Our members:
Beatriz Romero
Tracy Wu
Julieth Leal
October 14, 2014
Contents
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Introduction
Brief history
Major products
Marketing
Personal opinion
Charities
Other informations
Touching lives, improving life.
P&G
Kind of Business
Beauty, hair and personal care
Baby, feminine and family care
Fabric and home care
Health and grooming
Kind of Business
A new product category
P&G Worldwide Corporation
Financial Highlights
Size of the Company
121,000 Employees
P&G Headquarterr
• http://bcove.me/ok85ipfc
P&G History
• William Procter (1801-1884)
• James Gamble (1803-1891)
• Married two sisters change the
course of the history
• October 31,1837 P&G was
founded
• 1880 Ivory soap the first
product
P&G President
*A.G. Lafley
*He graduated from Hamilton College
*Harvard Business School.
*1970 he entered in the U.S Navy
*1977 A.G. Lafley joined the P&G
*2000 he was elected president and
chief executive
*2010 Lafley retired
* Lafley return
Major Products
Global Household Care
Global Beauty & Grooming
Global Health & Well-Being
21/03/2016
Major Products
21/03/2016
Billion-Dollar
Products
21/03/2016
Why is the company successful?
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Brand strategy
Talent strategy
Innovation
Good corporate culture
21/03/2016
Brand Strategy
• More than 300 brands in 160
countries.
• Divide its market from the
perspective function, price and
packing.
• The brand competition exists in a
same comany.
Talent strategy
• Believe that employee is
the most important
fortune.
• Recruit employees who
have strong enterprise and
creativity, leadership and
outstanding analytical
ability.
Innovation
• Provide a variety of innovative products
with patented technologies.
• Always Ultra, Always Sensitive, Always
Infinity.
• Always seeks to provide innovative
products inspired by deep consumer
understanding.
21/03/2016
Good Corporate Culture
Integrity
Leadership
Ownership
Passion for Winning
Trust
Marketing
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21/03/2016
Brand construction
Brand promotion
Good ads
Online to offline
Good TV
Ads
http://www.downvids.net/thai-pantene-television-commercial--48029.html
21/03/2016
Consume and Opinion
• 100% sure everybody
consumers this products
all the time
• Good quality products
• Comfortable prices
Interested Facts
• The change of the symbol
21/03/2016
Interested Fact
Committed to responsible growth
Conservation of Resources
Worth from Waste
Renewable Resources
Charities
• Comforts of Home
Provide the everyday essentials.
• Health and Hygiene
Support hygiene education and everyday healthy
behaviors that help prevent illness and improve
confidence.
21/03/2016
THANK YOU