Page 1 of 49 Revised June 2011 REQUEST FOR A NEW PROGRAM SUMMARY PAGE University of Central Oklahoma TO: Vice President for Academic Affairs FROM: Mass Communication March 1, 2012 (Department) (Date) College of Liberal Arts (College) PROPOSED PROGRAM INFORMATION Program Title Degree Designation (ex. BS, MA) Program Director Strategic Communications BA Dr. Rozilyn Miller, Department Chair [Note: This program will reside in the Department of Mass Communication where a Strategic Communications major and an Organizational Communication major currently reside. The chair of the department is the Program Director.] Approved/Reviewed by: (Dept. Chairperson) (College Curr. Com.) (Academic Affairs or Graduate Council) (College Dean) (Office of Academic Affairs) Effective Implementation Date* for the New Program (Semester/Year) *Assigned by Academic Affairs after Approval by the OSRHE http://www.okhighered.org/admin-fac/academic-forms.shtml Page 2 of 49 Revised June 2011 Evaluation Criteria All actions in the approval of new programs for public institutions are subject to a stipulation regarding the program’s ability to attain specified goals that have been established by the institution and approved by the State Regents. At the conclusion of an appropriate period of time, the program’s performance shall be reviewed on the basis of the specified goals in a manner mutually satisfactory to the sponsoring institution and the State Regents. Final endorsement of the program will depend on demonstrated viability. A. Centrality of the Proposed Program to the Institution’s Mission A program will adhere to the role and scope of the institution as set forth in its mission statement and as complemented by the institution’s academic plan. List the objectives of the proposed program and explain how the proposed program relates to the institutional mission and academic plan. An evaluation will be made as to the centrality of the program to the institution’s mission. (State Regent Policy 3.4.6.A) (Institution’s response/rationale should follow each criteria, A through I of this policy; (Size of box provided is NOT an indicator of the length of response expected; please include as much information as needed to thoroughly address each standard.) Note: This proposal is technically a New Program Proposal. However, a major in Strategic Communications (Major Code: 5010) and a major in Organizational Communication (Major Code: 5004) currently exist under the umbrella degree program of Mass Communication. Purpose: The purpose of this proposal is to request a New Program in Strategic Communications and to move the current majors of Strategic Communications and Organizational Communication from a Program of Mass Communication to a Program of Strategic Communications. Essentially, this is a curricular realignment. History of Majors A major in Public Relations in the Department of Communication appeared in a UCO catalog for the first time in 1973. A major in Advertising in the Department of Journalism appeared in a UCO catalog for the first time in 1977. A major in Public Relations in the Department of Journalism appeared in a UCO catalog for the first time in 1977. The name of the major in Public Relations in the Department of Communication was changed to Corporate Communication in 1999. In July 2005, the departments of Communication and Journalism were merged into the Department of Mass Communication. At this time, all degrees housed in the Department of Mass Communication were put under the umbrella degree program of Mass Communication. Due to the merger and the need to clarify the name of the major for students, Corporate Communication was changed to Organizational Communication in 2006. Due to changes in the media industry, the name of the Advertising major was changed to Brand Communications/Advertising in 2010. Due to continued rapid changes in the media industry, the majors for Brand Communications/Advertising and Public Relations were merged into Strategic Communications in Fall 2012. The table on the next page illustrates the number of majors between Fall 2004 and Fall 2011 that fall under the Strategic Communications umbrella. With 370 Fall 2011 majors, Strategic Communications is sufficiently strong to be set apart as a New Program. Additionally, in Spring 2012, 79 students were declared as minoring in Advertising, Strategic Communications, Public Relations, and Organizational Communication. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 3 of 49 Revised June 2011 Fall Fall Fall Fall Fall Fall Fall Fall 2004 2005 2006 2007 2008 2009 2010 2011 66 91 74 55 29 7 2 na JOURAdvertising MCOMna Advertising MCOM-Brand na Communications/ Advertising TOTAL 66 na 10 46 99 94 88 na na na na na 16 116 91 84 101 128 101 106 116 JOUR-Public Relations MCOM-Public Relations TOTAL 112 146 125 96 46 23 2 na na 22 97 137 152 199 214 112 146 147 193 183 175 201 214 COMMCorporate Communication MCOMOrganizational Communication TOTAL 76 75 65 28 14 5 1 na na 7 24 40 45 41 40 76 75 72 52 54 50 42 40 COMBINED TOTALS 254 312 303 346 365 326 349 370 Mission The mission of the New Program in Strategic Communications reflects the mission of the Department of Mass Communication: to provide students with an education that emphasizes the importance of communicative versatility, writing, critical thinking, community service, ethics, and leadership by implementing a studentcentered approach supported by quality teaching and creative and scholarly activities. Students graduate with the knowledge, skills and habits that promote the values of career preparation, responsible citizenship in a free society, and lifelong learning in a global environment. Additionally, the New Program in Strategic Communications embraces the College of Liberal Arts Experience which challenges students to: • • • • • • • • • Speak clearly Write well Appreciate difference Ask questions Act ethically Participate Value the past Encounter the present Create the future A crucial component of the academic mission of the University of Central Oklahoma is: “Helping students learn http://www.okhighered.org/admin-fac/academic-forms.shtml Page 4 of 49 Revised June 2011 so that they may become productive, creative, ethical, engaged citizens and leaders.” In considering the department mission, the college challenges, and the university mission, the New Program in Strategic Communications is dedicated to creating a student-centered, interactive learning environment that challenges students to master the strategic planning, analytical and problem-solving skills essential to the discipline. The program faculty is committed to addressing the persistent technology-driven change in the industry and to integrating an understanding of change with a commitment to on-going learning among program graduates. The program accepts as its mission the creation of professionally prepared, skilled communicators with a passion for quality and a dedication to providing ethical leadership to their chosen industry. Taken from the Academic Affairs website, the key element of UCO’s Academic Plan is to provide a “transformative learning experience” for students including discipline knowledge, leadership, creative and scholarly research, civic engagement, cultural and global competencies, and health and wellness. The Strategic Communications program provides students with course content and experiences that address these central elements in the following ways: Discipline Knowledge: Students will develop discipline knowledge throughout the curriculum and a capstone course. Emphasis will be placed on an integrated communications approach, to ensure that class offerings align with the modern communications industry. Leadership: Students will demonstrate multiple leadership skills when interacting in small group communication contexts in multiple courses. Leadership is honed when teams present a communication plan to strategic communications professionals in the metropolitan area. Students will demonstrate leadership in a Strategic Communications capstone course that requires teamwork. Each member assumes a specific leadership role for one aspect of the team’s strategic communication plan. While the entire team is involved in all aspects of preparing the communication plan, each member is in charge of her/his area to ensure that assignments are made, deadlines are met and problems are resolved. Creative and Scholarly Research: Students will conduct strategic communications research in multiple courses. Student teams address a client-organization’s challenges in achieving its goals. Students prepare a client situation analysis, and SWOT (strengths, weaknesses, opportunities and threats) analysis, as well as conduct a mini-communication audit for the client. Secondary research is conducted to learn what similar organizations facing similar challenges have done in the past. Psychographic, demographic and “how to” information are also collected. Primary research is completed through focus groups, surveys, and additional methodologies determined by the team. Primary research results provide information on the needs, interests, concerns, media choices, etc. of the client’s primary and secondary audiences. Research results help teams prepare an appropriate strategic plan for the client. All raw data that is collected is provided to the client. Students will demonstrate the capacity to develop multiple end products in the capstone course including a bound, designed Plans Book, a PowerPoint presentation, creative examples, a media plan, promotion and public relations plans, and budgets and scheduling. These are comprehensive and designed to be professional in appearance and content in order to become a showcase piece for the student’s portfolios. Service Learning and Civic Engagement: Students will analyze conflict situations in professional and public situations and develop skills for managing those situations. Students in a capstone course will develop a professional level campaign working with community http://www.okhighered.org/admin-fac/academic-forms.shtml Page 5 of 49 Revised June 2011 clients. Developing the campaign is a total collaboration, which requires students, faculty and community clients and resources to engage and participate fully in development and execution of the campaign. Students work with members of the professional community, as well as with client personnel, to gather information and resources. Students will work with non-profit and not-for-profit organizations to help non-profit and not-for-profit organizations reach their goals. Students work closely with members of the organizations, their directors, staff and volunteers to conduct research and develop a strategic communication plan that is both workable and measurable. This often involves students in events or activities conducted by the organization. Cultural/Global Competence: Students will demonstrate effective intercultural communication. Students will demonstrate knowledge of global and cultural competencies in two ways. First, teams may include or are comprised of international students who experience the development of a campaign by U.S. market standards – which are the world standard for strategic communications. Second, students will demonstrate awareness of how new technologies allow global access to clients’ strategic messages. Within the Strategic Communications curriculum, students are challenged with preparing materials, campaigns and research that are both useful and sensitive to all cultures, races, religions, ethnic groups and educational backgrounds. Most organizations served by strategic communications students represent diverse interests and ethnicities. Students may prepare bilingual and multilingual communication tools when needed. Health and Wellness: Students will learn to recognize and avoid dysfunctional communication patterns in favor of healthy practices when engaged in strategic and organizational communication initiatives. Students will address the wellness challenges of a career in this field (e.g., high stress levels, the tendency of professionals to neglect their health due to work demands, etc.) and effective strategies for meeting these challenges. Pursuit of a curriculum driven by UCO’s Transformative Learning’s “Central Six” and a dedication to its precise implementation ensures that UCO Strategic Communications graduates get the best of two worlds – mastery of their disciplinary mandates, and completion of an ethics and leadership-based liberal arts curriculum. This dual focus provides a solid base of knowledge for students and bolters the confidence of professionals in the quality of students’ preparation and leadership skills. B. Curriculum The curriculum should be structured to meet the stated objectives of the program. Explain how the curriculum achieves the objectives of the program by describing the relationship between the overall curriculum or the major curricular components and the program objectives. (State Regent Policy 3.4.6.B) This program’s curriculum is designed to offer students the knowledge, skills, creativity, and professionalism to succeed in the Strategic Communications professions. Program objectives specify that: Students will demonstrate the ability to communicate on behalf of organizations through written, visual and spoken messages. Students will demonstrate the ability to discuss and apply key dimensions of the organizational communication discipline and its scholarship. Students will demonstrate the ability to apply key communications principles to organizational leadership challenges in ways that enable positive outcomes for all stakeholders. Students will demonstrate the ability to generate, analyze, and use research to creatively solve the communication problems of organizations. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 6 of 49 Revised June 2011 Students will demonstrate the ability to support civic programs and initiatives that improve the community through their communication consulting services. Students will demonstrate the ability to develop culturally sensitive communications and marketing strategies. Students will demonstrate the ability to recognize and analyze diversity issues and ethical dilemmas in organizations. Course offerings encourage students to study the core disciplines of advertising, public relations, and organizational communication, to explore specialized topics, and to stay current with the continuous convergence of skills, media platforms, and market segments that create opportunities for strategic communications. Courses introduce students to the fundamentals of each discipline area and then deepen their understanding of the convergence concept that has redefined the landscape of traditional and non-traditional communication tools and media in informing, educating, and persuading consumers and target markets. At the same time, students grapple with how personnel manage internal tensions between creativity and conformity, as well as change and stability, in forging organizational cultures that articulate with efforts to convey the organization’s image to its various publics. The capstone courses in the program, Strategic Communication Campaigns or Organizational Communication, require that students apply the skills and learning they have experienced in lower-level courses. For example, in Strategic Communications Campaigns, classes are challenged by actual clients (commercial or non-profit) to conduct research in order to develop a data-driven response; develop a strategic communications plan; write a business analysis and persuasive communication plans book; write and design communication materials for multiple media platforms; develop a traditional and non-traditional media plan; detail, justify and balance budgets; assess campaign success and develop follow-up strategies. In addition to this 30-50 page Plans Book, the students deliver a 20-minute oral and multimedia presentation to the client. The challenge of working with real-world clients, meeting their expectations and dealing with the multitude of issues that impact the development of an effective integrated strategic communications campaign provides students with a realistic and challenging capstone experience. Students are also challenged to collaborate effectively in teams. These experiences teach them how to diplomatically justify their own ideas, listen carefully to others, and to negotiate. These lessons in conflict management have lasting benefits. The proposed program must meet the State Regents’ minimum curricular standards including the total credit hour requirements for program completion, liberal arts and sciences, general education, and area of specialization credit hour requirements (refer to 3.15 Undergraduate Degree Requirements). Additionally, the curriculum should be compatible with accreditation or certification standards, where available. Any clinical, practicum, field work, thesis, or dissertation requirements should be included in the proposal. Provide the following information for the program and for each option (some categories may not apply to all programs): Strategic Communications Organizational Comm Total number of hours required for degree: 124 124 Number of hours in general education: 42-44 42-44 Number of hours in degree program core: 24 24 Number of hours in option: 51-59 48-56 Number of hours in guided electives: 9 6 Number of hours in general electives: NA NA For AAS Degrees: Total number of hours required for degree: http://www.okhighered.org/admin-fac/academic-forms.shtml _______________ Page 7 of 49 Revised June 2011 Number of hours in general education: Number of hours in technical specialty: Number of hours in technical support courses: Number of hours in technical related coursework _______________ _______________ _______________ _______________ Describe how the proposed program will articulate with related programs in the state. It should describe the extent to which student transfer has been explored and coordinated with other institutions. The shift to Strategic Communications as the core persuasive or brand communication discipline is in keeping with a nationwide movement and with recent shifts at both Oklahoma State University and The University of Oklahoma. Both of Oklahoma’s major research institutions have made the transition to Strategic Communications programs that are compatible with the structure of UCO’s program. The general course listings are compatible, and students should be able to transfer smoothly from one program to another if they should choose to do so. The decision to preserve the basic entry-level courses from each of the disciplines that contribute to Strategic Communications enhances community or junior college students’ understanding of the program and their ability to effectively enter the program based on offerings available throughout their 2-year programs. Additionally, the Transfer Matrix from the Oklahoma State Regents for Higher Education provides a method for course articulation within state institutions. In the few instances where a transfer course is not in the Transfer Matrix, a catalog description and/or course syllabus is used to determine equivalency. Specific curricular information. List courses under the appropriate curricular headings and asterisk new courses. In the curriculum description, indicate the total number of new courses and how development will be funded. Underneath the new umbrella program of Strategic Communications, two majors will exist: Strategic Communications and Organizational Communication. Major One Program: Strategic Communications Major: Strategic Communications Degree: BA Strategic Communications – Strategic Communications.....................................................51-59 Required Courses..................................................................................................................42 MCOM 1133 Media Writing MCOM 2153 Introduction to Organizational Communication MCOM 2063 Introduction to Brand Communications/Advertising MCOM 2193 Principles of Public Relations MCOM 2553 Strategic Communications Planning MCOM 2643 Non-Linear Editing MCOM 3103 Strategic Communications Case Studies MCOM 3333 Specialized Publications MCOM 3163 Public Information Methods MCOM 3443 Media Mix Analysis MCOM 4423 Media Ethics MCOM 4563 Media Law MCOM 4863 Media Research MCOM 4883 Strategic Communications Campaigns Elective Courses......................................................................................................................9 Select from the following: http://www.okhighered.org/admin-fac/academic-forms.shtml Page 8 of 49 Revised June 2011 MCOM 2xx3 News Reporting [course level change from 1000 to 2000] MCOM 3xx3 Leading Groups and Building Teams in Organizations [new course] MCOM 3093 Presentation Techniques MCOM 3283 Advertising Design [course title change] MCOM 3313 History of Journalism MCOM 4013 Corporate Training and Consulting [course title change] MCOM 4063 Feature Writing MCOM 4113 Organizational Communication MCOM 4403 Interviewing Practices MCOM 4433 Victims and Media MCOM 4533 Heath Communication and Promotion [course title change] MCOM 4663 Digital and Social Communications MCOM 4950 Internship in Mass Communication (1-4 hours) Any MCOM course Frequently, students attempt to take upper division courses in other Mass Communication majors, but lack the prerequisite gateway course. The following are “gateway” courses which may be taken as electives: MCOM 1123 Basic Photography MCOM 2xx3 Introduction to Media Studies [new course] MCOM 2033 Media Production MCOM 2053 Introduction to Human Communication Modern Language Requirement.............................................................................................0-8 All students completing a B.A. in Mass Communication - Advertising shall complete the first two semesters of a second language. Students may alternatively fulfill the language requirement by proof of academic work in the second language (CLEP test through LANG 1224), four years of high school language courses, or transfer work from another institution. Electives to bring total to.........................................................................................................124 Minimum Grade Requirements 1. Average in all college course work and course work at UCO..............................................2.00 2. Average in major courses......................................................................................................2.50 Major Two Program: Strategic Communications Major: Organizational Communication Degree: BA Strategic Communications – Organizational Communication......................................................48-56 hours Required Courses..........................................................................................................................42 hours MCOM 1133 Media Writing MCOM 2153 Introduction to Organizational Communication MCOM 2063 Introduction to Brand Communications/Advertising MCOM 2193 Principles of Public Relations MCOM 2553 Strategic Communications Planning MCOM 3xx3 Conflict and Negotiation in Organizations [new course] MCOM 3103 Strategic Communications Case Studies MCOM 3093 Presentation Techniques MCOM 3333 Specialized Publications MCOM 4013 Corporate Training and Consulting [course title change] http://www.okhighered.org/admin-fac/academic-forms.shtml Page 9 of 49 Revised June 2011 MCOM 4113 Organizational Communication MCOM 4403 Interviewing Practices MCOM 4533 Health Communication and Promotion [course title change] MCOM 4863 Media Research Elective Courses............................................................................................................................6 hours Select from the following: MCOM 2623 Communication Theory MCOM 2643 Nonlinear Editing MCOM 3xx3 Leading Groups and Building Teams in Organizations [new course] MCOM 3xx3 Communication in the Professions [new course] MCOM 3053 Persuasion and Social Influence MCOM 3163 Public Information Methods MCOM 3173 Women’s Rhetoric MCOM 3423 Communication and Gender MCOM 3523 Leadership Communication MCOM 4343 Corporate Promotion Any MCOM course Frequently, students attempt to take upper division courses in other Mass Communication majors, but lack the prerequisite gateway course. The following are “gateway” courses which may be taken as electives: MCOM 1123 Basic Photography MCOM 2xx3 Introduction to Media Studies [new course] MCOM 2033 Media Production MCOM 2053 Introduction to Human Communication Modern Language Requirement....................................................................................................0-8 All students completing a B.A. in Strategic Communications – Organizational Communication shall complete the first two semesters of a second language. Students may alternatively fulfill the language requirement by proof of academic work in the second language (CLEP test through LANG 1224), four years of high school language courses, or transfer work from another institution. Electives to bring total to................................................................................................................124 Minimum Grade Requirements 1. Average in all college course work and course work at UCO .................................................. 2.00 2. Average in major courses........................................................................................................... 2.50 C. Academic Standards Clearly state the admission, retention, and graduation standards which, must be equal to or higher than the State Regents’ policy requirements, and should be designed to encourage high quality. (State Regent Policy 3.4.6.C) Admission Standards for New Program in Strategic Communications The New Program in Strategic Communications will utilize the UCO admission standards for students as stated in the undergraduate catalog. Standards for admission to UCO are established by the Oklahoma State Regents for Higher Education. These standards are based on prospective students’ residence status and previous educational background. All students pursuing an area of study leading to a bachelor’s degree must meet both performance standards and curricular standards. Performance standards refer to a student’s rank in the high http://www.okhighered.org/admin-fac/academic-forms.shtml Page 10 of 49 Revised June 2011 school graduating class and overall grade point average in the core curriculum courses. It can also be based on admission test scores. Curricular standards refer to a student’s formal educational background in the subject areas of English, science, mathematics, history, and citizenship skills (as well as two additional units from foreign language, computer science and the subjects listed above). Retention Standards for New Program in Strategic Communications The New Program in Strategic Communications will utilize the UCO retention standards for students as stated in the undergraduate catalog: The University of Central Oklahoma, in cooperation with the Oklahoma State Regents for Higher Education, has adopted the following policy relating to retention of students pursuing undergraduate course work. The three phase policy combines an early notification to students experiencing academic difficulties with a gradual increase in the overall standards required for retention/continued enrollment at the university. All courses in which a student has a recorded grade (excluding those courses marked as repeated, reprieved, activity physical education, or remedial courses) will be counted in the calculation of the grade point average for retention purposes. Grade Point Average Definitions Cumulative Grade Point Average (GPA). All courses attempted in which a grade of A, B, C, D, or F was assigned. Grades of P, S, I, U, AW, W and X do not contribute toward the calculation of the cumulative GPA. Retention Grade Point Average. All courses attempted in which a grade of A, B, C, D, or F was assigned, excluding any courses marked as repeated or reprieved. A maximum of 4 courses, not to exceed 18 hours may be repeated and one semester or two consecutive semesters may be reprieved. Grades of P, S, I, U, AW, W and X do not contribute to the retention GPA. Repeats in excess of four courses are averaged in calculating the retention GPA. Retention Status All students at the University of Central Oklahoma will be classified under one of the following categories for retention purposes: (Concurrent students: If coursework is taken while a concurrent student falls below a cumulative GPA of less than 2.0, please see below under Freshman Academic Notice or Academic Probation). Academic Good Standing - Any student who meets the retention requirements set forth in this section. Freshman Academic Notice - Undergraduate students with 30 or fewer credit hours with a retention GPA of 1.7 to 1.99. All students new on freshman academic notice will be required to take a two credit hour success strategies class designed to assist them in their academic recovery. Academic Notice - Any student in an area of study with higher academic standards whose GPA falls below the retention requirements but remains higher than 2.00. Academic Probation - Any student whose retention GPA falls below the retention requirements. Students placed or continued on academic probation must maintain a 2.00 GPA in regularly graded course work (excluding activity or performance courses) for continued enrollment at UCO. Students with less than 45 earned credit hours who are new on probation may be required to take a two hour Success Strategies class (or Success Central if a concurrent student) to assist them in their academic recovery Students who raise their retention GPA to meet the retention requirements will be removed from academic probation. Academic Suspension - Any student who was on academic probation the previous semester will be suspended from the University if s/he fails to raise his or her retention GPA to the required retention GPA level (retention requirements) or achieve a 2.00 semester GPA in regularly graded course work, not to include activity or performance courses. Students not meeting either of these criteria will be immediately suspended and may not be reinstated until one regular semester (fall or spring) has elapsed. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 11 of 49 Revised June 2011 For continued enrollment as a student in academic good standing at the University of Central Oklahoma, a student must have earned a retention grade point average at or above the following: Retention Requirements 2011 - 2012 Credit Hours Attempted Retention GPA Requirement *0 through 30 semester hours 1.7 31 or greater semester hours 2.0 *Students with 0-30 semester credit hours with a retention GPA of 1.7 through 1.99 will be considered to be on freshman academic notice. Students will be removed from academic probation when they have met the minimum requirements above. All students who have less than 30 credit hours and are new on probation or on academic notice must take UNIV 2012, Success Strategies, to remain in good standing. Graduation Requirements for New Program in Strategic Communications The New Program in Strategic Communications will utilize College of Liberal Arts and UCO graduation standards for students as stated in the undergraduate catalog. Additional requirements include the following: Modern Language requirement: All students shall complete the first two semesters of a second language. Students may alternatively fulfill the language requirement by proof of academic work in the second language (CLEP test through LANG 1224), four years of high school language courses, or transfer work from another institution. Average in all college course work and course work at UCO………………2.0 Average in major courses……………………………………………………2.5 D. Faculty Faculty resources shall be demonstrated to be adequate and appropriate for the proposed program. The number of faculty will meet external standards where appropriate. The qualifications of faculty will support the objectives and curriculum of the proposed program. Faculty qualifications such as educational background, non-collegiate and collegiate experience, and research and service interests and contributions, which relate to the proposed program should be summarized. The institution must demonstrate that core programmatic faculty possess the academic and research credentials appropriate to support the program. Attach faculty vita or provide explicit summaries. (State Regent Policy 3.4.6.D) The Department of Mass Communication has six full-time faculty positions designated for the Mass Communication – Strategic Communications and the Mass Communication – Organizational Communication majors. Faculty will transition to the Strategic Communications – Strategic Communications major and the Strategic Communications – Organizational Communication major. Strategic Communications – Strategic Communications: Ms. Sandy Martin (Lecturer), Dr. Jill Lambeth (Assistant Professor), Mr. Mike Breslin (Instructor), and a search is underway in Spring 2012 for an Assistant Professor faculty retirement replacement as Ms. Jill Kelsey retires effective August 1, 2012. Strategic Communications – Organizational Communication: Dr. Samuel Lawrence (Associate Professor) and Dr. Christy Vincent (Associate Professor) are full-time faculty in this major. See attached faculty vita. E. Support Resources http://www.okhighered.org/admin-fac/academic-forms.shtml Page 12 of 49 Revised June 2011 Access to the qualitative and quantitative library resources must be appropriate for the proposed program and should meet recognized standards for study at a particular level or in a particular field where such standards are available. Books, periodicals, microfilms, microfiche, monographs, and other collections shall be sufficient in number, quality, and currency to serve the program. Adequacy of electronic access, library facilities, and human resources to service the proposed program in terms of students and faculty will be considered. Physical facilities and instructional equipment must be adequate to support a high quality program. The proposal must address the availability of classroom, laboratory, and office space as well as any equipment needs. Describe all resources available. (State Regent Policy 3.4.6.E) The New Program in Strategic Communications is currently a Mass Communication – Strategic Communications major and a Mass Communication-Organizational Communication major in the Department of Mass Communication. Since the majors are currently operating under major codes and have been for many years, support resources are already in place. Library Resources: UCO’s Max Chambers Library houses holdings in Strategic Communications. During the last several years, course fee funding has built support materials. Additionally, Interlibrary Loan is available. Print materials, DVDs, audio recordings, and html documents are available through ILL and usually arrive in less than seven days. Full text research articles from journals are emailed directly to the requestor often in less than five days. Physical Facilities – Classroom and Office Space: Currently, the Mass Communication – Strategic Communications major and the Mass Communication – Organizational Communication major are housed in the Communications Building and provides adequate classroom and faculty office space. The Strategic Communications program will be housed identically. Instructional Equipment: Instructional equipment currently available in the College of Liberal Arts (and specifically within the Communication Building), including the new “smart board,” classroom computers, internet, projection systems, and DVD players for pedagogical needs. Support Personnel: Currently, the Department of Mass Communication support personnel meet the needs of the Strategic Communications major and the Organizational Communication majors. This support will continue with the New Program of Strategic Communications. F. Demand for the Program Proposed programs must respond to the needs of the larger economic and social environment. Thus, the institution must demonstrate demand for the proposed program. (State Regent Policy 3.4.6.F) 1. Student Demand: Clearly describe all evidence of student demand, normally in the form of surveys of potential students and/or enrollments in related programs at the institution, should be adequate to expect a reasonable level of productivity. (State Regent Policy 3.4.6.F) Significant demand for the program exists as evidenced by the current number of majors contained within the New Program of Strategic Communications. While continued increases may not be dramatic, enrollment will continue to provide 350+ majors, 50+ minors, and sufficient credit hour production to meet expense of the program. Fall Fall Fall Fall http://www.okhighered.org/admin-fac/academic-forms.shtml Fall Fall Fall Fall Page 13 of 49 Revised June 2011 2004 2005 2006 2007 2008 2009 2010 2011 66 91 74 55 29 7 2 na JOURAdvertising MCOMna Advertising MCOM-Brand na Communications/ Advertising TOTAL 66 na 10 46 99 94 88 na na na na na 16 116 91 84 101 128 101 106 116 JOUR-Public Relations MCOM-Public Relations TOTAL 112 146 125 96 46 23 2 na na 22 97 137 152 199 214 112 146 147 193 183 175 201 214 COMMCorporate Communication MCOMOrganizational Communication TOTAL 76 75 65 28 14 5 1 na na 7 24 40 45 41 40 76 75 72 52 54 50 42 40 COMBINED TOTALS 254 312 303 346 365 326 349 370 2. Employer Demand: Clearly describe all evidence of sufficient employer demand, normally in the form of anticipated openings in an appropriate service area in relation to existing production of graduates for that area should be provided. Such evidence may include employer surveys, current labor market analyses, and future manpower projections. Where appropriate, evidence should demonstrate employers’ preferences for graduates of the proposed program over persons having alternative existing credentials and employers’ willingness to pay higher salaries to graduates of the proposed program. (Local/state employer demand information must be included, not solely national employer demand data.) The Oklahoma Employment Outlook 2016 was published by the Oklahoma Employment Security Commission in January 2009. Below is a list of Occupation Titles and the employment projections from 2006-2016: Advertising, Promotions, and Public Relations Managers = 9.37% increase with 170 annual openings. Training and Development Managers = 12.82% increase with 20 annual openings. Training and Development Specialists = 18.03% increase with 130 annual openings. Human Resources, Training, and Labor Specialists = 9.27% increase with 50 annual openings. Public Relations Specialists = 11.22% increase with 40 annual openings. Advertising Sales Agents = 17.14% increase with 70 annual openings. Additionally, there are growing opportunities for entrepreneurs to develop blogs, web-pages and on-line training and marketing programs. These skill areas rely heavily on the discipline of Strategic Communications for expertise and training. The recent economic downturn has caused many organizations to hold back on hiring in areas such as communication and strategic planning, which are business focused. As the economy regains energy analysts http://www.okhighered.org/admin-fac/academic-forms.shtml Page 14 of 49 Revised June 2011 expect to see that pent-up demand spur job opportunities. In addition, the perception among companies is that new college graduates possess social and digital media skills that make them better prospects for employment than older applicants who are often uncomfortable with digital communication and non-traditional media. (Advertising Age, Jan. 30, 2012) Estimated Student Demand for the Program [Here is UCO Strategic Communications (combining Advertising/Brand Communications, Organizational Communication, and Public Relations) major data from 2005-06 through 2010-2011.] Academic Year 2005-2006 2006-2007 Degrees Conferred 77 Majors (Headcount) – Fall Semester 312 105 303 102 346 102 365 101 326 2007-2008 2008-2009 2009-2010 80 349 2010-2011 With the approval of a Strategic Communications program, these trends are predicted to continue and may increase. Project estimated student demand for the first five years of the program. Academic Year Degrees Conferred Majors (Headcount) – Fall Semester 2013-2014 0 24 2014-2015 0 48 2015-2016 0 72 2016-2017 20 96 2017-2018 25 120 Programs are provisionally approved and given enough time for a planning year plus the number of years necessary to produce one graduating class (i.e. a two-year program is allowed three years to meet its graduates and majors goals, a four-year program is allowed five years, etc.) unless the institution makes a specific timeframe request with a strong rationale. Please indicate the specific productivity criteria and timeframe for final review of the program: This program will enroll a minimum of _____120____ students in fall ____2017_____(year); and will graduate a minimum of ______25____ students in _________2017-2018__________(academic year). http://www.okhighered.org/admin-fac/academic-forms.shtml Page 15 of 49 Revised June 2011 (NOTE: Productivity data must come from the same academic year. Example: enroll a minimum of 50 students in fall 2003 and graduate a minimum of 35 students in 2003-04.) Program Approval for Online Delivery Institutions that have not been approved previously to offer online programs are required to request approval as follows: (1) if programs are offered in such a manner that an individual student can take 100 percent of the courses for the major through online delivery or other computer-mediated format; or (2) the program is advertised as available through online delivery or other computer-mediated format. For the purpose of this policy, major is defined as courses in the discipline of the student’s declared degree program, excluding support courses, general education courses, and elective courses. Criteria for approval are based on qualitative consideration and the compatibility of the requested offering with the institution’s mission and capacity. (State Regent Policy 3.16) Note: If your institution is also requesting to offer the proposed program via electronic delivery you must also fill-out the New Program Delivered Electronically Request Form located in the State Regents’ Procedure Handbook Forms and Reference Information section. G. Unnecessary Duplication The elimination of unnecessary program duplication is a high priority of the State Regents. Where other similar programs may serve the same potential student population, the proposed program must be sufficiently different from existing programs or access to existing programs must be sufficiently limited to warrant initiation of a new program. (State Regent Policy 3.4.6.H) Provide specific evidence that the proposed program is not unnecessarily duplicative of similar offerings in the state. UCO’s Strategic Communication program offers several elements that make it distinctive and separate it from similarly titled programs in the general region. First, one major factor that makes the UCO program distinctive is our location in a dynamic and flourishing metropolitan area. This location also allows us to recruit professionals in the region as adjunct faculty, as guest speakers, and as resource persons for our students. The metropolitan area serves as a virtual classroom and learning laboratory in which students can tour, conduct research on, and network with corporations and nonprofit organizations. And finally our location means that UCO students can be counted on to “show up for work” when organizations rely upon them to contribute as interns. Second, UCO courses focus on learning by doing. We expect our students to perform at a professional skill level by graduation. Their teachers are academically qualified communication professionals who routinely engage students in hands-on learning activities. The cumulative effect of these experiences is to transform college students into budding communication professionals. This focus on transformative learning distinguishes the UCO program from other schools in the region that are primarily research institutions. Finally, because our program is fully converged, our students have routine access to cutting edge learning environments. Majors in the Strategic Communications program can initiate non-traditional projects involving the editing of video and student publications, for example. This commitment to convergence is exemplified through projects that cross program and departmental boundaries and provide interdisciplinary “cross-training” for our students. H. Cost and Funding of the Proposed Program The resource requirements and planned sources of funding of the proposed program must be detailed in order to assess the adequacy of the resources to support a quality program. This assessment is to ensure that http://www.okhighered.org/admin-fac/academic-forms.shtml Page 16 of 49 Revised June 2011 the program will be efficient in its resource utilization and to assess the impact of this proposed program on the institution’s overall need for funds. (State Regent Policy 3.4.6.I) Provide evidence of adequate funding, which will include, but not be limited to: 1. Reallocation of Existing Resources: The institution must provide evidence of campus funds to be reallocated to the proposed program. The source and process of reallocation must be specifically detailed. An analysis of the impact of the reduction on existing programs and/or organization units must be presented. The existing allocation of resources for the current Mass Communication – Strategic Communications major (Major Code 5010) and Mass Communication – Organizational Communication (Major Code 5004) will be transitioned to the New Program of Strategic Communications. 2. Tuition and Fees: The institution must provide evidence of a projected increase in total student enrollments to the campus as a result of the proposed program. Since the majors in Mass Communication-Strategic Communications and Mass Communication-Organizational Communication already exist, enrollment may not increase dramatically for the new program in Strategic Communications, but enrollment will continue to provide sufficient credit hour production to meet program expenses. Fall Fall Fall Fall Fall Fall Fall Fall 2004 2005 2006 2007 2008 2009 2010 2011 66 91 74 55 29 7 2 na JOURAdvertising MCOMna Advertising MCOM-Brand na Communications/ Advertising TOTAL 66 na 10 46 99 94 88 na na na na na 16 116 91 84 101 128 101 106 116 JOUR-Public Relations MCOM-Public Relations TOTAL 112 146 125 96 46 23 2 na na 22 97 137 152 199 214 112 146 147 193 183 175 201 214 COMMCorporate Communication MCOMOrganizational Communication TOTAL 76 75 65 28 14 5 1 na na 7 24 40 45 41 40 76 75 72 52 54 50 42 40 COMBINED TOTALS 254 312 303 346 365 326 349 370 http://www.okhighered.org/admin-fac/academic-forms.shtml Page 17 of 49 Revised June 2011 3. Discontinuance or Downsizing of an Existing Program or Organizational Unit: The institution must provide adequate documentation to demonstrate sufficient savings to the state to offset new costs and justify approval for the proposed program. The current Mass Communication – Strategic Communications program and Mass Communication – Organizational Communication will be discontinued contingent upon the approval of the New Program for Strategic Communications. UCO policies and timelines will be followed for the discontinuation of the current program. Cost/Funding Explanation Complete the following table for the first five years of the proposed program and provide an explanation of how the institution will sustain funding needs for the life of the proposed program in the absence of additional funds from the State Regents. *The total funding and expenses in the table should be the same, or explain sources(s) of additional funding for the proposed program. Cost/Funding Summary: Program Resource Requirements Year of Program A. Funding Sources Total Resources Available from Federal Sources 1st Year 2nd Year 3rd Year 4th Year 5th Year $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Narrative/Explanation: Total Resources Available from Other Non-State Sources Narrative/Explanation: Existing State Resources Narrative/Explanation: State Resources Available through Internal Allocation and reallocation* Narrative/Explanation: The proposed program represents a request for two separate degrees (BA in Strategic Communications-Strategic Communications and BA in Strategic Communications-Organizational Communication) that are already part of the department’s undergraduate program under the BA in Mass Communication-Strategic Communications and Mass Communication-Organizational Communication. The tuition and course fees generated by students currently enrolled in the old program will be reallocated to support the new program in Strategic Communications. Student Tuition $50,671 $101,341 $152,012 $202,683 $253,354 Narrative/Explanation and Calculations: We assumed an enrollment of 12 credit hours per student. 2011-12 tuition and course fee amounts were used. Therefore our calculations are as follows: Yr 1 24 students * 12 = 288 @ $157.25 per hour = $45,288 + course fees @18.69 p/credit hour = $5,382.72 = Total = $50,670.72 Yr 2 48 students * 12 = 576 @ $157.25 per hour = $90,576 + course fees @18.69 p/credit hour = $10,765.44 = Total = $101,341.44 Yr 3 72 students * 12 = 864 @ $157.25 per hour = $135,864 + course fees @18.69 p/credit hour = $16,148.16= Total = $152,012.16 Yr 4 96 students * 12 = 1152 @ $157.25 per hour = $181,152 + course fees @18.69 p/credit hour = $21,530.88 = Total = $202,682.88 Yr 5 120 students * 12 = 1440 @ $157.25 per hour = $226,440 + course fees @ $18.69 p/credit hour = $26,913.60 = Total = $253,353.60 For comparison purposes: In Fall 2011 and Spring 2012, Strategic Communications and Organizational Communication generated 3,180 credit hours. 3,108 hours X $157.25 per hour = $500,055.00 + course fees @ $18.69 p/credit hour = $59,434.20= Total = $559,489.20 http://www.okhighered.org/admin-fac/academic-forms.shtml Page 18 of 49 Revised June 2011 Year of Program A. Funding Sources 1st Year 2nd Year 3rd Year 4th Year 5th Year $202,683 $253,354 In five years, all tuition will be fully transitioned to the new program of Strategic Communications. TOTAL $50,671 $101,341 $152,012 Year of Program B. Breakdown of Budget Expenses/Requirements Administrative/Other Professional Staff 1st Year 2nd Year 3rd Year 4th Year 5th Year $1,141.04 $2,282.08 $3,423.12 $4,564.16 $5,705.22 Narrative/Explanation: $21,870.00 is the annual salary for the Administrative Assistant I in the Department of Mass Communication. The department has 23 full-time faculty. Six faculty are designated for the new program of Strategic Communications. Therefore, 6/23 of the annual salary is designated to the new program of Strategic Communications = $5,705.22. In five years, these expenses will be fully transitioned to the new program of Strategic Communications. Faculty $48,732.84 $97,465.68 $146,198.52 $194,931.36 $243,664.20 Narrative/Explanation: Six faculty are currently designated to the new program of Strategic Communications: Lecturer - $35,000.00 – full salary designated to Strategic Communications. Instructor - $41,000.00 – full salary designated to Strategic Communications. Instructor - $41,000.00 – full salary designated to Strategic Communications. Assistant Professor - $48,664.20 – full salary designated to Strategic Communications. Associate Professor - $59,640.00 – ½ designated to Strategic Communications (other ½ = BAT & H&W Faculty Liaison) Divided in half = $29,820.00 Associate Professor - $59,640.00 - ½ designated to Strategic Communications (other ½ = BAT & Assistant Chair) Divided in half = $29,820.00 Full-time faculty annual salaries = $225,304.20 Adjunct faculty annual salaries = $18,360.00 TOTAL FACULTY SALARIES = $243,664.20 In five years, these expenses will be fully transitioned to the new program of Strategic Communications. Graduate Assistants $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $200.00 $400.00 $600.00 $800.00 $1,000.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Narrative/Explanation: Student Employees Equipment and Instructional Materials Narrative/Explanation: Library Narrative/Explanation: Contractual Services Narrative/Explanation: Other Support Services Narrative/Explanation: Commodities http://www.okhighered.org/admin-fac/academic-forms.shtml Page 19 of 49 Revised June 2011 Narrative/Explanation: Printing $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $50,074 $100,148 $150,222 $200,296 $250,369 Narrative/Explanation: Telecommunications Narrative/Explanation: Travel Narrative/Explanation: Awards and Grants Narrative/Explanation: TOTAL I. Program Review and Assessment Describe program evaluation procedures for the proposed program. These procedures may include evaluation of courses and faculty by students, administrators, and departmental personnel as appropriate. Plans to implement program review and program outcomes-level student assessment requirements as established by State Regents’ policies should be detailed. Program review procedures shall include standards and guidelines for the assessment of student outcomes implied by the program objectives and consistent with the institutional mission. (State Regent Policy 3.4.6.J) 1. Students will successfully complete their coursework and the capstone course. 2. Faculty will be evaluated on the university rotation’s system by the appropriate administrator. 3. An advisory Board consisting of industry professionals in Oklahoma will meet annually to discuss and evaluate the program for the purpose of making recommendations. 4. Departmental data will be collected and assessed according to pre-established benchmarks: (a) Advisement Surveys; (b) professional internship data; (c) capstone course portfolios critiqued by outside evaluators in the industry; and (d) assessment of Transformative Learning Central Six elements within curriculum required by the major. 5. College data will be collected and assessed according to pre-established benchmarks: (a) First Day Engagement Survey; (b) Syllabi Review; (c) Student Success; (d) Student Satisfaction; (e) Student Learning Outcomes; and (f) Learning Environment. 6. University data will be collected and assessed according to pre-established benchmarks: (a) DFW data; (b) grade distribution data; (c) Student Perception of Instructor Effectiveness data; and (d) NSSE data. The purpose of these multiple assessment procedures is to provide a diverse, rich range of data to analyze and then complete the feedback loop by making appropriate changes. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 20 of 49 Revised June 2011 Faculty Vita http://www.okhighered.org/admin-fac/academic-forms.shtml Page 21 of 49 Revised June 2011 Jill Lambeth CURRICULUM VITAE Department of Mass Communication University of Central Oklahoma Edmond, Oklahoma 73034 Phone: (405) 974-5926 Email: klambeth1@uco.edu Education Doctor of Philosophy, Curriculum Studies, Oklahoma State University, 2011. Master of Science, Management, Southern Nazarene University, 2007. Bachelor of Arts, Mass Communications; Advertising and Public Relations, Oklahoma City University, 1998. Teaching Experience University of Central Oklahoma, Edmond, Oklahoma (2008-present) Assistant Professor, College of Liberal Arts – Mass Communication Southern Nazarene University, Oklahoma City, Oklahoma (2007) Adjunct Professor, College of Business – Marketing Courses Taught Promotional Strategies Introduction to Brand Communication/Advertising Principle of Public Relations Print, Web, Copy and Design Public Relations Case Studies Media Mix Analysis Media Research University Committee Assignment Mass Communication Curriculum Committee, 2008 - Present (UCO) Professional Development Participated in Creative Leadership Council “Encouraging Creativity: How to Think Like Leonardo Da Vinci” series, UCO, 2008-2009 Presentation Lambeth, J. (2011). “The Use of Digital Communication Applications in the Online Learning Environment.” Presented at the 2011 American Association of the Advancement of Curriculum Studies Annual Conference, April 2011, New Orleans, LA. Professional Experience AT&T Wireless (Spring 2003 to Summer 2009) Advertising Manager (Fall 2007–Fall 2008) Advertising Consultant (Fall 2008-Summer 2009) Member of the trustee’s management team responsible for managing the advertising and marketing communications aspects for AT&T’s divested markets. Developed and executed a corporate level http://www.okhighered.org/admin-fac/academic-forms.shtml Page 22 of 49 Revised June 2011 marketing strategy and advertising plan for each market. Oversaw creative development and media placement with advertising agency. Coordinated sales promotions, sponsorships, promotional material, in-store merchandising, and web design. Advertising Manager (Summer 2006-Fall 2007) Managed promotional and branding advertising for Dobson markets – including creative implementation, project management, budgets and competitive response initiatives - for TV, print, radio, online, and guerilla marketing plans. Monitored and analyzed quarterly brand tracking research and provided marketing recommendations. Managed internal graphic design department which created and produced collateral, in-store merchandising, direct mail, Yellow Pages advertising, and online advertising. Managed relationships with Dobson’s advertising agencies. Facilitated advertising agency review process, reviewing agencies in New York City, Dallas, Minneapolis, San Diego, and Kansas City. Assisted in the development of the media budget allocation modeling to maintain efficient media spending in each market. Developed a production bidding system saving the company annually over a million dollars. 2007 President’s Club Eagle Award Recipient. Regional Marketing Manager (Spring 2003-Summer 2006) Oversaw all marketing aspects for five of the seventeen states serviced by Dobson. Created and implemented competitive promotions, offers, retention programs special events, and sponsorships. Monitored all local media and production budgets. Worked directly with Dobson’s corporate office, advertising agency, and public relations firm on local marketing strategies. Jordan Associates Advertising Agency (Fall 1999-Spring 2003) Account Executive Created long-term strategies and prioritized business initiatives on the Dobson Communications Corporation’s account. Coordinated campaigns, special projects, and media with Dobson’s corporate marketing team. Traveled to acquired markets to assist in market positioning. Monitored all billing and budgeting on account. External Intern Coordinator Responsible for the co-development of Jordan’s Internship Program. Worked directly with universities across the region in recruiting students for internship positions. Administrated the placement in the agency of approximately 15 students each semester. Designed career related workshops and training for interns. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 23 of 49 Revised June 2011 Mike Breslin, APR 800 Chowning Avenue Edmond, OK 73034 405.406.6933 mikebreslin815@yahoo.com SUMMARY More than two decades of experience in Public Relations, Marketing, Communications and Management, in agency, corporate and academic environments. Specializations in issues management, crisis communications, media training and corporate communications. Also experienced in media relations, non-profit communications, business-to-business (B2B) communications and consumer campaigns. Industry experience includes technology (multiple sectors), telecommunications, insurance, health care, pharmaceuticals, non-profit organizations and aerospace. Client/corporate experience includes the American Lung Association, Continental Airlines, Wyeth, Reliant Energy, Cingular Wireless (now AT&T), Nokia, Texas Tech Health Sciences Center, TIG Insurance, GTE (now Verizon), Ericsson, SurfWatch Software and the U.S. Air Force. EXPERIENCE Instructor 2011-present University of Central Oklahoma Serve as instructor in Mass Communications Department. Teach classes in Public Relations and Advertising. Serve as part of the Strategic Communications Program. Owner & CEO 2011-present Siscomm PR & Communications Own and operate consultancy specializing in corporate communications, crisis communications and other communications disciplines. General Manager/Senior Vice President 2005-2011 Hill & Knowlton - Houston Managed operations in Houston and the surrounding region for a top 5 multinational communications firm. Oversaw new business development, financial management, personnel recruiting & management, and office administration. After taking over regional operation, drove four straight years of top- and bottom-line revenue growth. Turned operation around from a 30% annualized loss and achieved four straight years of profitability in excess of 20%. Also served as senior counsel and strategist to client CEOs and their senior staff, particularly on matters related to corporate positioning, crisis communications and issues management. Vice President/Group Manager 2001-2005 Director, Corporate Practice (Texas) Ketchum - Dallas Provided counsel to client CEOs and senior staff, particularly on matters related to corporate positioning, crisis communications and issues management. Developed proposals and strategic PR plans for clients. Planned and executed media/analyst outreach and events on behalf of clients (media tours, trade shows, staged events, press conferences, etc.). Coordinated influencer http://www.okhighered.org/admin-fac/academic-forms.shtml Page 24 of 49 Revised June 2011 campaigns, presentations and other direct outreach efforts for clients. Managed full array of marcom projects for clients (advertising development and placement, collateral development, Web site construction, direct mail, etc.). Developed and managed budgets and financials for clients and firm. Supervised staff. Directed multiple accounts. Identified, recruited and secured new business opportunities. Senior Account Supervisor 1999-2001 Director, Business-to-Business (B2B) Technology Section Publicis Dialog - Dallas Supervised six-person B2B Technology Section. Directed multiple high-tech, telecom (fiber optics and wireless) and B2B accounts, handling duties similar to the entry above. Director, Media Strategy 1998-1999 Bustin & Co. - Dallas Supervised four-person Media Strategy Division. Directed multiple high-tech, telecom and B2B accounts. Provided counsel to client CEOs and senior staff. Conducted spokesperson training. Developed proposals and plans for clients. Planned and executed media/analyst outreach and events on behalf of clients (media tours, staged events, press conferences, etc. Managed full array of marcom projects for clients. Developed and managed budgets. Worked new business opportunities. Coordinator, Patient/Physician Relations 1994-1998 Texas Tech Health Sciences Center - Lubbock, Texas Directed TTUHSC Patient Complaint and Survey Programs in coordination with nearly 30 clinics operating at multiple locations, serving approximately 200,000 patients annually. Supervised staff and budget. Public Relations Supervisor 1985-1994 U.S. Air Force - multiple locations Managed media/community relations programs and internal information programs at several domestic and overseas bases. Duties throughout military career included: supervising military and civilian staff; managing budgets; serving as a spokesperson with the media; coordinating crisis responses; and arranging numerous media/community events (i.e., press conferences, air shows, etc.). EDUCATION Accredited in Public Relations (APR) by PRSA – 1999. Master's Degree, Mass Communications, Texas Tech University (Concentrations in Public Relations and Political Communications) – 1998. Bachelor's Degree, Public Relations, Wayland Baptist University (Minor in Business) – 1993. Associate’s Degree, Public Affairs, Community College of the Air Force – 1991. Current as of February 2012 http://www.okhighered.org/admin-fac/academic-forms.shtml Page 25 of 49 Revised June 2011 VITA Samuel G. Lawrence February, 2012 Contact Information Address: 921 Richmond Road Edmond, OK 73034 Office Telephone: (405) 974-5584 (405) 974-5125 (fax) Home Telephone: (405) 285-9584 Email: slawrence7@uco.edu Present Position Assistant Professor and Assistant Chair Department of Mass Communication University of Central Oklahoma Edmond, OK 73034 Education Doctor of Philosophy in Communication The University of Texas at Austin Dissertation: “The Effects of Sex Dialects and Sex Stereotypes on Speech Evaluations: Evidence from Ratings of Recorded Conversations.” Advisor: The Late Dr. Robert W. Hopper August, 1988 Master of Arts in Speech Communication Auburn University Thesis: “Interpersonal Trust and Uncertainty Reduction in Initial Interaction.” Advisor: Dr. Thomas M. Steinfatt December, 1982 Bachelor of Arts in Communication The University of Central Florida June, 1980 http://www.okhighered.org/admin-fac/academic-forms.shtml Page 26 of 49 Revised June 2011 Employment History 2010 – Present Assistant Chair Department of Mass Communication University of Central Oklahoma 2006 – Present Assistant Professor Department of Mass Communication University of Central Oklahoma 1999 - 2006 Assistant Professor Nicholson School of Communication University of Central Florida 1996 - 1999 Visiting Assistant Professor Department of Communication State University of New York, Albany 1989 - 1996 Assistant Professor Department of Humanities Indiana University, Kokomo 1988 - 1989 Visiting Assistant Professor Department of Speech Communication University of Georgia 1986 - 1988 Visiting Assistant Professor Department of Speech Communication Oklahoma State University 1983 - 1986 Assistant Instructor Department of Speech Communication University of Texas at Austin 1982 - 1983 Teaching Assistant Department of Speech Communication University of Texas at Austin 1980 - 1982 Teaching Assistant Department of Speech Communication Auburn University http://www.okhighered.org/admin-fac/academic-forms.shtml Page 27 of 49 Revised June 2011 Teaching Experience Undergraduate Courses Communication in the Professions Interviewing Practices Conflict and Communication Presentation Techniques Nonverbal Communication Small Group Communication Introduction to Human Communication Communication Theory Fundamentals of Speech Communication Research Methods Interpersonal Communication Conversation and Culture Honors Public Speaking Intercultural Communication Conversational Strategies and Structures Persuasion Advanced Interpersonal Communication Group Dynamics Introduction to Communication Arts UCO UCO UCO UCO UCO UCO UCO UCO UCO UCF UCF UCF UCF UA UA UA IUK IUK IUK Graduate Courses Seminar in Interpersonal Communication Theoretical Perspectives on Interpersonal Communication Qualitative Research Methods Quantitative and Qualitative Research Designs UCF UCF UCF UCF Peer/Blind-Reviewed Publications Lawrence, S. G. (2005). Exemplar-based instruction: The case of interpersonal communication. Florida Communication Journal, 33, 43-53. Filipek, R., & Lawrence, S. G. (2005). Planning requests for help as a function of anticipated resistance and language proficiency. Communication, 13, 183-197. http://www.okhighered.org/admin-fac/academic-forms.shtml Atlantic Journal of Page 28 of 49 Revised June 2011 Lawrence, S. G. (2003). Rejecting illegitimate understandings. In P. J. Glenn, C. LeBaron, & J. Mandelbaum (Eds.), Studies in language and social interaction (pp. 195-205). Hillsdale, NJ: Erlbaum. Hocking, J. E., & Lawrence, S. G. (2000). Changing attitudes toward the homeless: The effects of pro-social communication with the homeless. Journal of Social Distress and the Homeless, 9, 91-110. Lawrence, S. G. (1999). The preoccupation with problems of understanding in communication research. Communication Theory, 9, 265-291. Lawrence, S. G. (1996). Normalizing stigmatized practices: Achieving co-membership by “doing being ordinary.” Research on Language and Social Interaction, 29, 181-218. Lawrence, S. G., & Watson, M. (1991). Getting others to help: The effectiveness of professional uniforms in charitable fund raising. Journal of Applied Communication Research, 19, 170-185. Lawrence, S. G., Stucky, N. P., & Hopper, R. (1990). The effects of sex dialects and sex stereotypes on speech evaluations. Journal of Language and Social Psychology, 9, 209-224. Daly, J. A., Vangelisti, A., & Lawrence, S. G. (1989). Self-focused attention and public speaking anxiety. Personality and Individual Differences, 10, 903-913. Daly, J. A., Bell, R. A., Glenn, P. J., & Lawrence, S. G. (1985). Conversational complexity: Conceptualization and assessment. Research, 12, 30-53. http://www.okhighered.org/admin-fac/academic-forms.shtml Human Communication Page 29 of 49 Revised June 2011 Work in Progress Lawrence, S. G. Please do not hold your applause. Manuscript under review at Communication Teacher. Lawrence, S. G. A comparative approach to teaching public speaking. Manuscript in progress. Book Reviews Lawrence, S. G. (1992). Review of the book New Words and a Changing American Culture. Southern Communication Journal, 57, 156-157. Convention Presentations Lawrence, S. G. (2009, November). A comparative approach to teaching public speaking. Paper presented at Oklahoma Research Day, Broken Arrow, OK. Lawrence, S. G. (2008, November). Teaching speaker-audience interaction. Paper presented at the National Communication Association, San Diego and Oklahoma Research Day, Broken Arrow, OK. Lawrence, S. G. (2005, October). Teaching claptrap: Applause solicitation in the public speeches of undergraduate students. Paper presented at the Florida Communication Association, Orlando. Lawrence, S. G. (2004). Assessing the efficacy of interpersonal skills. Paper presented at the Western States Communication Association, Albuquerque (Top Ranked Paper in the Language and Social Interaction Interest Group), and the International Communication Association Convention, New Orleans (Top Three Paper in the Language and Social Interaction Division). Filipek, R., & Lawrence, S. G. (2003). Conversational plans, language proficiency, and anticipated partner resistance. Paper presented at the Florida Communication Association, Orlando. Lawrence, S. G. (2001). Rejecting illegitimate understandings. Paper presented at the National Communication Convention, Atlanta. Lawrence, S. G. (1999). The institution of active listening: An analysis of a public demonstration of active listening techniques. Paper presented at the National Communication Association Convention, Chicago. (Fourth ranked paper in the Language and Social Interaction Division.) Lawrence, S. G. (1999). The preoccupation with problems of understanding in communication research. Paper presented at the International Communication Association Convention, San Francisco, CA. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 30 of 49 Revised June 2011 Lawrence, S. G. (1996). Normalizing stigmatized practices: Achieving co-membership by “doing being ordinary.” Paper presented at the Western States Communication Convention, Pasadena, CA and at the Speech Communication Association, San Diego, CA. Lawrence, S. G. (1993). Justifying deviancy: The case of prostitution. Paper presented at the International Communication Association Convention, Washington, D. C. (Fourth ranked paper in the Language and Social Interaction Interest Group.) Lawrence, S. G. (1992). Ratifying repairs: Restoring the environment of untroubled talk. Paper presented at the International Communication Association Convention, Miami, FL. Lawrence, S. G. (1992). Legitimizing deviancy: The case of prostitution. Paper presented at the Southern States Communication Convention, San Antonio, TX. Lawrence, S. G. (1991). Achieving repair outcomes: An explication of repair organization. Paper presented at the Southern States Communication Association Convention, Tampa, FL. Lawrence, S. G. (1991). Is fidelity a goal of communicators? Paper presented at the Speech Communication Association Convention, Atlanta, GA. (Top Four Paper in the Language and Social Interaction Division.) Lawrence, S. G. (1990). The problem of intersubjectivity: Notes on analysts’ and actors’ solutions. Paper presented at the Speech Communication Association Convention, Chicago, IL. Lawrence, S. G., & Stucky, N. P. (1989). The effects of sex dialects and sex stereotypes on speech evaluations. Paper presented at the Speech Communication Association Convention, San Francisco, CA. Lawrence, S. G., & Watson, M. (1989). Uniforms, topic-specific expertise, legitimacy, and intentions to donate money to charity. Paper presented at the Speech Communication Association Convention, San Francisco, CA. Daly, J. A., & Lawrence, S. G. (1985). Understanding stagefright: Self-focused cognitions and speech anxiety. Paper presented at the International Communication Association Convention, Honolulu, HI. Daly, J. A., Bell, R. A., Glenn, P. J., & Lawrence, S. G. (1985). Conversational complexity: Conceptualization and assessment. Paper presented at the International Communication Association Convention, Honolulu, HI. Lawrence, S. G., & Street, Jr., R. L. (1984). Individual differences in speech evaluation: The shibboleth schema. Paper presented at the Speech Communication Association Convention, Chicago, IL. Lawrence, S. G. (1984). Interpersonal trust: An examination of its functions and correlates in initial interaction. Paper presented at the Speech Communication Association Convention, Chicago, IL. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 31 of 49 Revised June 2011 Grants “Teaching Applause Solicitation Techniques,” University of Central Oklahoma, Faculty RCSA Pedagogical Grant, January 1, 2008—June 30, 2008 ($4160.00). “Teaching Applause Solicitation Techniques,” University of Central Oklahoma, Faculty RCSA Pedagogical Grant, January 1, 2007—June 30, 2007 ($208.00). Awards Top ranked paper in the Language and Social Interaction Interest Group for the 2004 Western States Communication Association Meeting in Albuquerque, NM. Cheris Kramarae Outstanding Dissertation Award for 1988 (Organization for the Study of Communication, Language, and Gender) M.A. Thesis Committees Chaired Raquel Filipek’s “The effects of language proficiency and anticipated partner resistance on the creation of message plans.” Chaired Tracy Rackensperger’s “Experiences of people with disabilities seeking employment opportunities.” Served on LeQuanda Boldin’s “Becoming transcultural: Filling the communication and cultural gap within in the Black American community.” Served on Reagan Daniel’s “The effects of pseudo-altruistic behavior on the likelihood of reciprocity and perceptions of the source.” Served on Lee Dumas’ “The information-processing effects of a handout on a proattitudinal oral message.” Served on Marc Londo’s “A social cognitive approach toward understanding the effects of popular poker television shows on college students.” Professional Organizations National Communication Association International Communication Association Other Scholarly Activities Referee for Journal of Communication. Referee for Social Problems. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 32 of 49 Revised June 2011 Referee for Research on Language and Social Interaction. Referee for Women’s Studies in Communication. Referee for the Journal of Language and Social Psychology. Served as a reviewer for the Language and Social Interaction Division for these N.C.A. Conventions: Chicago, IL (November, 2009) San Diego, CA (November, 2008) Chicago, IL (November, 2007) San Antonio, TX (November, 2006) San Diego, CA (November, 1996). San Antonio, TX (November, 1995). New Orleans, LA (November, 1994). Served as a reviewer for the Language and Social Interaction Division for these I.C.A. Conventions: New York, NY (May, 2005) San Francisco, CA (May, 1999) Sydney, Australia (May, 1994) Served as a respondent to a panel entitled, “Conversational Constructions of Identity” for the Language and Social Interaction Division of the National Communication Association Convention in Chicago, IL (November, 2007). Served as respondent to a panel entitled, “Negotiating Identity and Status: Defining Self and Community” for the Language and Social Interaction Division of the National Communication Association Convention in San Antonio, TX (November, 2006). Respondent to a panel entitled “Telephone Talk” for the Language and Social Interaction Interest Group at the International Communication Association Convention, Washington, D. C. (May, 1993). Professional Development Participated in the Second Annual Faculty Summer Institute, “Publish & Flourish” (July 2007). http://www.okhighered.org/admin-fac/academic-forms.shtml Page 33 of 49 Revised June 2011 Service College of Liberal Arts Liberal Arts Curriculum Committee (2010-present) Academic Continuous Improvement Council (2010-Present) Liberal Arts Symposium Committee (2008-2010) Liberal Arts Alignment Task Force (2009-2010) Department of Mass Communication Departmental Assessment (Spring, 2011-Present) Departmental Curriculum Committee (Spring, 2011-Present) Chairing Search Committee: Professional Media (Spring, 2012) Chaired Search Committee: Strategic Communications (Spring, 2011) Search Committee: Photography Lab Coordinator (Fall, 2010) Search Committee: Administrative Assistant (Fall, 2010) Self-Study for Continuous Improvement (Fall, 2009) Assessment: Core Curriculum (Fundamentals of Speech) Department Representative: Liberal Arts Symposium (2008-2010) Search Committee: Core Curriculum Director (Spring, 2009) Judge: Public Relations Campaign Competition (Spring, 2009) Auditor: Student Papers for 2008 OG&E Dean’s Award and Liberal Arts Symposium Chaired Search Committee: Core Curriculum Director (Spring, 2008) United Way Coordinator (October 2007) National Communication Association Chaired panels for the Language and Social Interaction Division at these N.C.A. Conventions: “Charting an interactional path: Resources for interpersonal alignment and persuasion,” Chicago, IL (November 1999). “Doing relationships through talk,” Chicago, IL (November 1997). “Language-in-use and communicative competence: Culture, context, and socialization,” New Orleans, LA (November 1994). “Face, power, and politeness in messages,” Miami, FL (November 1993). “Achieving interactional goals and outcomes,” Atlanta, GA (November 1991). Organized a panel entitled, “The production and evaluation of men’s and women’s speech,” with Anthony Mulac, Robert Hopper, and Christopher Zahn, for the Speech and Language Sciences Division of the Speech Communication Association Convention, San Francisco, CA (November, 1989). (Top ranked proposal for the Language and Speech Sciences Division.) Represented the Language and Social Interaction Division at the Resolutions Committee of the National Communication Association (1995-1997). http://www.okhighered.org/admin-fac/academic-forms.shtml Page 34 of 49 Revised June 2011 International Communication Association Served as Electronic Communication Coordinator for the Language and Social Interaction Interest Group of the International Communication Association (1992). References are available upon request. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 35 of 49 Revised June 2011 Sandra Farris Martin Curriculum Vitae Sandra Farris Martin 13517 Creekside Drive Oklahoma City, OK 73131 (405) 478-4572 Sandra Farris Martin is in her fifth year as a permanent lecturer in Brand Communication and Strategic Communication at the University of Central Oklahoma. She assumed this position following her retirement as a full-time tenured professor of mass communications at Oklahoma City University. Her primary teaching areas are in advertising, public relations, advertising/promotion strategy and mass communications law. In addition to her full-time teaching responsibilities Prof. Martin has served as a consultant in public relations and advertising for regional and national companies and agencies. Prof. Martin earned a Bachelor of Arts degree from Oklahoma City University in 1964 with majors in journalism and art. During her undergraduate study she worked as a writer in the radio news department at WKY Radio and as a public relations assistant for Oklahoma City University. Upon graduation she assumed a position as an advertising assistant for the John A. Brown Company, a regional department store organization. She returned to school the following year and earned a Master of Science degree from Oklahoma State University. As a graduate assistant at Oklahoma State, Martin coordinated a nationwide content analysis study for the Lee Newspaper Syndicate. Upon completion of the M.S. she entered the advertising executive trainee program at Compton Advertising in Chicago, Ill. After completion of her graduate studies and her return to Oklahoma Martin assumed a position as an account executive at Gordon, Keitzman, and Dennis Advertising in Oklahoma City. She coordinated and planned advertising for a variety of retail and commercial clients, including Lear Jet, CMI, United States Paint and Chemical and Frybrant, Corp. She joined the Oklahoma City University faculty on an adjunct basis in 1970. In 1972 she became a full-time faculty member at the University. Martin remained at OCU and led the program to its one-time position as the largest department in the college. She was instrumental in developing and maintaining OCU’s highly successful 20-year program with the Management Development Institute of Singapore. While at OCU Martin travel four times a year to teach in Singapore. In 1998-2000 Prof. Martin took a leave-of-absence to return to the advertising industry. During that time she served as regional public relations/marketing account supervisor for Moroch and Associates on the McDonalds account. While at Moroch she developed strategies which lifted Oklahoma Region McDonald’s restaurant sales from 52nd in the nation to number one http://www.okhighered.org/admin-fac/academic-forms.shtml Page 36 of 49 Revised June 2011 in the nation in less than 8 months. She re-joined the OCU Faculty in the fall of 2001 to resume teaching in the United States and Singapore programs. Under Martin’s direction, the OCU department grew from a single focus, traditional journalism program housed within the English Department into a multi-faceted, sixtrack mass communications program. It has grown to be one of the largest undergraduate programs of study at Oklahoma City University. In 1982, while retaining her full-time teaching position, Martin stepped down as department chairman in order to devote more time to other areas of professional development. Prof. Martin has served as editor of CONTACT, the statewide newspaper for the Oklahoma Conference of the United Methodist Church. She has been contributing editor and arts editor for Country Club Publications magazines including the RAMBLER and SELECT. She has published numerous professional and academic articles and has co-authored a variety of audio and video scripts. In 1987, Prof. Martin and her teaching colleague, Karlie Harmon, attended a Conference for The Committee for a Responsible Federal Budget in Orlando, Fla. After participation in the Conference, they authored and produced an educational videotape about the national budget deficit and crisis. The documentary tape was distributed nationwide and was used by the Department of Education for college and high schools around the nation. Martin’s recent advertising agency work has included research, writing new-business proposals, ad campaign development, copy writing, event coordination and account service for a variety of clients including, McDonalds, Fleming Foods, Hitch Ranch Premium Beef, KTVY-Television, Kerr Glass Company, Weight Watchers and Oklahoma News Network. Martin is a member of the American Advertising Federation and the Oklahoma City Advertising Club, which she served on the education and awards committees. In 1972, she received and “ADDY” award for her new production introduction campaign and package designs for the Frybrant Company line of women’s wear. She is also a member of Sigma Delta Chi/The Society of Professional Journalists, which she has served as a director. At Oklahoma City University, Martin has served as a faculty representative to the Arts and Science Advisory Board; she is a member of the Publications committee; and the Parking Task Force. She has served as chairman of the Arts and Sciences Promotion and Tenure Committee and on the OCU Alumnae Board of Directors. Martin advised the OCU student chapter of the American Advertising Federation and directed students in their AAF national competition efforts for twelve years. The team, the smallest college in the competition placed in the top three in nine of those years. Martin also served as faculty advisor for Alpha Phi Sorority throughout her time at OCU. Martin has been a member of the Cultural Diversity and Economic Development Task Force for the Oklahoma Department of Commerce’s long-term economic development planning committee. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 37 of 49 Revised June 2011 Martin is a member of the International Fashion Group and has developed a number of programs and fashion show scripts for the group. She helped coordinate and promote the Governor’s “First Ladies Inaugural Gown Collection” for the State of Oklahoma. She also assisted in the coordination and promotion of the “Adrian Retrospective” Fashion Collection Presentation. RECENT PROFESSIONAL ACTIVITIES AND HONORS TEACHING AWARDS 2009 PanHellenic Association – Oklahoma City Woman of the Year Award 2008 Winner of the Excellence in Teaching Award, Oklahoma City University Based on nominations and support from OCU graduates asked to nominate the faculty member who had the most impact of their careers and lives. 2008 National winner of the Ursa Major Award given to the alumna of Alpha Phi social fraternity who has had the most impact of their community and public service. 2006 Outstanding Teachers in America Nominated and named to national publication. 2004 Phi Kappa Phi - Elected to the newly established Oklahoma City chapter of the – national honorary academic fraternity 1991 American Advertising Federation – Tenth District Educator of the Year Nominated and elected by advertising professionals from a five state area. 1991 Sears Teaching Foundation Finalist 1990 Fred Jones Teaching Excellence Award Honored for outstanding teaching at the undergraduate level. PROFESSIONAL Service 1994 National American Advertising Federation Convention Delegate American Advertising Federation Convention Delegate American Advertising Federation Tenth District Board of Directors 1992 1990-94 http://www.okhighered.org/admin-fac/academic-forms.shtml University Page 38 of 49 Revised June 2011 Education Committee Member Ethics Committee Member Oklahoma City Advertising Club First Vice President Board of Directors 1992-93 Lectures/Speeches Voronezh State University, Voronezh, Russia – 1994-1997 Guest Lecturer. Fifteen-hour long lectures on Public Relations. Delivered to faculty, students, and business leaders. Singapore Publishers Association – 1994 and 1995 Lectures on Public Relations and Design Bunka College, Tokyo, Japan – 1988 Faculty Seminar. Three day lecture series on marketing. Russian Seminars – 1992-1998 Lecture visiting Russian business and government leaders on mass communications, advertising and business conduct. Speaker For: Downtown Lions Club Oklahoma City Downtown Executive Business Women Public Relations Society of America Fashion Group International EXPERIENCE 1988-2000 Account Supervisor and advertising/marketing consultant for McDonald’s /Moroch and Associates. Supervised and developed advertising and marketing programs that led the Oklahoma region of McDonald’s from the 75th sales market in the U.S. to number one in sales in the nation. Developed and presented workshops around Oklahoma for the Oklahoma United Methodist Conference. Topics included: marketing; preparation and presentation of sermons; Body language Developed a communications, marketing and crisis public relations plan for the United Methodist Conference ‘Circle of Care’ ministry. Training and program presentation for the National Communications Directors meeting for the United Methodist Church. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 39 of 49 Revised June 2011 Consultation with communications of the Oklahoma United Methodist Conference. Crisis consulting for Cardinal Paper Company. Gordon Jewelers – Public Relations. Community Relations Program, Plan and Implementation. Participated in development of “Hometown Proud” national advertising campaign for IGA. Created nationwide “Handle-With-Care”, meat division promotion for IGA. Conducted Media Training Workshops for: Bob Anthony, Corporation Commission Candidate Duane Degley Associates, Atlanta Sully-Rozier Advertising/Public Relations Co-produced 1988-89 Easter Seals Telethon, aired statewide on KWTV, CBS affiliate. Authored numerous audio scripts and internal communications programs for Fleming Co., O.G. & E., Weight Watchers and other state and regional clients. Asst. Account Executive, Gordon Keitzman Dennis, Oklahoma City, served: Lear Jet, House of Tomorrow, United Paint & Chemical, and Bell Helicopter. Advertising/Public Relations Consulting-Account Supervisor work for Lowe-Runkle, Runkle Moroch, Sully-Rozier Agencies. Accounts Management Training, Compton Advertising, Chicago (now Saatchi & Saatchi). EDUCATION Oklahoma City University, 1999-Present Journalism and Art Oklahoma State University, January 1967, Master of Science Advertising and Journalism Management PROFESSIONAL EXPERIENCE Oklahoma City University, 1999-Present Full-time Faculty Member, Department of Mass Communications http://www.okhighered.org/admin-fac/academic-forms.shtml Page 40 of 49 Revised June 2011 Moroch and Associates/McDonald’s, 1999-2000 Account Supervisor Oklahoma City University, 1983-1998 Full-time Faculty Member, Department of Mass Communications Central State University, Edmond, 1982-1983 Director of Advertising Studies, Dept. of Journalism Oklahoma City University, 1972-1982 Full-time Faculty, Department Chair, Mass Communications Oklahoma City University, 1970-1972 Adjunct Faculty Member, Department of Mass Communications KWTV Television, Oklahoma City, 1969-1970 Promotion Assistant Gordon, Keitzman, Dennis Advertising Agency, 1967-69 Account Executive John A. Brown Company, Oklahoma City, 1964-65 Advertising Assistant CONSULTING/ADJUNCT POSITIONS Oklahoma State University, 1973-1975 Adjunct Faculty, Tinker Air Force Base CONTACT, United Methodist Newspaper, 1980-1981 Editor Country Club Publications, 1979-1985 Arts Editor and Contributing Editor Advertising/Public Relations Consulting, 1972-Present Freelance Consulting Staff Consultant, Lowe Runkle Company, Runkle-Moroch, Co. United Methodist Conference Consultant for Communications PUBLICATIONS SCHOLARLY Series of five articles: Freedom of Speech Censorship Minors & Minorities Politics and Political Speech Freedom of Religion http://www.okhighered.org/admin-fac/academic-forms.shtml Page 41 of 49 Revised June 2011 COMMERCIAL “Man on the Move”, Oklahoma City Golf and Country Club Rambler, June, 1979. “Investing in Art”, Oklahoma City Golf and Country Club Rambler, Quail Creek Golf and Country Club Select, “Oklahoma Artists”, Oklahoma City Golf and Country Club Rambler, Quail Creek Golf and Country Club Select, December, 1979 “Images in Glass”, Oklahoma City Golf and Country Rambler, Quail Creek Golf and Country Club Select, September, 1980 “The Arts in Oklahoma – A Comprehensive Look”, (Series of six articles) Oklahoma City Golf and Country Club Rambler, Quail Creek Golf and Country Club Select, September, 1980 “Antiques – Investing in the Future”, Oklahoma City Golf and Country Club Rambler, Quail Creek Golf and Country Club Select, June, 1981 “Minors and Minorities”, “Oklahoma Observer”, March, 1976 WORKSHOPS/SEMINARS: United Methodist Newsletter Workshop October, 1985 United Methodist Church Leadership Workshops January, 1982; January, 1984 The Fashion Group “Building the Image of Success”, March, 1982 Oklahoma Education Association Communications Consultations, March, 1982 United Methodist Conference Communications Workshop Canyon Camp, October, 1981 Urban League Communications Workshop Oklahoma City, December, 1981 GRANTS National Arts and Humanities Council, 1972 Coordinator, “Freedom of the Press and Community Values”. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 42 of 49 Revised June 2011 Oklahoma Humanities Committee, 1975-1976, Writer Consultant, “Limits to Freedom”. HONORS AND AWARDS Phi Kappa Phi, 2004 PanHellenic Woman of the Year, 2004 URSA Major Award, 2004 Outstanding Teachers in America, 1998; 2006 Sears Foundation Excellence in Teaching, 1991 Ford Foundation Excellence in Teaching, 1990 Outstanding Alumnae, State of Oklahoma, Alpha Phi 1970 AAF “ADDY” Award, Package Design, 1970 “Outstanding Young Women in America”, 1969 Pi Alpha Mu, National Honor Society for Advertising, 1968 Kappa Tau Alpha, National Honor Society for Journalism, 1968 Charles L. Allen Award to Outstanding Graduate Student, Oklahoma State University, 1967 COURSES DEVELOPED: SANDRA MARTIN Advertising Planning Corporate Public Relations Public Relations Strategic Planning Database Management and Sales Promotion Principles of Advertising Principles of Public Relations Advertising Copy and Layout Advertising Campaigns Advanced Copy and Layout Advertising Copywriting Broadcast Advertising Creative Strategy Development Integrated Advertising Communications Campaigns Advertising Case Studies Public Relations Campaign Public Relations Technical Skills Public Relations Case Problems Advertising Strategy Public Relations Management Strategies for Success Communications Law and Ethics Advanced Communications Law and Ethics Creative Concept Development Basic Media Writing Corporate Communications Database Management CONSULTING – Crisis Public Relations http://www.okhighered.org/admin-fac/academic-forms.shtml Page 43 of 49 Revised June 2011 McDonald’s Corporation, 2000 – Present Oklahoma Conference, United Methodist Church 2002 – Present REFERENCES: Dr. Matthew Hamilton, Chairman – http://www.okhighered.org/admin-fac/academic-forms.shtml Department of Mass Communications Walker Center Oklahoma City University 2501 N. Blackwelder Oklahoma City, OK 73106 405-208-5326 mhamilton@okcu.edu Page 44 of 49 Revised June 2011 Dr. Leo Werneke, Chairman – Department of Philosophy (former Dean – College of Arts and Sciences) Walker Center Oklahoma City University 2501 N. Blackwelder Oklahoma City, OK 73106 405-208-5425 lwerneke@okcu.edu Tad Perryman, Account Manager Moroch Partners 3625 N. Hall Street Dallas, TX 75219 214-520-9700 tperryman@moroch.com http://www.okhighered.org/admin-fac/academic-forms.shtml Page 45 of 49 Revised June 2011 Curriculum Vita CHRISTY L. VINCENT, PH.D. 14208 Canterbury Dr .● Edmond, OK 73013 Home: (405) 478-5557● Cell: (405) 213-9860 Email: cvincent2@uco.edu PROFESSIONAL PROFILE Over 25 years of university teaching and corporate experience includes: Teaching various communication courses at six universities to both traditional and non-traditional students whose classification ranges from freshmen through graduate level. Training several thousand staff and management level corporate employees and several hundred public school teachers in subjects of communication, leadership development, self-development, and conflict management. Working for 5 years as an internal organizational development consultant in a large, private health care system. Working for 8 years in management in a small business whose products and services encompass multiple industries including: grocery wholesale and retail; gift and specialty retail; publishing and printing; and transportation/trucking. EDUCATION Doctor of Philosophy in Communication. University of Oklahoma, Norman, OK, 2001 DISSERTATION: Understanding Teachers’ Accounts of Conflict in Public School Settings: An Ethnographically-based, Ethnomethodological Investigation. Master of Arts in Communication. University of Houston, Houston, TX, 1996 THESIS: The Cognitive and Ecological Approaches to Social Knowing: An Application to Initial Interactions. Bachelor of Science in Mass Communication/ Radio and TV. Oklahoma Christian University, Oklahoma City, OK, 1982 Certificate in Alternate Dispute Resolution, Straus Institute for Dispute Resolution at Pepperdine School of Law, Malibu, CA, 1997 COURSES: Alternative Dispute Resolution; Mediation; Negotiation; Arbitration; Interviewing; Cross Cultural Dispute Resolution; Mediation Clinic CURRENT EMPLOYMENT Associate Professor: University of Central Oklahoma, Edmond, OK, 2005 to present. Adjunct Graduate Faculty: University of Oklahoma, College of Continuing Education Advanced Programs, Norman, OK, Summer, 2008 Independent Corporate Trainer/Consultant Assess training needs, design materials, and present training to employees, mid-level managers, and seniorlevel managers and educators. Topics include: Communication Competence, Conflict Competence, Delegation Skills, Interpersonal Communication, Coaching, and Performance Consulting. Also, provide team building, performance assessment, and executive coaching. Clients include: CHESAPEAKE ENERGY CORPORATION, Oklahoma City, OK AMERICAN FIDELITY ASSURANCE, Oklahoma City, OK http://www.okhighered.org/admin-fac/academic-forms.shtml Page 46 of 49 Revised June 2011 GMX RESOURCES, Oklahoma City, OK OKLAHOMA MUTUAL ASSURANCE GROUP, Oklahoma City, OK OKLAHOMA BREAST CARE CENTER, Oklahoma City, OK CENTRAL RURAL ELECTRIC COOPERATIVE, Stillwater, OK TRI-COUNTY TECHNOLOGY CENTER, Bartlesville, OK COX COMMUNICATION, Oklahoma City, OK CHICKASAW NATIONS INDUSTRIES, Norman, OK OUHSC COLLEGE OF NURSING, CASE MANGEMENT DIVISION, Oklahoma City, OK. EMERGENCY MEDICAL SERVICES AUTHORITY AND OKLAHOMA CITY FIRE DEPARTMENT, Oklahoma City, OK DIAGNOSTIC LABORATORY OF OKLAHOMA, Oklahoma City, OK AFFINIA, Oklahoma City, OK TEACHING Nominated for College of Liberal Arts New Faculty Member of the Year Award, 2006. Nominated for Liberal Arts Outstanding Teaching Award, 2009, 2010. Nominated for Vanderford Engagement Award, 2009. Received E-Learning Excellence Award from Center for Professional and Distance Education, 2010. Received Vanderford Engagement Award, 2011. PROFESSIONAL DEVELOPMENT The Conflict Coaching Opportunity: Using Conflict Coaching to Teach the Conflict Communication Course, National Communication Association Short Course, 2008. Teaching CMM: Sharing Effective Methods for Teaching Concepts in the Theory of the Coordinated Management of Meaning, National Communication Association Short Course, 2008. Social Construction and Social Change: Communication Research, Teaching, and Practice. National Communication Association Short Course, 2008. Publish and Flourish: Becoming a Prolific Scholar, University of Central Oklahoma Faculty Enhancement, 2007. What Best College Teachers Do, University of Central Oklahoma, Faculty Enhancement, 2006. Navigating the Promotion and Tenure Process, University of Central Oklahoma, Faculty Enhancement Center, 2007. Digital Measures Simply Explained, University of Central Oklahoma, Faculty Enhancement Center, 2008. Managing and Optimizing Scholarly Activities, Research Projects, and Journal Publications, University of Central Oklahoma, Faculty Enhancement Center, 2009. Using the New York Times in Your Class, University of Central Oklahoma, Faculty Enhancement Center, 2009. Parker Palmer’s The Courage to Teach, University of Central Oklahoma, Faculty Enhancement Center and Educators’ Leadership Academy, 2010. The Courage to Teach, Part II, University of Central Oklahoma, Faculty Enhancement Center and Educators’ Leadership Academy, 2010. Course Design Workshop, University of Central Oklahoma, Center for Professional and Distance Education, Spring 2009. Course Design Workshop, University of Central Oklahoma, Center for Professional and Distance Education, Fall 2009. Oklahoma Introduction to Courage to Teach/Courage to Lead Workshop, University of Central Oklahoma, Educators’ Leadership Academy, Spring 2010. Copyright Laws Workshop with Dr. Laura Gasaway, University of Central Oklahoma, Chambers Library, 2010. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 47 of 49 Revised June 2011 Collaborative Learning: The Techniques, The Strategies, The Tools, University of Central Oklahoma Transformative Learning Conference, 2010. Space Matters, University of Central Oklahoma Transformative Learning Conference, 2010. Balancing Emerging Technologies with Training and Learning: A Strategic Implementation Methodology, University of Central Oklahoma Faculty Enhancement Day, 2010. WebCT Time Savers: Tips and Tricks to Give Faculty More Time in Their Day, University of Central Oklahoma Faculty Enhancement Day, 2010. SCHOLARSHIP Academic Conference Presentations Teachers’ Implicit Norms Concerning Conflict with Administrators: Do Administrators Know When They are Breaching Conventional Wisdom? National Communication Association Annual Convention. Language and Social Interaction Division. November, 2008. (National Refereed Conference, advance copy of paper required.) Promoting the Transfer of Training: Using Reflections of the Participants to Help Your Clients’ Management Reinforce Training. National Communication Association Annual Convention, Training and Development Division. November, 2008. (National Refereed Conference, accepted by abstract.) Innovative Techniques for Training Professionals: Using Film Clips to Teach Conflict Management Principles. National Communication Association Annual Convention, Training and Development Division. November, 2008. (National Refereed Conference, accepted by abstract.) Understanding Public School Teachers’ Accounts of Conflicts: An Ethnographically-based, Ethnomethodological Investigation. National Communication Association Annual Convention. Language and Social Interaction Division. November, 2007. (National Refereed Conference, advance copy of paper required.) Scholarly and Creative Activities Awarded Friends of the Library Grant ($1000.00), 2007. Participated in a public panel discussion in an academic field (state or local venue). American Democracy Day 2007. Panel Title: “Political Toleration: Is Civility Always Appropriate in Political Discourse?” Panel Chair: Dr. David Webb, UCO History Dept., 2007. Collaborated with and supported 3 senior-level Organizational Communication majors (Ms. Alex White, Ms. Lindsay Tran, and Mr. Levi Harrell) in creating a “Lunch and Learn” session on Transformative Learning for UCO faculty and staff. The session, sponsored by the UCO Faculty Enhancement Center, was titled: “We Get It!” Commuter and On-Campus Students’ Perspectives on Transformative Learning, April, 2009. Collaborated with and supported 2 senior-level Organizational Communication majors (Ms. Becca Barsetti and Ms. Leigh Tesny) in creating a “Lunch and Learn” session on Transformative Learning for UCO faculty and staff. The session, sponsored by the UCO Faculty Enhancement Center, was titled: “What, So What, and Now What? Students’ Perspectives on Transformative Learning.” November, 2008. Collaborated with and supported 2 senior-level Organizational Communication majors (Ms. Lynette Clower and Ms. Allison Taylor) in presenting at the UCO Transformative Learning Conference on the student experiences with Transformative Learning, February, 2009. Made presentation, sponsored by Wellness Center Staff, on my research related to curriculum integration titled, “Coursework Integration Related to Health and Wellness,” at Faculty Enhancement Day. August, 2008. Made presentation, sponsored by Wellness Center Staff, on my research related to curriculum integration at the Partnerships in Transformative Learning UCO Share Fair, 2008. Involved students in primary research in collaboration with Mr. James Allen, Director of Health Promotion and Programs for the UCO Student Health Center. 2007, 2008. Development of curriculum on Conflict Management for Educators’ Leadership Academy (Teachers, Combo, and Professors’ Academies), 2006. Development of curriculum on Personal and Professional Coaching for UCO Employee Relations Department, 2008. Development of curriculum on Performance Management, Coaching, Conflict Management, and Stress Management for Educators’ Leadership Academy (Chair Academy), 2009. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 48 of 49 Revised June 2011 Development of curriculum on Appreciative Inquiry for American Fidelity Assurance (in conjunction with UCO’s Center for Professional and Distance Education), 2009. Development of management development curriculum for Chesapeake Energy (Communication Competence), 2007. Development of management development curriculum for Chesapeake Energy (Conflict Management), 2008. Development of management development curriculum for Chesapeake Energy (Delegation Skills), 2009. Development of mediation skills curriculum for Emergency Management Services Authority (in conjunction with UCO’s Center for Professional and Distance Education). 2010. Collaboration with Danielle Dill and James Allen at the Wellness Center to provide Service Learning Opportunities for students in Health Communication course, 2010. Development of curriculum on Change Management with Steve Kreidler for Educators’ Leadership Academy (Combo Academy), 2010. SERVICE DEPARTMENTAL SERVICE Liaison for Organizational Communication Advisory Board member, Ms. Donna Miller, 2009, 2010. Represented department at Career Quest: Discover Your Major Event, 2010. Committee member for Departmental Selection Committee, Interpersonal Communication Faculty Position, 2006. Chair of Departmental Selection Committee, Core Curriculum Coordinator Position, 2009. Mass Communication Department Library Liaison, 2006-2010 Committee member for ad hoc committee formed to create a departmental promotion and tenure document, 2007. Guest speaker for Women in Communication (Student Association) Meeting, 2005. Scheduled a Turnitin.com Training Session for Mass Communication Department, 2006 LIBERAL ARTS COLLEGE SERVICE Member of Liberal Arts Library Committee, 2005-2006. Chair of Liberal Arts Library Committee, 2007-2010. Moderated a Panel of Student Presentations at LA Symposium, 2006, 2008. Sponsored two Panels of Student Presentations at LA Symposium, 2009. Sponsored Panel of Student Presentations at LA Symposium, 2010. UNIVERSITY SERVICE Faculty Liaison for Health and Wellness Transformative Learning Tenet, 2012. Chair of Communication/PR Committee of the Healthy Campus Initiative, 2008, 2009, 2010, 2011. Member of committee designed to learn about, implement, and share Transformative Learning techniques (Chair, Dr. Ed Cunliff), 2009, 2010. Sponsored a student panel on at Oklahoma Conference on College Student Character, UCO, Session Title: “Communication Ethics: Perspectives of Undergraduate Communication Majors,” 2006. Students: Ms. Tracy Rose, Ms. Arlesha Blandon, Ms. Mami Yoneda, Ms. Betsy Mugo, Ms. Alex Ogunde. Conducted an individual session at Oklahoma Conference on College Student Character, UCO. Session Title: “A Good Place: Exploring the Spiritual Characteristics of a University Classroom,” 2006. Featured speaker at UCO’s Good to Great Conference for staff members, 2008. Conducted staff development workshop for UCO Health Center, UCO Counseling Center and Disability Support Services (Dr. Jo McGuffin), 2007. Conducted development workshop for Alumni Council of UCO’s Leadership Central (Dr. Cheryl Steele), 2006. Conducted development workshop for UCO Employee Relations Department (Ms. Blanche Washington), 2008. http://www.okhighered.org/admin-fac/academic-forms.shtml Page 49 of 49 Revised June 2011 Conducted workshop for Academic Affairs Executive Council (Dr. Pat LaGrow), UCO, 2009. Chaired a 6-week faculty book club using Parker Palmer’s book, The Courage to Teach, (Dr. Brent Wendling), 2009. Featured speaker at UCO’s Road to Greatness Conference for staff members, 2010. Participated Healthy Campus Strategic Planning Sessions, 2010. Featured speaker at UCO staff workshop, The Truth about Stress, 2010. Member of the Copyright Action Team Committee, 2010. Conducted two development workshop sessions on Communication Competence for UCO Employee Relations Department (Ms. Diane Feinberg), 2010. Made presentation titled Reigniting the Passion: Applying the Principles in Parker Palmer’s Courage to Teach with Dr. Sunshine Cowan, Ms. Tracy Fairless, Ms. Rachelle Franz, Dr. Darlene Kness, Dr. Grace Park, Mr. Mike Sokoff, and Ms. Cary Williams at Faculty Enhancement Day, 2009. PROFESSIONAL SERVICE Featured speaker at LeadershipSource University’s 2009-2010 Leadership Series, Stillwater, OK 2009. Featured speaker at International Association of Administrative Professionals Annual Meeting, Oklahoma City, OK, 2009. Conducted 2-day workshops for UCO’s Educators’ Leadership Academy (Teachers’ Academy, Combo Academy, Professors’ Academy, Chairs’ Academy, Ms. Cary Williams), 2006, 2007, 2008, 2009, 2010. Conducted a workshop for employees of Tri-County Career Tech System in Bartlesville, OK, 2008. Conducted workshop for American Fidelity Assurance in conjunction with UCO’s Center for Professional and Distance Education, (Ms. Katie Schmidt), 2008, 2009. Featured speaker at three meetings of the Senior Organizational Development Association (SODA) on the subject of Appreciative Inquiry, 2010. Featured speaker at the Great Expectations Summer Secondary Conference, 2010. SERVICE TO THE COMMUNITY AND THE COMMUNICATION DISCIPLINE Reviewed manuscript for National Communication Association Annual Convention, 2008. Reviewed two panel proposals for National Communication Association Annual Convention, 2008. Featured speaker for Pi Kappa Alpha Fraternity, Edmond, OK 2008. Featured speaker for Sunbeam Family Services, a division of Oklahoma City Educare, 2009. http://www.okhighered.org/admin-fac/academic-forms.shtml