Planning Tips
Webinar Presentation
January 20, 2016
Webinar Agenda
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Goals & Call to action
Planning steps to get ready
Fundraising
Communication strategy
Planning Events
Resources
Special Opportunities
Organizers
RecycleMania, Inc.
Partners
Sponsors
Set Participation Goal(s)
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Influence general recycling behavior
Focus on target audience or area of campus
Build campus support for new Zero Waste plan
Launch new collection system
Raise profile & admin support for recycling / ZW
program
• Benchmark against other schools
• 3rd Party recognition (APUCC, etc)
• …. Beat rival schools!
Factors To Influence Goals
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Bandwidth of core team
Available resources
Stakeholder support
Align w/ broader recycling, ZW or sustainability goals
Complement partner goals
Align w/ institutional goals
What can you measure?
Internal dept. relationships
Call to Action
Set your challenge to publicize to audience
-Clear and specific, easy to communicate
-Make it achievable
-Highlight specific categories
-Choose your competitors
Make it positive & inclusive
Speak to values of audience
Stay on message
Call to Action
Examples:
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Top 20 nationally in Paper category
#1 in state, athletic conference, system
Most Improved category - % increase over 2015
Collect 10,000 lbs. of electronics
Increase avg. weekly lbs of food organics
collected by 15% between first & second half
• Beat XX school at GameDay Basketball
• Set Internal competition
Planning Steps
1. Define Target Area audience
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Where can have strong,
consistent visibility?
2. Assemble Team
3. Determine Resources
Fundraising
• Stage a fundraiser
• Leverage Department budgets
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Student govt
Res. life
Clubs office
Internal grants
• Sponsorship
o Vendors
o Local businesses
o Beverage pouring contract
• In-kind donations
Ex: Raffle items
On-Campus Partners
• Student government
• Res-Life – can communicate
through RA’s
• Sustainability/Recycling/Facil
ities
• Print shop
• Parking and transportation
• University/student Life
• Greek life
• Eco-clubs
Off-Campus Partners
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Pouring rights provider
Dining services provider
Local government
State recycling organizations
Hauler
Keep America Beautiful
Affiliate
Planning Steps
4. Plan Activities & Displays
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Internal competitions
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ReGames
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Public waste audit
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Mt. Trashmore display
Posters, Flyers, table tents •
Dorm Storm
Get Caught Green handed
Half time promotions
Social media challenge
Tabling
5. Schedule & number of activities
• Spread across 8 weeks
• Weekly themes
Campus Communications:
Traditional
• Student Newspaper
• Residence Life
• Department List-servs or
Newsletters
• Posters and Flyers
• Table Tents
Campus Communications:
Non-Traditional
• Bloggers
• Other department
social media accounts
• Chalk art
• On-campus
advertising “screens”
Communication Strategy
• Consult Communications/ PR office at the outset
• Set Key message(s) • Understand best medium to reach target
audience
• Objective: how to amplify, reinforce message
• Solicit media outlets in advance
• Shape activities to be communication friendly
o Include a hook for follow up stories
Key Messages
• Reinforce call to action
• Specific actions
• Give regular progress
updates toward goal(s)
• Let them know when goal
achieved
• Impact of their efforts –
connect their action to a
positive outcome
Planning Events & Campaigns
Using Social Media to get the word out
#NFRD2016
Tips for following up
Behavior Change Primer
Download guide from “Participate” web section
http://recyclemaniacs.org/participate/behaviorchange
“3 Myths of Behavior Change”
Jeni Cross, Sociology Prof. at Colorado State U
Myths:
1.Education will change behavior
2.Need to change attitude to change behavior
3.People know what motivates them to action
See TED Talk - You Tube video
Google “Three myths of Behavior Change” to view video
CURC webinar – Stream recording
http://curc3r.org/webinars - April 9, 2015
Web Resources: Participate
•Planning checklist
•Rules details
•Promo strategy
•Download logo, files
•Featured schools
•Campus profile pages
www.recyclemania.org
Case Study Archive
Featured School page, under Participate Section
http://recyclemaniacs.org/participate/featured-schools
•Today’s presentation slide
•Past presentations
Promotional Resources
•RecycleMania Store:
o Shirts, supplies & swag!
o Posters & banners
o Off the shelf or Customize
http://recyclemaniastore.com/
Go Mobile!
•Partnering with myActions
•Integrate Text interaction with activities
•Not part of separate competition
Get Social!
•Social Media activity planning
tip sheet
Stay tuned for details…
Student-Leader Guide
• New for 2016
• For student leaders and
groups
• Tips on how to get your
campus Involved
• Tips on how to support
campuses that is already
participating
Participating Schools
New Category: Most Improved
• Pilot for 2016
• Recognize schools with greatest % gain over 2015
• Based on Grand Champion results:
(recycling + organics / trash + recycling + organics)
• Open to returning schools
• Mid-point results in early March
• Final results at the end
Host an Electronics
Collection Event
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One-day drop-off event on your campus
CyclePoint manages collection logistics
You provide accessible site & local publicity
No cost to school
Interested? Contact helpline
Deadline: Friday, February 12
Notified if there is service match
Events in February
Rubbermaid Commercial Products
Recycling Solutions Vehicle
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Touring interested campuses in February & March
Schools on route will be contacted, opportunity to host
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Meet with campus leadership / facilities
Conduct waste audit on campus
Recommendations to increase recycling rates
Data Tracking Logistics
•Who has data?
•All sources for campus
•What form does it come in?
•Actual Weight
•Volume to weight
•How frequently can they provide it?
•Take advantage of Pre-season weeks
Helpline
Phone: (202) 417 7379
helpline@recyclemaniacs.org
Upcoming Webinars
Rules & Reporting February 4 1-2pm ET
*Repeat of January 7 program
Stream recording of past programs at:
recyclemania.org/participate/webinars