Twitter Content
Campaign: Shift into Winter
Campaign Dates: October 5 - December 18 2015
The following information can be used for your Twitter account or any other social media account that has limited
character use.
Audience:
General Public
1. Shift Into Winter (Use these messages Oct - December)
Text: #ShiftIntoWinter Use four matched winter tires with the Mtn Snowflake symbol. More tips at
ShiftIntoWinter.ca
(109)
Text: #WinterTires in #BC must be in good condition with a min tread depth of 3.5mm.
#ShiftIntoWinter
(95)
Text: Keep your friends and family safe from dangerous winter roads? Have the #ShiftIntoWinter road
safety talk. Visit ShiftIntoWinter.ca
(132)
Text: How do you prep for winter driving? Visit shiftintowinter.ca for tips to get you started.
#ShiftIntoWinter
(106)
Text: DYK: 4 matched winter tires and driving for the conditions are the best ways to stay safe on
winter roads. #ShiftIntoWinter
(123)
Text:
FunFact: Winter tires out-perform other tires when temps are below 7 C. #ShiftIntoWinter
(88)
Text: #WinterTires in #BC must be in good condition with a min tread depth of 3.5mm.
#ShiftIntoWinter
(95)
Text: #roadsafety is a great watercooler chat topic. Share safe driving tips with your co-workers. More
info at shiftintowinter.ca
(124)
Text. #ShiftIntoWinter Winterize your vehicle to keep you and your family safe. More winter driving tips
at ShiftIntoWinter.ca
(120)
Text: Is your car winter ready? Get battery, belts/hoses, cooling/heating and electrical/exhaust systems
checked by pros. #ShiftIntoWinter
(132)
Text: The number of deadly crashes jumps btwn Oct and Dec. Sometimes it’s someone we know.
#ShiftIntoWinter
(101)
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2.
Shifted Into Winter (Use these messages Dec – Feb)
Text: Safe trips are planned trips. Prepare yourself, your vehicle and drive for the conditions.
#ShiftIntoWinter
(106)
Text:
What is the purpose for your drive? Whether it’s for work or leisure #ShiftIntoWinter
(86)
Text:
Sometimes you are the other driver. Slow down and drive for the conditions. #ShifIntoWinter
(91)
Text:
It’s not an accident, it’s a crash. Slowing down could make all the difference. #ShiftIntoWinter
(97)
Text:
Using cruise control on snowy, icy or wet roads can result in loss of traction. #ShiftIntoWinter
(96)
Text: Don’t Know, Don’t Go. Check road and weather conditions before heading out. @DriveBC
#ShiftIntoWinter
(101)
Text: #ShiftIntoWinter Don’t Know, Don’t Go. Avoid driving when road and weather conditions are
bad. @DriveBC
(103)
Text: #ShiftIntoWinter Always check local road & weather conditions. Avoid driving if they’re bad. Visit
DriveBC.ca
(110)
Text: #ShiftIntoWinter Stay safe on the roads this winter. Avoid driving in bad weather. More tips at
ShiftIntoWinter.ca
(114)
Text: #ShiftIntoWinter Plan your trip. Stay to well-travelled routes and avoid any roads that may
become dangerous.
(110)
Text:
#ShiftIntoWinter Maintain a safe distance behind large trucks and road maintenance vehicles.
(92)
Text: #ShiftIntoWinter Slow down when driving in winter weather conditions. More tips at
ShiftIntoWinter.ca
(101)
Text: #ShiftIntoWinter If you have to drive in bad weather, allow extra time. More safety tips at
ShiftIntoWInter.ca
(110)
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3.
Shift Out of Winter (Feb - March)
Text: #ShiftIntoWinter Winter driving wind down – How did you and your vehicle handle the winter
road conditions? Review at ShiftIntoWinter.ca
(136)
Text: Shift Out of Winter – Get battery, belts/hoses, cooling/heating and electrical/exhaust systems
checked by pros. Visit ShiftIntoWinter.ca
(136)
Text: Shift Out of Winter - Visit ShiftIntoWinter.ca for tools you can use to review your driving skills
and vehicle performance. #ShiftIntoWinter
(140)
Text: Experience any winter driving hazards this year? Re-assess your driving practices. Visit
ShiftIntoWinter.ca for info #ShiftIntoWinter
(133)
Text: Winter Wind Down – Now is the time to prepare for next year - budget new winter tires, re-stock
emergency kit. Visit ShiftIntoWinter.ca
(135)
3
Twitter Content – Weather Specific Tweets
Campaign: Shift into Winter
Campaign Dates: October 5 - December 18 2015
The following information is weather specific and can be used for your Twitter account or any other
social media account that has limited character use.
Audience:
General Public
Fog:
Text: Check @DriveBC road conditions for fog before heading out. More tips at ShiftIntoWinter.ca
#ShiftIntoWinter
(107)
Text: Drivers turn your lights on and maintain a safe following distance when visibility is reduced by
fog. #ShiftIntoWinter
(118)
Text: Be seen from behind. Turn on your headlights to light up your taillights when driving in fog.
#ShiftIntoWinter
(110)
Text: In fog turn your headlights on to be seen by oncoming traffic and from behind. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
(127)
Text: Driving in fog? Slow down, watch for brake lights, be prepared to stop. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
(120)
Text: Don’t overdrive your headlight beams in fog. Drive at a speed that keeps you within your field of
vision. #ShiftIntoWinter
(122)
Text: Who knows what lurks in the fog? Slow down and turn your headlight on to see what’s ahead.
#ShiftIntoWinter
(107)
Text: Driving requires your full attention. Slow down and drive with care when visibility is reduced by
fog and rain. #ShiftIntoWinter
(128)
Rain:
Text: Check @DriveBC local road conditions for rain before heading out. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
Text:
(114)
Drivers turn your lights on when visibility is reduced in heavy rain. #ShiftIntoWinter
(86)
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Text: Rain + residual oil, dust or leaves on road surface makes conditions slick. Slow down and avoid
sudden breaking. #ShiftIntoWinter
(129)
Text: In heavy rain turn your headlights on. Be seen by oncoming traffic and vehicles behind you.
ShiftIntoWinter.ca #ShiftIntoWinter
(127)
Text: Driving in rain: Slow down, watch for brake lights ahead and be prepared to stop. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
(130)
Text: Avoid sudden steering changes and braking in heavy rain. You could lose traction. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
(130)
Text: Heavy rain can cause a vehicle to Hydroplane. To regain traction, ease off the gas and avoid
sudden braking. #ShiftintoWinter
(125)
Text: Driving requires your full attention. Slow down and drive with care when visibility is reduced by
rain or fog. #ShiftIntoWinter
(127)
Snow & Ice:
Text:
Driving requires full attention. Slow down and drive with care in snow & ice. #ShiftIntoWinter (94)
Text: Got your 4 matched winter tires on? Min 3.5mm tread depth? More info at ShiftIntoWinter.ca
#ShiftIntoWinter (Add image of winter tire symbol)
(105)
Text: Check @DriveBC local road conditions for snow before heading out. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
(114)
Text: Don’t know? Don’t Go. Change your schedule or appointments to give you more time. More tips
at ShiftIntoWinter.ca #ShiftIntoWinter
(130)
Text: Slow down driving in heavy snow. Watch for brake lights ahead and be prepared to stop. More
tips at ShiftIntoWinter.ca #ShiftIntoWinter
(135)
Text: When visibility is reduced in heavy snow turn your lights on and maintain a safe following
distance. #ShiftIntoWinter
(117)
Text: Plan your trip and stay to well-travelled routes to avoid roads that may become dangerous with
heavy snow and ice. #ShiftIntoWinter
(131)
Text: In heavy snow turn your headlights on. Be seen by oncoming traffic and vehicles behind you. Visit
ShiftIntoWinter.ca #ShiftIntoWinter
(133)
Text: Reminder: Clear snow and ice from windows, lights, mirrors, hood and roof before you drive.
Visit ShiftIntoWinter.ca #ShiftIntoWinter
(133)
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Text: Stuck in snow? Stay with your vehicle. Call your local towing company or 911 if it is an
emergency. #ShiftIntoWinter
(116)
Text: What’s in your winter roadside emergency kit? Tire chains, sandbags, shovel, warm clothes. More
tips at ShiftIntoWinter.ca #ShiftIntoWinter
(139)
Text: Bridges, overpasses and shaded roadways freeze sooner than other roadways in cold weather.
Slow Down and #ShiftIntoWinter
(122)
Text: #DrivingTip: In a skid, ease off the brake or accelerator. Look and steer smoothly in the direction
you want to go. #ShiftIntoWinter
(132)
Text: #DrivingTip: Avoid sudden braking and steering. You could lose traction and control. More tips at
ShiftIntoWinter.ca #ShiftIntoWinter
6
Twitter Content
Campaign: Shift into Winter
Campaign Dates: October 5 - December 18 2015
The following information can be used for your Twitter account or any other social media account that
has limited character use.
Audience: Employers and Supervisors
--------------------------------------------------------------------------------------------------------------------Tweets re: NEW Online Winter Driving Safety Course (Employers, Supervisors)
(Use this shortened URL when linking to the SIW Employer online course - http://ow.ly/RWJ1J)
Text: FREE Winter Driving Safety Course for employers or supervisors of workers who drive
http://ow.ly/RWJ1J #ShiftIntoWinter
(119)
Text: #ShiftIntoWinter Learn to plan, implement and monitor a winter driving safety program for your
workplace. Click here http://ow.ly/RWJ1J
(135)
Text: What’s covered in your workplace winter driving safety plan? #ShiftIntoWinter Learn more
http://ow.ly/RWJ1J
(107)
Text: #ShiftIntoWinter Occupational and commercial drivers face hazardous winter roads. Learn how
to keep your workers safe. http://ow.ly/RWJ1J
(137)
Text: MVIs can cost your company money. Free winter driving safety course helps develop a safety
plan for your workplace. http://ow.ly/RWJ1J
(134)
Text: #ShiftIntoWinter FREE online course helps you integrate winter driving safety into your overall
safety program. http://ow.ly/RWJ1J
(130)
Tweets for Employer Tool Kit ( Employers, Supervisors and Workers) (Use this shortened URL when linking to the SIW Employer Took Kit - http://ow.ly/S6TSb)
Text: #ShiftIntoWinter Employee safety your responsibility? Download Winter Driving Safety toolkit
and keep your drivers safe. http://ow.ly/S6TSb
(139)
Text: #ShiftIntoWinter Winter Driving Safety Toolkit. Resource for employers/supervisors of workers
who drive for work. http://ow.ly/S6TSb
(134)
Text: Winter Driving Safety Toolkit - A step-by-step guide to keep driving workers safe before, during
and after winter. http://ow.ly/S6TSb
(133)
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General Tweets for Employers, Supervisors and Workers
Shift Into Winter (Oct - December)
Text: Employers prepare your workers for winter driving. Implement safe driving procedures in the
workplace. #ShiftIntoWinter
(119)
Text: Do you drive for work? Prepared to drive in winter weather? Implement safe workplace driving
procedures. #ShiftIntoWinter
(121)
Text: Visit ShiftIntoWinter.ca for yearly winter driving planning calendar – Before, During, After winter
info. #ShiftIntoWinter
(105)
Text:
If you drive for work, report winter road hazards to your supervisor. #ShiftIntoWinter
(86)
Shift Out of Winter - Employers (Jan - March)
Text: Winter is over. Time to schedule post-winter fleet vehicle check-up. Workers who drive their own
vehicles for work should do same.
(130)
Text: #ShiftIntoWinter Winter wind-down. Now is the time to debrief with your workers. Review info
from workplace MVIs. Visit ShiftIntoWinter.ca
(138)
Text: Winter Driving Review: Re-assess risks and your safe work procedures based on this past season’s
experience. Visit ShiftIntoWinter.ca
(133)
Text: Winter is over. Plan, Budget and Prepare for next year! Visit ShiftIntoWinter.ca for helpful
resources. #ShiftIntoWinter
(120)
Text: Use an annual planning calendar to schedule winter prep and maintenance for your company’s
vehicles. Visit ShiftIntoWinter.ca
(125)
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