H32WB4
School of Horticulture, Hairdressing and Applied Therapies
NVQ Level 3 Diploma In Beauty Therapy
Evidence Work Book 4
H32
Contribute to the planning and implementation of promotional activities
Question
Student Name:
Tutor Signature & Comments
Date of competence:
1
1.
2a.
2b.
2c.
2d.
3.
4.
5.
6a.
6b.
√ or X
Competent/Not yet
competent
H32WB4
SCHOOL OF HORTICULTURE, HAIRDRESSING & APPLIED THERAPIES
NVQ Level 3 Diploma In Beauty Therapy
H32 Evidence Work Book 4
Understand Communication techniques
Once the promotional activity has been planned, you need
to consider the most effective and suitable way to
communicate your information.
The following types of communication could be utilised to
produce the best outcome.
 Demonstration evenings
 Websites
 Press releases
 Radio advertising
 News paper advertising
 Mail shots
 Local charities and clubs
 Newsletters
 Existing clients
 Celebration events
 Vouchers
2
H32WB4
Q1. Please outline the advantages and disadvantages of
each of the communication techniques that could be used to
promote the event.
• Advantages:
Demonstration
Evenings
• Disadvantages:
• Advantages:
Websites
• Disadvantages:
• Advantages:
Press Releases
• Disadvantages:
• Advantages:
Radio
Advertising
3
• Disadvantages
H32WB4
• Advantages:
News paper
Advertising
• Disadvantages:
• Advantages:
Mail shots
• Disadvantages:
• Advantages:
Local
charities and
clubs
• Disadvantages:
• Advantages:
Newsletters
• Disadvantages:
• Advantages:
Existing
clients
• Disadvantages:
• Advantages:
Celebration
events
• Disadvantages:
• Advantages:
Vouchers
4
• Disadvantages:
H32WB4
Q2a.Describe how you would give a short presentation. ( Use
the presentation to the “Therapist” judges as an example)
Q2b.Compare the different methods of presenting
information.
Q2c.During the presentation explain how and when you
would encourage people to ask questions.
Q2d. Describe how you would answer potential questions
and manage queries in a way to maintain goodwill.
Q2a.
Q2b.
Q2c.
Q2d.
5
H32WB4
Participating in the evaluation of promotional activities
How do you judge if the event was a success? You need to look
at ways to judge this in order to know if the event has met the
promotion objectives.
To attract
new
clients
To raise public
profile and
perception
To launch a
new
treatment
6
To make a
profit
H32WB4
Q3.
Explain the purpose of evaluation activities. (Feedback
sheets, telephone survey, verbal feedback)
Q4.Describe the most suitable method of gaining feedback
for the promotional activities that you have done.
7
H32WB4
Q5. Explain how to collate, analyse and summarise
evaluation feedback in a clear concise way.
Q6a. Produce an evaluation report based on your group’s
feedback sheets that you have devised for at least one
promotional activity.
Q6b. As a group review the event that you have promoted by
holding a group discussion with all who participated with
your tutor in attendance ( All must be encouraged to
comment and use the evaluation report ( 6a) as an agenda
for the discussion. Please summarise the discussion hels
below.
6a. Evaluation report
8
H32WB4
9
H32WB4
6b. Discussion summary
10