QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL OF THE
UNDERGRADUATE MARKETING PROGRAM
The Cloudcroft State University (CSU) Marketing Department makes a continuous effort to improve the quality of educational services. As part of that continuous improvement effort, current students are surveyed about their educational experience. Thus, your answers will help to improve the educational experience of future students.
Unless instructed otherwise, please circle the number next to your answer. Remember, there are no right or wrong answers; also, your answers are completely confidential.
Q1 : How strongly do you agree or disagree with each of the following statements? Use the following six-point scale to answer, where:
1=strongly disagree 4=somewhat agree,
2=somewhat disagree,
3=neither agree nor disagree,
5=strongly agree, and
9=no opinion.
(CIRCLE ONE NUMBER FOR EACH STATEMENT)
In general, the marketing faculty at CSU were . . .
Strongly
Disagree
Neither
Somewhat Agree
Disagree nor
Disagree
Somewhat Strongly
Agree Agree
No
Opinion
Knowledgeable about current marketing theory
Knowledgeable about current marketing practice
Able to relate relevant personal experiences
Interesting lecturers
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
9
9
9
9
Able to make class relevant to my future
1
Innovative
Caring
1
1
Professional
Helpful
Approachable
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
9
9
9
9
9
9

Q 2.
Given below is a list of general skills and qualifications for success. In your opinion, how important is each skill/qualification in helping someone in a marketing position to perform his or her job? Use the following seven-point scale to answer, where:
1= n ot at a ll i mportant [NAI], 5= i mportant [I] ,
2= n ot s o i mportant [NSI] , 6= v ery i mportant [VI] , and
3= n either i mportant nor n ot important [NIN] , 7= e xtremely i mportant [EI].
4= s omewhat i mportant [SI] ,
(CIRCLE ONE NUMBER FOR EACH SKILL/QUALIFICATION)
Skills/Qualifications
Oral communication skills
NAI
1
NSI
2
NIN
3
SI
4
I
5
VI
6
EI
7
Written communication skills
Nonverbal communication skills
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Foreign language skills
Small group skills
Negotiation skills
Networking skills
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
7
Etiquette skills
Problem solving skills
Critical thinking skills
Qualitative thinking skills
Decision making skills
Leadership skills
Planning skills
Organizing skills
Time management skills
Analytical skills
Information gathering skills
Quantitative skills
Computer skills
Marketing skills
Manufacturing/production skills
Cross-functional competence
Cross-cultural competence
Ability to articulate goals
Ability to work well with others
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
6
6
6
6
6
6
7
7
7
7
7
7
6
6
6
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
7
7
7
7
7

Skills/Qualifications
Acceptable appearance
Ambitious
Assertive
Creative
Entrepreneurially-oriented
Enthusiastic/motivated
Has realistic expectations
Has related work experience
Internationally-oriented
Intuitive
Highly ethical
Listens well
Loyal
Mature
Member of professional group
Outgoing
Patient
Poised
Punctual
Recognizes own limitations
Self confident
Self disciplined
Strong personal initiative
Strong work ethic
Tolerant of ambiguity
Willing to relocate
Willing to take risks
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
NAI NSI NIN SI I
1 2 3 4 5
1 2 3 4 5
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
6
6
6
6
6
VI EI
6 7
6 7
7
7
7
7
7
7
7
7
7
7
7
7
7
6
6
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
7
7
7
7

Q3 : In your opinion, how worthwhile are the following marketing courses in helping you to prepare for your planned career? Use the following six-point scale to answer, where:
1=worthless, 4=somewhat worthwhile,
2=almost worthless, 5=very worthwhile, and
3=slightly worthwhile, 9=did not take the course.
(CIRCLE ONE NUMBER FOR EACH COURSE)
MKTG Course Title Worthless
Almost
Worthless
Slightly
Worthwhile
Somewhat
Worthwhile
Very
Worthwhile
Didn't
Take
303
310
Principles of
Marketing
Marketing
Research
1
1
2
2
3
3
4
4
5
5
9
9
311
Consumer
Behavior
1
312 Personal Selling 1
2
2
3
3
4
4
5
5
9
9
313
314
317
319
324
Retail
Management
Advertising
Strategy
International
Marketing
Marketing
Management
1
1
1
1
Product & Price
Management
1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
9
9
9
9
9
360
361
450
453
455
456
459
Sports
Marketing
Social
Marketing
Distribution
Management
Sales
Management
Services
Marketing
Direct
Marketing
Promotion
Management
1
1
1
1
1
1
1
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
5
5
5
5
5
5
5
9
9
9
9
9
9
9

MKTG Course Title
460
461
Worthless
Almost
Worthless
Slightly
Worthwhile
Somewhat
Worthwhile
Very
Worthwhile
Didn't
Take
Internet
Marketing
1
Seminar in
Entrepreneurship
1
2
2
3
3
4
4
5
5
9
9
489
Strategy and
Policy
1 2 3 4 5 9
490 Selected Topics 1
498
Independent
Study
1
2
2
3
3
4
4
5
5
9
9
Q4a : On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparation, how well has the marketing program at CSU prepared you for your planned career? (CIRCLE ONE NUMBER)
No Prep......1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep
Q4b: How well has your overall education at CSU prepared you for your planned career?
(CIRCLE ONE NUMBER)
No Prep......1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep
Q5a : On a scale of 1 to 10, where 1 means totally dissatisfied, and 10 means totally satisfied, how satisfied are you with the marketing program at CSU? (CIRCLE ONE NUMBER)
Totally Dissatisfied....1....2....3....4....5....6....7....8....9....10....Totally Satisfied
Q5b: How satisfied are you with your overall education at CSU? (CIRCLE ONE NUMBER)
Totally Dissatisfied....1....2....3....4....5....6....7....8....9....10....Totally Satisfied

Q6a : In your opinion, how important to you are each of the following aspects of academic life at CSU? Use the following seven-point scale to answer, where:
1= n ot at a ll i mportant [NAI], 5= i mportant [I] ,
2= n ot s o i mportant [NSI] ,
3= n either i mportant nor n ot important [NIN] ,
6=
7= v e ery
4= s omewhat i mportant [SI] ,
(CIRCLE ONE NUMBER FOR EACH SKILL/QUALIFICATION).
i mportant xtremely i
[VI] , and mportant [EI].
ASPECT OF ACADEMIC LIFE
Amount of work required in most marketing classes
NAI
1
NSI
2
NIN
3
SI
4
I
5
VI
6
EI
7
Marketing teachers' expectations about amount students should study
1 2 3 4 5 6 7
Amount of study time needed to get a passing grade in most marketing course
1 2 3 4 5 6 7
Relation of grades you received in most marketing classes to quality and effort of your work
What you learned in most marketing classes relative to time spent on these classes
1
Fairness of most marketing teachers in assigning grades 1 2 3 4 5 6 7
Difficulty of most marketing courses 1 2 3 4 5 6 7
1
2
2
3
3
4
4
5
5
6
6
7
7
1 2 3 4 5 6 7 Pressure to study for most marketing courses
Chance in most marketing courses to do well if you work hard
Personal growth goals fulfilled by most marketing courses
Chance to explore important ideas in most marketing classes
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
6
6
6
7
7
7
Ability to choose your own pattern of intellectual development
Chance in most marketing courses to develop your abilities
Chance to take the courses you wanted to take
1
1
2
2
3
3
4
4
5
5
6
6
7
7
1 2 3 4 5 6 7
Sequence of business courses
Prerequisites for a marketing major
Appropriateness of degree requirements
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
6
6
6
7
7
7
Career-related activities and clubs you could join 1 2 3 4 5 6 7
Interest that marketing department advisors took in your progress
1 2 3 4 5 6 7

ASPECT OF ACADEMIC LIFE
Ability of advisors to help you to develop your course plan
Amount of personal attention you received from most marketing teachers
Most marketing teachers' concern for your needs and interests
Way most marketing teachers talked to you when you asked for help
NAI
1
1
1
1
NSI
2
2
2
2
NIN
3
3
3
3
SI
4
4
4
4
I
5
5
5
5
VI
6
6
6
6
EI
7
7
7
7
Willingness of most marketing teachers to talk with you outside of class
1 2 3 4 5 6 7
Chance to know marketing teachers
Classroom facilities
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Availability of quiet places to study
Amount and availability of library facilities
Cleanliness of most facilities you could use
Concern for your comfort outside of classes
Chance to know other students outside of classes
Amount of study time needed to get a passing grade in most marketing course
Relation of grades you received in most marketing classes to quality and effort of your work
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
Chance to work on group projects in marketing classes 1 2 3 4 5 6 7
Chance in most marketing classes to participate in discussions
1 2 3 4 5 6 7
Q6b : How satisfied are you with each of the following aspects of academic life at CSU? Use the following seven-point scale to answer, where:
1= v ery d issatisfied [VD] , 5= s lightly s atisfied [SS] ,
2=s o mewhat d issatisfied [OD]
3= s lightly d issatisfied [SD] ,
4= n either s atisfied nor d issatisfied [NSD] ,
(CIRCLE ONE NUMBER FOR EACH ASPECT)
6=s
7= v o mewhat ery s s atisfied atisfied [VS] .
[OS] , and
ASPECT OF ACADEMIC LIFE VD OD SD NSD SS OS VS
Amount of work required in most marketing classes 1 2 3 4 5 6 7
Marketing teachers' expectations about amount students should study
1 2 3 4 5 6 7
1
1
2
2
3
3
4
4
5
5
6
6
7
7

ASPECT OF ACADEMIC LIFE VD OD SD NSD SS OS VS
Fairness of most marketing teachers in assigning grades 1 2 3 4 5 6 7
Difficulty of most marketing courses 1 2 3 4 5 6 7
What you learned in most marketing classes relative to time spent on these classes
Pressure to study for most marketing courses
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Chance in most marketing courses to do well if you work hard
Personal growth goals fulfilled by most marketing courses
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Chance to explore important ideas in most marketing classes
Ability to choose your own pattern of intellectual development
Chance in most marketing courses to develop your abilities
Chance to take courses you wanted to take
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
6
6
6
7
7
7
Sequence of business courses
Prerequisites for a marketing major
Appropriateness of degree requirements
Career-related activities and clubs you could join
1 2 3 4 5 6 7
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
7
Interest that marketing department advisors took in your progress
1 2 3 4 5 6 7
Ability of advisors to help you develop your course plan 1 2 3 4 5 6 7
Amount of personal attention you received from most marketing teachers
1 2 3 4 5 6 7
Most marketing teachers' concern for your needs and interests
Way most marketing teachers talked to you when you asked for help
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Willingness of most marketing teachers to talk with you outside of class
1 2 3 4 5 6 7
Chance to know marketing teachers
Classroom facilities
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Availability of quiet places to study
Amount and availability of library facilities
Cleanliness of most facilities you could use
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7

ASPECT OF ACADEMIC LIFE
Concern for your comfort outside of classes
Chance to know other students outside of classes
VD OD SD NSD SS OS VS
1 2 3 4 5 6 7
1 2 3 4 5 6 7
Chance to work on group projects in marketing classes 1 2 3 4 5 6 7
Chance in most marketing classes to participate in discussions
1 2 3 4 5 6 7
Q7a : In your opinion, how well did your marketing courses prepare you to perform the following computing tasks? Use the following seven-point scale to answer, where:
1= v ery u nprepared [VU] , 5= s lightly p repared [SP] ,
2=s o mewhat u nprepared [OU] ,
3= s lightly u nprepared [SU] ,
6=s
7= v o mewhat ery p p repared repared [VP] .
[OP] , and
4= n either p repared nor u nprepared [NPU] ,
(CIRCLE ONE NUMBER FOR EACH TASK)
Computing Task VU OU SU NPU SP OP VP
Use Word Processor
Use MAC Operating System
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Use Windows Operating System
Use Social Media
Use Mainframe/Mini Computer
Search Internet, WWW, etc.
Use Computer Generated Graphics
Use Computer Spreadsheets
Communicate On-Line with Other
Computer Users (e.g., e-mail)
Files Retrieved from/Sent to Remote
Computers
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
Integrated Use of Word Processor,
Database, Spreadsheet, and Graphics,
Software
Make Database Queries
Use Computer Generated "What If"
Scenarios
Computer-Assisted Decision Making
Computer-Assisted Statistical Analysis
Programming
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
6
6
6
6
6
6
7
7
7
7
7
7

Q7b : In your opinion, how well did your general business courses prepare you to perform the following computing tasks? Use the same seven-point scale.
1= v ery u nprepared [VU] , 5= s lightly p repared [SP] ,
2=s o mewhat u nprepared [OU] ,
3= s lightly u nprepared [SU] ,
6=s
7= v o mewhat ery p p repared repared [VP] .
[OP] , and
4= n either p repared nor u nprepared [NPU] ,
(CIRCLE ONE NUMBER FOR EACH TASK)
Computing Task
Use Word Processor
Use MAC Operating System
VU
1
1
OU
2
2
SU
3
3
NPU
4
4
SP
5
5
OP
6
6
VP
7
7
Use Windows Operating System
Use Social Media
Use Mainframe/Mini Computer
Search Internet, WWW, etc.
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
7
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Use Computer Generated Graphics
Use Computer Spreadsheets
Communicate On-Line with Other
Computer Users (e.g., e-mail)
Files Retrieved from/Sent to Remote
Computers
Integrated Use of Word Processor,
Database, Spreadsheet, and Graphics,
Software
Make Database Queries
Use Computer Generated "What If"
Scenarios
Computer-Assisted Decision Making
Computer-Assisted Statistical Analysis
Programming
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7

Q7c : In your opinion, how confident are you to perform the following computing tasks? Use the same seven-point scale, where:
1= v ery u nconfident [VU] , 5= s lightly c onfident [SC] ,
2=s o mewhat u nconfident [OU] ,
3= s lightly u nconfident [SU] ,
6=s
7= v o mewhat ery c c onfident onfident [VC] .
[OC] , and
4= n either c onfident nor u nconfident [NCU] ,
(CIRCLE ONE NUMBER FOR EACH TASK)
Computing Task
Use Word Processor
Use MAC Operating System
VU
1
1
OU
2
2
SU
3
3
NCU
4
4
SC
5
5
OC
6
6
VC
7
7
Use Windows Operating System
Use Social Media
Use Mainframe/Mini Computer
Search Internet, WWW, etc.
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
7
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Use Computer Generated Graphics
Use Computer Spreadsheets
Communicate On-Line with Other
Computer Users (e.g., e-mail)
Files Retrieved from/Sent to Remote
Computers
Integrated Use of Word Processor,
Database, Spreadsheet, and Graphics,
Software
Make Database Queries
Use Computer Generated "What If"
Scenarios
Computer-Assisted Decision Making
Computer-Assisted Statistical Analysis
Programming
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7

Q7d : In your opinion, how important for your career is your ability to perform the following computing tasks? Use the following seven-point scale, where:
1= n ot at a ll i mportant [NAI], 5= i mportant [I] ,
2= n ot s o i mportant [NSI] , 6= v ery i mportant [VI] , and
3= n either i mportant nor n ot important [NIN] , 7= e xtremely i mportant [EI].
4= s omewhat i mportant [SI] ,
(CIRCLE ONE NUMBER FOR EACH TASK)
Computing Task
Use Word Processor
Use MAC Operating System
NAI
1
1
NSI
2
2
NIN
3
3
SI
4
4
I
5
5
VI
6
6
EI
7
7
Use Windows Operating System
Use Social Media
Use Mainframe/Mini Computer
Search Internet, WWW, etc.
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
7
2
2
3
3
4
4
5
5
6
6
7
7
Use Computer Generated Graphics
Use Computer Spreadsheets
1
1
Communicate On-Line with Other Computer
1
Users (e.g., e-mail)
Files Retrieved from/Sent to Remote
Computers
1
Integrated Use of Word Processor, Database,
1
Spreadsheet, and Graphics, Software
1 Make Database Queries
Use Computer Generated "What If"
Scenarios
Computer-Assisted Decision Making
1
1
Computer-Assisted Statistical Analysis
Programming
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7

Finally, we would like to ask you a few personal questions. We will use these questions to group your answers with those of similar people. Your answers are anonymous and confidential.
Q8 : In what year will you receive your undergraduate degree? (WRITE YOUR ANSWER
HERE.) ____________
Q9 : What is your major? (CIRCLE ONE NUMBER)
General Marketing….. [1] PTM………………. [3]
PGM………………… [2] Other……………… [4]
Q10 : What is your current overall Grade Point Average at Cloudcroft State
University? (WRITE YOUR ANSWER HERE.) _______________
Q11 : From your junior year onward, would you describe yourself more as a full-time student or a part-time student? (CIRCLE ONE NUMBER)
Full-time student……. [1]
Part-time student……. [2]
Q12 : On average, how many credits did you carry during a typical semester? (CIRCLE ONE
NUMBER)
0 to 3……………….... [1] 13 to 15………………… [5]
4 to 6………………… [2]
7 to 9………………… [3]
16 to 18………………… [6]
19 or more……………… [7]
10 to 12……………… [4]
Q13 : In a typical week, how much out-of-class time did you spend on course work? (CIRCLE
ONE NUMBER)
Less than 5…………… [1] 21 to 25………………… [5]
5 to 10………………... [2]
11 to 15………………. [3]
26 to 30………………… [6]
30 or more……………… [7]
16 to 20………………. [4]
Q14 : In what year were you born? (WRITE YOUR ANSWER HERE.) ______________

Q15 : What is your ethnic background? (CIRCLE ONE NUMBER)
Asian………………….. [1] White……………………. [4]
Black………………….. [2]
Hispanic………………. [3]
Other…………………….. [5]
Do not wish to answer…... [6]
Q16 : What is your gender? (CIRCLE ONE NUMBER)
Male………………….. [1]
Female………………... [2]
Additional Comments:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
We, the faculty of the Department of Marketing at CSU, truly appreciate the time and effort that you spent in completing this questionnaire. Thank you for your cooperation.