MUSLIM WORLD TRADE HOUSE The establishment of the proposed Islamic Ummah Village or Muslim World Trade House may serve as a forum for informative and educative advertisement. In my earlier work entitled "The Making of Islamic Economic Society (1984)" it was pointed out that while informative advertising intended for educating the customers is consistent with the Islamic principle of beneficence, aggressive advertisements intended to manipulate the demand for the product is clearly against the spirit of Islam, for, it involves wastage of resources and implies its mis-allocation. The fact is that the Islamic firm seeks to minimize the imperfection of market as far as practicable. All forms of economic exploitation including monopoly business is not allowed in Islam. As such artificial barriers to entry with a view to earn abnormal profit is also not permissible in Islam. It must however be mentioned that the firm's choice of objectives can be profoundly influenced by the amount of advertising expenditure. By assumption, unlike price reduction which may or may not increase total revenue, informative advertising tends to increase the total revenue. So the firm in an Islamic economy will be able to increase its sales up to a point of acceptable level of profit.'" ISLAMIC COMMON MARKET AND MONETARY UNIT It follows then that Hajj provides perpetual opportunity to exhibit the diverse new products of developing Muslim countries, provided an institutional arrangement is made to visit these exhibition centers before or after the pilgrimage. If the Hajj delegations comprise representatives of the members of Islamic Chambers of Commerce, this may lead to the development of jointventure projects and eventual formation of inter-regional Islamic Common Market. What is really needed is the imaginative leadership at the OIC level in co-operation with the Kingdom of Saudi Arabia. Apart from the prospects and possibilities of trade-co-operation, among the Islamic countries, the evolution and introduction of Islamic Dinar should be possible in the context of massive exchange of currencies of 20