A pattern of organization designed to motivate
and persuade an audience to take action
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A pattern of organization designed to
persuade!!
Sequence – The 5 steps occur in a
sequence.
 For motivational reasons you must
follow the correct order.
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FIVE STEPS
 Step number one: Attention step
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◦ Just like any well-developed speech
intro finding a strategy to get your
audience’s attention is the first step
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Step number two: NEED step
◦ Show the problem:
◦ Answer the question: Why is change
needed?
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Third Step: SATISFACTION
◦ Describe and explain your solution(s)
◦ Provide evidence to support your
position
◦ Show your audience how your belief
system and/or the solutions you
recommend will satisfy the
need/solve the problem
◦ Fourth Step: VISUALIZATION
◦ Describe the benefits of adopting your position to
the audience – use both logical and emotional
appeals to convince your of the positive benefits
◦ Or develop the consequences of not adopting
your position, belief, or proposal
◦ Or share both benefits and consequences
◦ Paint a word picture of the world for the benefits,
consequences or both. In adopting your solution
 Fifth
step – This step is often an
excellent segue into the
conclusion!
 CALL FOR ACTION
Rally the troops
Use specific language choices to
ask your audience to committ!
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Introduction:
Get our attention –ATTENTION STEP – STEP
ONE
State your position
Show significance
Show relevance to your audience
State credibility
PREVIEW YOUR MAIN IDEAS
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BODY – label the parts of a speech outline
MAIN IDEAS I. Need step
– Problem – Write in
complete sentences
Ask how many main ideas are needed to develop
this step?
II.
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USE COMPLETE SENTENCES
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III. Show how your belief, proposal or action
satisfies the need. What is your solution(s)?
How many main ideas do you need to develop
this step?
Visualization step:
 III. What are the consequences of not
adopting your belief, position, action?
 What are the benefits?
 Use both logical and emotional
appeals
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IV. Call for adoption now! Use specific
language to motivate your audience to ACT
NOW!
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Cite at least three sources as you speak
Develop speech and formal complete
sentence outline using supporting details
MLA works cited
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Claim and reasons developed to support
While often addressing the opposition
Problem – causes – solution
Motivated Sequence