Persuasive Speech
Overview & Purpose
Persuasion is 90% of the law, not possession. On a daily basis, you are being persuaded from all angles –
to buy this, to do that, to believe this, and to act that way. Persuasion is a key to you getting a raise in
your allowance, getting a raise at job, or even getting a job at all.
The Assignment
This assignment asks you to develop a presentation in which you persuade your audience to take
action.
You will be given cards that determine:
1. Your audience
2. What you will persuade them to do
You must use the following persuasive techniques:
1. Ethos – Establish your credibility in the introduction
2. Pathos – Tell a sob story or show a sad picture
3. Logos – Make up statistics
You must use Monroe’s Motivated Sequence:
1.
2.
3.
4.
5.
Attention
Need
Satisfaction
Visualization
Action
The length requirement is 3 - 5 minutes.
The Requirements
Assignment
Point Value
Outline
-
Follows Monroe’s Motivated Sequence
Proper Format
Transitions Present
10
Visual Aid
-
Must have a physical item
Can use a PowerPoint, but will be a secondary visual
aid to the physical item
Creative & Interesting
Effectively Adds to the Speech
Speech
Point Total
Due Date
Monday, May 6
10
100
120
Points Received
Name: _______________________________
Persuasive Speech Evaluation
1 = Poor
2 = Basic
3 = Proficient
4 = Advanced
5 = Mastery
Introduction
Attention Getter
1 2 3 4 5
To what extent did you grab the audience’s attention?
Connection to Audience
1 2 3 4 5
To what extent did the speaker connect the audience to the topic?
Credibility / Ethos
1 2 3 4 5
To what extent did the speaker establish credibility?
Thesis
1 2 3 4 5
To what extent did the speaker identify their topic and preview the main points of the
speech?
Main Body
Need
1
2
3
4
5
To what extent was the problem explained?
Satisfaction
1 2 3 4 5
To what extent was the solution explained?
Visualization
1 2 3 4 5
To what extent was the solution shown to improve the audience’s lives?
Action
1 2 3 4 5
To what extent did the speaker encourage action?
Transitions
1 2 3 4 5
To what extent did the use of transitions offer signposts for the audience that the
speech was moving forward?
Use of Logos
1 2 3 4 5
To what extent was evidence provided?
Use of Pathos
1 2 3 4 5
To what extent was the use of emotional appeal used to change the audience’s opinion?
Conclusion
Thesis
1 2 3 4 5
To what extent did the speaker identify their topic and review the main points of the
speech?
Reconnection to Audience
1 2 3 4 5
To what extent did the speaker connect the audience back to the topic?
End with a Bang
1 2 3 4 5
To what extent did the speaker end memorably?
Delivery
Vocal Characteristics
1 2 3 4 5 6 7 8 9 10
To what extent did rate / speed, pronunciation / articulation, and variety and
expressiveness show conviction in your topic?
Eye Contact
1 2 3 4 5
Did you try to maintain eye contact with everyone in the room?
Body Movement/Facial Expressions
1 2 3 4 5 6 7 8 9 10
Did you use gestures? Did you have correct posture? Did you use facial expressions?
Time
0
5
Did the presenter speak for 3 - 5 minutes?
Total Score _______/100
How to Create an Outline
I. Introduction
A. Attention Getter
B. Why should the audience listen? (Tie to the Audience)
C. Why should they believe you? (Credibility)
C. Thesis & Preview Statement
{Transition}
II. Need
A. Support for the Main Point
1. Support for the Support
2. Support for the Support
B. Support for the Main Point
C. Support for the Main Point
{Transition}
III. Satisfaction
A. Support for the Main Point
B. Support for the Main Point
1. Support for the Support
2. Support for the Support
C. Support for the Main Point
1. Support for the Support
2. Support for the Support
{Transition}
IV. Visualization
A. Support for the Main Point
B. Support for the Main Point
C. Support for the Main Point
{Transition}
V. Action
A. Support for the Main Point
B. Support for the Main Point
C. Support for the Main Point
{Transition}
VI. Conclusion
A. Restate Thesis & Preview
B. Re-Connect Topic to Audience and Yourself
C. End Memorably