Exhibitor Resources & Marketing
Programs
Thursday, October 6, 2011; 12 p.m. Eastern Time – 1 p.m. Eastern Time
Telephone conferencing
Toll-free: +1 (866) 910-4857
Toll: +1 (719) 387-5500
Participant code: 487027
Hosted by:
ATIA Chief Operating Officer, Caroline Van Howe
ATIA Tradeshow Coordinator, Colleen Campbell
ATIA Events Manager, Sara Haukap
ATIA Sales Coordinator, Andrew Werfelmann
Agenda
1.
Welcome
2.
Attendance Numbers
3.
Exhibitor VIP Attendee Discount Program
4.
Onsite Schedule / Activities in Exhibit Hall
5.
Member / SIG Events
6.
Registration & Housing - NEW: Housing Contest thru 10/10
7.
Exhibitor Service Manual Deadline Date Review and Reminders
8.
Communications
9.
Sponsorship Opportunities
10. NEW! Apps Pavilion
11. NEW! Apps Showcase
12. enLIGHTen Low Vision Conference
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Conference Attendance
• As of 9/30/11, registration numbers, excluding exhibitors, were
tracking over 45% ahead of the same time in 2010.
• From the time tracking began at 12 weeks out from the
conference (we are currently at 4 weeks out), numbers have
been anywhere from 15% to almost 50% higher week over
week.
• Typically about 30 – 50% of attendance numbers are seen by
onsite registrations for the conference.
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VIP Discount Program: Major Takeaways
• Registrations earned = booth savings for 2012 Chicago
• Unique exhibitor registration code for ATIA 2011 Chicago
conference
• e-mail template available to customize with your unique
registration code (Event Marketing Toolkit)
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Win FUTURE Booth Savings
Exhibitor customer registrants win you:
• Free single booth space* when 25 paid conference attendees
register using your exhibitor code ($1,800 value)
• 50% discount* on single booth space when 15 paid conference
attendees register using your exhibitor code ($900 savings)
• The following companies codes have been used and are working
towards discounts:
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AbleNet
Adaptivation, Inc.
Cadan Computers dba Technology For Education
DynaVox Mayer-Johnson
PRC (Prentke Romich Company)
Saltillo Corporation
Texthelp Systems Inc
* Prizes awarded for ATIA 2012 Chicago booth space.
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Exhibit Hall Onsite Schedule
Wednesday, November 2, 2011
NEW: Refreshment breaks
in Exhibit Hall in morning
and afternoon
8:00 a.m. – 5:00 p.m. Move-in
Thursday, November 3, 2011
10:15 a.m. – 1:00 p.m. (unopposed hours without educational sessions)
Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m.
2:00pm – 6:00pm (Reception in Exhibit Hall from 4:45 p.m. – 6:00 p.m.)
Friday, November 4, 2011
10:15 a.m. – 1:00 p.m. (unopposed hours without educational sessions)
Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m.
2:00 p.m. – 5:00 p.m.
Saturday, January 29, 2011
9:00 a.m. – 12:00 p.m. (unopposed hours from 10:15 a.m. – 12:00 p.m.; no educational sessions)
12:00 p.m. – 5:00 p.m. Move-out
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Activities in Exhibit Hall
• Reception on Thursday in Exhibit Hall
• Breaks in Exhibit Hall
• Concessions in Exhibit Hall (exhibitor break from 1pm – 2pm)
• Product Demonstration Center
• My Planner area
• Apps Pavilion
• Apps Showcase
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Onsite Member / SIG Events
Thursday, November 3, 2011
11:45 a.m. – 12:45 p.m. BLV Town Hall Meeting, Utopia B
Friday, November 4, 2011
7:30 a.m. – 9:00 a.m. Member Meeting, Nirvana A/B
11:45 a.m. – 12:45 p.m. AAC Town Hall Meeting, Utopia B
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Seniors Tours
• Targeted for seniors who may be interested in technologies
assisting individuals with blindness or vision impairment,
deafness or hearing impairment, physical impairment, and
intellectual or developmental disabilities.
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Thursday, November 3 at 10:45 a.m.
Thursday, November 3 at 3:15 p.m.
Friday, November 4 at 10:45 a.m.
Friday, November 4 at 3:15 p.m.
• Sign up to participate in a tour via the exhibitor service center.
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Registration & Housing
• Register booth personnel via Exhibitor Service Center
• Two complimentary full conference registrations
• Additional Member Registration: $125
• Additional Non-Member Registration: $200
• Book housing for staff at Renaissance Schaumburg
• Reservation line: (847) 303-4100 or Toll-Free (800) 468-3571
• Online Reservations
• Housing Contest
• Top Prize: Choice of complimentary registration for member of exhibiting company (value
$125 for ATIA members) or free VIP customer registration (onsite value $525).
• 2nd Prize: Complimentary Pre-Conference Seminar registration (onsite value $300).
• 3rd prize: Five (5) $12 vouchers to be used at Conference/ Hotel food outlets.
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Exhibitor Manual – Shipping Dates
• October 6: Shipping to Advance Warehouse - FIRST DAY
• October 26: Shipping to Advance Warehouse - LAST DAY
WITHOUT SURCHARGE
• October 31: Last day for Advanced Warehouse Deliveries
Shipments must be received before 5:00pm
• November 2, beginning at 8am: Shipping to On-Site Show
Facility - ONE DAY ONLY
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Exhibitor Manual – Other Dates
• October 6: Exhibitor Appointed Contractor Form
• October 12 - 14: Venue and General Services Contractor Forms
due (refer to Exhibitor Service Manual)
• October 19: Renaissance Catering Order Form and Swank AV
Telephone / Internet Service Form
• October 21: Lead Retrieval Order Form
• October 26: Technology Express Audiovisual Form
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Freight / Material Handling
• Exhibitors may carry in small packages including pop-up booths
provided they can be hand-carried by one person in one trip per
booth. Exhibitors are not permitted to pick up their freight from
any carrier at the loading dock.
• Refer to the exhibitor service manual for additional information
on material handling for the conference.
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Chicago Area Union Jurisdictions
• Exhibitors may set-up and dismantle pop-up displays in booths
of 10'x10' or less, as long as it can be set up by one person in
1/2 hour or less, without the use of tools. Pop-up displays larger
than 10 feet will require union labor.
• Refer to the exhibitor service manual for additional information
about the six major unions that have jurisdiction over
tradeshows and guidelines to help you in preparing your exhibit
to conform to union jurisdiction and help save money.
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Communications
• Week of October 10: Exhibitor Bulletin #3 and Pre-conference
Attendee List
• October 31: Pre-trip communication with important last minute
information for the conference
• Onsite: Exhibitor Welcome Packet with attendee profile
• Post conference: Exhibitor Survey and Post-conference
Attendee List
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Add-on Marketing Opportunities
Now is the time to maximize your exposure, your brand and your
booth traffic by taking advantage of some remaining marketing
opportunities!
• Passport to Prizes
• Direction Decals
• Street Sign
• Hotel Key Cards
• Meeting Rooms
• Registration Bags
Contact sales@atia.org or via phone (877) 687-2842
16
NEW! Apps Pavilion
• Demo your product in ATIA’s Apps Pavilion located in Exhibit
Hall
• Self-contained kiosk, just bring your device!
• Purchase kiosk at Apps Pavilion
• $650 Member Exhibitor
• $750 Member Non-Exhibitor
• $1,000 Non-Member
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NEW! Apps Showcase – Open to everyone
• Take the stage and demo your AT App
• Saturday, November 5 at 10:30am
• Every company gets 4-5 minutes
• Prize drawings at the end
• Wireless access will enable interested attendees to download
Apps on the spot
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enLIGHTen Low Vision Conference
• Co-location with ATIA 2011 Chicago Conference
• Thursday, November 3 – Friday, November 4
• Attendees will learn from doctors and professionals who are
highly regarded in their field, topics include:
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Mascular Degeneration
The New CentraSight Treatment Program
Current Developments of Prosthetic Devices for Persons with Blinding Diseases
Potential of Stem Cell Treatments for Retinal Disorders
Research and Discussion on a non-invasive vision stimulation technology device for persons with severe low
vision or blindness
•
The Importance of Low Vision Optics as a Consideration When Using Assistive Technology
• enLIGHTen attendees will have access to ATIA Exhibit Hall,
with breaks built into schedule to visit the Exhibit Hall.
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Questions
Thank You
Questions or suggestions pertaining to this presentation
should be directed to:
ATIA Show
Management
sales@atia.org
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