MGT 499 - Strategic Management
Walter J. Ferrier, Ph.D.
Office: 455X
Tel: 257-9326
E-mail: wallyf@pop.uky.edu
Web: www.uky.edu/~wallyf
Comments from the Fortune 500
 Need
to change culture … need big picture view
 Keeping track of competitors / customers is
everyone’s job
 Cross-functional integration
– Strategy
– Problem-solving
– Decision-making
 Good
ideas get killed on their way bubbling up …
because they bubble straight up instead of
circulating around first. (same with information
flows)
Course Perspective:
A View from the Top
Top Management
Functional Management
• Marketing
• Production
• R&D
• Logistics
• Acct./Fin.
Value-adding
Activities
Medium-Term Benefits
Top Management
You
definition: Strategic Management -- The set of
commitments, decisions, and actions required to
achieve competitiveness.
Strategic Management: Course Content
 What
is it? What do CEOs do?
 Analysis of industries and competition
 Business-level strategy: How to compete
 Competitive dynamics: Head-to head rivalry
 Corporate-level strategy: Managing the portfolio
 Strategic management of the multinational firm
MGT 499 and Your Personality?
Need for
Stability
Management as
“art” or “craft”.
Management
as “science”.
Thrive on
Dynamism
Your Expectations
 What
–
–
–
–
–
do YOU want out of this course?
Useful frameworks
General knowledge
Ability to integrate
“Big picture” perspective
???
 What
motivates YOU?
Pedagogical Approach
 Real-world
business cases & current events
 Textbook readings
 Videos
 Written and oral case report
 Web-based strategy simulation
 Class discussions/participation
Grading
1.
2.
3.
4.
5.
6.
ITEM
WEIGHT
Capstone Simulation Score
Capstone Pre-Game Brief
Capstone Post-Game Brief
Case Reports (three)
Corp. Social Responsibility
Participation
10%
10%
10%
50%
10%
10%
Books and Readings
 Strategic
Thinking (De Kluyver)
 CAPSTONE™ Subscription (...details later)
 Johnny Print Case/Readings: Ryka, etc.
 Harvard Business School (HBS) Case Packet:
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IBP and Meat Industry
Cereal Industry
Airlines Industry in 1995
Starbucks
Apple in 1999
Red Hat - Linux

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Webvan
Pennzoil
Monsanto: Age of Biotech
Monsanto: March into Biotech
DNA Plant Technology
How to fight a price war
LISTSERV
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 Sending
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Internet Resources
 www.uky.edu/~wallyf
 cbs.marketwatch.com
 cnnfn.com
 www.nyt.com
 www.strategy-business.com
 others
Keys to Case Study
 Issues
and outlook: What’s the problem?
 Information: What’s relevant?
 Alternative solutions: What are the choices?
 Decision criteria: How to decide?
 Making the call: What is best solution?
 Action plan: Steps for implementation?
 Evaluation and impact: Will it work?
* See sample case on course website
Keys to Participation
How . . .







Identification of key issues
Significant analysis
Logical synthesis of
discussion points
Identification of new
alternatives
Suggestion of plan of
action
Identification of key
assumptions
Meaningful summary
When . . .





“Open” a case
Contribute to middle
Linkage with text
reading
Summary, synthesis,
resolution, or closure
LISTSERV
discussions
Evaluating Participation
Quality of
Comments
+
++
0
Frequency and
Volume of Comments
Strategic Management in the News
 Low
price leader / Price cutting
 Differentiated player / Unique product or
marketing approach
 Market pioneer / Innovator, first-mover / New
products, etc.
 M&A / Restructuring / Turnaround
 Alliances / Joint ventures
 New international markets / off shore production
 New plants / equipment / efficiency processes
Corporate Social Responsibility
Project/Briefing
 Influence
–
–
–
–
–
–
–
–
of socio-political factors on strategy
Genetic engineering-based industries/firms
Napster
Firestone
Pharmaceutical industry/firms
Gun manufacturing industry/firms
Microsoft vs. Netscape
Tobacco industry/firms
Mitsubishi