BELL RINGER
 1 .) Please grab your notebooks from the back table.
 2.) Please grab a Language and Composition textbook from
the shelf.
 3.) Finish your vocabulary from last class period.
 4.) You will have to look some up online
 5.) At 11:30, I will stop you and collect your vocabulary
charts.
AUDIENCE
Know the
target at
which you
are aiming.
WHAT IS THE AUDIENCE REALLY?
 The audience is a group of people receiving or consuming a
rhetorician’s text.
 The way a writer approaches an audience depends on the
purpose of the writing and what the writer knows about their
audience.
 EXAMPLE:
 A speaker who depicts smokers in a negative way in order to
argue that smoking should not be allowed in public spaces
should realize that the audience is made up of non -smokers
AND smokers. This would be a poor judge of audience and
result in an unsuccessful argument.
MORE THAN ONE!
 Audience can be broken down further, into 3 types:
 1 .) The Intended or Ideal Audience : the audience that exists in
the rhetorician's mind when writing their argument.
 2.) The Invoked Audience: the audience that the rhetorician
consciously (or unconsciously) represents in the text. Writers
who directly address their audience as “you” are invoking a
very specific audience, and often, this is not the same as the
intended audience.
 3.) The Real Audience: the people who actually read the text,
who may or may not be the ones intended or invoked. For
example, your Facebook posts are intended for one audience,
but future-employers become part of the “real audience” for
them.
PRACTICE!
 In your journals, please do the following with the sequence of
images you are about to be shown:




1.) Write the number of the picture you are writing about
2.) Write in full sentences and as clean of handwriting as you can
3.)Identify who you think the intended (or target) audience is
4.) Give at lease 2 reasons to justify your thinking
*To help, think about everything. Color choice, word choice, who is in
the image, what age/gender/race/ethnicity are they? How are
people/objects represented in the image?
EXAMPLE:
The black and white photo of the girl would
appeal to an audience interested in
historical fiction.
The giant Newberry medal would appeal to
an young audience in grade school.
1
2
3
4
5
6
7
8