International Atomic Energy Agency
International Nuclear Information System (INIS)
INIS Web Analytics
13th Joint INIS/ETDE Technical Committee Meeting
20-21 October 2011, Vienna, Austria
Dmitri Mironov
INIS, Software Development and Support Group, Software Engineer
IAEA
International Atomic Energy Agency
What is Web Analytics?
“Web Analytics is:
• the analysis of qualitative and quantitative
data from your website and the competition,
• to drive a continual improvement of the
online experience that your customers have,
• which translates into your desired outcomes
(online and offline).”
Avinash Kaushik
“Web Analytics 2.0”
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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What Does Web Analytics Do?
It answers these questions:
•
•
•
•
Who is coming to our website and why?
How can we get more of these people?
What are they doing (trying to do)?
What is the gap between what they are doing and
the ideal?
• What are ways we can close the gaps?
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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What Does Web Analytics Do? (cont.)
It allows us to:
• Measure a variety of metrics: visits and new visits,
pageviews and time on page, bounce rate and
exits, etc.
• Study visitor, navigation, and traffic patterns
• Analyse site search pattern
• Determine if your site has reached success
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Our Tool
Analytics:
•
•
•
•
•
•
External to our servers
Offered free by Google
Excellent graphical representation of data
Highly customizable and rapidly evolving
Provides marketing-based analysis
Allows several tracking codes on the page
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13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Where Do We Use GA?
Google Analytics tracks three our sites:
• INIS Collection Search
• INIS website on iaea.org
• Members’ Area part of INIS website
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13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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How Do We Use Google Analytics?
Initial actions:
•
•
•
•
•
Configure Google Analytics profiles
Configure tracking code and tag pages
Analyse collected statistic
Fix issues on the site
Configure reporting features
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13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS Web Analytics
INIS WEBSITE
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS website: Visitors
Absolute Unique Visitors
Visits
Pageviews
IAEA
2011
10,899
21,123
60,229
March September
2,722
1,433
4,374
2,473
13,605
6,546
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS: Who is coming to our website?
Visits in 2011
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS: Who is coming to our website?
Visits in 2011
0
Austria
United States
Japan
Germany
India
Malaysia
France
Iran
Brazil
China
Russia
Italy
United Kingdom
Canada
South Korea
Argentina
Spain
Egypt
Australia
IAEA
500
1000
757
746
580
539
537
516
468
436
368
347
333
324
288
250
1500
1452
1274
1005
2000
1853
2500
3000
3500
2861
Switzerland
Morocco
Poland
Sudan
Bulgaria
Mexico
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS: Who is coming to our website?
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS website: What are visitors doing?
0
500
1000
/Members_area/
891
/Products_and_services/
889
/Events/
497
/Contacts/
/search/
/Products/
/index.html
/Site_index/
/Links/
/Database/
280
409
455
559
568
1265
1254
782
699
422
296
356
252
214
128
190
124
178
146
175
132
Pageviews
IAEA
2057
1091
662
/Publications/
2500
1571
1117
/
/Collection/
2000
1214
/About_us/
/Highlights/
1500
Unique Pageviews
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS Web Analytics
INIS COLLECTION SEARCH
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS Collection Search: Visitors
Absolute Unique Visitors
Visits
Pageviews
Downloads
IAEA
2011
April September
12,166 1,537
3,940
22,774 2,407
6,069
200,803 16,021
48,600
12,860 (since Apr) 1,504
3,484
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS Collection Search vs. IODB
GA
GSA
Web May
Server 2010
IODB
Dec
2010
May
2011
September
Unique Searches 14632 65829
Searches
45500 132382
78134 75326 151885
Downloads
3484
80000 29944 115657 56441
Visits
6069
23854 10796 10572 11258
October
Unique Searches 6455 55708
Searches
11090 119277
Downloads
1300
40600
Visits
2365
15550
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13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Using GA with INIS Collection Search
Specific ICS features:
•
•
•
•
•
Distributed application
Hosted on IAEA’s servers
Data centric
A few pages
Can be accessed directly from external site
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Using GA with INIS Collection Search
Points of interest:
•
•
•
•
Visitors
NCL Downloads
Search patterns
In-page behaviour
Actions:
• Track On-Site Search
• Configure Event Tracking
• Setup In-Page analytic
• Segmentation
• Provide no direct links to
crawlers and aggregators
• Track “off-line” requests
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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ICS: Did They Search?
Visits
Without search
With search
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13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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ICS: What Did Visitors Search For?
Keywords
reactor
nuclear
radiation
energy
water
electron
system
uranium
fuel
biological
plasma
power
waste
analysis
fukushima
chernobyl
IAEA
Queries
12126
10895
6784
4335
4213
4037
3881
3876
3545
3421
3189
3089
3088
2930
1667
1461
aquatic ecosystems
927
fukushima or fukusima
849
781
aquatic organisms
679
aqueous solutions
arab countries
551
global warming
446
nuclear insurance
436
arctic ocean
362
biological radiation
effects
355
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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ICS: Who is coming to search?
Visits with Total Unique
Searches
Search
Unique
Visitors
Visits
USA
829
996
333
698
Japan
604
1151
341
912
India
359
580
155
1277
Brazil
339
613
205
1175
France
298
657
247
1212
Austria
217
740
227
793
Canada
190
252
104
256
UK
179
236
70
190
Germany
171
204
56
124
Country
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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ICS: What are they doing on page?
IAEA
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Thank you!
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