Marketing Final Project
Weebly Website
Getting Started:
1. Log on to students.weebly.com
2. Username: first name last initial p# (ex. camillesp5)
3. Password: cohs(studentID#) (ex. cohs12345)
Setting Up Your Webpage:
See directions on cstrycula.weebly.com
Content:
Chapter 1:
 Name the seven functions and four foundations of marketing
 Marketing Promotes ideas, goods, and services – give an example of each (picture w/ captions)
 Define Utility
 Name the five types of utility and give a picture of each (w/captions)
 How is economics related to marketing?
 Define and compare the terms: target market, segmentation, and customer profile
 What is the Marketing Mix?
Chapter 2:
 What is the purpose of a SWOT analysis? What does the acronym stand for?
o Which factors are internal components?
o Which factors are external components?
 How is the environmental scan/PEST related to the SWOT analysis?
 You can segment a population by Demographic, Geographic, Psychographics, and Behavior
o List six ways you can segment by demographics
o Define geographics
o Define psychographics
o Define Behavior
Chapter 17:
 Define promotion
o Explain the difference between Product and Institutional Promotion
 List the five types of promotion in the promotional mix and give an example/picture of each (w/caption)
 Sales promotions can be categorized as Trade or Consumer:
o Define Trade promotions and list the five types
o Define Consumer promotions and list the 11 types
Chapter 31:
 Define brand
 List five elements of branding and give a picture of each (w/caption)
 List and define the three types of brands, give a picture of each (w/caption)
 List the four types of branding strategies (1 picture)
 List the six functions of packaging (2 pictures)
 List three contemporary packaging issues (1 picture)