7th Annual Alternative Investment Management Seminar October 22, 2014 Overview • Emerging Trends in Shareholder Activism • Marketing Your Fund: Regulatory Implications • Asset Raising for Fund Managers Emerging Trends in Shareholder Activism Panelists George Hall, The Clinton Group Douglas Hirsch, Sadis & Goldberg LLP Sam Lieberman, Sadis & Goldberg LLP Featured Panelist: • George Hall, Founder of Clinton Group • Roughly $8 billion under management • Recent successful majority-slate proxy contests vs. ValueVision Media, Stillwater Mining, Wet Seal • Dozens of Negotiated Activist Campaigns 4 Incumbent Boards More Likely to Engage Activists • Boards Are Engaging More as Activism Has Become More Successful • More of an Opportunity to Achieve Objectives Through Settlement & Negotiation • Conversely, Hostile Boards are More Likely to Have Serious Flaws and/or Entrenchment Motives • Examples of Desperate Board Tactic: Stockholder Meeting at Mineshaft Log Cabin – No Cell Service 5 Majority Slates More Popular & Successful • Clinton Group Successfully Uses Majority Slates in Proxy Contests vs. Value Vision Media, Stillwater Mining, and Wet Seal. • Key Focus: Presenting a Strategic Vision Justifying Wholesale Change of the Board – Showing that Activism is About Creating Long-Term Value (Not Corporate Raiding) • Focused on ValueVision failure to Monetize Wide Cable Distribution as Effectively as Competitors • ISS: Clinton Group “has laid out a plan to create proprietary brands, improve product mix and develop creative programming, which appears needed at ValueVision.” • “Clearly, ValueVision is not monetizing its distribution as effectively [as HSN and QVC]. … The disconnect in household monetization appears to be driven by ValueVision’s misaligned merchandise mix, a lack of proprietary brands and outdated programming.” • “[L]ooking at the programming [schedule] … it is easy to see why QVC and HSN are attracting more viewers to [their] more differentiated, diversified and engaging content. … [T]he company needs to diversify and create more engaging programming and programming personalities.” 6 Choosing a Slate Reinforcing Long-Term Value Message: • Value Vision: Clinton Group Value Vision Slate included: – Former CEO of Home Shopping Network (Mark Bozek) – Former CEO of SONY Music (Tommy Mottola) – Former Presidents of Tommy Hilfiger & Saks Fifth Ave. – Senior Marketing VP from QVC – Producer of American Idol • Recruiting Quality Candidates Not as Difficult as You Think (Clinton Group has recruited former Montana Senator, CEO of Appleby’s) • Industry-Veteran Nominees Can Help Develop Activist Strategy 7 Persuading Proxy Advisory Firms • Persuading Stockholders and Proxy Advisory Firms: Both ISS & Glass-Lewis endorsed Clinton Group slate in Value Vision (ISS endorsed four directors; Glass-Lewis, all six). • Proxy Advisory Firms More Open to Majority Slates in Recent Years • A Strong Strategic Vision for Wholesale Change is Necessary • Role of Proxy Advisory Firms in Making it Easier to Win Majority Slates – ISS and Glass-Lewis Positions Against Staggered Boards and In Favor of Annual Election of All Directors Makes Majority Proxy Contests More Likely – ISS and Glass-Lewis Positions on Governance Provide Additional Angle to Get Approval: E.g., Requiring Shareholder Approval for Significant Bylaws, Compensation Issues, etc. 8 Using Social Media to Reach Stockholders • Websites are Efficient Way to Reach Stockholders Directly – Example: www.addValueandVision.com: Website for Clinton Group position – Video Presentation by Board Members Adds Enthusiasm for Strategic Vision • Twitter: Can release multiple messages quickly directly to stockholders, by notifying them of Twitter site and getting them to follow. – E.g., Icahn/Apple. • Can Reduce the Costs of Wholesale Activism Dramatically • Example: ValueVision spends $3 million vs. ~$700,000 Clinton Group 9 Other Recent Developments • Bylaws Barring Nominees/Directors from accepting compensation from third parties – ISS characterized bylaw adopted by Provident Financial a “material failure of governance” because it restricted ability for activists to select nominees & recommended voting against Board’s governance committee directors. Formally Oppose in Early 2014 – Entrenchment vs. preventing conflicts from activist incentive compensation • Liquid Alternatives Mean Activists Are Well-Funded: Ackman Raises Billions in Netherlands, Clinton Long-Short Equity Fund through Wakefield (WKCIX) • 13D/13G Poison Pills: Upheld in Third Point/Sotheby’s Case. Counter-Strategy is that a Large Position is No Longer Necessary for Effective Activism • Negotiating Settlement Agreements with Companies to Reimburse Costs – Delaware companies have discretion to pay expenses if contest benefitted company, – Will settlement achieve enough? Willing to agree to stand still? 10 Marketing Your Fund: Regulatory Implications Panelists Martin Kornish, MJ Hudson David Charnin, Strategic Value Partners Lance Friedler, Sadis & Goldberg LLP Daniel G. Viola, Sadis & Goldberg LLP Asset Raising for Fund Managers Panelists Betsy Battle, Lone Peak Partners David Solomon, Goldman Sachs Ron Geffner, Sadis & Goldberg LLP Yehuda Braunstein, Sadis & Goldberg LLP Thank you for attending Sadis & Goldberg’s 7th Annual Alternative Investment Management Seminar