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REQUEST FOR A NEW PROGRAM
SUMMARY PAGE
University of Central Oklahoma
TO:
Vice President for Academic Affairs
FROM:
Mass Communication
March 1, 2012
(Department)
(Date)
College of Liberal Arts
(College)
PROPOSED PROGRAM INFORMATION
Program Title
Degree Designation (ex. BS, MA)
Program Director
Strategic Communications
BA
Dr. Rozilyn Miller, Department Chair
[Note: This program will reside in the Department of Mass Communication where a
Strategic Communications major and an Organizational Communication major
currently reside. The chair of the department is the Program Director.]
Approved/Reviewed by:
(Dept. Chairperson)
(College Curr. Com.)
(Academic Affairs or Graduate Council)
(College Dean)
(Office of Academic Affairs)
Effective Implementation Date* for the New
Program
(Semester/Year)
*Assigned by Academic Affairs after Approval by the OSRHE
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Evaluation Criteria
All actions in the approval of new programs for public institutions are subject to a stipulation regarding the
program’s ability to attain specified goals that have been established by the institution and approved by the State
Regents. At the conclusion of an appropriate period of time, the program’s performance shall be reviewed on
the basis of the specified goals in a manner mutually satisfactory to the sponsoring institution and the State
Regents. Final endorsement of the program will depend on demonstrated viability.
A. Centrality of the Proposed Program to the Institution’s Mission
A program will adhere to the role and scope of the institution as set forth in its mission statement and as
complemented by the institution’s academic plan. List the objectives of the proposed program and explain
how the proposed program relates to the institutional mission and academic plan. An evaluation will be
made as to the centrality of the program to the institution’s mission. (State Regent Policy 3.4.6.A)
(Institution’s response/rationale should follow each criteria, A through I of this policy; (Size of box provided is NOT an
indicator of the length of response expected; please include as much information as needed to thoroughly address each
standard.)
Note: This proposal is technically a New Program Proposal. However, a major in Strategic Communications
(Major Code: 5010) and a major in Organizational Communication (Major Code: 5004) currently exist under the
umbrella degree program of Mass Communication.
Purpose: The purpose of this proposal is to request a New Program in Strategic Communications and to
move the current majors of Strategic Communications and Organizational Communication from a Program of
Mass Communication to a Program of Strategic Communications. Essentially, this is a curricular realignment.
History of Majors
 A major in Public Relations in the Department of Communication appeared in a UCO catalog for the
first time in 1973.
 A major in Advertising in the Department of Journalism appeared in a UCO catalog for the first time in
1977.
 A major in Public Relations in the Department of Journalism appeared in a UCO catalog for the first
time in 1977.
 The name of the major in Public Relations in the Department of Communication was changed to
Corporate Communication in 1999.
 In July 2005, the departments of Communication and Journalism were merged into the Department of
Mass Communication. At this time, all degrees housed in the Department of Mass Communication
were put under the umbrella degree program of Mass Communication.
 Due to the merger and the need to clarify the name of the major for students, Corporate Communication
was changed to Organizational Communication in 2006.
 Due to changes in the media industry, the name of the Advertising major was changed to Brand
Communications/Advertising in 2010.
 Due to continued rapid changes in the media industry, the majors for Brand
Communications/Advertising and Public Relations were merged into Strategic Communications in Fall
2012.
 The table on the next page illustrates the number of majors between Fall 2004 and Fall 2011 that fall
under the Strategic Communications umbrella.
 With 370 Fall 2011 majors, Strategic Communications is sufficiently strong to be set apart as a New
Program.
 Additionally, in Spring 2012, 79 students were declared as minoring in Advertising, Strategic
Communications, Public Relations, and Organizational Communication.
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Fall Fall Fall Fall Fall Fall Fall Fall
2004 2005 2006 2007 2008 2009 2010 2011
66
91
74
55
29
7
2
na
JOURAdvertising
MCOMna
Advertising
MCOM-Brand
na
Communications/
Advertising
TOTAL
66
na
10
46
99
94
88
na
na
na
na
na
16
116
91
84
101
128
101
106
116
JOUR-Public
Relations
MCOM-Public
Relations
TOTAL
112
146
125
96
46
23
2
na
na
22
97
137
152
199
214
112
146
147
193
183
175
201
214
COMMCorporate
Communication
MCOMOrganizational
Communication
TOTAL
76
75
65
28
14
5
1
na
na
7
24
40
45
41
40
76
75
72
52
54
50
42
40
COMBINED
TOTALS
254
312
303
346
365
326
349
370
Mission
The mission of the New Program in Strategic Communications reflects the mission of the Department of Mass
Communication: to provide students with an education that emphasizes the importance of communicative
versatility, writing, critical thinking, community service, ethics, and leadership by implementing a studentcentered approach supported by quality teaching and creative and scholarly activities. Students graduate with
the knowledge, skills and habits that promote the values of career preparation, responsible citizenship in a free
society, and lifelong learning in a global environment.
Additionally, the New Program in Strategic Communications embraces the College of Liberal Arts Experience
which challenges students to:
•
•
•
•
•
•
•
•
•
Speak clearly
Write well
Appreciate difference
Ask questions
Act ethically
Participate
Value the past
Encounter the present
Create the future
A crucial component of the academic mission of the University of Central Oklahoma is: “Helping students learn
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so that they may become productive, creative, ethical, engaged citizens and leaders.” In considering the
department mission, the college challenges, and the university mission, the New Program in Strategic
Communications is dedicated to creating a student-centered, interactive learning environment that challenges
students to master the strategic planning, analytical and problem-solving skills essential to the discipline. The
program faculty is committed to addressing the persistent technology-driven change in the industry and to
integrating an understanding of change with a commitment to on-going learning among program graduates.
The program accepts as its mission the creation of professionally prepared, skilled communicators with a
passion for quality and a dedication to providing ethical leadership to their chosen industry.
Taken from the Academic Affairs website, the key element of UCO’s Academic Plan is to provide a
“transformative learning experience” for students including discipline knowledge, leadership, creative and
scholarly research, civic engagement, cultural and global competencies, and health and wellness. The Strategic
Communications program provides students with course content and experiences that address these central
elements in the following ways:
Discipline Knowledge:
 Students will develop discipline knowledge throughout the curriculum and a capstone course.
 Emphasis will be placed on an integrated communications approach, to ensure that class offerings align
with the modern communications industry.
Leadership:
 Students will demonstrate multiple leadership skills when interacting in small group communication
contexts in multiple courses.
 Leadership is honed when teams present a communication plan to strategic communications
professionals in the metropolitan area.
 Students will demonstrate leadership in a Strategic Communications capstone course that requires
teamwork. Each member assumes a specific leadership role for one aspect of the team’s strategic
communication plan. While the entire team is involved in all aspects of preparing the communication
plan, each member is in charge of her/his area to ensure that assignments are made, deadlines are met
and problems are resolved.
Creative and Scholarly Research:
 Students will conduct strategic communications research in multiple courses.
 Student teams address a client-organization’s challenges in achieving its goals. Students prepare a client
situation analysis, and SWOT (strengths, weaknesses, opportunities and threats) analysis, as well as
conduct a mini-communication audit for the client. Secondary research is conducted to learn what
similar organizations facing similar challenges have done in the past. Psychographic, demographic and
“how to” information are also collected. Primary research is completed through focus groups, surveys,
and additional methodologies determined by the team. Primary research results provide information on
the needs, interests, concerns, media choices, etc. of the client’s primary and secondary audiences.
Research results help teams prepare an appropriate strategic plan for the client. All raw data that is
collected is provided to the client.
 Students will demonstrate the capacity to develop multiple end products in the capstone course
including a bound, designed Plans Book, a PowerPoint presentation, creative examples, a media plan,
promotion and public relations plans, and budgets and scheduling. These are comprehensive and
designed to be professional in appearance and content in order to become a showcase piece for the
student’s portfolios.
Service Learning and Civic Engagement:
 Students will analyze conflict situations in professional and public situations and develop skills for
managing those situations.
 Students in a capstone course will develop a professional level campaign working with community
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
clients. Developing the campaign is a total collaboration, which requires students, faculty and
community clients and resources to engage and participate fully in development and execution of the
campaign. Students work with members of the professional community, as well as with client
personnel, to gather information and resources.
Students will work with non-profit and not-for-profit organizations to help non-profit and not-for-profit
organizations reach their goals. Students work closely with members of the organizations, their
directors, staff and volunteers to conduct research and develop a strategic communication plan that is
both workable and measurable. This often involves students in events or activities conducted by the
organization.
Cultural/Global Competence:
 Students will demonstrate effective intercultural communication.
 Students will demonstrate knowledge of global and cultural competencies in two ways. First, teams
may include or are comprised of international students who experience the development of a campaign
by U.S. market standards – which are the world standard for strategic communications. Second,
students will demonstrate awareness of how new technologies allow global access to clients’ strategic
messages.
 Within the Strategic Communications curriculum, students are challenged with preparing materials,
campaigns and research that are both useful and sensitive to all cultures, races, religions, ethnic groups
and educational backgrounds. Most organizations served by strategic communications students
represent diverse interests and ethnicities. Students may prepare bilingual and multilingual
communication tools when needed.
Health and Wellness:
 Students will learn to recognize and avoid dysfunctional communication patterns in favor of healthy
practices when engaged in strategic and organizational communication initiatives.
 Students will address the wellness challenges of a career in this field (e.g., high stress levels, the
tendency of professionals to neglect their health due to work demands, etc.) and effective strategies for
meeting these challenges.
Pursuit of a curriculum driven by UCO’s Transformative Learning’s “Central Six” and a dedication to its precise
implementation ensures that UCO Strategic Communications graduates get the best of two worlds – mastery of
their disciplinary mandates, and completion of an ethics and leadership-based liberal arts curriculum. This dual
focus provides a solid base of knowledge for students and bolters the confidence of professionals in the quality
of students’ preparation and leadership skills.
B. Curriculum
The curriculum should be structured to meet the stated objectives of the program. Explain how the
curriculum achieves the objectives of the program by describing the relationship between the overall
curriculum or the major curricular components and the program objectives. (State Regent Policy 3.4.6.B)
This program’s curriculum is designed to offer students the knowledge, skills, creativity, and professionalism to
succeed in the Strategic Communications professions. Program objectives specify that:
 Students will demonstrate the ability to communicate on behalf of organizations through written, visual
and spoken messages.
 Students will demonstrate the ability to discuss and apply key dimensions of the organizational
communication discipline and its scholarship.
 Students will demonstrate the ability to apply key communications principles to organizational
leadership challenges in ways that enable positive outcomes for all stakeholders.
 Students will demonstrate the ability to generate, analyze, and use research to creatively solve the
communication problems of organizations.
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


Students will demonstrate the ability to support civic programs and initiatives that improve the
community through their communication consulting services.
Students will demonstrate the ability to develop culturally sensitive communications and marketing
strategies.
Students will demonstrate the ability to recognize and analyze diversity issues and ethical dilemmas in
organizations.
Course offerings encourage students to study the core disciplines of advertising, public relations, and
organizational communication, to explore specialized topics, and to stay current with the continuous
convergence of skills, media platforms, and market segments that create opportunities for strategic
communications.
Courses introduce students to the fundamentals of each discipline area and then deepen their understanding of
the convergence concept that has redefined the landscape of traditional and non-traditional communication tools
and media in informing, educating, and persuading consumers and target markets. At the same time, students
grapple with how personnel manage internal tensions between creativity and conformity, as well as change and
stability, in forging organizational cultures that articulate with efforts to convey the organization’s image to its
various publics.
The capstone courses in the program, Strategic Communication Campaigns or Organizational Communication,
require that students apply the skills and learning they have experienced in lower-level courses. For example, in
Strategic Communications Campaigns, classes are challenged by actual clients (commercial or non-profit) to
conduct research in order to develop a data-driven response; develop a strategic communications plan; write a
business analysis and persuasive communication plans book; write and design communication materials for
multiple media platforms; develop a traditional and non-traditional media plan; detail, justify and balance
budgets; assess campaign success and develop follow-up strategies. In addition to this 30-50 page Plans Book,
the students deliver a 20-minute oral and multimedia presentation to the client.
The challenge of working with real-world clients, meeting their expectations and dealing with the multitude of
issues that impact the development of an effective integrated strategic communications campaign provides
students with a realistic and challenging capstone experience. Students are also challenged to collaborate
effectively in teams. These experiences teach them how to diplomatically justify their own ideas, listen carefully
to others, and to negotiate. These lessons in conflict management have lasting benefits.
The proposed program must meet the State Regents’ minimum curricular standards including the total credit
hour requirements for program completion, liberal arts and sciences, general education, and area of
specialization credit hour requirements (refer to 3.15 Undergraduate Degree Requirements). Additionally,
the curriculum should be compatible with accreditation or certification standards, where available. Any
clinical, practicum, field work, thesis, or dissertation requirements should be included in the proposal.
Provide the following information for the program and for each option (some categories may not apply to all
programs):
Strategic Communications
Organizational Comm
Total number of hours required for degree:
124
124
Number of hours in general education:
42-44
42-44
Number of hours in degree program core:
24
24
Number of hours in option:
51-59
48-56
Number of hours in guided electives:
9
6
Number of hours in general electives:
NA
NA
For AAS Degrees:
Total number of hours required for degree:
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_______________
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Number of hours in general education:
Number of hours in technical specialty:
Number of hours in technical support courses:
Number of hours in technical related coursework
_______________
_______________
_______________
_______________
Describe how the proposed program will articulate with related programs in the state. It should describe the
extent to which student transfer has been explored and coordinated with other institutions.
The shift to Strategic Communications as the core persuasive or brand communication discipline is in keeping
with a nationwide movement and with recent shifts at both Oklahoma State University and The University of
Oklahoma. Both of Oklahoma’s major research institutions have made the transition to Strategic
Communications programs that are compatible with the structure of UCO’s program. The general course
listings are compatible, and students should be able to transfer smoothly from one program to another if they
should choose to do so. The decision to preserve the basic entry-level courses from each of the disciplines that
contribute to Strategic Communications enhances community or junior college students’ understanding of the
program and their ability to effectively enter the program based on offerings available throughout their 2-year
programs.
Additionally, the Transfer Matrix from the Oklahoma State Regents for Higher Education provides a method for
course articulation within state institutions. In the few instances where a transfer course is not in the Transfer
Matrix, a catalog description and/or course syllabus is used to determine equivalency.
Specific curricular information. List courses under the appropriate curricular headings and asterisk
new courses. In the curriculum description, indicate the total number of new courses and how
development will be funded.
Underneath the new umbrella program of Strategic Communications, two majors will exist: Strategic
Communications and Organizational Communication.
Major One
Program: Strategic Communications
Major: Strategic Communications
Degree: BA
Strategic Communications – Strategic Communications.....................................................51-59
Required Courses..................................................................................................................42
MCOM 1133 Media Writing
MCOM 2153 Introduction to Organizational Communication
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2193 Principles of Public Relations
MCOM 2553 Strategic Communications Planning
MCOM 2643 Non-Linear Editing
MCOM 3103 Strategic Communications Case Studies
MCOM 3333 Specialized Publications
MCOM 3163 Public Information Methods
MCOM 3443 Media Mix Analysis
MCOM 4423 Media Ethics
MCOM 4563 Media Law
MCOM 4863 Media Research
MCOM 4883 Strategic Communications Campaigns
Elective Courses......................................................................................................................9
Select from the following:
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MCOM 2xx3 News Reporting [course level change from 1000 to 2000]
MCOM 3xx3 Leading Groups and Building Teams in Organizations [new course]
MCOM 3093 Presentation Techniques
MCOM 3283 Advertising Design [course title change]
MCOM 3313 History of Journalism
MCOM 4013 Corporate Training and Consulting [course title change]
MCOM 4063 Feature Writing
MCOM 4113 Organizational Communication
MCOM 4403 Interviewing Practices
MCOM 4433 Victims and Media
MCOM 4533 Heath Communication and Promotion [course title change]
MCOM 4663 Digital and Social Communications
MCOM 4950 Internship in Mass Communication (1-4 hours)
Any MCOM course
Frequently, students attempt to take upper division courses in other Mass Communication majors, but lack the
prerequisite gateway course. The following are “gateway” courses which may be taken as electives:
MCOM 1123 Basic Photography
MCOM 2xx3 Introduction to Media Studies [new course]
MCOM 2033 Media Production
MCOM 2053 Introduction to Human Communication
Modern Language Requirement.............................................................................................0-8
All students completing a B.A. in Mass Communication - Advertising shall complete the first two semesters of a
second language. Students may alternatively fulfill the language requirement by proof of academic work in the
second language (CLEP test through LANG 1224), four years of high school language courses, or transfer work
from another institution.
Electives to bring total to.........................................................................................................124
Minimum Grade Requirements
1. Average in all college course work and course work at UCO..............................................2.00
2. Average in major courses......................................................................................................2.50
Major Two
Program: Strategic Communications
Major: Organizational Communication
Degree: BA
Strategic Communications – Organizational Communication......................................................48-56 hours
Required Courses..........................................................................................................................42 hours
MCOM 1133 Media Writing
MCOM 2153 Introduction to Organizational Communication
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2193 Principles of Public Relations
MCOM 2553 Strategic Communications Planning
MCOM 3xx3 Conflict and Negotiation in Organizations [new course]
MCOM 3103 Strategic Communications Case Studies
MCOM 3093 Presentation Techniques
MCOM 3333 Specialized Publications
MCOM 4013 Corporate Training and Consulting [course title change]
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MCOM 4113 Organizational Communication
MCOM 4403 Interviewing Practices
MCOM 4533 Health Communication and Promotion [course title change]
MCOM 4863 Media Research
Elective Courses............................................................................................................................6 hours
Select from the following:
MCOM 2623 Communication Theory
MCOM 2643 Nonlinear Editing
MCOM 3xx3 Leading Groups and Building Teams in Organizations [new course]
MCOM 3xx3 Communication in the Professions [new course]
MCOM 3053 Persuasion and Social Influence
MCOM 3163 Public Information Methods
MCOM 3173 Women’s Rhetoric
MCOM 3423 Communication and Gender
MCOM 3523 Leadership Communication
MCOM 4343 Corporate Promotion
Any MCOM course
Frequently, students attempt to take upper division courses in other Mass Communication majors, but lack the
prerequisite gateway course. The following are “gateway” courses which may be taken as electives:
MCOM 1123 Basic Photography
MCOM 2xx3 Introduction to Media Studies [new course]
MCOM 2033 Media Production
MCOM 2053 Introduction to Human Communication
Modern Language Requirement....................................................................................................0-8
All students completing a B.A. in Strategic Communications – Organizational Communication shall complete
the first two semesters of a second language. Students may alternatively fulfill the language requirement by
proof of academic work in the second language (CLEP test through LANG 1224), four years of high school
language courses, or transfer work from another institution.
Electives to bring total to................................................................................................................124
Minimum Grade Requirements
1. Average in all college course work and course work at UCO .................................................. 2.00
2. Average in major courses........................................................................................................... 2.50
C. Academic Standards
Clearly state the admission, retention, and graduation standards which, must be equal to or higher than the
State Regents’ policy requirements, and should be designed to encourage high quality. (State Regent Policy
3.4.6.C)
Admission Standards for New Program in Strategic Communications
The New Program in Strategic Communications will utilize the UCO admission standards for students as stated
in the undergraduate catalog. Standards for admission to UCO are established by the Oklahoma State Regents
for Higher Education. These standards are based on prospective students’ residence status and previous
educational background. All students pursuing an area of study leading to a bachelor’s degree must meet both
performance standards and curricular standards. Performance standards refer to a student’s rank in the high
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school graduating class and overall grade point average in the core curriculum courses. It can also be based on
admission test scores. Curricular standards refer to a student’s formal educational background in the subject
areas of English, science, mathematics, history, and citizenship skills (as well as two additional units from
foreign language, computer science and the subjects listed above).
Retention Standards for New Program in Strategic Communications
The New Program in Strategic Communications will utilize the UCO retention standards for students as stated in
the undergraduate catalog:
The University of Central Oklahoma, in cooperation with the Oklahoma State Regents for Higher Education,
has adopted the following policy relating to retention of students pursuing undergraduate course work. The three
phase policy combines an early notification to students experiencing academic difficulties with a gradual
increase in the overall standards required for retention/continued enrollment at the university. All courses in
which a student has a recorded grade (excluding those courses marked as repeated, reprieved, activity physical
education, or remedial courses) will be counted in the calculation of the grade point average for retention
purposes.
Grade Point Average Definitions
Cumulative Grade Point Average (GPA). All courses attempted in which a grade of A, B, C, D, or F was
assigned. Grades of P, S, I, U, AW, W and X do not contribute toward the calculation of the cumulative GPA.
Retention Grade Point Average. All courses attempted in which
a grade of A, B, C, D, or F was assigned,
excluding any courses marked as repeated or reprieved. A maximum of 4 courses, not to exceed 18 hours may
be repeated and one semester or two consecutive semesters may be reprieved. Grades of P, S, I, U, AW, W and
X do not contribute to the retention GPA. Repeats in excess of four courses are averaged in calculating the
retention GPA.
Retention Status
All students at the University of Central Oklahoma will be classified under one of the following categories for
retention purposes: (Concurrent students: If coursework is taken while a concurrent student falls below a
cumulative GPA of less than 2.0, please see below under Freshman Academic Notice or Academic Probation).
Academic Good Standing - Any student who meets the retention requirements set forth in this section.
Freshman Academic Notice - Undergraduate students with 30 or fewer credit hours with a retention GPA of 1.7
to 1.99. All students new on freshman academic notice will be required to take a two credit hour success
strategies class designed to assist them in their academic recovery.
Academic Notice - Any student in an area of study with higher academic standards whose GPA falls below the
retention requirements but remains higher than 2.00.
Academic Probation - Any student whose retention GPA
falls below the retention requirements. Students placed or continued on academic probation must maintain a
2.00 GPA in regularly graded course work (excluding activity or performance courses) for continued enrollment
at UCO. Students with less than 45 earned credit hours who are new on probation may be required to take a two
hour Success Strategies class (or Success Central if a concurrent student) to assist them in their academic
recovery
Students who raise their retention GPA to meet the retention requirements will be removed from academic
probation. Academic Suspension - Any student who was on academic probation the previous semester will be
suspended from the University if s/he fails to raise his or her retention GPA to the required retention GPA level
(retention requirements) or achieve a 2.00 semester GPA in regularly graded course work, not to include
activity or performance courses. Students not meeting either of these criteria will be immediately suspended and
may not be reinstated until one regular semester (fall or spring) has elapsed.
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For continued enrollment as a student in academic good standing at the University of Central Oklahoma, a
student must have earned a retention grade point average at or above the following:
Retention Requirements 2011 - 2012
Credit Hours Attempted Retention GPA Requirement
*0 through 30 semester hours 1.7
31 or greater
semester hours 2.0
*Students with 0-30 semester credit hours with a retention GPA of 1.7 through 1.99 will be
considered to be on freshman academic notice.
Students will be removed from academic probation when they have met the minimum requirements above.
All students who have less than 30 credit hours and are new on probation or on academic notice must take
UNIV 2012, Success Strategies, to remain in good standing.
Graduation Requirements for New Program in Strategic Communications
The New Program in Strategic Communications will utilize College of Liberal Arts and UCO graduation
standards for students as stated in the undergraduate catalog. Additional requirements include the following:



Modern Language requirement: All students shall complete the first two semesters of a second
language. Students may alternatively fulfill the language requirement by proof of academic work in the
second language (CLEP test through LANG 1224), four years of high school language courses, or
transfer work from another institution.
Average in all college course work and course work at UCO………………2.0
Average in major courses……………………………………………………2.5
D. Faculty
Faculty resources shall be demonstrated to be adequate and appropriate for the proposed program. The
number of faculty will meet external standards where appropriate. The qualifications of faculty will support
the objectives and curriculum of the proposed program. Faculty qualifications such as educational
background, non-collegiate and collegiate experience, and research and service interests and contributions,
which relate to the proposed program should be summarized. The institution must demonstrate that core
programmatic faculty possess the academic and research credentials appropriate to support the program.
Attach faculty vita or provide explicit summaries. (State Regent Policy 3.4.6.D)
The Department of Mass Communication has six full-time faculty positions designated for the Mass
Communication – Strategic Communications and the Mass Communication – Organizational Communication
majors. Faculty will transition to the Strategic Communications – Strategic Communications major and the
Strategic Communications – Organizational Communication major.
Strategic Communications – Strategic Communications: Ms. Sandy Martin (Lecturer), Dr. Jill Lambeth
(Assistant Professor), Mr. Mike Breslin (Instructor), and a search is underway in Spring 2012 for an Assistant
Professor faculty retirement replacement as Ms. Jill Kelsey retires effective August 1, 2012.
Strategic Communications – Organizational Communication: Dr. Samuel Lawrence (Associate Professor) and
Dr. Christy Vincent (Associate Professor) are full-time faculty in this major.
See attached faculty vita.
E. Support Resources
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Access to the qualitative and quantitative library resources must be appropriate for the proposed program
and should meet recognized standards for study at a particular level or in a particular field where such
standards are available. Books, periodicals, microfilms, microfiche, monographs, and other collections shall
be sufficient in number, quality, and currency to serve the program. Adequacy of electronic access, library
facilities, and human resources to service the proposed program in terms of students and faculty will be
considered.
Physical facilities and instructional equipment must be adequate to support a high quality program. The
proposal must address the availability of classroom, laboratory, and office space as well as any equipment
needs. Describe all resources available. (State Regent Policy 3.4.6.E)
The New Program in Strategic Communications is currently a Mass Communication – Strategic
Communications major and a Mass Communication-Organizational Communication major in the Department of
Mass Communication. Since the majors are currently operating under major codes and have been for many
years, support resources are already in place.
Library Resources:
UCO’s Max Chambers Library houses holdings in Strategic Communications. During the last several years,
course fee funding has built support materials. Additionally, Interlibrary Loan is available. Print materials,
DVDs, audio recordings, and html documents are available through ILL and usually arrive in less than seven
days. Full text research articles from journals are emailed directly to the requestor often in less than five days.
Physical Facilities – Classroom and Office Space:
Currently, the Mass Communication – Strategic Communications major and the Mass Communication –
Organizational Communication major are housed in the Communications Building and provides adequate
classroom and faculty office space. The Strategic Communications program will be housed identically.
Instructional Equipment:
Instructional equipment currently available in the College of Liberal Arts (and specifically within the
Communication Building), including the new “smart board,” classroom computers, internet, projection systems,
and DVD players for pedagogical needs.
Support Personnel:
Currently, the Department of Mass Communication support personnel meet the needs of the Strategic
Communications major and the Organizational Communication majors. This support will continue with the
New Program of Strategic Communications.
F. Demand for the Program
Proposed programs must respond to the needs of the larger economic and social environment. Thus, the
institution must demonstrate demand for the proposed program. (State Regent Policy 3.4.6.F)
1. Student Demand: Clearly describe all evidence of student demand, normally in the form of surveys of
potential students and/or enrollments in related programs at the institution, should be adequate to expect
a reasonable level of productivity. (State Regent Policy 3.4.6.F)
Significant demand for the program exists as evidenced by the current number of majors contained within the
New Program of Strategic Communications. While continued increases may not be dramatic, enrollment will
continue to provide 350+ majors, 50+ minors, and sufficient credit hour production to meet expense of the
program.
Fall
Fall
Fall
Fall
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Fall
Fall
Fall
Fall
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2004 2005 2006 2007 2008 2009 2010 2011
66
91
74
55
29
7
2
na
JOURAdvertising
MCOMna
Advertising
MCOM-Brand
na
Communications/
Advertising
TOTAL
66
na
10
46
99
94
88
na
na
na
na
na
16
116
91
84
101
128
101
106
116
JOUR-Public
Relations
MCOM-Public
Relations
TOTAL
112
146
125
96
46
23
2
na
na
22
97
137
152
199
214
112
146
147
193
183
175
201
214
COMMCorporate
Communication
MCOMOrganizational
Communication
TOTAL
76
75
65
28
14
5
1
na
na
7
24
40
45
41
40
76
75
72
52
54
50
42
40
COMBINED
TOTALS
254
312
303
346
365
326
349
370
2. Employer Demand: Clearly describe all evidence of sufficient employer demand, normally in the form
of anticipated openings in an appropriate service area in relation to existing production of graduates for
that area should be provided. Such evidence may include employer surveys, current labor market
analyses, and future manpower projections. Where appropriate, evidence should demonstrate
employers’ preferences for graduates of the proposed program over persons having alternative existing
credentials and employers’ willingness to pay higher salaries to graduates of the proposed program.
(Local/state employer demand information must be included, not solely national employer demand data.)
The Oklahoma Employment Outlook 2016 was published by the Oklahoma Employment Security Commission
in January 2009. Below is a list of Occupation Titles and the employment projections from 2006-2016:
 Advertising, Promotions, and Public Relations Managers = 9.37% increase with 170 annual openings.
 Training and Development Managers = 12.82% increase with 20 annual openings.
 Training and Development Specialists = 18.03% increase with 130 annual openings.
 Human Resources, Training, and Labor Specialists = 9.27% increase with 50 annual openings.
 Public Relations Specialists = 11.22% increase with 40 annual openings.
 Advertising Sales Agents = 17.14% increase with 70 annual openings.
Additionally, there are growing opportunities for entrepreneurs to develop blogs, web-pages and on-line training
and marketing programs. These skill areas rely heavily on the discipline of Strategic Communications for
expertise and training.
The recent economic downturn has caused many organizations to hold back on hiring in areas such as
communication and strategic planning, which are business focused. As the economy regains energy analysts
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expect to see that pent-up demand spur job opportunities. In addition, the perception among companies is that
new college graduates possess social and digital media skills that make them better prospects for employment
than older applicants who are often uncomfortable with digital communication and non-traditional media.
(Advertising Age, Jan. 30, 2012)
Estimated Student Demand for the Program
[Here is UCO Strategic Communications (combining Advertising/Brand Communications,
Organizational Communication, and Public Relations) major data from 2005-06 through 2010-2011.]
Academic Year
2005-2006
2006-2007
Degrees Conferred
77
Majors (Headcount) – Fall Semester
312
105
303
102
346
102
365
101
326
2007-2008
2008-2009
2009-2010
80
349
2010-2011
With the approval of a Strategic Communications program, these trends are predicted to continue and
may increase.
Project estimated student demand for the first five years of the program.
Academic Year
Degrees Conferred
Majors (Headcount) – Fall Semester
2013-2014
0
24
2014-2015
0
48
2015-2016
0
72
2016-2017
20
96
2017-2018
25
120
Programs are provisionally approved and given enough time for a planning year plus the number of years
necessary to produce one graduating class (i.e. a two-year program is allowed three years to meet its graduates
and majors goals, a four-year program is allowed five years, etc.) unless the institution makes a specific
timeframe request with a strong rationale.
Please indicate the specific productivity criteria and timeframe for final review of the program:
This program will enroll a minimum of _____120____ students in fall ____2017_____(year); and
will graduate a minimum of ______25____ students in _________2017-2018__________(academic year).
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(NOTE: Productivity data must come from the same academic year. Example: enroll a minimum of 50 students
in fall 2003 and graduate a minimum of 35 students in 2003-04.)
Program Approval for Online Delivery
Institutions that have not been approved previously to offer online programs are required to request approval as
follows: (1) if programs are offered in such a manner that an individual student can take 100 percent of the
courses for the major through online delivery or other computer-mediated format; or (2) the program is
advertised as available through online delivery or other computer-mediated format. For the purpose of this
policy, major is defined as courses in the discipline of the student’s declared degree program, excluding support
courses, general education courses, and elective courses. Criteria for approval are based on qualitative
consideration and the compatibility of the requested offering with the institution’s mission and capacity. (State
Regent Policy 3.16)
Note: If your institution is also requesting to offer the proposed program via electronic delivery you must also
fill-out the New Program Delivered Electronically Request Form located in the State Regents’ Procedure
Handbook Forms and Reference Information section.
G. Unnecessary Duplication
The elimination of unnecessary program duplication is a high priority of the State Regents. Where other
similar programs may serve the same potential student population, the proposed program must be
sufficiently different from existing programs or access to existing programs must be sufficiently limited to
warrant initiation of a new program. (State Regent Policy 3.4.6.H)
Provide specific evidence that the proposed program is not unnecessarily duplicative of similar offerings in
the state.
UCO’s Strategic Communication program offers several elements that make it distinctive and separate it from
similarly titled programs in the general region. First, one major factor that makes the UCO program distinctive
is our location in a dynamic and flourishing metropolitan area. This location also allows us to recruit
professionals in the region as adjunct faculty, as guest speakers, and as resource persons for our students. The
metropolitan area serves as a virtual classroom and learning laboratory in which students can tour, conduct
research on, and network with corporations and nonprofit organizations. And finally our location means that
UCO students can be counted on to “show up for work” when organizations rely upon them to contribute as
interns.
Second, UCO courses focus on learning by doing. We expect our students to perform at a professional skill level
by graduation. Their teachers are academically qualified communication professionals who routinely engage
students in hands-on learning activities. The cumulative effect of these experiences is to transform college
students into budding communication professionals. This focus on transformative learning distinguishes the
UCO program from other schools in the region that are primarily research institutions.
Finally, because our program is fully converged, our students have routine access to cutting edge learning
environments. Majors in the Strategic Communications program can initiate non-traditional projects involving
the editing of video and student publications, for example. This commitment to convergence is exemplified
through projects that cross program and departmental boundaries and provide interdisciplinary “cross-training”
for our students.
H. Cost and Funding of the Proposed Program
The resource requirements and planned sources of funding of the proposed program must be detailed in
order to assess the adequacy of the resources to support a quality program. This assessment is to ensure that
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the program will be efficient in its resource utilization and to assess the impact of this proposed program on
the institution’s overall need for funds. (State Regent Policy 3.4.6.I)
Provide evidence of adequate funding, which will include, but not be limited to:
1. Reallocation of Existing Resources: The institution must provide evidence of campus funds to be
reallocated to the proposed program. The source and process of reallocation must be specifically
detailed. An analysis of the impact of the reduction on existing programs and/or organization units
must be presented.
The existing allocation of resources for the current Mass Communication – Strategic Communications major
(Major Code 5010) and Mass Communication – Organizational Communication (Major Code 5004) will be
transitioned to the New Program of Strategic Communications.
2. Tuition and Fees: The institution must provide evidence of a projected increase in total student
enrollments to the campus as a result of the proposed program.
Since the majors in Mass Communication-Strategic Communications and Mass Communication-Organizational
Communication already exist, enrollment may not increase dramatically for the new program in Strategic
Communications, but enrollment will continue to provide sufficient credit hour production to meet program
expenses.
Fall Fall Fall Fall Fall Fall Fall Fall
2004 2005 2006 2007 2008 2009 2010 2011
66
91
74
55
29
7
2
na
JOURAdvertising
MCOMna
Advertising
MCOM-Brand
na
Communications/
Advertising
TOTAL
66
na
10
46
99
94
88
na
na
na
na
na
16
116
91
84
101
128
101
106
116
JOUR-Public
Relations
MCOM-Public
Relations
TOTAL
112
146
125
96
46
23
2
na
na
22
97
137
152
199
214
112
146
147
193
183
175
201
214
COMMCorporate
Communication
MCOMOrganizational
Communication
TOTAL
76
75
65
28
14
5
1
na
na
7
24
40
45
41
40
76
75
72
52
54
50
42
40
COMBINED
TOTALS
254
312
303
346
365
326
349
370
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3. Discontinuance or Downsizing of an Existing Program or Organizational Unit: The institution must
provide adequate documentation to demonstrate sufficient savings to the state to offset new costs
and justify approval for the proposed program.
The current Mass Communication – Strategic Communications program and Mass Communication –
Organizational Communication will be discontinued contingent upon the approval of the New Program for
Strategic Communications. UCO policies and timelines will be followed for the discontinuation of the current
program.
Cost/Funding Explanation
Complete the following table for the first five years of the proposed program and provide an explanation of how
the institution will sustain funding needs for the life of the proposed program in the absence of additional funds
from the State Regents. *The total funding and expenses in the table should be the same, or explain sources(s)
of additional funding for the proposed program.
Cost/Funding Summary:
Program Resource Requirements
Year of Program
A. Funding Sources
Total Resources Available from
Federal Sources
1st Year
2nd Year
3rd Year
4th Year
5th Year
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Narrative/Explanation:
Total Resources Available from
Other Non-State Sources
Narrative/Explanation:
Existing State Resources
Narrative/Explanation:
State Resources Available through
Internal Allocation and
reallocation*
Narrative/Explanation: The proposed program represents a request for two separate degrees (BA in Strategic
Communications-Strategic Communications and BA in Strategic Communications-Organizational Communication) that are
already part of the department’s undergraduate program under the BA in Mass Communication-Strategic Communications
and Mass Communication-Organizational Communication. The tuition and course fees generated by students currently
enrolled in the old program will be reallocated to support the new program in Strategic Communications.
Student Tuition
$50,671
$101,341
$152,012
$202,683
$253,354
Narrative/Explanation and Calculations:
We assumed an enrollment of 12 credit hours per student.
2011-12 tuition and course fee amounts were used.
Therefore our calculations are as follows:
Yr 1 24 students * 12 = 288 @ $157.25 per hour = $45,288 + course fees @18.69 p/credit hour = $5,382.72 = Total = $50,670.72
Yr 2 48 students * 12 = 576 @ $157.25 per hour = $90,576 + course fees @18.69 p/credit hour = $10,765.44 = Total = $101,341.44
Yr 3 72 students * 12 = 864 @ $157.25 per hour = $135,864 + course fees @18.69 p/credit hour = $16,148.16= Total = $152,012.16
Yr 4 96 students * 12 = 1152 @ $157.25 per hour = $181,152 + course fees @18.69 p/credit hour = $21,530.88 = Total = $202,682.88
Yr 5 120 students * 12 = 1440 @ $157.25 per hour = $226,440 + course fees @ $18.69 p/credit hour = $26,913.60 = Total = $253,353.60
For comparison purposes:
In Fall 2011 and Spring 2012, Strategic Communications and Organizational Communication generated 3,180 credit hours.
3,108 hours X $157.25 per hour = $500,055.00 + course fees @ $18.69 p/credit hour = $59,434.20= Total = $559,489.20
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Year of Program
A. Funding Sources
1st Year
2nd Year
3rd Year
4th Year
5th Year
$202,683
$253,354
In five years, all tuition will be fully transitioned to the new program of Strategic Communications.
TOTAL
$50,671
$101,341
$152,012
Year of Program
B. Breakdown of Budget
Expenses/Requirements
Administrative/Other
Professional Staff
1st Year
2nd Year
3rd Year
4th Year
5th Year
$1,141.04
$2,282.08
$3,423.12
$4,564.16
$5,705.22
Narrative/Explanation:
$21,870.00 is the annual salary for the Administrative Assistant I in the Department of Mass Communication. The department
has 23 full-time faculty. Six faculty are designated for the new program of Strategic Communications. Therefore, 6/23 of the
annual salary is designated to the new program of Strategic Communications = $5,705.22.
In five years, these expenses will be fully transitioned to the new program of Strategic Communications.
Faculty
$48,732.84
$97,465.68 $146,198.52 $194,931.36 $243,664.20
Narrative/Explanation:
Six faculty are currently designated to the new program of Strategic Communications:
Lecturer - $35,000.00 – full salary designated to Strategic Communications.
Instructor - $41,000.00 – full salary designated to Strategic Communications.
Instructor - $41,000.00 – full salary designated to Strategic Communications.
Assistant Professor - $48,664.20 – full salary designated to Strategic Communications.
Associate Professor - $59,640.00 – ½ designated to Strategic Communications (other ½ = BAT & H&W Faculty Liaison)
Divided in half = $29,820.00
Associate Professor - $59,640.00 - ½ designated to Strategic Communications (other ½ = BAT & Assistant Chair)
Divided in half = $29,820.00
Full-time faculty annual salaries = $225,304.20
Adjunct faculty annual salaries = $18,360.00
TOTAL FACULTY SALARIES = $243,664.20
In five years, these expenses will be fully transitioned to the new program of Strategic Communications.
Graduate Assistants
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Narrative/Explanation:
Student Employees
Equipment and Instructional
Materials
Narrative/Explanation:
Library
Narrative/Explanation:
Contractual Services
Narrative/Explanation:
Other Support Services
Narrative/Explanation:
Commodities
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Narrative/Explanation:
Printing
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$50,074
$100,148
$150,222
$200,296
$250,369
Narrative/Explanation:
Telecommunications
Narrative/Explanation:
Travel
Narrative/Explanation:
Awards and Grants
Narrative/Explanation:
TOTAL
I. Program Review and Assessment
Describe program evaluation procedures for the proposed program. These procedures may include
evaluation of courses and faculty by students, administrators, and departmental personnel as appropriate.
Plans to implement program review and program outcomes-level student assessment requirements as
established by State Regents’ policies should be detailed. Program review procedures shall include
standards and guidelines for the assessment of student outcomes implied by the program objectives and
consistent with the institutional mission. (State Regent Policy 3.4.6.J)
1. Students will successfully complete their coursework and the capstone course.
2. Faculty will be evaluated on the university rotation’s system by the appropriate administrator.
3. An advisory Board consisting of industry professionals in Oklahoma will meet annually to discuss and
evaluate the program for the purpose of making recommendations.
4. Departmental data will be collected and assessed according to pre-established benchmarks: (a)
Advisement Surveys; (b) professional internship data; (c) capstone course portfolios critiqued by outside
evaluators in the industry; and (d) assessment of Transformative Learning Central Six elements within
curriculum required by the major.
5. College data will be collected and assessed according to pre-established benchmarks: (a) First Day
Engagement Survey; (b) Syllabi Review; (c) Student Success; (d) Student Satisfaction; (e) Student
Learning Outcomes; and (f) Learning Environment.
6. University data will be collected and assessed according to pre-established benchmarks: (a) DFW data;
(b) grade distribution data; (c) Student Perception of Instructor Effectiveness data; and (d) NSSE data.
The purpose of these multiple assessment procedures is to provide a diverse, rich range of data to analyze
and then complete the feedback loop by making appropriate changes.
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Faculty Vita
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Jill Lambeth
CURRICULUM VITAE
Department of Mass Communication
University of Central Oklahoma
Edmond, Oklahoma 73034
Phone: (405) 974-5926 Email: klambeth1@uco.edu
Education
Doctor of Philosophy, Curriculum Studies, Oklahoma State University, 2011.
Master of Science, Management, Southern Nazarene University, 2007.
Bachelor of Arts, Mass Communications; Advertising and Public Relations, Oklahoma City University,
1998.
Teaching Experience
University of Central Oklahoma, Edmond, Oklahoma (2008-present)
Assistant Professor, College of Liberal Arts – Mass Communication
Southern Nazarene University, Oklahoma City, Oklahoma (2007)
Adjunct Professor, College of Business – Marketing
Courses Taught
Promotional Strategies
Introduction to Brand Communication/Advertising
Principle of Public Relations
Print, Web, Copy and Design
Public Relations Case Studies
Media Mix Analysis
Media Research
University Committee Assignment
Mass Communication Curriculum Committee, 2008 - Present (UCO)
Professional Development
Participated in Creative Leadership Council “Encouraging Creativity: How to Think Like Leonardo Da
Vinci” series, UCO, 2008-2009
Presentation
Lambeth, J. (2011). “The Use of Digital Communication Applications in the Online Learning
Environment.” Presented at the 2011 American Association of the Advancement of Curriculum
Studies Annual Conference, April 2011, New Orleans, LA.
Professional Experience
AT&T Wireless (Spring 2003 to Summer 2009)
Advertising Manager (Fall 2007–Fall 2008)
Advertising Consultant (Fall 2008-Summer 2009)
Member of the trustee’s management team responsible for managing the advertising and marketing
communications aspects for AT&T’s divested markets. Developed and executed a corporate level
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marketing strategy and advertising plan for each market. Oversaw creative development and media
placement with advertising agency. Coordinated sales promotions, sponsorships, promotional
material, in-store merchandising, and web design.
Advertising Manager (Summer 2006-Fall 2007)
Managed promotional and branding advertising for Dobson markets – including creative
implementation, project management, budgets and competitive response initiatives - for TV, print,
radio, online, and guerilla marketing plans. Monitored and analyzed quarterly brand tracking research
and provided marketing recommendations. Managed internal graphic design department which
created and produced collateral, in-store merchandising, direct mail, Yellow Pages advertising, and
online advertising. Managed relationships with Dobson’s advertising agencies. Facilitated advertising
agency review process, reviewing agencies in New York City, Dallas, Minneapolis, San Diego, and
Kansas City. Assisted in the development of the media budget allocation modeling to maintain
efficient media spending in each market. Developed a production bidding system saving the
company annually over a million dollars. 2007 President’s Club Eagle Award Recipient.
Regional Marketing Manager (Spring 2003-Summer 2006)
Oversaw all marketing aspects for five of the seventeen states serviced by Dobson. Created and
implemented competitive promotions, offers, retention programs special events, and sponsorships.
Monitored all local media and production budgets. Worked directly with Dobson’s corporate
office, advertising agency, and public relations firm on local marketing strategies.
Jordan Associates Advertising Agency (Fall 1999-Spring 2003)
Account Executive
Created long-term strategies and prioritized business initiatives on the Dobson Communications
Corporation’s account. Coordinated campaigns, special projects, and media with Dobson’s
corporate marketing team. Traveled to acquired markets to assist in market positioning.
Monitored all billing and budgeting on account.
External Intern Coordinator
Responsible for the co-development of Jordan’s Internship Program. Worked directly with
universities across the region in recruiting students for internship positions. Administrated the
placement in the agency of approximately 15 students each semester. Designed career related
workshops and training for interns.
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Mike Breslin, APR
800 Chowning Avenue
Edmond, OK 73034
405.406.6933
mikebreslin815@yahoo.com
SUMMARY
More than two decades of experience in Public Relations, Marketing, Communications and
Management, in agency, corporate and academic environments. Specializations in issues
management, crisis communications, media training and corporate communications. Also
experienced in media relations, non-profit communications, business-to-business (B2B)
communications and consumer campaigns.
Industry experience includes technology (multiple sectors), telecommunications, insurance,
health care, pharmaceuticals, non-profit organizations and aerospace.
Client/corporate
experience includes the American Lung Association, Continental Airlines, Wyeth, Reliant
Energy, Cingular Wireless (now AT&T), Nokia, Texas Tech Health Sciences Center, TIG
Insurance, GTE (now Verizon), Ericsson, SurfWatch Software and the U.S. Air Force.
EXPERIENCE
Instructor
2011-present
University of Central Oklahoma
Serve as instructor in Mass Communications Department. Teach classes in Public Relations and
Advertising. Serve as part of the Strategic Communications Program.
Owner & CEO
2011-present
Siscomm PR & Communications
Own and operate consultancy specializing in corporate communications, crisis communications
and other communications disciplines.
General Manager/Senior Vice President
2005-2011
Hill & Knowlton - Houston
Managed operations in Houston and the surrounding region for a top 5 multinational
communications firm. Oversaw new business development, financial management, personnel
recruiting & management, and office administration.
 After taking over regional operation, drove four straight years of top- and bottom-line revenue
growth. Turned operation around from a 30% annualized loss and achieved four straight
years of profitability in excess of 20%.
 Also served as senior counsel and strategist to client CEOs and their senior staff, particularly
on matters related to corporate positioning, crisis communications and issues management.
Vice President/Group Manager
2001-2005
Director, Corporate Practice (Texas)
Ketchum - Dallas
Provided counsel to client CEOs and senior staff, particularly on matters related to corporate
positioning, crisis communications and issues management. Developed proposals and strategic
PR plans for clients. Planned and executed media/analyst outreach and events on behalf of
clients (media tours, trade shows, staged events, press conferences, etc.). Coordinated influencer
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campaigns, presentations and other direct outreach efforts for clients. Managed full array of
marcom projects for clients (advertising development and placement, collateral development,
Web site construction, direct mail, etc.). Developed and managed budgets and financials for
clients and firm. Supervised staff. Directed multiple accounts. Identified, recruited and secured
new business opportunities.
Senior Account Supervisor
1999-2001
Director, Business-to-Business (B2B) Technology Section
Publicis Dialog - Dallas
Supervised six-person B2B Technology Section. Directed multiple high-tech, telecom (fiber optics
and wireless) and B2B accounts, handling duties similar to the entry above.
Director, Media Strategy
1998-1999
Bustin & Co. - Dallas
Supervised four-person Media Strategy Division. Directed multiple high-tech, telecom and B2B
accounts. Provided counsel to client CEOs and senior staff. Conducted spokesperson training.
Developed proposals and plans for clients. Planned and executed media/analyst outreach and
events on behalf of clients (media tours, staged events, press conferences, etc. Managed full
array of marcom projects for clients. Developed and managed budgets. Worked new business
opportunities.
Coordinator, Patient/Physician Relations
1994-1998
Texas Tech Health Sciences Center - Lubbock, Texas
Directed TTUHSC Patient Complaint and Survey Programs in coordination with nearly 30
clinics operating at multiple locations, serving approximately 200,000 patients annually.
Supervised staff and budget.
Public Relations Supervisor
1985-1994
U.S. Air Force - multiple locations
Managed media/community relations programs and internal information programs at several
domestic and overseas bases. Duties throughout military career included: supervising military
and civilian staff; managing budgets; serving as a spokesperson with the media; coordinating
crisis responses; and arranging numerous media/community events (i.e., press conferences, air
shows, etc.).
EDUCATION




Accredited in Public Relations (APR) by PRSA – 1999.
Master's Degree, Mass Communications, Texas Tech University (Concentrations in Public
Relations and Political Communications) – 1998.
Bachelor's Degree, Public Relations, Wayland Baptist University (Minor in Business) – 1993.
Associate’s Degree, Public Affairs, Community College of the Air Force – 1991.
Current as of February 2012
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VITA
Samuel G. Lawrence
February, 2012
Contact Information
Address:
921 Richmond Road
Edmond, OK 73034
Office Telephone:
(405) 974-5584
(405) 974-5125 (fax)
Home Telephone:
(405) 285-9584
Email:
slawrence7@uco.edu
Present Position
Assistant Professor and Assistant Chair
Department of Mass Communication
University of Central Oklahoma
Edmond, OK 73034
Education
Doctor of Philosophy in Communication
The University of Texas at Austin
Dissertation: “The Effects of Sex Dialects and Sex Stereotypes on Speech
Evaluations: Evidence from Ratings of Recorded Conversations.”
Advisor: The Late Dr. Robert W. Hopper
August, 1988
Master of Arts in Speech Communication
Auburn University
Thesis: “Interpersonal Trust and Uncertainty Reduction in Initial Interaction.”
Advisor: Dr. Thomas M. Steinfatt
December, 1982
Bachelor of Arts in Communication
The University of Central Florida
June, 1980
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Employment History
2010 – Present
Assistant Chair
Department of Mass Communication
University of Central Oklahoma
2006 – Present
Assistant Professor
Department of Mass Communication
University of Central Oklahoma
1999 - 2006
Assistant Professor
Nicholson School of Communication
University of Central Florida
1996 - 1999
Visiting Assistant Professor
Department of Communication
State University of New York, Albany
1989 - 1996
Assistant Professor
Department of Humanities
Indiana University, Kokomo
1988 - 1989
Visiting Assistant Professor
Department of Speech Communication
University of Georgia
1986 - 1988
Visiting Assistant Professor
Department of Speech Communication
Oklahoma State University
1983 - 1986
Assistant Instructor
Department of Speech Communication
University of Texas at Austin
1982 - 1983
Teaching Assistant
Department of Speech Communication
University of Texas at Austin
1980 - 1982
Teaching Assistant
Department of Speech Communication
Auburn University
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Teaching Experience
Undergraduate Courses
Communication in the Professions
Interviewing Practices
Conflict and Communication
Presentation Techniques
Nonverbal Communication
Small Group Communication
Introduction to Human Communication
Communication Theory
Fundamentals of Speech
Communication Research Methods
Interpersonal Communication
Conversation and Culture
Honors Public Speaking
Intercultural Communication
Conversational Strategies and Structures
Persuasion
Advanced Interpersonal Communication
Group Dynamics
Introduction to Communication Arts
UCO
UCO
UCO
UCO
UCO
UCO
UCO
UCO
UCO
UCF
UCF
UCF
UCF
UA
UA
UA
IUK
IUK
IUK
Graduate Courses
Seminar in Interpersonal Communication
Theoretical Perspectives on Interpersonal Communication
Qualitative Research Methods
Quantitative and Qualitative Research Designs
UCF
UCF
UCF
UCF
Peer/Blind-Reviewed Publications
Lawrence, S. G. (2005). Exemplar-based instruction: The case of interpersonal
communication. Florida Communication Journal, 33, 43-53.
Filipek, R., & Lawrence, S. G. (2005). Planning requests for help as a function of
anticipated resistance and language proficiency.
Communication, 13, 183-197.
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Atlantic Journal of
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Lawrence, S. G. (2003). Rejecting illegitimate understandings. In P. J. Glenn, C.
LeBaron, & J. Mandelbaum (Eds.), Studies in language and social interaction
(pp. 195-205). Hillsdale, NJ: Erlbaum.
Hocking, J. E., & Lawrence, S. G. (2000). Changing attitudes toward the homeless:
The effects of pro-social communication with the homeless. Journal of Social
Distress and the Homeless, 9, 91-110.
Lawrence, S. G. (1999). The preoccupation with problems of understanding in
communication research. Communication Theory, 9, 265-291.
Lawrence, S. G. (1996). Normalizing stigmatized practices: Achieving co-membership
by “doing being ordinary.” Research on Language and Social Interaction, 29,
181-218.
Lawrence, S. G., & Watson, M. (1991). Getting others to help: The effectiveness of
professional uniforms in charitable fund raising.
Journal of Applied
Communication Research, 19, 170-185.
Lawrence, S. G., Stucky, N. P., & Hopper, R. (1990). The effects of sex dialects and
sex stereotypes on speech evaluations.
Journal of Language and Social
Psychology, 9, 209-224.
Daly, J. A., Vangelisti, A., & Lawrence, S. G. (1989). Self-focused attention and
public speaking anxiety. Personality and Individual Differences, 10, 903-913.
Daly, J. A., Bell, R. A., Glenn, P. J., & Lawrence, S. G. (1985). Conversational
complexity: Conceptualization and assessment.
Research, 12, 30-53.
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Human Communication
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Work in Progress
Lawrence, S. G.
Please do not hold your applause.
Manuscript under review at
Communication Teacher.
Lawrence, S. G. A comparative approach to teaching public speaking.
Manuscript in
progress.
Book Reviews
Lawrence, S. G. (1992). Review of the book New Words and a Changing American
Culture. Southern Communication Journal, 57, 156-157.
Convention Presentations
Lawrence, S. G. (2009, November). A comparative approach to teaching public speaking.
Paper presented at Oklahoma Research Day, Broken Arrow, OK.
Lawrence, S. G. (2008, November). Teaching speaker-audience interaction. Paper
presented at the National Communication Association, San Diego and Oklahoma
Research Day, Broken Arrow, OK.
Lawrence, S. G. (2005, October). Teaching claptrap: Applause solicitation in the public
speeches of undergraduate students. Paper presented at the Florida
Communication Association, Orlando.
Lawrence, S. G. (2004). Assessing the efficacy of interpersonal skills. Paper presented at
the Western States Communication Association, Albuquerque (Top Ranked Paper
in the Language and Social Interaction Interest Group), and the International
Communication Association Convention, New Orleans (Top Three Paper in the
Language and Social Interaction Division).
Filipek, R., & Lawrence, S. G. (2003). Conversational plans, language proficiency, and
anticipated partner resistance. Paper presented at the Florida Communication
Association, Orlando.
Lawrence, S. G. (2001). Rejecting illegitimate understandings. Paper presented at the
National Communication Convention, Atlanta.
Lawrence, S. G. (1999). The institution of active listening: An analysis of a public
demonstration of active listening techniques. Paper presented at the National
Communication Association Convention, Chicago. (Fourth ranked paper in the
Language and Social Interaction Division.)
Lawrence, S. G. (1999). The preoccupation with problems of understanding in
communication research. Paper presented at the International Communication
Association Convention, San Francisco, CA.
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Lawrence, S. G. (1996). Normalizing stigmatized practices: Achieving co-membership by
“doing being ordinary.” Paper presented at the Western States Communication
Convention, Pasadena, CA and at the Speech Communication Association, San
Diego, CA.
Lawrence, S. G. (1993). Justifying deviancy: The case of prostitution. Paper presented at
the International Communication Association Convention, Washington, D. C.
(Fourth ranked paper in the Language and Social Interaction Interest Group.)
Lawrence, S. G. (1992). Ratifying repairs: Restoring the environment of untroubled talk.
Paper presented at the International Communication Association Convention,
Miami, FL.
Lawrence, S. G. (1992). Legitimizing deviancy: The case of prostitution. Paper presented
at the Southern States Communication Convention, San Antonio, TX.
Lawrence, S. G. (1991). Achieving repair outcomes: An explication of repair organization.
Paper presented at the Southern States Communication Association Convention,
Tampa, FL.
Lawrence, S. G. (1991). Is fidelity a goal of communicators? Paper presented at the
Speech Communication Association Convention, Atlanta, GA. (Top Four Paper in
the Language and Social Interaction Division.)
Lawrence, S. G. (1990). The problem of intersubjectivity: Notes on analysts’ and actors’
solutions. Paper presented at the Speech Communication Association Convention,
Chicago, IL.
Lawrence, S. G., & Stucky, N. P. (1989). The effects of sex dialects and sex stereotypes on
speech evaluations. Paper presented at the Speech Communication Association
Convention, San Francisco, CA.
Lawrence, S. G., & Watson, M. (1989). Uniforms, topic-specific expertise, legitimacy, and
intentions to donate money to charity. Paper presented at the Speech
Communication Association Convention, San Francisco, CA.
Daly, J. A., & Lawrence, S. G. (1985). Understanding stagefright: Self-focused cognitions
and speech anxiety. Paper presented at the International Communication
Association Convention, Honolulu, HI.
Daly, J. A., Bell, R. A., Glenn, P. J., & Lawrence, S. G. (1985). Conversational complexity:
Conceptualization and assessment. Paper presented at the International
Communication Association Convention, Honolulu, HI.
Lawrence, S. G., & Street, Jr., R. L. (1984). Individual differences in speech evaluation:
The shibboleth schema. Paper presented at the Speech Communication Association
Convention, Chicago, IL.
Lawrence, S. G. (1984). Interpersonal trust: An examination of its functions and correlates
in initial interaction. Paper presented at the Speech Communication Association
Convention, Chicago, IL.
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Grants
“Teaching Applause Solicitation Techniques,” University of Central Oklahoma, Faculty
RCSA Pedagogical Grant, January 1, 2008—June 30, 2008 ($4160.00).
“Teaching Applause Solicitation Techniques,” University of Central Oklahoma, Faculty
RCSA Pedagogical Grant, January 1, 2007—June 30, 2007 ($208.00).
Awards
Top ranked paper in the Language and Social Interaction Interest Group for the 2004
Western States Communication Association Meeting in Albuquerque, NM.
Cheris Kramarae Outstanding Dissertation Award for 1988 (Organization for the Study of
Communication, Language, and Gender)
M.A. Thesis Committees
Chaired Raquel Filipek’s “The effects of language proficiency and anticipated partner
resistance on the creation of message plans.”
Chaired Tracy Rackensperger’s “Experiences of people with disabilities seeking
employment opportunities.”
Served on LeQuanda Boldin’s “Becoming transcultural: Filling the communication
and cultural gap within in the Black American community.”
Served on Reagan Daniel’s “The effects of pseudo-altruistic behavior on the
likelihood of reciprocity and perceptions of the source.”
Served on Lee Dumas’ “The information-processing effects of a handout on a proattitudinal oral message.”
Served on Marc Londo’s “A social cognitive approach toward understanding the
effects of popular poker television shows on college students.”
Professional Organizations
National Communication Association
International Communication Association
Other Scholarly Activities
Referee for Journal of Communication.
Referee for Social Problems.
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Referee for Research on Language and Social Interaction.
Referee for Women’s Studies in Communication.
Referee for the Journal of Language and Social Psychology.
Served as a reviewer for the Language and Social Interaction Division for these N.C.A.
Conventions:
Chicago, IL (November, 2009)
San Diego, CA (November, 2008)
Chicago, IL (November, 2007)
San Antonio, TX (November, 2006)
San Diego, CA (November, 1996).
San Antonio, TX (November, 1995).
New Orleans, LA (November, 1994).
Served as a reviewer for the Language and Social Interaction Division for these
I.C.A. Conventions:
New York, NY (May, 2005)
San Francisco, CA (May, 1999)
Sydney, Australia (May, 1994)
Served as a respondent to a panel entitled, “Conversational Constructions of
Identity” for the Language and Social Interaction Division of the National
Communication Association Convention in Chicago, IL (November, 2007).
Served as respondent to a panel entitled, “Negotiating Identity and Status: Defining
Self and Community” for the Language and Social Interaction Division of the
National Communication Association Convention in San Antonio, TX (November,
2006).
Respondent to a panel entitled “Telephone Talk” for the Language and Social
Interaction Interest Group at the International Communication Association
Convention, Washington, D. C. (May, 1993).
Professional Development
Participated in the Second Annual Faculty Summer Institute, “Publish & Flourish”
(July 2007).
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Service
College of Liberal Arts
Liberal Arts Curriculum Committee (2010-present)
Academic Continuous Improvement Council (2010-Present)
Liberal Arts Symposium Committee (2008-2010)
Liberal Arts Alignment Task Force (2009-2010)
Department of Mass Communication
Departmental Assessment (Spring, 2011-Present)
Departmental Curriculum Committee (Spring, 2011-Present)
Chairing Search Committee: Professional Media (Spring, 2012)
Chaired Search Committee: Strategic Communications (Spring, 2011)
Search Committee: Photography Lab Coordinator (Fall, 2010)
Search Committee: Administrative Assistant (Fall, 2010)
Self-Study for Continuous Improvement (Fall, 2009)
Assessment: Core Curriculum (Fundamentals of Speech)
Department Representative: Liberal Arts Symposium (2008-2010)
Search Committee: Core Curriculum Director (Spring, 2009)
Judge: Public Relations Campaign Competition (Spring, 2009)
Auditor: Student Papers for 2008 OG&E Dean’s Award and Liberal Arts
Symposium
Chaired Search Committee: Core Curriculum Director (Spring, 2008)
United Way Coordinator (October 2007)
National Communication Association
Chaired panels for the Language and Social Interaction Division at these N.C.A.
Conventions:
“Charting an interactional path: Resources for interpersonal alignment and
persuasion,” Chicago, IL (November 1999).
“Doing relationships through talk,” Chicago, IL (November 1997).
“Language-in-use and communicative competence: Culture, context, and
socialization,” New Orleans, LA (November 1994).
“Face, power, and politeness in messages,” Miami, FL (November 1993).
“Achieving interactional goals and outcomes,” Atlanta, GA (November 1991).
Organized a panel entitled, “The production and evaluation of men’s and women’s
speech,” with Anthony Mulac, Robert Hopper, and Christopher Zahn, for the Speech
and Language Sciences Division of the Speech Communication Association
Convention, San Francisco, CA (November, 1989). (Top ranked proposal for the
Language and Speech Sciences Division.)
Represented the Language and Social Interaction Division at the Resolutions
Committee of the National Communication Association (1995-1997).
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International Communication Association
Served as Electronic Communication Coordinator for the Language and Social
Interaction Interest Group of the International Communication Association (1992).
References are available upon request.
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Sandra Farris Martin
Curriculum Vitae
Sandra Farris Martin
13517 Creekside Drive
Oklahoma City, OK 73131
(405) 478-4572
Sandra Farris Martin is in her fifth year as a permanent lecturer in Brand
Communication and Strategic Communication at the University of Central Oklahoma.
She assumed this position following her retirement as a full-time tenured professor of
mass communications at Oklahoma City University. Her primary teaching areas are in
advertising,
public
relations,
advertising/promotion
strategy
and
mass
communications law. In addition to her full-time teaching responsibilities Prof. Martin
has served as a consultant in public relations and advertising for regional and
national companies and agencies.
Prof. Martin earned a Bachelor of Arts degree from Oklahoma City University in 1964
with majors in journalism and art. During her undergraduate study she worked as a
writer in the radio news department at WKY Radio and as a public relations assistant
for Oklahoma City University. Upon graduation she assumed a position as an
advertising assistant for the John A. Brown Company, a regional department store
organization.
She returned to school the following year and earned a Master of Science degree from
Oklahoma State University. As a graduate assistant at Oklahoma State, Martin
coordinated a nationwide content analysis study for the Lee Newspaper Syndicate.
Upon completion of the M.S. she entered the advertising executive trainee program at
Compton Advertising in Chicago, Ill.
After completion of her graduate studies and her return to Oklahoma Martin assumed
a position as an account executive at Gordon, Keitzman, and Dennis Advertising in
Oklahoma City. She coordinated and planned advertising for a variety of retail and
commercial clients, including Lear Jet, CMI, United States Paint and Chemical and
Frybrant, Corp.
She joined the Oklahoma City University faculty on an adjunct basis in 1970. In 1972
she became a full-time faculty member at the University. Martin remained at OCU and
led the program to its one-time position as the largest department in the college. She
was instrumental in developing and maintaining OCU’s highly successful 20-year
program with the Management Development Institute of Singapore. While at OCU
Martin travel four times a year to teach in Singapore. In 1998-2000 Prof. Martin took a
leave-of-absence to return to the advertising industry. During that time she served as
regional public relations/marketing account supervisor for Moroch and Associates on
the McDonalds account. While at Moroch she developed strategies which lifted
Oklahoma Region McDonald’s restaurant sales from 52nd in the nation to number one
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in the nation in less than 8 months. She re-joined the OCU Faculty in the fall of 2001
to resume teaching in the United States and Singapore programs.
Under Martin’s direction, the OCU department grew from a single focus, traditional
journalism program housed within the English Department into a multi-faceted, sixtrack mass communications program. It has grown to be one of the largest
undergraduate programs of study at Oklahoma City University.
In 1982, while retaining her full-time teaching position, Martin stepped down as
department chairman in order to devote more time to other areas of professional
development. Prof. Martin has served as editor of
CONTACT, the statewide
newspaper for the Oklahoma Conference of the United Methodist Church. She has
been contributing editor and arts editor for Country Club Publications magazines
including the RAMBLER and SELECT.
She has published numerous professional and academic articles and has co-authored a
variety of audio and video scripts. In 1987, Prof. Martin and her teaching colleague,
Karlie Harmon, attended a Conference for The Committee for a Responsible Federal
Budget in Orlando, Fla. After participation in the Conference, they authored and
produced an educational videotape about the national budget deficit and crisis. The
documentary tape was distributed nationwide and was used by the Department of
Education for college and high schools around the nation.
Martin’s recent advertising agency work has included research, writing new-business
proposals, ad campaign development, copy writing, event coordination and account
service for a variety of clients including, McDonalds, Fleming Foods, Hitch Ranch
Premium Beef, KTVY-Television, Kerr Glass Company, Weight Watchers and
Oklahoma News Network.
Martin is a member of the American Advertising Federation and the Oklahoma City
Advertising Club, which she served on the education and awards committees. In 1972,
she received and “ADDY” award for her new production introduction campaign and
package designs for the Frybrant Company line of women’s wear. She is also a member
of Sigma Delta Chi/The Society of Professional Journalists, which she has served as a
director.
At Oklahoma City University, Martin has served as a faculty representative to the Arts
and Science Advisory Board; she is a member of the Publications committee; and the
Parking Task Force. She has served as chairman of the Arts and Sciences Promotion
and Tenure Committee and on the OCU Alumnae Board of Directors. Martin advised
the OCU student chapter of the American Advertising Federation and directed
students in their AAF national competition efforts for twelve years. The team, the
smallest college in the competition placed in the top three in nine of those years.
Martin also served as faculty advisor for Alpha Phi Sorority throughout her time at
OCU.
Martin has been a member of the Cultural Diversity and Economic Development Task
Force for the Oklahoma Department of Commerce’s long-term economic development
planning committee.
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Martin is a member of the International Fashion Group and has developed a number
of programs and fashion show scripts for the group. She helped coordinate and
promote the Governor’s “First Ladies Inaugural Gown Collection” for the State of
Oklahoma. She also assisted in the coordination and promotion of the “Adrian
Retrospective” Fashion Collection Presentation.
RECENT PROFESSIONAL ACTIVITIES AND HONORS
TEACHING AWARDS
2009 PanHellenic Association – Oklahoma City Woman of the Year Award
2008 Winner of the Excellence in Teaching Award, Oklahoma City University
Based on nominations and support from OCU graduates asked to nominate the
faculty member who had the most impact of their careers and lives.
2008 National winner of the Ursa Major Award given to the alumna of Alpha Phi
social fraternity who has had the most impact of their community and public
service.
2006 Outstanding Teachers in America
 Nominated and named to national publication.
2004 Phi Kappa Phi - Elected to the newly established Oklahoma City
chapter of the – national honorary academic fraternity
1991 American Advertising Federation – Tenth District
Educator of the Year
 Nominated and elected by advertising professionals
from a five state area.
1991 Sears Teaching Foundation Finalist
1990 Fred Jones Teaching Excellence Award
 Honored for outstanding teaching at the undergraduate level.
PROFESSIONAL
Service
1994

National American Advertising Federation Convention
Delegate

American Advertising Federation
Convention Delegate

American Advertising Federation
Tenth District Board of Directors
1992
1990-94
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University
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

Education Committee Member
Ethics Committee Member


Oklahoma City Advertising Club
First Vice President
Board of Directors
1992-93
Lectures/Speeches
 Voronezh State University, Voronezh, Russia – 1994-1997 Guest
Lecturer. Fifteen-hour long lectures on Public Relations. Delivered to
faculty, students, and business leaders.

Singapore Publishers Association – 1994 and 1995 Lectures on Public
Relations and Design

Bunka College, Tokyo, Japan – 1988 Faculty Seminar. Three day lecture
series on marketing.

Russian Seminars – 1992-1998
Lecture visiting Russian business and government leaders on mass
communications, advertising and business conduct.





Speaker For:
Downtown Lions Club
Oklahoma City Downtown Executive Business Women
Public Relations Society of America
Fashion Group International
EXPERIENCE
1988-2000

Account Supervisor and advertising/marketing consultant for McDonald’s
/Moroch and Associates.

Supervised and developed advertising and marketing programs that led
the Oklahoma region of McDonald’s from the 75th sales market in the U.S.
to number one in sales in the nation.

Developed and presented workshops around Oklahoma for the Oklahoma
United Methodist Conference. Topics included: marketing; preparation
and presentation of sermons; Body language

Developed a communications, marketing and crisis public relations plan
for the United Methodist Conference ‘Circle of Care’ ministry.

Training and program presentation for the National Communications
Directors meeting for the United Methodist Church.
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
Consultation with communications of the Oklahoma United Methodist
Conference.

Crisis consulting for Cardinal Paper Company.

Gordon Jewelers – Public Relations. Community Relations Program, Plan
and Implementation.

Participated in development of “Hometown Proud” national advertising
campaign for IGA.

Created nationwide “Handle-With-Care”, meat division promotion for
IGA.

Conducted Media Training Workshops for:
Bob Anthony, Corporation Commission Candidate
Duane Degley Associates, Atlanta
Sully-Rozier Advertising/Public Relations

Co-produced 1988-89 Easter Seals Telethon, aired statewide on KWTV,
CBS affiliate.

Authored numerous audio scripts and internal communications programs
for Fleming Co., O.G. & E., Weight Watchers and other state and regional
clients.

Asst. Account Executive, Gordon Keitzman Dennis, Oklahoma City,
served: Lear Jet, House of Tomorrow, United Paint & Chemical, and Bell
Helicopter.

Advertising/Public Relations Consulting-Account Supervisor work for
Lowe-Runkle, Runkle Moroch, Sully-Rozier Agencies.

Accounts Management Training, Compton Advertising, Chicago (now
Saatchi & Saatchi).
EDUCATION
Oklahoma City University, 1999-Present
Journalism and Art
Oklahoma State University, January 1967, Master of Science
Advertising and Journalism Management
PROFESSIONAL EXPERIENCE
Oklahoma City University, 1999-Present
Full-time Faculty Member, Department of Mass Communications
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Moroch and Associates/McDonald’s, 1999-2000
Account Supervisor
Oklahoma City University, 1983-1998
Full-time Faculty Member, Department of Mass Communications
Central State University, Edmond, 1982-1983
Director of Advertising Studies, Dept. of Journalism
Oklahoma City University, 1972-1982
Full-time Faculty, Department Chair, Mass Communications
Oklahoma City University, 1970-1972
Adjunct Faculty Member, Department of Mass Communications
KWTV Television, Oklahoma City, 1969-1970
Promotion Assistant
Gordon, Keitzman, Dennis Advertising Agency, 1967-69
Account Executive
John A. Brown Company, Oklahoma City, 1964-65
Advertising Assistant
CONSULTING/ADJUNCT POSITIONS
Oklahoma State University, 1973-1975
Adjunct Faculty, Tinker Air Force Base
CONTACT, United Methodist Newspaper, 1980-1981
Editor
Country Club Publications, 1979-1985
Arts Editor and Contributing Editor
Advertising/Public Relations Consulting, 1972-Present
Freelance Consulting
Staff Consultant, Lowe Runkle Company, Runkle-Moroch, Co.
United Methodist Conference Consultant for Communications
PUBLICATIONS
SCHOLARLY
Series of five articles:
 Freedom of Speech
 Censorship
 Minors & Minorities
 Politics and Political Speech
 Freedom of Religion

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COMMERCIAL
“Man on the Move”, Oklahoma City Golf and Country Club
Rambler, June, 1979.
“Investing in Art”, Oklahoma City Golf and Country Club
Rambler, Quail Creek Golf and Country Club Select,
“Oklahoma Artists”, Oklahoma City Golf and Country Club
Rambler, Quail Creek Golf and Country Club Select,
December, 1979
“Images in Glass”, Oklahoma City Golf and Country
Rambler, Quail Creek Golf and Country Club Select,
September, 1980
“The Arts in Oklahoma – A Comprehensive Look”,
(Series of six articles) Oklahoma City Golf and Country Club
Rambler, Quail Creek Golf and Country Club Select,
September, 1980
“Antiques – Investing in the Future”, Oklahoma City Golf and
Country Club Rambler, Quail Creek Golf and Country Club Select,
June, 1981
“Minors and Minorities”, “Oklahoma Observer”, March, 1976
WORKSHOPS/SEMINARS:
United Methodist Newsletter Workshop
October, 1985
United Methodist Church Leadership Workshops
January, 1982; January, 1984
The Fashion Group “Building the Image of Success”,
March, 1982
Oklahoma Education Association Communications
Consultations, March, 1982
United Methodist Conference Communications Workshop
Canyon Camp, October, 1981
Urban League Communications Workshop
Oklahoma City, December, 1981
GRANTS
National Arts and Humanities Council, 1972 Coordinator,
“Freedom of the Press and Community Values”.
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Oklahoma Humanities Committee, 1975-1976, Writer
Consultant, “Limits to Freedom”.
HONORS AND AWARDS












Phi Kappa Phi, 2004
PanHellenic Woman of the Year, 2004
URSA Major Award, 2004
Outstanding Teachers in America, 1998; 2006
Sears Foundation Excellence in Teaching, 1991
Ford Foundation Excellence in Teaching, 1990
Outstanding Alumnae, State of Oklahoma, Alpha Phi 1970
AAF “ADDY” Award, Package Design, 1970
“Outstanding Young Women in America”, 1969
Pi Alpha Mu, National Honor Society for Advertising, 1968
Kappa Tau Alpha, National Honor Society for Journalism, 1968
Charles L. Allen Award to Outstanding Graduate Student,
Oklahoma State University, 1967
COURSES DEVELOPED: SANDRA MARTIN
Advertising Planning
Corporate Public Relations
Public Relations Strategic Planning
Database Management and Sales Promotion
Principles of Advertising
Principles of Public Relations
Advertising Copy and Layout
Advertising Campaigns
Advanced Copy and Layout
Advertising Copywriting
Broadcast Advertising
Creative Strategy Development
Integrated Advertising Communications Campaigns
Advertising Case Studies
Public Relations Campaign
Public Relations Technical Skills
Public Relations Case Problems
Advertising Strategy
Public Relations Management
Strategies for Success
Communications Law and Ethics
Advanced Communications Law and Ethics
Creative Concept Development
Basic Media Writing
Corporate Communications
Database Management
CONSULTING – Crisis Public Relations
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

McDonald’s Corporation, 2000 – Present
Oklahoma Conference, United Methodist Church 2002 – Present
REFERENCES:
Dr. Matthew Hamilton, Chairman –
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Department of Mass Communications
Walker Center
Oklahoma City University
2501 N. Blackwelder
Oklahoma City, OK 73106
405-208-5326
mhamilton@okcu.edu
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Dr. Leo Werneke, Chairman –
Department of Philosophy (former Dean –
College of Arts and Sciences)
Walker Center
Oklahoma City University
2501 N. Blackwelder
Oklahoma City, OK 73106
405-208-5425
lwerneke@okcu.edu
Tad Perryman, Account Manager
Moroch Partners
3625 N. Hall Street
Dallas, TX 75219
214-520-9700
tperryman@moroch.com
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Curriculum Vita
CHRISTY L. VINCENT, PH.D.
14208 Canterbury Dr .● Edmond, OK 73013
Home: (405) 478-5557● Cell: (405) 213-9860
Email: cvincent2@uco.edu
PROFESSIONAL PROFILE
Over 25 years of university teaching and corporate experience includes:
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Teaching various communication courses at six universities to both traditional and non-traditional
students whose classification ranges from freshmen through graduate level.
Training several thousand staff and management level corporate employees and several hundred public
school teachers in subjects of communication, leadership development, self-development, and conflict
management.
Working for 5 years as an internal organizational development consultant in a large, private health care
system.
Working for 8 years in management in a small business whose products and services encompass
multiple industries including: grocery wholesale and retail; gift and specialty retail; publishing and
printing; and transportation/trucking.
EDUCATION
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Doctor of Philosophy in Communication. University of Oklahoma, Norman, OK, 2001
DISSERTATION: Understanding Teachers’ Accounts of Conflict in Public School Settings: An
Ethnographically-based, Ethnomethodological Investigation.
Master of Arts in Communication. University of Houston, Houston, TX, 1996
THESIS: The Cognitive and Ecological Approaches to Social Knowing: An Application to Initial
Interactions.
Bachelor of Science in Mass Communication/ Radio and TV. Oklahoma Christian University,
Oklahoma City, OK, 1982
Certificate in Alternate Dispute Resolution, Straus Institute for Dispute Resolution at Pepperdine
School of Law, Malibu, CA, 1997
COURSES: Alternative Dispute Resolution; Mediation; Negotiation; Arbitration; Interviewing; Cross
Cultural Dispute Resolution; Mediation Clinic
CURRENT EMPLOYMENT
Associate Professor: University of Central Oklahoma, Edmond, OK, 2005 to present.
Adjunct Graduate Faculty: University of Oklahoma, College of Continuing Education Advanced Programs,
Norman, OK, Summer, 2008
Independent Corporate Trainer/Consultant
Assess training needs, design materials, and present training to employees, mid-level managers, and seniorlevel managers and educators. Topics include: Communication Competence, Conflict Competence, Delegation
Skills, Interpersonal Communication, Coaching, and Performance Consulting. Also, provide team building,
performance assessment, and executive coaching. Clients include:
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CHESAPEAKE ENERGY CORPORATION, Oklahoma City, OK
AMERICAN FIDELITY ASSURANCE, Oklahoma City, OK
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GMX RESOURCES, Oklahoma City, OK
OKLAHOMA MUTUAL ASSURANCE GROUP, Oklahoma City, OK
OKLAHOMA BREAST CARE CENTER, Oklahoma City, OK
CENTRAL RURAL ELECTRIC COOPERATIVE, Stillwater, OK
TRI-COUNTY TECHNOLOGY CENTER, Bartlesville, OK
COX COMMUNICATION, Oklahoma City, OK
CHICKASAW NATIONS INDUSTRIES, Norman, OK
OUHSC COLLEGE OF NURSING, CASE MANGEMENT DIVISION, Oklahoma City, OK.
EMERGENCY MEDICAL SERVICES AUTHORITY AND OKLAHOMA CITY FIRE DEPARTMENT,
Oklahoma City, OK
DIAGNOSTIC LABORATORY OF OKLAHOMA, Oklahoma City, OK
AFFINIA, Oklahoma City, OK
TEACHING
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Nominated for College of Liberal Arts New Faculty Member of the Year Award, 2006.
Nominated for Liberal Arts Outstanding Teaching Award, 2009, 2010.
Nominated for Vanderford Engagement Award, 2009.
Received E-Learning Excellence Award from Center for Professional and Distance Education, 2010.
Received Vanderford Engagement Award, 2011.
PROFESSIONAL DEVELOPMENT
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The Conflict Coaching Opportunity: Using Conflict Coaching to Teach the Conflict
Communication Course, National Communication Association Short Course, 2008.
Teaching CMM: Sharing Effective Methods for Teaching Concepts in the Theory of the
Coordinated Management of Meaning, National Communication Association Short Course, 2008.
Social Construction and Social Change: Communication Research, Teaching, and Practice.
National Communication Association Short Course, 2008.
Publish and Flourish: Becoming a Prolific Scholar, University of Central Oklahoma Faculty
Enhancement, 2007.
What Best College Teachers Do, University of Central Oklahoma, Faculty Enhancement, 2006.
Navigating the Promotion and Tenure Process, University of Central Oklahoma, Faculty
Enhancement Center, 2007.
Digital Measures Simply Explained, University of Central Oklahoma, Faculty Enhancement Center,
2008.
Managing and Optimizing Scholarly Activities, Research Projects, and Journal Publications,
University of Central Oklahoma, Faculty Enhancement Center, 2009.
Using the New York Times in Your Class, University of Central Oklahoma, Faculty Enhancement
Center, 2009.
Parker Palmer’s The Courage to Teach, University of Central Oklahoma, Faculty Enhancement
Center and Educators’ Leadership Academy, 2010.
The Courage to Teach, Part II, University of Central Oklahoma, Faculty Enhancement Center and
Educators’ Leadership Academy, 2010.
Course Design Workshop, University of Central Oklahoma, Center for Professional and Distance
Education, Spring 2009.
Course Design Workshop, University of Central Oklahoma, Center for Professional and Distance
Education, Fall 2009.
Oklahoma Introduction to Courage to Teach/Courage to Lead Workshop, University of Central
Oklahoma, Educators’ Leadership Academy, Spring 2010.
Copyright Laws Workshop with Dr. Laura Gasaway, University of Central Oklahoma, Chambers
Library, 2010.
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Collaborative Learning: The Techniques, The Strategies, The Tools, University of Central
Oklahoma Transformative Learning Conference, 2010.
Space Matters, University of Central Oklahoma Transformative Learning Conference, 2010.
Balancing Emerging Technologies with Training and Learning: A Strategic Implementation
Methodology, University of Central Oklahoma Faculty Enhancement Day, 2010.
WebCT Time Savers: Tips and Tricks to Give Faculty More Time in Their Day, University of Central
Oklahoma Faculty Enhancement Day, 2010.
SCHOLARSHIP
Academic Conference Presentations
 Teachers’ Implicit Norms Concerning Conflict with Administrators: Do Administrators Know When They
are Breaching Conventional Wisdom? National Communication Association Annual Convention.
Language and Social Interaction Division. November, 2008. (National Refereed Conference, advance
copy of paper required.)
 Promoting the Transfer of Training: Using Reflections of the Participants to Help Your Clients’
Management Reinforce Training. National Communication Association Annual Convention, Training and
Development Division. November, 2008. (National Refereed Conference, accepted by abstract.)
 Innovative Techniques for Training Professionals: Using Film Clips to Teach Conflict Management
Principles. National Communication Association Annual Convention, Training and Development
Division. November, 2008. (National Refereed Conference, accepted by abstract.)
 Understanding Public School Teachers’ Accounts of Conflicts: An Ethnographically-based,
Ethnomethodological Investigation. National Communication Association Annual Convention. Language
and Social Interaction Division. November, 2007. (National Refereed Conference, advance copy of
paper required.)
Scholarly and Creative Activities
 Awarded Friends of the Library Grant ($1000.00), 2007.
 Participated in a public panel discussion in an academic field (state or local venue). American
Democracy Day 2007. Panel Title: “Political Toleration: Is Civility Always Appropriate in Political
Discourse?” Panel Chair: Dr. David Webb, UCO History Dept., 2007.
 Collaborated with and supported 3 senior-level Organizational Communication majors (Ms. Alex White,
Ms. Lindsay Tran, and Mr. Levi Harrell) in creating a “Lunch and Learn” session on Transformative
Learning for UCO faculty and staff. The session, sponsored by the UCO Faculty Enhancement Center,
was titled: “We Get It!” Commuter and On-Campus Students’ Perspectives on Transformative Learning,
April, 2009.
 Collaborated with and supported 2 senior-level Organizational Communication majors (Ms. Becca
Barsetti and Ms. Leigh Tesny) in creating a “Lunch and Learn” session on Transformative Learning for
UCO faculty and staff. The session, sponsored by the UCO Faculty Enhancement Center, was titled:
“What, So What, and Now What? Students’ Perspectives on Transformative Learning.” November,
2008.
 Collaborated with and supported 2 senior-level Organizational Communication majors (Ms. Lynette
Clower and Ms. Allison Taylor) in presenting at the UCO Transformative Learning Conference on the
student experiences with Transformative Learning, February, 2009.
 Made presentation, sponsored by Wellness Center Staff, on my research related to curriculum
integration titled, “Coursework Integration Related to Health and Wellness,” at Faculty Enhancement
Day. August, 2008.
 Made presentation, sponsored by Wellness Center Staff, on my research related to curriculum
integration at the Partnerships in Transformative Learning UCO Share Fair, 2008.
 Involved students in primary research in collaboration with Mr. James Allen, Director of Health
Promotion and Programs for the UCO Student Health Center. 2007, 2008.
 Development of curriculum on Conflict Management for Educators’ Leadership Academy (Teachers,
Combo, and Professors’ Academies), 2006.
 Development of curriculum on Personal and Professional Coaching for UCO Employee Relations
Department, 2008.
 Development of curriculum on Performance Management, Coaching, Conflict Management, and Stress
Management for Educators’ Leadership Academy (Chair Academy), 2009.
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Development of curriculum on Appreciative Inquiry for American Fidelity Assurance (in conjunction with
UCO’s Center for Professional and Distance Education), 2009.
Development of management development curriculum for Chesapeake Energy (Communication
Competence), 2007.
Development of management development curriculum for Chesapeake Energy (Conflict Management),
2008.
Development of management development curriculum for Chesapeake Energy (Delegation Skills),
2009.
Development of mediation skills curriculum for Emergency Management Services Authority (in
conjunction with UCO’s Center for Professional and Distance Education). 2010.
Collaboration with Danielle Dill and James Allen at the Wellness Center to provide Service Learning
Opportunities for students in Health Communication course, 2010.
Development of curriculum on Change Management with Steve Kreidler for Educators’ Leadership
Academy (Combo Academy), 2010.
SERVICE
DEPARTMENTAL SERVICE
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Liaison for Organizational Communication Advisory Board member, Ms. Donna Miller, 2009, 2010.
Represented department at Career Quest: Discover Your Major Event, 2010.
Committee member for Departmental Selection Committee, Interpersonal Communication Faculty
Position, 2006.
Chair of Departmental Selection Committee, Core Curriculum Coordinator Position, 2009.
Mass Communication Department Library Liaison, 2006-2010
Committee member for ad hoc committee formed to create a departmental promotion and tenure
document, 2007.
Guest speaker for Women in Communication (Student Association) Meeting, 2005.
Scheduled a Turnitin.com Training Session for Mass Communication Department, 2006
LIBERAL ARTS COLLEGE SERVICE
 Member of Liberal Arts Library Committee, 2005-2006.
 Chair of Liberal Arts Library Committee, 2007-2010.
 Moderated a Panel of Student Presentations at LA Symposium, 2006, 2008.
 Sponsored two Panels of Student Presentations at LA Symposium, 2009.
 Sponsored Panel of Student Presentations at LA Symposium, 2010.
UNIVERSITY SERVICE
 Faculty Liaison for Health and Wellness Transformative Learning Tenet, 2012.
 Chair of Communication/PR Committee of the Healthy Campus Initiative, 2008, 2009, 2010, 2011.
 Member of committee designed to learn about, implement, and share Transformative Learning
techniques (Chair, Dr. Ed Cunliff), 2009, 2010.
 Sponsored a student panel on at Oklahoma Conference on College Student Character, UCO, Session
Title: “Communication Ethics: Perspectives of Undergraduate Communication Majors,” 2006. Students:
Ms. Tracy Rose, Ms. Arlesha Blandon, Ms. Mami Yoneda, Ms. Betsy Mugo, Ms. Alex Ogunde.
 Conducted an individual session at Oklahoma Conference on College Student Character, UCO.
Session Title: “A Good Place: Exploring the Spiritual Characteristics of a University Classroom,” 2006.
 Featured speaker at UCO’s Good to Great Conference for staff members, 2008.
 Conducted staff development workshop for UCO Health Center, UCO Counseling Center and Disability
Support Services (Dr. Jo McGuffin), 2007.
 Conducted development workshop for Alumni Council of UCO’s Leadership Central (Dr. Cheryl Steele),
2006.
 Conducted development workshop for UCO Employee Relations Department (Ms. Blanche
Washington), 2008.
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Conducted workshop for Academic Affairs Executive Council (Dr. Pat LaGrow), UCO, 2009.
Chaired a 6-week faculty book club using Parker Palmer’s book, The Courage to Teach, (Dr. Brent
Wendling), 2009.
Featured speaker at UCO’s Road to Greatness Conference for staff members, 2010.
Participated Healthy Campus Strategic Planning Sessions, 2010.
Featured speaker at UCO staff workshop, The Truth about Stress, 2010.
Member of the Copyright Action Team Committee, 2010.
Conducted two development workshop sessions on Communication Competence for UCO Employee
Relations Department (Ms. Diane Feinberg), 2010.
Made presentation titled Reigniting the Passion: Applying the Principles in Parker Palmer’s Courage to
Teach with Dr. Sunshine Cowan, Ms. Tracy Fairless, Ms. Rachelle Franz, Dr. Darlene Kness, Dr. Grace
Park, Mr. Mike Sokoff, and Ms. Cary Williams at Faculty Enhancement Day, 2009.
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PROFESSIONAL SERVICE
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Featured speaker at LeadershipSource University’s 2009-2010 Leadership Series, Stillwater, OK 2009.
Featured speaker at International Association of Administrative Professionals Annual Meeting,
Oklahoma City, OK, 2009.
Conducted 2-day workshops for UCO’s Educators’ Leadership Academy (Teachers’ Academy, Combo
Academy, Professors’ Academy, Chairs’ Academy, Ms. Cary Williams), 2006, 2007, 2008, 2009, 2010.
Conducted a workshop for employees of Tri-County Career Tech System in Bartlesville, OK, 2008.
Conducted workshop for American Fidelity Assurance in conjunction with UCO’s Center for Professional
and Distance Education, (Ms. Katie Schmidt), 2008, 2009.
Featured speaker at three meetings of the Senior Organizational Development Association (SODA) on
the subject of Appreciative Inquiry, 2010.
Featured speaker at the Great Expectations Summer Secondary Conference, 2010.
SERVICE TO THE COMMUNITY AND THE COMMUNICATION DISCIPLINE
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Reviewed manuscript for National Communication Association Annual Convention, 2008.
Reviewed two panel proposals for National Communication Association Annual Convention, 2008.
Featured speaker for Pi Kappa Alpha Fraternity, Edmond, OK 2008.
Featured speaker for Sunbeam Family Services, a division of Oklahoma City Educare, 2009.
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