Satellite U500
Sales Presentation V1.0
AUTHORISED PEOPLE ONLY HIGHLY CONFIDENTIAL
PRODUCT POSITIONING & CONCEPT
Product positioning
The Satellite U500 is Toshiba’s latest design masterpiece in the thin and light 13.3” ultra-portable market segment
perfectly adding elegant, fashioned mobility and easy usability to full performance, offering great value-for-money.
Product
concept
Small & Light
Design
Ease of Use
Wide range of
configurations
Unique EasyMedia
features
The outstanding Luxe
Brown colour with chrome
accents and the tactile
Texture finish featuring a
great new Matrix pattern
lend an air of elegance to
this ultra-portable.
To easily handle today‘s
demanding multimedia and
entertainment tasks.
Full set of usability features
for a beautiful and
responsive ease of use
right out of the box.
To meet the user
requirements in various
price segments.
Wide choice of different
configurations, ranging
from entry-level
performance to
entertainment focus.
Make your digital lifestyle
a breeze.
Large variety of entertainment, usability and
connectivity features that
make the laptop a pleasure to
use in daily home or business
environment.
Satellite U500 Sales Presentation V1.0_May09 slide:2
TARGET GROUP
CONTENT
CREATION
Blogs & websites
Calendaring
MS applications
The Satellite U500 is the perfect laptop for all users who require performance
and power for demanding media management and content creation
applications in a really mobile package. Further focus is on:
Design
 Heads will turn from the moment you open the box. From the eye-catching
Luxe Brown colour to the new tactile experience with the Matrix Texture, this
laptop has everything to make a big impression.
Ease-of-use
COMMUNICATE
Email
Instant Message
Voice Over IP (VOIP)
 A wide series of usability features makes the U500 a real pleasure and easy
to use at home and on the go.
Performance
MEDIA
MANAGEMENT
Music management
video editing
photo editing
BROWSE
Surf the Web
Search for Information
 Wide range of performance configurations - from entry-level performance to
demanding entertainment incl. top-class CPUs and external graphics.
CONTENT
CONSUMPTION
Read news, blogs
Watch videos
Great value for money
 Offering various configuration possibilities, the user will find the right product
according to his/her budget. Great specs are not limited to high-end
configurations: many outstanding entertainment, usability and connectivity
features as standard in all configurations.
Satellite U500 Sales Presentation V1.0_May09 slide:3
CASUAL
GAMING
Online gaming
Basic gaming
B2C LINE-UP
Highend Multimedia
& Gaming
The right laptops offering
the latest in entertainment
computing to deliver an
ultimate portable gaming &
multimedia experience.
Lifestyle &
Entertainment
With a stylish design and
packed full of multimedia
features, these laptops are
perfect to handle today's
demanding digital lifestyle
requirements
Everyday Computing
All-round laptops at
affordable prices to run
your everyday
programmes with the
reassurance of advanced
technology and the
Toshiba brand.
Ultra-mobile Use
Small & light, yet stylish
and powerful, these
laptops & mini notebooks
range from
8,9" to 13,3“ displays
Display size
Positioning
Qosmio F50
Satellite A300
Satellite A350
Satellite L300
Toshiba
NB100
Toshiba
NB200
Qosmio X300
Qosmio G50
Satellite P300
Satellite P500
Satellite A500
Satellite L500
Satellite L350
Satellite L550
Satellite U400 Satellite U500
8" - 10"
Satellite U500 Sales Presentation V1.0_May09 slide:4
13.3"
15.4" - 16"
17"
18.4"
TOP 5 REASONS TO CHOOSE THE SATELLITE U500?
1
Enjoy ease-of-use – large variety of usability features
2
Outstanding Toshiba design – eye-catching new design with Texture finish in Luxe Brown
3
Eco conscious product – the Satellite U500 reflects Toshiba‘s continuing environmental commitment
4
Full-featured laptop in an ultra-portable format – full-sized keyboard and slot-loading Disc Drive
5
Interactive touch-sensitive input – Touch Pad with Multi-Touch Control
 usability features such as backlit keyboard*, Multimedia Bar with LED feather-touch buttons,
USB Sleep-and-Charge functionality, etc. make your daily computing extremely easy and convenient
 a highly fashionable companion to be seen with
 ecology related technologies like Toshiba PC Health Monitor and the power-saving Eco Utility Button will
help the user to save energy, earning it ENERGY STAR 5.0 certification
 enjoy the mobility of an ultra-portable laptop without compromising on performance and full-sized features
such as slot-loading DVD Super Multi drive* and full sized backlit keyboard*
 gives you a fast and easy-to-use innovative alternative to conventional scrolling and buttons
* depending on configuration
Satellite U500 Sales Presentation V1.0_May09 slide:5
PRODUCT KEY FEATURES

Unique Toshiba features



Design: Unique Texture Finish with Matrix pattern in Luxe Brown
Usability: eSATA/USB Sleep-and-Charge port
(including Mode 4 support to charge e.g. an iPod)
Key features









Data Protection: HDD 3D Impact Sensor
Ease of use: Touch Pad with Multi-Touch Control
Drive: Slot loading DVD Super Multi drive*
Usability: backlit keyboard*
Environment: power-saving Eco Utility Button
Connectivity: HD widescreen web camera (16:9 video format)
with Toshiba Face Recognition / 5-in-1 Bridge Media Adapter
Entertainment: Multimedia Bar with 8 feather-touch
Easy Keys / HDMI-CEC (REGZA-Link)
Manageability: Toshiba PC Health Monitor
Wireless Communication: Bluetooth® and WiFi
* Depending on configuration
Satellite U500 Sales Presentation V1.0_May09 slide:6
DESIGN
The Satellite U500 comes with a new Texture Matrix design in 2 design variations: Standard design and Premium design
Outstanding Toshiba design finish
Dynamic and elegant stream line
Backlit flat keyboard with matt black finish on
Premium design models
HD widescreen Web Camera featuring
Toshiba Face Recognition
Satellite U500 Sales Presentation V1.0_May09 slide:7
Chrome speaker grill around the stereo
speakers
Multimedia Bar with LED feather-touch Easy
Keys incl. new Eco Utility Button and volume
control
New Touch Pad with Multi-Touch Control
DESIGN HIGHLIGHTS
 Eyecatching stereo speakers
featuring a shiny
chrome speaker grill
 Chrome rim surrounding on the
Premium design
 Multimedia Bar with 8 feather-touch
LED buttons
 Convenient slot-loading DVD
Super Multi drive on the
Premium design
 Chrome mouse buttons
underneath the Touch Pad with
Multi-Touch Control
Satellite U500 Sales Presentation V1.0_May09 slide:8
 Outstanding Toshiba design with new
Texture finish in Luxe Brown
MAIN IMPROVEMENTS VS. SATELLITE U400
Satellite U500
Processor / Chipset
 New Intel Core2 Duo processors up to Core2 Duo P8700 (2.53GHz)
Operating System
 Windows Vista® Home Premium Edition, 32bit/64bit dual install
Graphics Adaptor
 ATI Mobility Radeon™ HD 4570
Hard Disk Drive
 Up to 500GB
 HDD 3D Impact Sensor
Optical Disk Drive
 slot-loading DVD Super Multi drive on Best ID models
Web Camera
 HD Web Camera (widescreen16:9 video format) with Microphone
 Business Card Reader
Communication
 Gigabit Ethernet LAN (10/100/1000 Mbps) on dedicated platforms
Sound
 Dedicated feather-touch Volume+ / Volume- buttons
Buttons
 Multimedia Bar with 8 feather-touch buttons (CD/DVD launcher, ECO,
Play/Pause, Rewind, Forward, LED on/off, Volume-, Volume+),
LED on/off = Touch Pad, logo, button illumination, keyboard illumination
 1 mechanical button (Touch Pad on/off)
Keyboard
 Flat keyboard with matt black finish
 Backlit keyboard
Touch Pad
 Touch Pad with Multi-Touch Control
Battery
 12 cell Lithium Ion - 97.2 Wh (9000mAh)
Environment
 ENERGY STAR 5.0 ready (registration in progress)
 power-saving Eco Utility Button
Satellite U500 Sales Presentation V1.0_May09 slide:9
TECHNICAL SPECIFICATIONS - OVERVIEW
Hard Disk
 160GB, 250 GB, 320 GB, 400 GB or 500 GB, all with
5400rpm, SATA
Performance
 Intel “Montevina” processors
- Core2 Duo T6500 (2.10 GHz) 800MHz
- Core2 Duo P7350 (2.0 GHz) 1066MHz
- Core2 Duo P8700 (2.53 GHz) 1.066MHz
System Memory
 1GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz)
 2GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz) + 2GB DDR2 (800MHz)
2nd Mem
 4GB DDR2 (800MHz) + 2GB DDR2 (800MHz)
2nd MEM
 4GB DDR2 (800MHz) + 4GB DDR2 (800MHz)
2nd MEM
Display
 13.3" WXGA Toshiba TruBrite® display, 16:10
aspect ratio, resolution 1,280 x 800, 250 cd/m²
Satellite U500 Sales Presentation V1.0_May09 slide:10
Connectivity
 HDMI-CEC (REGZA Link) on all models except with
GL40 chipset
 5-in-1 Bridge Media slot
 2x USB 2.0 and 1x eSATA/USB combo port supporting
Sleep-and-Charge (Mode 4 support to charge e.g. iPod)
 S/PDIF port
 ExpressCard port
 Bluetooth® 2.1 with EDR except with GL40 chipset
 Gigabit Ethernet 10/100/1000Mbit except with GL40
chipset
Graphics
 Mobile Intel GMA 4500MHD
 ATI Mobility Radeon™ HD 4570 (256MB &
512MB)
Physical dimensions
 317mm(W) x 230.6mm(D) x 29.5 mm (front)/38.2mm
(rear)
 Weight:: starting at 2.15 kg
SPECIFICATION HIGHLIGHTS
 1x USB /eSATA combo port with Sleep-and-Charge
 Sleep-and-Charge is a special Toshiba feature. The enhanced USB
connection enables the user to charge a PDA, Mobile Phone, MP3 player,
gaming console etc. even when the laptop is switched off.
User Benefit:
 Charge devices when access to power is limited for instance during a flight
 No need to start the laptop to charge e.g. your mobile phone
 Toshiba Face Recognition –
the easy and funny way to log on to your laptop via the HD web camera
 A multitude of passwords are complicating IT-users‘ lives, which leads a lot of users to
reduce the number of passwords as much as possible.
 Toshiba Face Recognition – a biometric based identification method – guides those who
do not use passwords to protect and add security to their systems. For those who already
use passwords to secure access, Toshiba Face Recognition facilitates identification.
User Benefit:
 No need to remember complicated passwords
 Easy and fun to log on to your laptop
Satellite U500 Sales Presentation V1.0_May09 slide:11
SPECIFICATION HIGHLIGHTS
 HDMI-CEC port*
 Digital standard (High Definition Multimedia Interface -Consumer
Electronics Control) for connecting high-definition video and audio devices
 HDMI-CEC-enabled gear, when connected by an HDMI cable, can be
controlled through one remote without any programming or setup required
User Benefit:
 Easy and convenient handling of one or more devices via just one remote
such as the TV remote control
 Multimedia Bar with Easy Keys
 8 white LED feather-touch Easy Keys give you instant access to the world of multimedia
 8 buttons (CD/DVD launcher, ECO, Play/Pause, Rewind, Forward, LED on/off, Volume-,
Volume+), LED on/off = Touch Pad, logo, button illumination, keyboard illumination
User Benefit:
 Easy and direct access to handle your
multimedia functions
Satellite U500 Sales Presentation V1.0_May09 slide:12
KEYBOARD
 Backlit Keyboard
 The keyboard features a
backlight illumination*
to easily type - even in the
dark.
 The illumination can be easily
switched on and off via the
LED on/off button of the
Multimedia Bar.
* Depending on configuration
Satellite U500 Sales Presentation V1.0_May09 slide:13
Key Areas
Satellite U500
√
√
√
Easy Entertainment
√
* depending on configuration
Satellite U500 Sales Presentation V1.0_May09 slide:14
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EASYMEDIA FEATURES
Toshiba EasyMedia – the smarter digital experience.
Life. Technology's here to make it better. So we've created Toshiba EasyMedia.
A unique mix of innovative features to make your digital lifestyle a breeze.
WHY CHOOSE TOSHIBA?
Toshiba's core brand values - innovation, quality and design - are the building blocks for
true product leadership and make Toshiba the best choice for advanced mobile computing.
Toshiba's culture is characterised by its restlessness, by the constant need to improve, transform
and make latest innovations available through our entire product range for everyone.
10 reasons why to choose a laptop from Toshiba.
Toshiba
1.
2.
3.
4.
5.
6.
7.
...
...
...
…
...
...
...
has more than 20 years of experience in the development and production of laptops
is a world market leader in innovative high-technology products
offers a complete product line-up for all customer requirements and for all budgets
can claim to invest more in its research and development than other competing businesses
always offers premium quality without compromise
products convince in terms of design, performance and functionality
offers a unique Toshiba EasyMedia concept with a comprehensive mix of innovative features for a smarter
digital experience
8. ... is one of the world‘s leading PC manufactures solely and strategically focussing on mobility and wireless
mobile solutions
9. ... offers great customer service
10. ... practices environmental management to create new, enriched value while minimizing environmental impacts
Satellite U500 Sales Presentation V1.0_May09 slide:15
BACKUP
Satellite U500 Sales Presentation V1.0_May09 slide:16
TOUCH PAD WITH MULTI-TOUCH CONTROL
 Get more functionality with Multi-Touch Control
- pinch, swipe, or rotate by simply moving your fingers.
 The new Touch Pad with Multi-Touch Control provides an
innovative alternative to conventional scrolling and buttons.
 The new multi-touch technology features 3 main ways of how to use it:
 Pinch Gesture:
Use two fingers and make a pinch gesture anywhere on the Touch Pad to
zoom-in or zoom-out of items such as photos, maps or documents.
 ChiralMotion™Scrolling:
allows the user to scroll continuously with one, smooth, circular motion.
 Momentum Motion:
delivers smooth, fast, trackball-like cursor motion. One quick flick of the finger
across the Touch Pad surface can move the cursor across the entire laptop screen.
Satellite U500 Sales Presentation V1.0_May09 slide:17
HDD 3D IMPACT SENSOR
 Thanks to the HDD Protection the HDD will be protected against impacts,
vibrations and other risks to minimise the risk of data loss.
Challenge:
Solution:
HDD is sensitive to shock and vibration:
HDD 3D IMPACT SENSOR :
 When the laptop is in a mobile mode or simply
moved, the hard disk drive is facing strong
vibration and even shocks
 To prevent this, the HDD protection system
catches unstable motion of PC with a built-in
three-axis acceleration sensor and removes the
magnetic head before the crash.
 Contact of the head and disk caused by
unexpected shock or vibration may damage a
disk causing to lose data or even destroy the
HDD
Unload head from HDD disks
3D-Accelerometer
3-axis monitoring
system dynamically
detects free falls,
shock or vibration
in all directions.
In case the system realises a shock or a
fall the HDD head is rapidly removed
from between the HDD platters in order
to prevent damage or data loss.
Normal state
Satellite U500 Sales Presentation V1.0_May09 slide:18
Unloading
TOSHIBA PC HEALTH MONITOR
Toshiba PC Health Monitor offers the user an easy visual access to a dashboard,
monitoring a number of essential system functions.
 The Toshiba PC Health Monitor software proactively
monitors certain laptop status such as




Power consumption
Cooling status
Battery status
PC status logging on HDD and 3D sensor information
 The software also alerts the user with pre-failure
conditions on display via a specific GUI:
 PC Health Monitor application
 Power Consumption Meter available as a gadget on
Windows Vista™ only
AC Mode
Satellite U500 Sales Presentation V1.0_May09 slide:19
Battery Mode
TOSHIBA ECO UTILITY
 Ecology related technologies have become of a very high interest with regard to
the implementation of the corporate environmental policy into the PC business.
 The goal of the Toshiba Eco utility is to make the consumers aware that:
 Toshiba is a company that is constantly striving to take advantage of new
technologies for the sake of the ecology
 they can actively contribute to ecology by switching to the Toshiba Eco mode
 What is the Toshiba Eco utility
 The Eco utility allows the user to work in the Eco Power Plan in a simple and
easy action. When the Eco mode is on, the system works according to Eco
mode parameter and when the Eco mode is off, the system works according to
the power plan.
 By opening the Eco utility Graphical User Interface (GUI), the user can see the
real time system power consumption and experiences the difference of power
consumption between the Eco Power Plan and the previous Power Plan.
Satellite U500 Sales Presentation V1.0_May09 slide:20
Eco mode on
Eco mode off
TOSHIBA ECO UTILITY - 2
Real time power consumption chart
Unit is Watt
Current power consumption (W)
The colour difference in the line
shows the point at which the
user changed into Eco mode
ON
OFF
The user can choose to show the Eco icon in the notification area
Satellite U500 Sales Presentation V1.0_May09 slide:21
TOSHIBA TEMPRO PERFORMANCE TUNING SYSTEM
 TEMPRO is a software service developed by Toshiba. TEMPRO opens up a new communication channel between
Toshiba and the customer, allowing the customers to receive specific, relevant and timely alert messages on their laptop:
 Performance alerts: TEMPRO monitors the hardware (battery capacity, RAM memory and HDD
space) and advises Toshiba customers on how to optimize the usage of their laptops.
 Service alerts: support bulletins released by the Toshiba Service team are notified to the customer
 Software alerts: new BIOS, drivers & utilities released by the Toshiba Service team are notified to
the customer
 Benefits of Toshiba TEMPRO
 TEMRO is a combined service under one user interface that benefits all business
functions of Toshiba, marketing, sales and support
 TEMPRO is fully integrated with the EMEA websites and allows the customer to
access local content based on country and language
 Pre-installation of TEMPRO on all Vista images
 TEMPRO comes pre-installed on all Toshiba Vista models and
is accessed through the Windows Welcome Center or desktop icon
 One TEMPRO application with all languages included (18)
 Links to country specific web sites (26 sites in Europe) based
on Local setting in Vista
Satellite U500 Sales Presentation V1.0_May09 slide:22
23
McAFEE® Internet Security 2009
 Comprehensive, Easy-to-Use PC and Online Protection
with Powerful Web Site Safety Advisor
 Advanced PC and online protection for you and your family
against viruses, spyware, hackers and identity thieves
 New! Active Protection: Industry leading real time protection
against today’s threats
 Unique! Website safety advisor to help you safely surf and
search online
 New! McAfee Secure: Identity theft and fraud protection when
shopping online
 Unique! QuickClean to help optimize your PC
Instant
Active Protection provides instant updates and world class
threat detection
 New! Age Appropriate Searching automatically sets the proper
content filtering level of search engines
Silent
 Complimentary preinstalled 30 day trial to be activated by a
simple 2-steps process (desktop icon)
Complete
Satellite U500 Sales Presentation V1.0_May09 slide:23
First with “protection without interference,” offering silent,
proven, best-of-breed performance
Complete protection for your PC, Internet, Home and Data
AFFILIATE PARTNERS
 Toshiba has teamed up with Google to enhance the mobile computing experience. Already pre-installed on all
EMEA Toshiba notebooks (all languages) customers can enjoy great software and services for free.
Free software offers easier searching, intelligent photo management, desktop management, plus lots more.
 Toshiba jointly cooperates with eBay to deliver the fastest way to access eBay as the
World's Online Marketplace®, connecting hundreds of millions of buyers.
EBay is already pre-installed on the Satellite U500. Customers only would need to click
on the eBay icon.
 Amazon – low prices in electronics, books, music, DVDs and more, preinstalled on the laptop. It’s easy. Users only would need to click on the
Amazon Icon.
Satellite U500 Sales Presentation V1.0_May09 slide:24
AFFILIATE PARTNERS
 Toshiba has teamed up with Wildtangent to enhance the computer gaming experience. Users will find already pre-installed
on the Satellite U500 20 games to be played for free, and much more titles to be downloaded very easily for free.
 Toshiba cooperates with Skype. On the Satellite U500 you will find
the easiest way to download the latest Skype software. Just a simple
click on the desktop icon is necessary to download the service and
enjoy all Skype benefits.
Satellite U500 Sales Presentation V1.0_May09 slide:25
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