MCOM 320

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Summer 2009
Val Johnson
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The process of gathering information,
evaluating it, and applying it to a question
or problem.
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Business Web Page / MCOM 320 Wiki
Background Information
Types and Credibility of Sources
Searching Tools
Databases
Citations / Documenting
RefWorks
Accessing Resources
Where to Get Help
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Business Page
◦ www.lib.byu.edu/business/
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MCOM 320 Wiki
◦ Access through Business Page
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Databases
Websites
Wikis
Blogs
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Judge on:
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Appearance
Length
Audience
Citations
Peer-Reviewed
Relevance
Authority
Perspective
Timeliness
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Books
Scholarly/Peer Reviewed Journals
Trade Journals
Popular Magazines
Newspapers
Websites
Wikis
Blogs
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Primary Sources: Contain raw, original,
uninterpreted, and unevaluated data
◦ Ex. diaries, interviews, letters, original documents, patents
photographs, proceedings of meetings or conferences, market
surveys, opinion polls, and works of literature
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Secondary Sources: Digest, analyze, evaluate, and
interpret the information contained within primary
sources. They tend to be argumentative. (This is
the type of information that you find in library
databases.)
◦ Ex. biographies, commentaries, dissertations, indexes, abstracts,
bibliographies, journal articles, and monographs
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Keywords or Subject Terms
◦ Background Research
◦ Experts in the Field
◦ Common and Technical Terminology
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Boolean Operators or Connectors
◦ AND
◦ OR
◦ NOT
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AND – Finds documents containing two or
more search terms
school
prayer
Example: school AND prayer
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OR – Finds documents that contain any one of
several search terms
college
university
Example: college OR university
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NOT – Excludes a search term
◦ Warning – using NOT may discard useful as well as useless information
television
cable
Example: television NOT cable
◦ Note: some databases require you to put an AND in front of
the NOT
 Example: television AND NOT cable
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Phrase Searching
◦ When searching for a phrase use quotation marks –
this will look for the words in the sequence that you
entered them instead of looking for them
individually
 Examples:
 “Dress for Success”
 “New Mexico”
 “No Child Left Behind”
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Truncation
◦ Expands your search by looking for variants of a
root keyword
◦*
◦ Example: teach* - finds teach, teaches, teacher,
teachers, teaching, teachable
◦ Be careful not to truncate too soon or you will get
back unrelated results (ex. env* - environment,
envelope, envy)
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Thesaurus or Subject Terms
◦ Terms used to index articles
◦ Use your original terms as well by using an OR
search
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Keywords
Boolean Searching
◦ AND
◦ OR
◦ NOT
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Phrase Searching
Truncation
◦*
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Thesaurus or Subject Terms
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Scholarly Journals
◦ ABI/Inform and Research Library (ProQuest)
◦ Business Source Premier (EBSCO)
◦ LexisNexis
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Trade and Industry Journals
◦ Business and Industry
◦ ABI/Inform (ProQuest)
◦ Business Source Premier (EBSCO)
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Newspapers and Magazines
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Factiva
LexisNexis
Newspapers (ProQuest)
Newspaper Source (EBSCO)
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Give credit to the people who created the
original work
To tell people how to find the original source
To comply with copyright law
Main Styles
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APA: psychology, education, and other social sciences.
MLA: literature, arts, and humanities.
AMA: medicine, health, and biological sciences.
Turabian: designed for college students to use with all subjects.
Chicago: used with all subjects in the "real world" by books, magazines,
newspapers, and other non-scholarly publications.
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Online citation guides
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APA
MLA
Chicago / Turabian
CSE
Harvard
Print citation guides
◦ Chicago / Turabian
◦ MLA
◦ APA
APA STYLE
References
Reingold, J. (2009). The new JOBLESS. Fortune, 159(3), 60.
MLA STYLE
Works Cited
Reingold, Jennifer. "The New JOBLESS." Fortune 159.3 (2009): 60.
CHICAGO STYLE
References
Reingold, Jennifer. 2009. The new JOBLESS. Fortune 159, (3) (Feb 16):
60.
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Bibliography Generator
Double check the bibliography
Access from the HBLL Web site
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Interlibrary Loan
◦ Articles
 Scanned
 24 – 48 hours
◦ Books
 Mailed to the library
 3 – 4 days up to 2 or 3 weeks
◦ Put Salt Lake Center in Notes box
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UALC Libraries
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U of U
Weber
USU
UVU
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Business Web Page and MCOM 320 Wiki
Background Information
Types & Credibility of Sources
Searching Tools
◦
◦
◦
◦
◦




Keywords
Connectors
Phrase searching
Truncation
Thesaurus / Subject Terms
Databases
Citations / Documenting
RefWorks
Accessing Resources
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One-on-One Research Help
◦ Monday & Friday
◦ Tuesday-Thursday
◦ Saturday
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Writing Lab (Room 311)
◦ Tuesday
◦ Wednesday
◦ Thursday
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8:00am – 7:30pm
8:00am – 10:00pm
8:00am – 1:00pm
4:00 – 7:00pm
4:00 – 6:00pm
3:00 – 6:00pm
Salt Lake Center Librarian
◦ amy.bernards@byu.edu
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