UNIT 1
Achieving Business Success
McGraw-Hill/Irwin
© The McGraw-Hill Companies, All Rights Reserved
UNIT ONE
• Chapter One – Business Driven Technology
• Chapter Two – Identifying Competitive Advantages
• Chapter Three – Strategic Initiatives for
Implementing Competitive Advantages
• Chapter Four – Measuring the Success of Strategic
Initiatives
• Chapter Five – Organizational Structures that
Support Strategic Initiatives
1-2
CHAPTER 1
Business Driven
Technology
McGraw-Hill/Irwin
© The McGraw-Hill Companies, All Rights Reserved
LEARNING OUTCOMES
1.1
Compare management information
systems (MIS) and information
technology (IT)
1.2
Describe the relationships among
people, information technology, and
information
1-4
LEARNING OUTCOMES
1.3
Identify four different departments in a
typical business and explain how
technology helps them to work together
1.4
Compare the four different types of
organizational information cultures and
decide which culture applies to your
school
1-5
INFORMATION TECHNOLOGY’S
ROLE IN BUSINESS
• Information technology is everywhere in business
1-6
Information Technology’s Impact on
Business Operations
1-7
Information Technology’s Impact on
Business Operations
1-8
Information Technology’s Impact on
Business Operations
1-9
Information Technology’s Impact on
Business Operations
• Organizations
typically operate by
functional areas or
functional silos
• Functional areas
are interdependent
1-10
INFORMATION TECHNOLOGY
BASICS
• Information technology (IT) – a field
concerned with the use of technology in
managing and processing information
• Information technology is an important
enabler of business success and
innovation
1-11
INFORMATION TECHNOLOGY
BASICS
• Management information systems (MIS) – a
general name for the business function and
academic discipline covering the application of
people, technologies, and procedures –
collectively called information systems – to
solve business problems
• MIS is a business function, similar to
Accounting, Finance, Operations, and Human
Resources
1-12
INFORMATION TECHNOLOGY
BASICS
• When beginning to learn about
information technology it is important to
understand the following:
– Data, information, and business intelligence
– IT resources
– IT cultures
1-13
Data, Information, BI
• Data - raw facts that describe the
characteristic of an event
• Information - data converted into a
meaningful and useful context
• Business Intelligence – applications and
technologies that are used to gather, provide
access to, and analyze data and information
to support decision-making efforts
1-14
Data, Information, BI
1-15
Data, Information, BI
1-16
Data, Information, BI
1-17
IT Resources
• People use
• Information
technology to
work with
• Information
1-18
IT Cultures
1-19
OPENING CASE STUDY QUESTIONS
Apple-Merging Technology, Business, and
Entertainment
1.
Explain how Apple achieved business success
through the use of information, information
technology, and people
2.
Describe the types of information employees at an
Apple store require and compare it to the types of
information the executives at Apple’s corporate
headquarters require. Are there any links between
these two types of information?
3.
Identify the type of information culture that would have
the greatest negative impact on Apple’s operations
1-20
CHAPTER ONE CASE
The World is Flat – Thomas Friedman
• Thomas Friedman describes the
unplanned cascade of technological and
social shifts that effectively leveled the
economic world, and “accidentally made
Beijing, Bangalore, and Bethesda nextdoor neighbors”
1-21
CHAPTER ONE CASE
The World is Flat – Thomas Friedman
• Thomas Friedman’s 10 Forces That Flattened
the World
1. Fall of the Berlin Wall
2. Netscape IPO
3. Work flow software
4. Open-sourcing
5. Outsourcing
6. Offshoring
7. Supply-chaining
8. Insourcing
9. Informing
10.Wireless
1-22
CHAPTER ONE CASE QUESTIONS
1.
Do you agree or disagree with Friedman’s
assessment that the world is flat? Be sure to justify
your answer
2.
What are the potential impacts of a flat world for a
student performing a job search?
3.
What can students do to prepare themselves for
competing in a flat world?
4.
Identify a current flattener not mentioned on
Friedman’s list
1-23