Fancy Bananas
Not many inexpensive desserts?
• Many people don’t find places that have
desserts. When they do but it is very
expensive.
Solution
Fancy Bananas
• My bananas are dipped in delicious chocolate.
Then they are covered with nuts to give it a
crunchy taste.
[Business Model]
Definition of One Unit
One frozen chocolate banana
Economics of One Unit
Selling Price
Cost of materials
Cost of labor
Other variable costs
Total COGS/ COSS
Contribution Margin
$2.50
$0.98
$0.00
$0.00
$0.98
$1.52
Monthly Break Even Units
$108.00
= 0.02
≈
2 units
$5472.00
[Market Analysis]
Market Statistics
Industry Name:
Food industry
Annual Industry Sales:
Description of Target Consumer
Demographics
Families or couples with
an average income.
Geographic's
Los Angles, or a county.
$110 billion dollars
Target Market Size
Total population of
targeted geographic area
117,119
Population of
target market
Psychographics
Parents of dual income
families that want their
kids to be healthy.
Buying Patterns
Families or couples that
would want to go out
together and do not
want to waste a lot of
money.
Less than
2%
Market size
(based on
survey)
53,000
[Promotion and Sales]
• Fancy Bananas will strive a few types of
promotional activities: Samples and websites.
• 1. [Website]: Provide information on the
combinations, when and where we will be
selling the bananas.
• 2. [Samples]: free samples will be handed out
to people who will like to try it.
[Competition]
• Direct Competition: Diana’s bananas, totally
bananas, Trader Joe's Gone Bananas
• Indirect Competition: Yogurt land, cheesecake
factory, basking robins.
[Qualifications]
• Alan Valle is fit to run Fancy Bananas because i
was in the academy of finance.
• I also have experience because I took an
economics class in entrepreneurship.
• Also because I have made frozen chocolate
bananas before.
[Sales Projections]
Total Units
2,700
Gross Revenue
$6,750
Net Profit
$1,078.65
[Startup Funds]
Item
Bananas
Why Needed
Small refrigerator
I need bananas to start the
business.
To make the bananas have the
flavor they are supposed to have.
So the customer will be clean and
also to hold the bananas.
So I can freeze the bananas.
[text]
[text]
[text]
[text]
Chocolate syrup
Napkins
Cost
$2.10
$9.00
$1.00
$230.00
Total Startup Expenditures
[
[value]
$241.00
Emergency Fund
Reserve for Fixed Expenses
[value]
[value]
Total Startup Investment
$241.00