SEM1 1.03
CAREERS IN SPORTS AND
EVENT MARKETING
Why Learn About Careers in SEM?
• If you love watching or playing sports,
• Going to concerts or fairs,
• Planning meetings for school clubs
You might be interested in pursuing a career in
sport or event marketing.
1. Fast-paced, fun, and can be very rewarding
2. Great number of career paths
3. Accessible to people with different talents and
Interests
Identify Types of Businesses that offer
Careers in Sports/Event Marketing
• Teams (College,
Professional, Amateur)
• Venues (Coordination &
Sales)
• Sports Agencies
• Parks & Rec Departments
• Private Businesses
• Sporting Goods Industry
(Retail, Sales, B2B)
• Technology (Websites,
Apps, Research)
• Media (Radio, TV,
Magazines)
•
•
•
•
•
•
•
•
•
Event Planning
Fitness Industry
Agents
Marketing (Marketing
Research, Sales)
Public Relations (Taylor)
Charities
Convention and Visitors
Hospitality Services
And many, many
more….
CAREERS in SPORT MARKETING
Mr. Dawson
working at
Charlotte Motor
Speedway in public
relations.
Careers in Sports Marketing
1. Advertising
2. Sales
3. Ticket management
4. Market research and development
5. Promotions
6. Merchandising
7. Public relations
8. Media relations
9. Community relations
Job responsibilities in sport
marketing
Director of Marketing
Responsibilities
1. In charge of all marketing
efforts
2. Oversees marketing subdepartments
3. Creates marketing budget
for the organization
4. Allocates money to all the
directors working beneath
him/her
Advertising
Design and create copy and
illustrations for print, broadcast
and social media
Examples include:
A. Designing a billboard ads
B. Creating ads to attract new
YMCA members
Advertising Sales
A. Selling ad space in a team’s game-night
programs
B. Selling verbal ads to be broadcast over
the public-address system at games
C. Selling ad space on the jumbo scoreboard
Ticket sales
A. Corporate sales
• Selling private suite boxes to businesses
B. Group sales
• Suite boxes or seats sold to social groups or
organizations
C. Season ticket sales
• Selling season or “full membership” tickets
to individuals or companies
• Side note: This is an easy way to get into
sports.
Ticket Management
-Nick Skrabalak
•Director of Ticket Sales at
Charlotte Motor Speedway
•Adjunct Professor at Wingate
University
1. Responsible for the
entire ticket-office
staff
2. Allocates tickets to
their proper outlets
3. Keeps detailed ticket
sales records
MARKET RESEARCH and
DEVELOPMENT
The systematic gathering, recording, and
analyzing of data about a specific issue, situation
or concern and use that data to create and
implement (to accomplish)plans.
This allows organizations to:
1. Identifies new markets
2. Develop plans to enter new markets
PROMOTIONS
1. Sales promotion
2. Advertising promotion
3. In-game promotions attempts to communicate
with and entertain fans during an event.
a. Mascot races, Kiss Cam,
4. Walk-in promotions
a. When you walk in the venue you receive a free
hat, T-shirt or poster giveaways
PUBLIC RELATIONS
1. Media relations
a. Distributes information to
the media
b. Write press releases
c. Develop media guides
d. Organize press conferences
e. Manage press box
PUBLIC RELATIONS CONT.
2. Community relations
a. Develops relationships with local community
b. Plan sport camps and clinics
c. Plan community nights at games and events
d. Schedule public appearances for athletes and
coaches
e. Respond to fan mail
CAREERS in EVENT MARKETING
Comparing Sports & Event Marketing
Similarities
Differences
• Depth and Breath of
fields
• Employees with a
variety of skills and
interests
• Social media will
continue to be very
important in the future
• Event Marketing has
broader scope
• More job opportunities
in Event Marketing
• Event Marketing
focuses more of
business and corporate
sponsorships
HOSPITALITY
• 1. Coordinating travel schedules
a. Flights
b. Airport shuttles
•
•
•
•
•
•
2. Reserving hotel rooms
3. Arranging meals
4. Arranging entertainment
5. Welcoming guests as they arrive
6. Passing out important papers and schedules
7. Directing foot traffic
SPONSORSHIP
MANAGEMENT
1. Securing corporate sponsors for
events
2. Securing events for corporate
sponsors by:
a. Helping them find events to sponsor
that reach their target audience
b. Helping them find events to sponsor
that are a good fit with their
marketing goals
Volunteer and vendor coordination
1. Volunteer coordination
a. Delegate responsibilities
b. Assign workers where
needed
2. Vendor coordination
Organizes the following:
a. Food stands
b. Game tents
c. Rides
Personal Traits needed in SEM
•
•
•
•
•
•
•
Competitiveness
Positive attitude
Problem Solving
Detail Oriented
Leadership
Creativity
Adaptability
•
•
•
•
Negotiation Skills
Flexibility
Time Management
Able to work under
pressure
• Multi-tasking ability
• Initiative
Training for careers in SEM
• Firm educational background
▫
▫
▫
▫
▫
Marketing
Sport Management http://youtu.be/SDF6l-ORxfA
Sport Communication
Business
Hospitality and Tourism
• You must volunteer and do internships
• Network: It’s about who you know and who
knows you?
Videos in Sport Management:
Baylor University: http://youtu.be/Soz9MbsracU