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The White Fish Equivalent of Salmon
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Sushi ,Sashimi $ 4 B year 10 chains
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A fish that suits Asian, and European
cuisine
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Aquaculture Species Production
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The worlds 3 premium white fish are
Halibut, Chilean sea bass, and sablefish
• The supply , has decreased by 75% or 200 million pounds over the last 25 years.
• The demand for high quality marine fish is increasing at the highest rate in history.
• The price has almost doubled in the last ten years.
• These three premium white fish sell for $8.00 to $10.00 a pound, twice that of farmed
salmon.
• Only sablefish is suited for aquaculture production. Chilean sea bass grow too slowly
and halibut requires too much pen space to be grown economically.
• SFC’s goal is to replace the 200 million
pounds of high end white fish lost from the
wild harvest with farmed sablefish, at the
cost of production of farmed salmon.
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75% Decline In Premium White Fish Harvest
140,000,000
120,000,000
100,000,000
80,000,000
Wild Sablefish
Halibut
60,000,000
40,000,000
20,000,000
0
Sea Bass
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Sablefish Characteristics
A. fimbria (Sablefish) high-value, luxury fish
• The
white flesh is highly regarded by seafood
connoisseurs for its beautiful snow-white fillets, rich
succulent flavour and flaky, velvety texture.
• High omega-3
baking, broiling, grilling, smoking and
frying.
• Large scale hatchery production has been achieved.
• Easy fish to grow in sea-pens.
• Low mortality rates.
• Indigenous to Alaska B.C, Washington, Oregon, California.
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Sablefish Canada Inc. Overview
• (SFC) has developed the technology and infrastructure to produce 1 M plus sablefish
from egg to plate at a market value of $30M
• Only company in the world that produces commercial scale sablefish.
• Hatchery 2M fish capacity
• 2 farm sites that are stocked with 456,000 sablefish.
• Technical expertise, brood stock
•
Marketing team
• Produced 1.3 million sablefish.
Sold $13 million farmed sablefish.
to Japan, North America, Europe
and Hong Kong.
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Commercialization
 Huge market over $1 billion annually.
 Profitable cost of production.
 Large scale hatchery production is proven.
 Low mortality rates because if innate robustness and hardiness.
 “Own the Species” because the barrier to entry is significant.
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Triple bottom line
• 1.) Economically sustainable profitable .
• 2.) Environmentally sustainability
-low mortality rates, very disease resistant , native species
• 3.) Socially sustainable
-SFC operates farm sites in the Kyuquot First Nations community and
is the largest employer in the area.
-SFC has signed a First Nations partnership agreement with the Kyuquot.
-Organic certification achievable
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Market Achievements
• SFC has sold $13 million of farmed sablefish since 2009.
• SFC commands a 20% premium over the wild sablefish price in all global markets.
• Farmed Sablefish has an excellent shelf-life and is transported fresh, whole or
dressed.
• SFC currently delivers fresh sablefish to end-users in Asia, Europe and North
America, where it is positioned as a luxury seafood.
• SFC’s sablefish is served at several Michelin-starred restaurants around the world.
Canadian company targets
restaurants, high-end retail.
“The
three-star
German
restaurant Amador has already
placed orders for the fish, while in
retail the fish is also now being
sold by Manor, the largest
department store chain in
Switzerland.”
Miso-marinated Sablefish:
The famous Nobu signature dish.
Feb 13, 2014
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The Japanese Market
Japan consumes 80% of the world’s Sablefish and SFC has sold $6 million of sablefish in
Japan.
SFC sablefish is a popular high-end seafood in Japan, served in sushi restaurants and
available at prestigious seafood retailers.
Chuo-gyorui, Japan’s leader, is the key wholesaler for SFC sablefish in Tokyo’s famed
Tsukiji Market.
Gatten:
Popular quality
sushi chain.
Hokkushin:
Japan’s largest
seafood store.
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N.A. & Europe White Tablecloth Market
• SFC has sold $5 million of farmed sablefish into the North American and European
market.
• Some examples of our leading clients are:
• Steven Spielberg’s executive chef at Dream Works Studios in LA
• Thomas Keller at the US #1 rated French Laundry in Napa Valley, CA
• Robert Deniro’s Nobu’s of Manhattan
• Prime Minister Steven Harper was served our fish when he visited Victoria.
• As volumes increase, SFC will sell to premium retail stores. Wegmans and Whole
Foods chains have already sold trial sablefish and wish to expand.
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Barriers to Entry “Own the Species”
• The barriers to entry are significant. SFC believes that it can “own the species” and
license new entrants that want to produce sablefish.
• Intellectual Property and trade secrets required to commercialize sablefish include:
• Working out the complex hatchery production techniques to produce large
numbers of juveniles.
• Developing a selected brood stock population that has the genetic
characteristics for commercial fish production.
• Developing the technology to produce all female populations, which grow 25%
faster than male populations.
• Farm husbandry best practises that maximize the feed conversion ratio.
• Developing sablefish vaccination protocols to enable Organic Certification.
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The Sablefish Canada Investment Opportunity
To invest in a profitable business in the protein sector that is economically,
environmentally and socially sustainable.
• The high risk development R & D phase is complete.
• SFC has a blue ribbon management team for marine fish production and marketing.
• Funding raised will be used for infrastructure to scale up production and grow out
inventory.
• Attractive scientific, production and
market attributes support SFC
credentials as a ‘lead program’ for
future licensing of producers.
• The barrier to entry is about ten years
.