The ‘Science’ Behind Herbal Magic Phase 1-Weight Loss- During this phase, a personal health coach reviews the client’s medical history and food journal as well as recommends a meal plan with natural health products to optimize healthy weight loss. Once the goal weight is reached, the client enters Phase 2. Phase 2-Stabilization- In this phase, the client and personal health coach work together to increase the amount of food intake while maintaining the client’s goal weight. Phase 3-Maintenance- The length of the maintenance phase varies for clients based on the amount of weight lost during the weight loss phase. This is the phase intended to ensure the weight is kept off for good. Herbal Magic’s Scientific Advisory Team researches and designs all of the products and programs. Developed by a team of pharmacological manufacturing companies, naturopathic doctors, registered dietitians, and pharmacists, Herbal Magic natural health products are designed to support weight control and promote overall health and energy. The products consist of herbs, nutraceuticals, vitamins, and minerals. As of July 2012, all 47 of Herbal Magic's Natural Health Products have received Natural Product Numbers (NPNs) which means that they are licensed for sale in Canada and have had their safety, efficacy, and quality approved by Health Canada. 1. Diets rich in fruits and vegetables reduce blood pressure (BP) and the risk of adverse cardiovascular events. However, the mechanisms of this effect have not been clarified. Certain vegetables possess a high nitrate content, and it is hypothesized that this might represent a source of vasoprotective nitric oxide via bioactivation. In healthy volunteers, approximately 3 hours after ingestion of a dietary nitrate load (beetroot juice 500 mL), BP was substantially reduced; an effect that correlated with peak increases in plasma nitrite concentration. The dietary nitrate load also prevented endothelial dysfunction induced by an acute ischemic insult in the human forearm and significantly attenuated ex vivo platelet aggregation in response to collagen and ADP. Interruption of the enterosalivary conversion of nitrate to nitrite (facilitated by bacterial anaerobes situated on the surface of the tongue) prevented the rise in plasma nitrite, blocked the decrease in BP, and abolished the inhibitory effects on platelet aggregation, confirming that these vasoprotective effects were attributable to the activity of nitrite converted from the ingested nitrate. These findings suggest that dietary nitrate underlies the beneficial effects of a vegetable-rich diet and highlights the potential of a “natural” low cost approach for the treatment of cardiovascular disease. 2. Fenugreek is an herb whose seeds lower basal blood glucose level, plasma glucagon, somatostatin levels and reduces hyperglycemia. Fenugreek seeds also lower cholesterol, improves your digestive system and balances the body’s sugar levels. 3. Green tea leaves have thermogenic properties and promotes fat oxidation beyond that explained by its caffeine content per se. The green tea extract may play a role in the control of body composition via sympathetic activation of thermogenesis, fat oxidation, or both. 4. Hoodia Gordonii is an herb from a plant in South Africa that reduces appetite by mimicking the effect that feeling full has on your after you eat. This makes a person not feel hungry, causing them to eat less without starving themselves, which is very unhealthy. 5. White Kidney Bean Powder is an herb that has gone through extensive research and testing. What it does is stop the digestive process from turning starch into sugar, through α-amylase, so you take in less fat calories, and your body gets rid of the starch you don't need. The February 5, 2010 episode of the investigative news program CBC Marketplace examined the health effects of Herbal Magic's optional supplement products. The program and its independent experts determined there was insufficient empirical evidence to convince them that the supplements facilitate weight loss. Accordingly, the documentary claimed it observed Herbal Magic salespeople using tactics that lead customers to overestimate the supplements' effectiveness. Marketplace also interpreted Herbal Magic's practice of only telling customers the cost of the program after a free consultation as disingenuous. After going over the research I found on those five most common ingredients, I have come to a decision. That decision is as follows, Herbal magic can work for some people, if you are dedicated enough to potentially make a drastic change in your life style –which most won’t– and can actually afford the plan your new health coach has recommended. Also, the rest of the ingredients that Herbal Magic implements aren’t as effective as the five ingredients I listed. In conclusion, Herbal Magic is over rated and appears to mostly rely on placebos and the power of suggestion. 1. "Herbal Magic Weight Loss Programs". Herbal Magic. http://www.herbalmagic.com/programs2.php. Retrieved 2011-03-27. 2. "Herbal Magic Inc. Recruiting Quality Franchise Partners". BeTheBoss.ca. March 7, 2008. http://www.betheboss.ca/article.cfm?id=300. Retrieved 2011-0327. 3. "Herbal Magic Diet Program". Weight Loss Center. http://www.weight-losscenter.net/diet-programs-herbal-magic.html. Retrieved 2011-03-27. 4. Johnson, Erica (February 5, 2010). "Magic in a Bottle?". 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