Dear Candidate
Thank you for your interest in this key role in the commercial services team at the
National Housing Federation.
The Federation represents 1,200 independent, not-for-profit housing
associations in England and is the voice of affordable housing. Our members
provide two and a half million affordable homes for more than five million people.
In an increasingly competitive and challenging environment, our work is critical to
ensuring that the work of housing associations can flourish.
The Commercial Services team plays a significant part in ensuring that the
Federation continues to provide the best possible service for its members by
operating as effectively as possible. By providing a range of conferences,
training, publications and business services, the commercial team generates
revenue to support other member services. Effective and timely marketing
ensure that these ventures are successful, and the marketing database coordinator’s role is essential part of this.
Overall responsibility for maintaining, manipulating and developing the marketing
database to support commercial campaigns and providing a point of data
support for the wider organisation are the staples of this role. As well as sound
technical knowledge, experience of data protection issues and putting together
market research reports to help the support the commercial team to operate
more strategically. You will also have the opportunity to develop your skills and
contribute to the wider activities of the directorate.
You do not need knowledge of social housing or Housing Associations but you
will identify with the work the Federation does and have a proactive, can-do
attitude.
This is a great opportunity to join an organisation that believes it is going places
and we need a strong commercial team to play our part in this by delivering
successful marketing support to generate revenue.
Thanks again for your interest in this position. Please contact the Human
Resources team on tel. 0207 067 1190 if you would like to discuss the role.
Whatever the outcome of your application we wish you every success for the
future.
Yours sincerely
Sara Morbey
Marketing Manager
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Role Profile
Job title:
Marketing Database Coordinator
Directorate:
Commercial Services
Development
Responsible to:
Marketing Manager
Grade:
5
–
Marketing
&
Business
Overall Purpose of the Post
To be responsible for maintaining, manipulating and developing the marketing
database. This will include selecting mailing lists for marketing campaigns,
manipulating data, making recommendations to improve marketing database
selections and targeting, and assisting in the overall strategy of developing the
marketing database. Knowledge of in-house database systems, data protection
issues and web analytics is required. The ability to utilise Access, SPSS and
email fulfilment systems is also key.
To be responsible for co-ordinating and delivering marketing research
campaigns to support the strategic marketing and sales direction for the
Commercial Services Directorate’s portfolio of products. This includes analysing
post event questionnaires and producing detailed marketing research reports
providing clear and well considered recommendations that help lead the
strategic direction of the team’s activity.
To remain abreast of developments within the marketing field and to support the
team in executing new activities.
Competencies
The Federation has a competence-based approach to its assessment of
performance and behaviour. The following are the specialist competencies for
this role; these are followed by the Federation’s values. We expect individuals to
demonstrate the specialist competencies and that they share the Federation’s
beliefs and values.
Specialist Competencies
Competence
Working with Others
Planning
Description
Works effectively with colleagues and customers within the
organisation and externally.
The ability to take a structured corporate approach to
organising work by agreeing both short and long term
goals, interim milestones and reviews. Plans and reviews
own work to meet goals.
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Gathering and
Interpreting Information
Influencing and
Negotiating
Relationship
Management
Results Focus
Business Awareness
Communication
Managing Tasks/Projects
Developing yourself
The ability to gather and interpret information and
documents as required
The ability to put forward arguments persuasively to gain
agreement from others.
The ability to form and maintain effective relationships both
internally and externally.
The ability to add value by achieving results in the best
way.
The ability to understand the Federations’ strategic goals
and relate them to own role.
The ability and willingness to give and receive clear concise
and open information in a manner that is relevant to
achieve understanding for all.
Manages tasks effectively.
The ability to identify development needs and opportunities
and the willingness to take action and improve your own
abilities.
Our values
Relevant
Assertive
Proud
Inclusive
Driven
we listen to our customers and deliver their needs
focussed on our aims and tenacious in pursuing
them
of housing associations and of the work we all do
working collaboratively to promote diversity and
opportunity for all
motivated, effective with imagination and integrity
In addition, we require you to demonstrate the following knowledge, skills
and abilities:
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Proven ability of managing and manipulating contact databases and an
understanding of how database structures work (writing database queries to
extract data will be a key part of this post)
Knowledge of database strategy – ability to improve our use of data and
database marketing.
Ability to use email fulfilment systems and web analytics, including
managing PPC campaigns
Able to use SPSS
Proficient in the use of MS Office (including Access), in-house database
systems and with proven ability to use Excel at an intermediate level
Able to manipulate and interpret data in order to present its meaning and
deliver valued recommendations
Proven ability in market research, producing market research reports and
questionnaires
Knowledge of data protection issues
Excellent organisational and time management skills
Ability to work accurately and pay attention to detail
The ability to turn statistical analysis into first rate market led intelligence and
to present this in a succinct and appropriate manner.
Education
A graduate with a qualification in research, business or marketing, or equivalent.
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TERMS AND CONDITIONS
Salary
£26,520 – 32,640 per annum
Contract
Permanent
Hours of Work
This role is a 35 hour week. Attendance at Federation conferences may be
required including possible overnight stays.
Probationary Period
This post is subject to a three-month probationary period.
Annual Leave
The holiday entitlement is 30 days, per annum, in addition to public holidays,
including three days paid holiday leave taken between Christmas Day and New
Year's Day inclusive.
Occupational Sick Pay
The entitlement to sick pay is service-related, starting with one month's full pay
during the first year of service and rising to six months full pay after 5 years
service.
Pension Scheme
We currently offer the following two pension schemes:
1. Membership of CARE (career averaged related earnings) scheme - this
is a defined benefit scheme. Contributions to this scheme are 10.1%
(employee) and 12.3% (employer).
2. Membership of a defined contribution pension scheme. Contribution rates
for both the employer and employee will be 3%.
To find out more about these schemes please visit the SHPS website, where
further details can be obtained:
http://www.thepensionstrust.org.uk/TPT/SHPS/Homepage.htm
Private Health Care
The Federation will pay for you to become a member of the Simply Health
scheme, allowing you to benefit from early diagnosis of medical conditions,
access to surgery and complementary medicine e.g. physiotherapy. You may
also opt to pay for your partner and/or children to become members too, and
take out dental and optical cover.
Child Care Vouchers
We offer a childcare voucher scheme to employees with childcare
responsibilities. This is a salary sacrifice scheme and is a tax efficient way of
paying for childcare.
Interest Free Loans
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We provide interest free loans to pay for annual season tickets for travel to and
from work. We also have a bicycle loan scheme for employees wishing to cycle
to work for all or part of their journey.
Place of Work
This role is based at the Federation’s London office at Lion Court, 25 Procter
Street, London WC1V 6NY. We have regional staff offices in Manchester and
Bristol.
Learning and Development
The National Housing Federation is looking for a candidate, with the
appropriate skills and experience to fulfil this role. In return we provide an
excellent working environment. The Federation has an organisational
development programme which provides individuals with training and support to
develop their skills. We also actively encourage individuals to participate in
corporate project groups and development centres. We support individuals to
undertake professional development and personal study, whilst encouraging a
culture that supports a work-life balance for its staff. Our aim is that our staff
should also be able to have fun at work.
Behavioural Standards
All staff must carry out the work of this post in line with Federation policies,
statutory requirements and responsibilities, corporate and professional standards
including the Federation’s competencies framework.
Equality and Diversity
The Federation is strongly committed to developing a positive organisational
culture which values people from all sections of the community and the
contribution each individual can make to our work.
Health and Safety
All staff at the National Housing Federation must give full support to its health
and safety policy. We seek from every member of staff active co-operation with
those responsible for the effective planning, organisation and monitoring of our
health and safety.
Please
visit
our
websites
at
http://www.housing.org.uk/
and
http://www.inbiz.org.uk/ for further information about the Federation, our
members and our work.
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