The Streets of
Tanasbourne
The Streets of Tanasbourne
NW 194th at Cornell • Hillsboro
503-533-0561
Amy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent Bushnell
General Overview
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400,000 sq. ft
Open air shopping
“Lifestyle” Like shopping experience
Anchor stores: Meier and Frank and REI
Other main stores: Gap, Abercrombie and Fitch,
PF Chang’s, and Hollister
Shopping….
Abercrombie & Fitch
abercrombie
American Eagle
Ann Taylor Loft
Baby Gap
Banana Republic
Beauty First
Bella Espresso
Brighton Collectibles
Bombay
CK Jewelers Design
CC McKenzie
Chico’s
Christopher and
Banks
Claire's Accessories
Clogs ‘N More
Club Tan
Coldwater Creek
Express/Express
Men
52 Gourmet Subs
Fred Meyer Jewelers
Gap
Gap Kids
Go Wireless
Gymboree
Hollister
Hot Topic
J. Jill
Koji
Lane Bryant
Lenscrafters
Limited Too
Macaroni Grill
Maggie Moo's Ice-Cream
Meier & Frank
Mimi Maternity
P.F. Chang's China Bistro
Pac Sun
Qdoba
REI
Rose's Restaurant & Bakery
Salon 17
Sharper Image
Shoe Mill
Shutterbug
Sunglass Hut
Thai Elephant
Victoria’s Secret
Vitamin World
White House/Black
Market
Zales
Zumiez
Idea to Reality…..
Design Sketch ->
<-The Real thing->
Census Data…..
Hillsboro Oregon ->
Population:
70,186
Median Age:
29.7
Caucasian
50,391
Median household income
Median Value of houses
Hillsboro
$51,737
$165,200
U.S.
$41,994
$119,600
How to get there....
Going west on hwy 26
•Take the 185th AVE. exit 64
•Turn Left onto NW 185th Ave.
•Turn Right onto NW Cornell Rd.
•The Street of Tanasbourne is on your right hand side
Regular Hours: Mon-Thurs 10am-9pm; Fri & Sat 10am-10pm; Sun 11am-6pm
Hollister is a Southern California lifestyle retailer.
A subsidiary of Abercrombie and Fitch.
 It was formed in 2000, the first store opened in 2002.
 Hollister Co. claims date of its establishment as being
1922.
 There are 249 stores across the US and Canada.
 Targets high school and college students roughly around
the ages of 16 through 22.
 Named after Hollister Ranch, a prime surfing spot
located near Santa Barbara, California.
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SWOT Analysis
Strengths
Weaknesses
Cheaper than
Abercrombie and
Fitch
 California surf shop
feel
 Growing brand
 Club Cali
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Still kind of expensive
 Relatively new
 Very dark lighting
SWOT Analysis
Opportunities
Threats
More international
expansion
 Advertising and
promotions
 Improve lighting
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American Eagle
 Gap
 Abercrombie and Fitch
(Cannibalization)
Established in 1993
 Fresh, contemporary China bistro
 The P.F. Chang's experience is a unique
combination of Chinese cuisine, attentive
service, wine, and tempting desserts all
served in a stylish, high-energy bistro.
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Locations
Hillsboro - Tanasbourne
 Portland (Pearl District)
 Tigard - Bridgeport Village
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Stock Quote
47.11
 +0.98 (up 2.12%)
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Competitors
Macaroni Grill
 Thai Elephant
 Qdoba
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• Started in 1985 as White House
• Black Market followed in 1995
• Combined the two in 1997
• Sell black, white, and shades of each
• Target women in 20’s and older women
• Nothing for the guys
SWOT
• Strengths
– Web site
– Excited staff
• Weakness
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Limited variety
Expensive
Lots of sale items
No men’s clothing
Small store
• Opportunities
– Outlet for sale items
– More variety
– Men’s clothing
• Threats
– Clothing stores
• Example: Gap
– Stores that sell clothes
• Example: Fred Meyer
Sharper Image
“Sharper Image is a specialty retailer that is nationally
and internationally renowned as a leading source of new,
innovative, high-quality products that make life better
and more enjoyable.”
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The company was founded
in 1977 by Richard Thalheimer
and has been a publicly traded
company since 1987.
180 stores in the US
Currently have about 2,500
employees
Strengths
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Award-winning Sharper Image monthly catalog with annual
circulation of 90 million+
Website www.sharperimage.com
Auction and outlet sites which help manage the refurbished and
close-out inventory
Always have new products coming in, some of which are invented
by them
Gift registry
One of the few “guy stores” in the mall
Floor vac
robotic dog
iPod speaker
robotic chimp
Weaknesses
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Expensive
Located on the opposite side of the main anchor store
and parking garage
Luxury items that people don’t
necessarily think of
Opportunities/Threats
- Stand-alone stores
- Bigger, able to offer
more products
- Advertise
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Other electronics stores in the
mall area
- Shutterbug
- Go Wireless
- Brookstone
Big stand-alone stores
- Best Buy
- Circuit City
-In 1938, Recreational Equipment
Inc. was created as a co-op by 21
mountain climbers to buy pick axes
and climbing equipment from
Europe.
-Sell through their 78 retail stores in
the US, by internet, mail, and
phone.
-Claims to be the largest consumer
cooperative with over 200 million
members.
SWOT
Strengths
• Man Store
• Great selection of
Outdoor stuff
• Website strongly
correlates to the store
• Computer on entry
• The workers
• Touching
Weaknesses
• Not too much appeal
to women
• Prices
• Tent’s on wall, access
to stuff
• Did I mention the
prices
• In store selection
More SWOT, Yay?
Opportunities
• More Women things
• Maybe an instore
pickup type of thing
• Tents off the wall
• Do something about
the prices
• More stores
• Better Promotion
Threats
• Zumiez
• Any mens clothing
store or store that
sells clothing
• Sporting Goods
departments
• Board shops
Sources
www.rei.com
 http://www.thestreetsoftanasbourne.com/
 http://pfchangs.com/
 www.hollisterco.com
 www.whiteandblack.com
 www.sharperimage.com
Yahoo Image Search
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