Gary Neumann, Project Manager
Community Prevention Institute
Adapted from: Implementation of
Community Partnerships:
Lessons Learned / An EMT Report authored by Joel Phillips and J.
Fred Springer, Ph.D.

 Comprehensive Services Coordination
Fragmentation, gaps and redundancies in service delivery
 Citizen Mobilization
Community activism that emphasizes voluntary cooperation
 Community Linkage
Build vertical linkages between formal and informal organizations in the community
 Coalition of Coalitions
Central organization linking independent and separate partnerships. Providing leadership, advocacy on public issues involving ATOD and technical assistance and training

Advantages/Disadvantages
Coordinator Led
Team (school based)
• Coordinator
• Teacher
• Students
Community Partner
• Coordinator
• Teachers
• Students
• Community
Advantages
• Control
• Buy-In
• Understand school environment
• Spread work
• Understand school environment
• Youth participation
• Spread work
(delegate)
• Task completion more likely
• Ownership Spread
Disadvantages
• More Work!
• More Work!
• More Work!
• Logistics, getting team together
• Competing Time
Commitment
• Organizational logistics

 If organizations are expected to be key contributors, their leaders need to be involved
 Grassroots activists and community citizens must have prominent leadership positions that pursue citizen mobilization strategy

V
 What is one thing that would have to change in order for this dream to become reality?
 What key things would be present to bring this about?

•Share your visions and ideas for change
•Discuss Common Themes
•Discuss Common Issues
•Record Common Visions
•Essential “Whys” and “Whats”

 Communities free of alcohol-related problems
 Healthy children
 Safe streets, safe neighborhoods
 Every house a home
 Education for all
 Peace on earth

M
ISSION (the “what” and “why”)
 What will be done to move closer to the community vision
 Why it will be done
 How it will be done

Why you do what you do; the organization's reason for being, its purpose.
Says what, in the end, you want to be remembered for.
-The Drucker Foundation

 Clear
 Concise
 Outcome oriented
 Robust
 Inclusive

From Vision to Mission
 Gather Essential Why Answers:
– Why does your group exist?
 Gather Essential What Answers
– Pay attention to phrases that describe your activities and rationale
 Select one statement that best describes what the group should undertake
– Use essential What phrases to help you begin

Draft Mission Statement
 Do we have the phrases that can be formed to serve as a draft mission statement?

Draft Mission Statement Format
The mission of our initiative (or organization etc.) is :
(The essential why goes here)
Through (or by):
(The essential what goes here)





“To reduce alcohol and other drug use by youth through collaboration, education and policy change.”
"To promote child health and development through a comprehensive family and community initiative."
"To create a thriving community through development of jobs, education, housing, and cultural pride.
"To develop a safe and healthy neighborhood through collaborative planning, community action, policy advocacy and enforcement."

O
BJECTIVES



Specific measurable results that help reach goals of a community initiative
Tied to data that clearly identifies issues or problems to address
Process & Outcome

Use SMART + C criteria to set objectives:
– S pecific
– M easurable
– A chievable
– R elevant
– T imed
– C hallenging

Objectives
Tell how much of what you hope to accomplish and by when

Objectives Should Include
 Baseline and benchmark measures that will demonstrate the success of your initiative over time
 Behavioral changes you hope to see if your initiative is successful
 Population-level changes you hope to see if your initiative is successful

Examples
 By 2007, increase the percentage of alcohol beverage servers at on-sale establishments who refuse sales to obviously intoxicated patrons from 25% to 75%.
 By 2007, reduce by 35% the number of police calls for service at licensed on-sale establishments.

S
TRATEGIES



What will be done to achieve objectives
Researchbased “best practices”
Comprehensive – Individual & Environmental
 Programs, policies and /or practices that need to be modified in some way

Strategies – Approaches May Include







Providing Information
Enhancing skills
Modifying barriers, access, and opportunities
Enhancing services and supports
Changing incentives and disincentives
Change the physical design of the environment
Modifying policies and broader systems that affect the issue

Strategies Should:





Be consistent with vision, mission & objectives
Be appropriate for the resources and opportunities available
Anticipate resistance and barriers and how they can be minimized
Reach the population / community or focus
Involve those who can contribute

Examples
 Conduct regular RBS training to owners, managers and servers at on-sale establishments (provide information, enhance skills, modify policies, etc)
 Conduct regular compliance checks / enforcement operations to assess changes in server behavior. (Change incentives and disincentives, etc).

A
CTION PLAN
 What will be done
 How much
 By whom
 By when
 Resources needed
 Results expected

Action Plan - Example
WHAT WHEN
Conduct monthly RBS training sessions for owners, managers and servers of onsale alcohol businesses
7/1/2005 –
9/30/2005
3 rd Monday each month,
11 am – 1 pm
BY WHOM
City
Partnership
Coalition trainers &
Law
Enforcement representative
RESOURCES
NEEDED
RESULTS
EXPECTED
Trainers, training room, informational materials, etc
Process
Measures:
# of sessions;
# of attendees; etc
Outcome
Measures:
Changes in server behavior;
Reductions in alcohol-related problems; etc

Next Steps
 Implementing the Plan
 Evaluation