module students will be able to:


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Explain the differences between traditional Personnel and HRM.
Comment on the importance of strategic HR from a National and Organisational Perspective.
Examine the relationships between business components and HR planning.
Understand the importance of individual differences and group behavior in the workplace.
Comment on the importance and practical issues involved in Human Resource Planning.
Develop a job specification and be aware of how to conduct a job interview.
Manage a professional recruitment and selection project.
Understand the importance of effective training and development as part of the induction process.
Describe the main methods of managing performance at work.
Know the main characteristics of reward systems at work.
Describe what is meant by managing diversity in the workplace.
Have a thorough grounding in modern HRM practices.
Develop a clear comprehension of the legal aspects of HRM.
PY393 Psychology of Organizations
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
 Apply concepts, theories and techniques derived from organisational psychology to workplace
settings.
 Utilize research methods to address organisational issues and questions.
 Evaluate the rationale for and methods of performance appraisal; selection and assessment.
 Demonstrate a critical appreciation of human behavior in the workplace including the nature of
employee behavior; the extent to which the work environment contributes to the physical and
emotional wellbeing of employees; effective leadership; group functioning and performance.
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LW394 Corporate & Commercial Law
Spring Only
3 Credits – Level 3
On completion of this module, students should be able to:



Appreciate and critically assess the significant role that corporate law has to play in the operation
of a commercial environment
Evaluate the legal constraints imposed upon commercial transactions, and the obligations
imposed upon the operation of commercial environments from a financial, employment,
intellectual property and IT perspective
Comprehend the role and advantages of commercial arbitration in resolving certain types of
disputes
IS396 Information Management
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:




Understand and evaluate strategic applications of information systems and technology.
Explain the strategic planning process for information and evaluate approaches to the formulation
of information strategy.
Demonstrate a critical appreciation of the major issues that arise in the context of managing the
information function, and informed insights into the wider dimensions of an information
management policy.
Critically evaluate a range of information issues and recommend strategically viable solutions in a
variety of business contexts.
AC392 Management Accounting
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:




Understand and apply the principles and concepts of management accounting.
Demonstrate application of management accounting techniques as an aid to management in
planning, control and decision making.
Understand the management accountant’s role in performance evaluation
Critically evaluate developments in management accounting and their use in the modern
business world.
MK3910 Services Marketing
Spring & Fall
3 Credits – Level 3
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On completion of this module students will be able to:
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
Explain and describe historic, current and innovative services marketing theories and concepts
used by marketing professionals.
Demonstrate comprehensive understanding of the role of services marketing in the Irish S.M.E.
sector.
Exercise appropriate judgment in selecting modern service quality models for the development of
a service organization’s competitive advantage, targeting several customer segments.
Conceptualize and critically evaluate the service experience and confidently apply services
marketing concepts and frameworks to formulate winning solutions.
Develop a framework for the development and implementation of services marketing
programmes, which will meet the needs and wants of consumers and organizations.
Critically assess ways of measuring, monitoring, evaluating and controlling service quality.
Demonstrate advanced presentation skills required in appropriate sales and marketing contexts.
LW393 Employee Relations & the Law
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:

The aim of this module is to provide students with an understanding of the fields of employee and
industrial relations, and to facilitate an appreciation and understanding of the contexts and
practices operational in both fields.
BM395 Training & Development
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Display a clear understanding of the strategic importance of training and HRD
Demonstrate understanding of how training and HRD are aligned to the overall HRM process
Evaluate how training and development are aligned to the business strategy of organizations
Design interventions, using a systematic training cycle.
Practically apply the techniques required in the design development and evaluation of systematic
training.
BM397 Leisure & Recreation Management
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:

Evaluate the role of management within the context of the leisure and recreation industry.
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
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Demonstrate detailed knowledge of current leisure and recreation concepts and techniques
relevant to the management of leisure and recreation facilities.
Display advanced analytical and critical thinking skills in appropriate leisure and recreation
contexts
Express a holistic comprehension of the multi-disciplinary nature of leisure and recreation
management
Demonstrate problem-solving skills, including synthesis and evaluation in the fields of leisure and
recreation
BM396 Issues in Leisure & Recreation
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Analyze and evaluate contemporary issues in leisure and recreation.
Effectively utilize relevant knowledge, documentation and resources for problem solving.
Display professional attributes that reflect employability within in the leisure and recreation
management profession with the ability to embrace professional issues as a citizen and
professional advocate
Demonstrate the ability to integrate theory and practice in the analysis of professional practice
protocols
Analyze, synthesize, and objectively critique the chosen field of study and professional practice
Demonstrate an understanding of ethical issues associated with professional practice in the field
of leisure and recreation
Show mastery of principles and procedures related to operation and care of resources, areas and
facilities
AC397 Auditing
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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
Understand the regulatory and ethical framework of auditing and analyze the pressures and
influences under which an auditor is required to give a reasoned opinion.
Develop a knowledge of practical audit applications and techniques including the use of computer
assisted auditing techniques, such that students will be able to deal with audit risk, audit
judgment, audit evidence, accounting systems and related internal controls.
Learn about all aspects of the audit approach including dealing with and utilizing the internal audit
function of an audit client.
Explore the issues involved in formulating the audit opinion.
Assess the role of external audit, evaluate its current contribution to society and consider the
future direction of the audit.
AC391 Financial Reporting
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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
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Competence in the preparation and presentation of financial statements at an advanced level in
accordance with generally accepted accounting practice and current professional and legal
requirements.
Ability to analyze and interpret financial statements and recognize their limitations.
Ability to critically appraise accounting practice with particular reference to capital maintenance
theory and asset valuation
Awareness of the international dimension to financial accounting and the associated variances in
accounting practices
AC396 Taxation Systems
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Critically assess the development of the Irish Taxation System and its contribution to the
economy.
Calculate liability under the major business and personal Tax Heads and advise the tax payer
accordingly.
Display an understanding of the interaction of the various taxes and the fundamental basis for tax
planning.
AC393 Finance II
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Understand and apply the theories of portfolio construction and diversification to practice.
Demonstrate understanding of the mechanisms and operation of internationally traded financial
products.
Interpret and analyze the financial variables which drive share price movements.
Critically appraise mergers and takeovers in order to ascertain “true costs” and gains in the
process.
Display a detailed understanding of investment appraisal techniques.
Critically review the application of CAPM and Arbitrage Theory in the assessment of capital
structure.
AC394 Investor Research & Analysis
Fall & Spring
3 Credits – Level 3
On completion of this module students will be able to:
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
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Identify and critically evaluate the different types of securities.
Display the detailed analytical skills essential to analyzing each type of financial security.
Examine and assess European and US security market regulation.
Evaluate and explain the key challenges in managing securities.
Design and implement a methodology for conducting research and analysis on investment
securities.
Display a detailed practical knowledge of the futures and options markets.
AC395 Treasury & Risk management
Fall & Spring
3 Credits – Level 3
On completion of this module students will be able to:
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Demonstrate detailed knowledge of the techniques to manage interest rate, weather, credit,
operational, commodity and foreign exchange exposures and their application to practical
situations
Demonstrate detailed understanding of the role and operation of cash management within
Treasury management.
Evaluate and comment critically on current trends within the treasury function and on
developments within a broader context of economic and financial affairs.
Display strong understanding of risk measurement techniques and their applications in the
context of risk management.
Demonstrate the skills required to assess and value currency and interest rate swaps
AC399 Derivative Theory & Practice
Fall & Spring
3 Credits – Level 3
On completion of this module students will be able to:
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Display detailed knowledge of each type of financial derivative
Be conversant with the means of trading in derivatives markets
Calculate and construct trading strategies involving derivatives
Appreciate the risks and rewards offered by derivatives
MK397 International Marketing
Spring & Fall
3 Credits – Level 3
On completion of this module students will be able to:

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
Critically evaluate the motives and barriers to internationalisation.
Be cognisant of what globalization means to business managers and thereby its impact on
international business practices.
Display analytical skills, which are critical pre-requisites to the decision makers’ ability to make
valuable decisions in the global business environment.
Comprehend the role of the global business environment in the development of an international
marketing strategy.
Appreciate the wide variance in national cultures, social structures, languages and corporate
cultures and the impact these have on international business negotiations.
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
Demonstrate understanding of the value of effective marketing strategies and how they might be
developed in the context of the global business environment
MK3920 Consumer Analysis
Spring & Fall
3 Credits – Level 3
On completion of this module students will be able to:

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Clearly understand the role of consumer analysis in business.
Explain the theoretical nature behind each of the concepts within consumer analysis.
Analyze consumers’ decision-making processes and their implications within marketing.
Identify and apply the individual psychological influences that impact on our purchase decisions
and their further implication for strategic development.
Comprehend the influence that sociological factors may have on our behavior.
Discuss the empirical findings in the area of consumer behavior research and practice.
MK398 Events Operations
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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
Demonstrate how the constituent elements of staging an event relate to each other
Apply various techniques and mechanisms to manage effective event operations
Co-ordinate the logistical effort required to ensure the successful procurement of supplies and
people on site, through effective leadership
Integrate the skills learned in the Events Planning module to effectively execute Event Operations
MK390 Services Event Marketing
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Conceptualize and critically evaluate the service experience in event management situations and
to confidently apply services marketing concepts and frameworks to formulate winning solutions
in the event marketing industry.
Develop a framework for the development and implementation of services marketing
programmes, which will meet the needs and wants of consumers and organizations.
Critically assess ways of measuring, monitoring, evaluating and controlling service quality in
event management.
Become more sensitive to key issues in building and managing customer relationships in event
service industries and to appreciate the value of loyal customers.
MK399 Event Risk Management
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Explain the central role of risk management in event management and administration
Understand the various rules and regulations governing events
Identify the necessary contracts and legal obligations for events and their components
Recognize the onus of responsibility of the event manager through the construction of risk
management and contingency plans
Develop and Manage risk management procedures
IS395 Network & Communications Management
Fall Only
3 Credits – Level
On completion of this module students will be able to:




Understand and evaluate the main issues in network construction and performance.
Design, configure and manage network topologies such as LANs, WLANs & WANs using devices
such as switched, routers, etc.
Critically evaluate the fundamental Communication Concepts
Recommend strategically viable network architectures in a variety of business contexts.
IS398 Database & Web Application Development
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:
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Identify and evaluate the role of database applications in business organizations.
Examine the most commonly used methods and techniques for database design and
development.
Critically analyze data storage and management requirements and issues and to devise
appropriate database solutions.
Demonstrate significant practical skills in database design and development.
IS397 Advanced Programming for Business
Fall Only
3 Credits – Level 3
On completion of this module students will be able to:

Use effective programming techniques to construct business applications.
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

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
Demonstrate an understanding of, and the ability to use, common data structures, such as arrays
and linked lists.
Show a high-level understanding of Object-Oriented methods.
Construct applications using at least two distinct programming languages.
Test and debug an application effectively.
LW391 Company Law
Fall Only
3 Credits – Level 3
On completion of this module, students should be able to:
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

Appreciate and critically assess the significant role that Company Law has to play in the business
environment.
Differentiate between the various business forms – and assess the relative advantages and
disadvantages of one form over another.
Comprehend the duties imposed upon company officers and the sanctions available for noncompliance.
Analyze the financial structure of companies.
Critically assess the various methods of company dissolution, as well as corporate liability in
relation to defunct companies.
Evaluate the strengths and weaknesses of the present system of corporate governance and
make recommendations for change.
LW392 Commercial Law
Fall Only
3 Credits – Level 3
On completion of this module, students should be able to:
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Appreciate and critically assess the significant role that Commercial Law has to play in the
business environment in relation to Employment Law, Intellectual Property Law and EU
Competition Law.
Comprehend the legal vocabulary sufficient to describe the process of making contracts and the
legal consequences of performance or breach.
Understanding the characteristic grammar used in contractual documents such as a bill of lading
and a bill of exchange.
Be cognisant of the formal and legal register and possess an ability to express contractual terms
in an appropriate style in the field of credit and security.
EBSCH001 Introduction to Chinese Language & Culture
Spring & Fall
3 Credits – Level 1
This module is designed for beginners in Chinese language, starting with pronunciation and guiding
students in grasping essential Chinese vocabulary and the skills of simple conversations. The cultural
context in which the language is used is also included. This will o provide students with a basic
introduction to the Chinese language and culture in such a way as to facilitate intercultural communication
in the future when they have contact with Chinese people. This will also will introduce students to the
fundamental philosophies of Confucius and Chinese folk customs/traditions and help them learn the
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basics of the Chinese language. Including: the Chinese Romanization phonetic system - Pinyin and the
Chinese Radical (bushou) components.
EBSSPA Spanish
Spring & Fall
3 Credits – Level 1
In this module, students are helped to evaluate, monitor and take charge of their individual progress in
acquiring and improving their Spanish language skills especially as it relates to its use in the global
business environment. . A number of background topics (geography and climate, education, culture and
society) form the unifying themes which integrate the four language skills of listening, speaking, reading
and writing.
EBSMC001 Marketing Communications
Spring & Fall
3 Credits – Level 1
An intensive study and application of, integrated marketing communications strategy in the context of the
sales and selling and the international business environment which will familiarise students with
contemporary issues in developing marketing communications strategy and enable students to apply
marketing communications theory to an actual industry example. This will equip learners with the skills
and knowledge to exercise judgement in identifying the most appropriate combination of marketing
communication tools to address specific challenges in company contexts.
EBSTM001 Tourism Marketing
Spring & Fall
3 Credits – Level 1
The subject of strategic tourism marketing will provide learning, knowledge and exposure to practical
applications at an intellectual level appropriate for a Level 6 course. The module will bridge the gap
between the theoretical processes and actual marketing practice in the Irish context. The aim of this
module is to provide students with a balance of concepts, principles and processes drawn from the study
of contemporary tourism marketing. The module aims to develop competent, adaptable and independent
marketing oriented junior level employees capable of providing support for marketing direction in the
tourism industry: tourism centres, tour operators, travel companies and agents, tourist attractions and the
general tourism and hospitality sector.
EBSSM003 Sales & Selling
Spring & Fall
3 Credits – Level 1
This module aims to develop an understanding of management thinking on best practice in sales and of
contemporary trends influencing selling and sales management whilst also broadening student
understanding of the role of sales. The course develops critical skills in analysing sales issues and sales
situations and develops an understanding of the steps in preparing and implementing sales plans, and of
developing individual customer relationships.
EBSEP001 Event Planning & Operations
Spring
3 Credits – Level 1
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This module presents a template for planning and executing special events in a professional manner. It
takes the students through every aspect of the organisation and planning of a successful event whether it
is a product launch, sales meeting, corporate hospitality or gala fund-raiser.
EBSMG001 Management
Spring & Fall
3 Credits – Level 1
The module introduces the student to a range of studies which are useful in understanding people in the
workplace. It examines the concept of management within the global business environment and through
the appraisal of business cases, a variety of approaches are considered. This module encourages
students to synthesize knowledge and experience gained in other modules by considering competing
perspectives on the nature of management. It encourages them to reflect upon the contribution that they
might make as individuals to the management process, and to explore their own skills as potential
managers, within the context of their peer group. The module touches practical, moral and ethical
dimensions of the management role.
EBSFN002 Business Accounting
Spring & Fall
3 Credits – Level 1
Business Accounting will give a broad overview of the underlying components of financial accounting that
pertain to a modern business. It will focus on the accounting system and the preparation and
interpretation of financial accounting statements. It will enhance students' knowledge of financial
accounting and analysis by introducing them to another European system. Further it will expand the
students' understanding in the areas of sourcing finance and international finance.
EBSMB003Multinational Business: Theory & Practice
Spring & Fall
3 Credits – Level 1
This module provides an economic, political and legal underpinning to the study of International Trade
with a strong focus on the operations of multi-nationals. It will provide individuals with an understanding of
the organisations they may work for in administering international business across legal and national
boundaries.
EBSSE001 Economic and Social Aspects of Irish Society
Spring & Fall
3 Credits – Level 1
This module will provide the context for study of business operations in Ireland, this interpretative module
explores key economic, social and political milestones in which an international student can assimilate
previous learning with new learning in their chosen discipline.
BM196 Communications & Personal Development
Spring
3 Credits – Level 1
An appreciation of the importance of effective communication and business skills and their significance
within a commercial environment through the identification of personal learning strengths and preferred
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learning styles will form an underpinning to this module. Organisational communication approaches will
be founded and evidenced through key communication documents that support operations, training, sales
and the recruitment process from both an organisational and personal perspective.
BM194 Business Organisation
Spring
3 Credits – Level 1
An examination of the role and basic application of financial accounting, management accounting and
financial management principles, methodologies and techniques in business entities will be provided to
contextualise different organisational structures and cultures. A focus on efficiency and effectiveness
across the functional areas of business is a key concept to be investigated. Enterprise and
entrepreneurship will be a forward-looking emphasis.
QT191 Business Maths & Research Techniques
Spring
3 Credits – Level 1
This skills-based module will provide students with data analysis tools and skills relevant business
situations. This will involve the concepts involved and the mathematical problem solving skills required in
the research process. Also, the application of key mathematical techniques to support business decisions
is a core objective in preparing learners for the work-place.
EC191 Economics
Spring
3 Credits – Level 1
The policies that the government pursues in attempt to address the changing economic conditions will be
examined through identification with key macro and micro economic terms used in an examination of the
economy. An understanding of the economic factors that govern the financial decisions firms’ business
make through historical and comparative analysis will provide a firm grounding for the appreciation of the
traditional role that economics has played in studies of business and related areas.
MK191Introduction to Marketing
Spring
3 Credits – Level 1
An investigation into how the basic principles of marketing are applied in a variety of diverse cultural,
political, legal, and economic environments is conducted which will lead to an appreciation of how
marketing is related to other organisational activities and the influence of marketing on the consumer.
Real life scenarios will bring alive the marketing function and marketing implementation so that the laws
and regulatory agencies that impact decision-making in the areas of product, pricing, promotion, and
channels of distribution are fully accounted for. Further this course seeks to accommodate an
understanding of the nature and role of marketing and the practical application of legal rules and
regulations governing and restricting marketing practitioners. This evidenced through examination and
production of a marketing plan.
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IS193 Information & Communications Technology
Spring
3 Credits – Level 1
By demonstrating an appreciation of the use and role of business information systems in the modern
business environment students will understand the different steps and activities involved in the
development of a business information system and critically evaluate the issues, which arise in this
context. This will involve an evaluation of alternative approaches to a system development project and
identify the most appropriate approach for different situations resulting in the design and building of a
database / spreadsheet / for business purposes and utilizing project management and modeling tools to
plan, schedule, model and control such activity.
BM391 Business Strategy
Spring
3 Credits – Level 3
The principal aims of which are to:



develop students’ understanding of the importance of strategy to the success of organisations
equip students to evaluate and review relevant theories, concepts, frameworks, models, planning
systems, policies, practices and key issues in the field of strategic management, and
develop the diagnostic and analytical skills of students in the formulation, and application, of strategy
in a wide variety of organisational contexts.
BM392 Human Resource Management
Spring
3 Credits – Level 3
This explores the theory and practice of Human Resource Management in a contemporary setting. The
principal topics comprise Strategic HRM, HR Planning, Training & Development, Motivation and
Engagement, Leadership and Culture. The module is delivered using traditional lectures, case studies,
assigned readings and guest presenters.
LW394 Corporate & Commercial Law
Spring Only
3 Credits – Level 3
This module is in effect a company law module reviewing the concept of a company as a corporate form,
and evaluating how this business form is regulated from the perspective of formation, finance, officers,
internal regulation and conclusion. There is a strong focus on corporate governance throughout and how
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to ensure compliance. A review of current developments in the area will also be central to ensuring a
practical understanding of this field.
MK3910 Services Marketing
Spring
3 Credits – Level 3
The module offers an alternative view to the traditional marketing focus on the marketing of products by
recognising that services have a distinctive nature and therefore require a distinctive form of
marketing. The traditional marketing mix, the 4P’s, is expanded to take into consideration an additional
4P’s consisting of the people (employees), the process, the physical environment and productivity which
are imperative to successful service delivery. The module will develop in students an in-depth
understanding of the unique nature of service organisations and equip them with the knowledge and skills
for managing and implementing marketing approaches in the service sector.
MK397 International Marketing
Spring
3 Credits – Level 3
This course provides an insight into what companies need to face when motivated to market
internationally. International marketing theories and practices will be presented in the form of lecture or
case studies. International competitiveness, taxonomies of cultures, entry strategies and issues of
adaptation vs. standardization will be covered. Students will also be encouraged to work on an
international marketing group project.
MK3920 Consumer Analysis
Spring
3 Credits – Level 3
Consumer analysis is a module that endeavors to provide students with a robust understanding of the
theoretical perspectives and models driving contemporary global consumption and to facilitate the
application of these perspectives to market place examples and cases. The module provides an analysis
of consumer motivations, perceptions, attitudes and personality and combines these with topics relating
to consumer culture, family influence and peer recommendation. The module challenges students to think
in a critical fashion and ultimately develop the ability to apply buyer behavior theory into practice.
MK696 Strategic Marketing Analysis
Spring
3 Credits – Level 3
This module is intended to provide an introduction to the development and implementation of marketing
strategy. We will be basing our approach on the twin concepts of ‘value-based marketing’ and ‘marketdriven strategy’. These two concepts underpin the current practices of leading organisations, who are
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increasingly adapting their businesses to the overriding objective of identifying customer value
requirements and configuring their business models to ensure its consistent delivery.
Similarly, our course will focus on value creation and how organisations can identify it, codify it in
segment matched value propositions, and manage their value chains to deliver that value better than
rivals. This, in effect, becomes a search for competitive advantage and involves seeking to ‘migrate’ value
from existing products and business models to new ones as consumer value requirements evolve.
MK692 Services Marketing
Spring
3 Credits – Level 3
To develop a holistic understanding of marketing in all contexts and to develop an appreciation of the
unique nature of services and the particular strategic and tactical marketing challenges in managing
service organisations. This module is also equipped to provide the student with the knowledge and skills for
managing and implementing marketing approaches in the service sector with particular attention to the
enhanced mix for services marketing and quality within the service industry.
MK6910 Contemporary Issues in Marketing
Spring
3 Credits – Level 3
This module aims to provide students with an in-depth knowledge of innovative marketing practice in the
21st century. This course develops critical appreciation of technological and experiential innovations within
a dynamic contemporary marketing environment. This module is made up of three key topic areas: Ethics
in marketing, Entrepreneurial marketing and Innovative marketing.
BM698 Managing Organisational Learning & Change
Spring
3 Credits – Level 3
This module aims to enable students to develop the knowledge and skills required to influence the
management of organisational learning and in particular to contribute to the effective utilization of learning
and knowledge management in order to achieve organisational objectives.
BM6910 Strategic Implications of HRM
Spring
3 Credits – Level 3
The module, Strategic Implications of HRM, provides a conceptual framework for the critical appraisal of
HRM theory and practice and demonstrates how effective HRM derives from and contributes to corporate
strategy The courses evaluate the importance of HRM in the competitive advantage of the company. It
appraises the strategic implications of managing people in different organisation and cultural contexts.
Overall it demonstrates the benefits of strategic integration of HRM policies and practice with organisation
strategy and culture.
BM6934 Performance Management
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Spring
3 Credits – Level 3
The module provides a conceptual framework for effective performance management in an international
context. It contains the knowledge and skills required to develop performance management strategy,
policy and practice and to integrate performance management strategy with other HR strategies and
organisational goals.
BM6913 International Business & Trade
Spring
3 Credits – Level 3
This module aims to equip students with a range of skills to evaluate and develop international business
strategies. It merges the disciplines of finance, marketing and operations management to form a platform
for the establishment of strategic plans within an international organisation.
Participants are introduced to the analysis of an organisation’s operations function including the factors
influencing its processes and service concepts; to the use of appropriate models to examine the validity of
its marketing strategy and the effect of current macro environmental factors and to the analysis of
financial performance together with the role of finance within the organisation.
BM6915 Strategic Management
Spring
3 Credits – Level 3
Strategic Management is essentially concerned with developing the internal capabilities of organisations
to ensure they are able to prosper in the face of changing environmental conditions especially in light of
the changes that have taken place in recent years. On the recent past globalisation has been the issue of
most strategic concern. Today the most pressing issue, arising in part out of this very globalisation, is the
worldwide recession
These changing conditions are the result of many different factors including changing technologies,
customer needs, regulatory changes and competitive challenges. For more and more sectors and
industries, the environment is increasingly global either in terms of markets served or performance
expectations (i.e. learning from best practice).
BM6924 Project Management Planning & Control
Spring
3 Credits – Level 3
In this age of rapid change, organisations must prepare their project managers to lead and deliver
projects successfully, on time and within budget regardless of the type of industry, project type, scope or
location. This module, Project Management Planning & Control, will allow participants to maximise their
personal development while participating in and exploring the most up to date project management topics
led by practicing practitioners, ensuring the best quality learning experience.
AC692 International Financial Institutions & Markets
Spring
3 Credits – Level 3
This module is presented in a very contemporary and topical way, taking as its focal point the global
financial crisis, and through this lens identifying issues and faults in the functioning of financial institutions
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and markets worldwide. Extensive use is made of current reports and video footage, prompting in-class
discussion and debate. The key topics are the causes of the crisis, the solutions being tried, the future of
the Eurozone, regulation and corporate governance. Students present two topical pieces of work [50%
weighting] and there is an end of Semester exam [50%].
MK691 Integrated Marketing Communications
Spring
3 Credits – Level 3
This module aims to provide students with knowledge of IMC, its component parts, the need for
integration and the methods to employ these for optimum benefits. This module contains both tactical
(operational) and strategic aspects of marketing communications. It uses conceptual and theoretical ideas
and frameworks and combines these with practical applications of marketing communications. This
approach requires students to apply theory to practice. It requires students to develop an understanding
about why marketing communications work in the way they do and it helps students to develop a more
robust understanding of the subject.
IS698 Innovation & IT Management
Spring
3 Credits – Level 3
Coupled with an appreciation of management general, this module develops an understanding of the
nature of Information Technology (IT) industries and users of Information Systems (IS), particularly from a
strategic business perspective. It teaches a formal approach to the importance of business and IS
strategy, technical and economic change, Research, Development and innovation (RDIL). The student
will develop critical skills in strategic business analysis, Information Systems design and development.
LM695 Strategic Information Management
Spring
3 Credits – Level 3
This module examines management issues for information services and explores the concepts of business
planning, customer relations, library management and other management issues as they pertain to an
information services environment. The module covers the following issues:
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Understanding the key concepts of managing information and information services
Environmental and organizational analysis for library & information services
Assessing the importance of information and knowledge as a strategic resource
The importance of marketing and promoting information services
Appraisal of service effectiveness and appropriate performance measures for improvement of
service quality
The importance of effective HR strategy in meeting organizational objectives
The impact of new technologies and innovations on service delivery
LM696 Network Resource Management
Spring
3 Credits – Level 3
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This module enables students to strategically control and manage networked information resources in a
modern organisation. Students will employ theoretical and practical management techniques. The objective
of this module is to manage and measure the performance of network information resources in modern
organisations.
LM694 Records Management & Information
Spring
3 Credits – Level 3
The module is about developing a strategic understanding of the importance of the successful management
of an organisaions’s records. It will look at storage methods, the importance of the classification of records,
legislative components related to information rights.
LM697 information Architecture
Spring
3 Credits – Level 3
Information Architecture is designed to explore the concepts and technical aspects of managing
information in digital information environments. Principles of Information Architecture (IA) can be applied
to several systems such as digital libraries, content management systems (CMS) and ecommerce, etc.
This module aims to provide an in-depth understanding of applying IA in organisational contexts and to
demonstrate the knowledge of technical approaches related to IA. It provides an opportunity to enable
students to create, maintain and apply metadata and controlled vocabularies in a complex range of
electronic information management scenarios.
BM6941 Information Systems & Project Management
Spring
3 Credits – Level 3
This module will give students a strategic management perspective in the field of IS/IT and Project
Management. To this end the aims of the module are to give the students a strong practical and
theoretical underpinning in the field of Information Systems and Project Management. It is specifically
designed to help students to further develop their understanding of project management and the many
potential complex IS/IT management issues facing them in their future role as part of a senior
management team within a large organisation. It is intended to deal with many newer and growing issues
that will face managers in the future, such as the Greening of IT and the legislative frameworks
surrounding green computing within the European Union and further afield. It will also ensure that
complex information becomes available to enhance organisational decision making. The Project
Management skills developed within this module are transferable to any project and students will be
equipped to act as competent project managers. The assessment within this module is group
assessment which was judged by the programme team to best suit the subject material and mimic
workplace conditions. Provision has been made in the design of the assessment to capture individual
effort so that poor performance by any team member will be addressed.
BM6942 Human Capital Management & Development
Spring
3 Credits – Level 3
After defining the terminology, the traditional and more innovative approaches to Human Capital
Development and Human Resource Planning (HRP), the course addresses the contemporary variants
with a strong focus on a managerial approach to Human Resource Development. Topics such as
Management development, the learning organisation, Performance management systems, mentoring and
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coaching provide the learner with an insight and practical knowledge of the links between HRP and
Human Resource Management. The ‘learning environment’ is a central issue in Human Resource
Management in the 21st century. It is seen as the key to maintain employability in an era when jobs for life
are gone. It enables organisations to sustain their edge as global competition increases. The course
therefore helps the learner to design formal programmes as well as understand the importance of ongoing spontaneous learning, transferring new competencies from learning situations to everyday work.
IS6919 Developing Content for the Cloud
Spring
3 Credits – Level 3
Students will gain a comprehensive insight into the application of cloud-based technologies to real
organisational needs. They will develop critical skills in analysing and evaluating the use of cloud
applications in business and subsequently developing business solution-based applications. There is
emphasis on content management and the associated design and development of software applications
that can be deployed on the cloud to create strategic value and competitive advantage for the
organisation. The activities involved in migration of content to the cloud and its on-going management
are addressed and appraised.
BM4910 Management & Strategy
Spring
3 Credits – Level 3
This module helps to foster in students a greater awareness of key managerial skills and abilities. Some
objectives involve applying strategic business models to real and simulated business scenarios.
A stronger link has been drawn between the importance of strategy in gaining competitive advantage and
the importance of innovation and entrepreneurship.
BM4913 Innovation Management
Spring
3 Credits – Level 3
This module affords students with an excellent opportunity to gain knowledge of current thinking and best
practice within the key area of innovation and research & development. Innovation is now viewed as a
core competence that all organisations must master. Innovation Management is a core competence with
many organisations grappling with the need to commercialise research and development and innovate
new products and services within ever shortening time frames and resource constraints.
AC699 Risk Management
Spring
3 Credits – Level 3
Risk in any business is costly. This statement is agreed by businessmen and professionals, particularly
those facing inherent risk in their professional lives. Minimizing the cost of risk to an optimum level helps
to increase the value of a firm. This module is designed to introduce and discuss various risk
management concepts, tools, and techniques in global context. Using integrated approaches, this course
will emphasize on the discussion of design and implementation of risk management practices in financial
institutions.
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AC697 Financial Statement Analysis
Spring
3 Credits – Level 3
The aim of this module is to develop an understanding of the key components of Financial Statements
and the impact of accounting policies, measurements and estimations. Students will learn to use key
financial analysis techniques (such as ratio analysis, vertical and horizontal analysis, corporate failure
prediction models and shareholder value analysis) and to critically appraise the merits of the financial
analysis.
AC6910 Theory and Practice of Options
Spring
3 Credits – Level 3
A derivative is a security whose value depends on another asset. Derivative market is more liquid and
volatile than the stock and bond market globally. It is very important for both the academics and
practitioners alike to not only diligently comprehend the objective of the contract but also use the optimal
pricing mechanism for the contract that they are dealing with. After witnessing the global financial
meltdown in last three years, we all are very well aware of the perils and disastrous outcome of mispricing
these contracts. This module is designed to give a detailed knowledge of different types of derivative
contracts and also discuss the implementation of pricing mechanisms with respect to these contracts.
Disclaimer: Dublin Business School reserves the right to alter or withdraw any of the modules, programs or courses described in this
document. Whilst every effort has been made to ensure the information contained in this document is correct, the College is not
liable for any errors or omissions.
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