EXPLORING PATHWAYS:
PROFESSIONAL SALES
& MARKETING RESEARCH
Created for the Marketing Career Exploration Module…
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About the Professional Sales Pathway

One of the 5 Marketing pathways

Focuses on careers that are involved in the transfer
of goods and services in the economy, both to
businesses and to individual consumers
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
Top Examples:

Manufacturer’s Representative

Product Promoter

Sales manager
Most Professional Sales careers require related on-thejob experience, or a bachelor’s degree
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Top careers of the Professional Sales Pathway
 Manufacturer’s Representative
 Identifies prospective customers
 Contacts regular and prospective customers to solicit orders
 Recommends products to customers, based on needs and



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interests
Answers customers' questions about products, prices, and credit
terms
Estimates or quotes prices contract terms, warranties, and
delivery dates
Consults with clients after sales to provide ongoing support
Provides customers with product samples and catalogs
Prepares drawings, estimates and bids
Monitors market conditions, product innovations and competitors'
products, prices and sales
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Top careers of the Professional Sales Pathway
 Product Promoter
 Demonstrates or explains products to customers
 Persuades people to buy products
 By providing samples, coupons, informational brochures or
other incentives
 Records and reports demonstration-related information
 Sells products being promoted and records sales
 Sets up and arranges displays or demonstration areas
 Suggests specific product purchases to meet customers' needs
 Must be able to communicate information well to others
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Top Careers of the Professional Sales
Pathway
 Sales Manager
 Resolves customer complaints regarding sales and service
 Oversees regional and local sales managers and their staffs
 Plans and directs staffing, training, and performance evaluations
 Determines price schedules and discount rates
 Reviews records and reports to project sales
 Monitors customer preferences to determine focus of sales efforts
 Assesses marketing potential of new and existing store locations
 Develops cooperative working relationships with others
Copyright © Texas Education Agency, 2015. All Rights
Reserved.
About the Marketing Research Pathway…

One of the 5 Marketing pathways

Focuses on careers that deal with understanding people
and organizations by collecting and analyzing
information

Top Examples:


Market Research Analyst

Appraiser
Most Marketing Research careers require training in
vocational schools, related on-the-job experience, or an
associate's degree
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Top careers of the Marketing Research Pathway
 Market Research Analyst
 Prepares research reports
 Translates complex findings into written text
 Analyzes market conditions or trends
 Gathers data on competitors
 Analyzes competitors marketing strategies
 Collects and analyze data on customers
 Determines methods and procedures for collecting data
 Creates surveys, opinion polls or questionnaires
 Measures effectiveness of business strategies or practices
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Lesson Activities…
 Review Vocabulary List
 Creating a new sports league:

New Professional Soccer Team NOW in your city
Copyright © Texas Education Agency, 2014. All Rights Reserved.
Sources
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Onetonline.org
http://www.careertech.org/marketing
www.achievetexas.org
"Campnoumatch" by Adrià garcía - Flickr.
”PR" by Nuiton May- Flickr.
By Tomwsulcer (Own work) [CC0], via Wikimedia Commons
Microsoft clipart gallery
Copyright
© Texas
EducationAgency,
Agency, 2014.
Copyright
© Texas
Education
2015.All Rights Reserved.
All Rights Reserved.